trademark look

{{Short description|Well-recognized fashion or posture choice}}

{{Use dmy dates|date=September 2021}}

Trademark look{{cite web |url=http://celebs.answers.com/beauty/10-celebrities-without-their-trademark-looks#slide1 |work=Answers.com |title=10 Celebrities Without Their Trademark Looks |access-date=15 January 2014 }}{{cite web |url=http://sportsillustrated.cnn.com/multimedia/photo_gallery/1008/nfl.trademark.looks/content.1.html |archive-url=https://web.archive.org/web/20100902085852/http://sportsillustrated.cnn.com/multimedia/photo_gallery/1008/nfl.trademark.looks/content.1.html |url-status=dead |archive-date=2 September 2010 |work=CNN Sports Illustrated |title=Trademark Looks, Moves in the NFL |access-date=15 January 2014 }} or signature look{{cite web |url=http://fashion.telegraph.co.uk/columns/kate-finnigan/TMG10476093/Signature-looks-12-of-the-best.html |work=The Telegraph |title=Signature looks: 12 of the best |access-date=15 January 2014 }} is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama{{cite web |url=https://www.liveabout.com/barack-obamas-trademark-suit-has-everyone-talking-4139873 |work=about.com |title=Barack Obama's Trademark Suit Has Everyone Talking |access-date=15 January 2014 }} or the Merkel-Raute hand gesture of German Chancellor Angela Merkel.{{cite news |title=Wahlkampf mit der "Merkel-Raute"|url=https://www.dw.com/de/wahlkampf-mit-der-merkel-raute/a-17067023 |first=Jens |last=Thurau |accessdate=8 September 2013 |newspaper=Deutsche Welle |date=5 September 2013 |language=German}}{{cite news |title='Merkel diamond' takes centre stage in German election campaign |url=https://www.theguardian.com/world/german-elections-blog-2013/2013/sep/03/angela-merkel-diamond-german-election-campaign |first=Kate |last=Connolly |accessdate=8 September 2013|newspaper=The Guardian|date=3 September 2013}} It can also refer to the clothes of a certain subculture.{{cite web|title=Teddy Girls|url=http://history-is-made-at-night.blogspot.com/2008/12/teddy-girls.html|work=History is made at night|accessdate=25 August 2013|date=31 December 2008}}

Some trademark signatures may have started as in-jokes, but have then come to have been recognized by a wider audience.

Popular personalities like Steve Jobs and Mark Zuckerberg are known for their signature look. The reason shared is to save the sheer amount of time spent on deciding what to wear daily.{{Cite web |last=Workopolis |date=2014-11-11 |title=The reason Mark Zuckerberg wears the same shirt every day |url=https://careers.workopolis.com/advice/the-reason-mark-zuckerberg-wears-the-same-shirt-every-day/ |access-date=2022-09-28 |website=Workopolis Blog |language=en}} As fashion trends gets influenced by renowned people like them, more and more people have started to find their personal signature style. Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognize them.{{cite web |url=http://uk.eonline.com/news/416739/zooey-deschanel-ditches-trademark-bangs-looks-unrecognizable |work=E Online |title=Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable |date=9 May 2013 |access-date=15 January 2014 }}

The term "trademark look" (or anything similar) is not used in trademark law, and a trademark look is not necessarily trademark-protected in itself.