tobii
{{Short description|Swedish high-tech company that makes hardware and software for eye-tracking}}
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{{Infobox company
| name = Tobii AB
| logo = Tobii Logo.png
| type = Public
| traded_as = {{OMX|SSE108332|TOBII}}
| founders = John Elvesjö, Mårten Skogö, Henrik Eskilsson
| area_served = Worldwide
| key_people = Kent Sander (Chairman)
Anand Srivatsa (CEO)
| industry = Hardware and software development
| products = Eye tracking products for research and market analysis.
Eye tracking components for industrial integration.
| revenue = 1426 million SEK (2020){{cite web |url=https://www.tobii.com/group/investors/financial-overview |title=About Tobii - Our business & organization |publisher=Tobii |accessdate=9 December 2021}}
(US$160 million)
| operating_income =
| net_income =
| assets =
| equity =
| parent = Tobii AB
| subsid =
| foundation = Sweden (2001)
| homepage = {{URL|1=https://www.tobii.com/ | 2=www.tobii.com}}
}}
Tobii AB (formerly known as Tobii Technology AB) is a Swedish technology company that develops and sells products for eye tracking and attention computing.
History
Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines. Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Germany, Norway, and Ukraine. Tobii became publicly traded on April 22, 2015,{{cite web |title=Sweden's Tobii sets IPO price range at 22-25 SEK/share |url=https://www.reuters.com/article/tobii-ipo-idUSL5N0XA09I20150413 |publisher=Reuters |date=13 April 2015 |accessdate=17 March 2016}} on the Nasdaq Stockholm. The company was founded by John Elvesjo, Mårten Skogö, and Henrik Eskilsson who handed over the CEO role to Anand Srivatsa toward the end of 2021. In April 2022, Tobii officially merged the Tobii Group, and two of its former three business units Tobii Pro and Tobii Tech into a single entity Tobii AB. The third business unit, Tobii Dynavox, a previous acquisition of US based DynaVox,{{cite press release |title=Tobii Acquires AAC leader DynaVox Systems LLC |url=http://www.tobii.com/group/news-media/press-releases/tobii-acquires-aac-leader-dynavox-systems-llc/ |date=22 May 2014 |accessdate=17 March 2016}} was spun off in October 2021.
In 2008, Tobii won the Swedish Grand Award of Design together with the design company Myra Industrial Design, for the technology and design in their eye controlled screens.{{cite news |url=http://www.di.se/artiklar/2008/5/6/ogonstyrda-bildskarmar-tilldelas-stora-designpriset/ |title=Ögonstyrda bildskärmar tilldelas Stora designpriset |trans-title=Grand Award of Design awarded for eye tracking screens |last=Bergsell |first=Thomas |date=6 May 2008 |accessdate=17 March 2016 |language=Swedish}} In 2010, Tobii won the SIME Grand Prize for having the most innovative technology concept. In 2011, Tobii Glasses won the red dot design award, an international product design competition and later the same year, Tobii won the Bully Award.{{Cite web |date=2011-11-09 |title=THE 2011 BULLY AWARD WINNERS! {{!}} White Bull Summits |url=http://www.whitebull.com/latest/2011-bully-award-winners |access-date=2023-12-05 |archive-url=https://web.archive.org/web/20111109030754/http://www.whitebull.com/latest/2011-bully-award-winners |archive-date=2011-11-09 }} In 2012, Tobii took home the award for best prototype at the consumer technology trade show 2012 CES, and Laptop Magazine named Tobii the winner in its best new technology category.
Products
Tobii's produces eye trackers, integration platforms, and related data-analysis software and development kits for use in scientific research, gaming, and marketing and consumer insights.{{Citation needed|date=October 2023}} Tobii sells its products directly and through a global reseller network.
Owing to the connection between eye movements and cognitive function, Tobii's products are used in a range of fields including psychology, neuroscience, and visual perception.{{Citation needed|date=October 2023}} Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising. Tobii's products can be embedded in PCs and XR headsets, as well as industrial applications and fields such as advanced driver monitoring,{{cite news |url=https://venturebeat.com/2011/11/30/tobii-eye-tracking-drivers/ |title=Tobii keeps an eye on distracted drivers |date=30 November 2011 |last=Byrne |first=Ciara |publisher=VentureBeat |access-date=17 March 2016}} consumer computing{{cite news |url=http://www.toptechnews.com/article/index.php?story_id=012001D1A0GO |title=Here Comes the Next Generation of Eye-Tracking |last=Levine |first=Barry |publisher=Top Tech News |date=6 March 2012 |access-date=17 March 2016}}{{cite news |url=http://www.digitaltrends.com/computing/death-of-the-mouse-how-eye-tracking-technology-could-save-the-pc/ |title=Death of the mouse: How eye-tracking technology could save the PC |publisher=Digital Trends |last=Van Camp |first=Jeffrey |date=15 March 2011 |access-date=17 March 2016}} and gaming.
References
{{Reflist}}
External links
- {{Official website|http://www.tobii.com/}}
{{Commons category}}
{{Authority control}}
Category:Companies based in Stockholm
Category:Companies established in 2001
Category:Technology companies of Sweden