user innovation

{{Short description|Revolutional resource}}

{{citation style|date=December 2014}}

__NOTOC__

User innovation refers to innovation by intermediate users (e.g. user firms) or consumer users (individual end-users or user communities), rather than by suppliers (producers or manufacturers).{{cite journal |last1=Bogers |first1=Marcel |last2=Afuah |first2=Allan |last3=Bastian |first3=Bettina |title=Users as Innovators: A Review, Critique, and Future Research Directions |journal=Journal of Management |date=July 2010 |volume=36 |issue=4 |pages=857–875 |doi=10.1177/0149206309353944 }} This is a concept closely aligned to co-design and co-creation, and has been proven to result in more innovative solutions than traditional consultation methodologies.{{cite journal |last1=Mitchell |first1=Val |last2=Ross |first2=Tracy |last3=May |first3=Andrew |last4=Sims |first4=Ruth |last5=Parker |first5=Christopher |title=Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions |journal=CoDesign |date=October 2016 |volume=12 |issue=4 |pages=205–220 |doi=10.1080/15710882.2015.1091894 |doi-access=free }}

Eric von Hippel{{cite journal |last1=von Hippel |first1=Eric |title=Lead Users: A Source of Novel Product Concepts |journal=Management Science |date=July 1986 |volume=32 |issue=7 |pages=791–805 |doi=10.1287/mnsc.32.7.791 }} and others{{cite journal |last1=Morrison |first1=Pamela D. |last2=Roberts |first2=John H. |last3=von Hippel |first3=Eric |title=Determinants of User Innovation and Innovation Sharing in a Local Market |journal=Management Science |date=December 2000 |volume=46 |issue=12 |pages=1513–1527 |doi=10.1287/mnsc.46.12.1513.12076 |hdl=1721.1/127231 |hdl-access=free }}{{Cite journal|last1=Nambisan|first1=Satish|last2=Agarwal|first2=Ritu|last3=Tanniru|first3=Mohan|date=September 1999|title=Organizational Mechanisms for Enhancing User Innovation in Information Technology|journal=MIS Quarterly|volume=23|issue=3|pages=365|doi=10.2307/249468|jstor=249468}}{{cite journal |last1=Berthon |first1=Pierre R. |last2=Pitt |first2=Leyland F. |last3=McCarthy |first3=Ian |last4=Kates |first4=Steven M. |title=When customers get clever: Managerial approaches to dealing with creative consumers |journal=Business Horizons |date=January 2007 |volume=50 |issue=1 |pages=39–47 |doi=10.1016/j.bushor.2006.05.005 }} observed that many products and services are actually developed or at least refined, by users, at the site of implementation and use. These ideas are then moved back into the supply network. This is because products are developed to meet the widest possible need; when individual users face problems that the majority of consumers do not, they have no choice but to develop their own modifications to existing products, or entirely new products, to solve their issues. Often, user innovators will share their ideas with manufacturers in hopes of having them produce the product, a process called free revealing. However, user innovators also generate their own firms to commercialize their innovations and generate new markets, a process called "consumer-led market emergence." For example, research on how users innovated in multiple boardsports shows that some users capitalized on their innovations, founding firms in sports that became global markets.{{cite journal |last1=Diaz Ruiz |first1=Carlos |last2=Makkar |first2=Marian |title=Market bifurcations in board sports: How consumers shape markets through boundary work |journal=Journal of Business Research |date=January 2021 |volume=122 |pages=38–50 |doi=10.1016/j.jbusres.2020.08.039 }}

Based on research on the evolution of Internet technologies and open source software Ilkka Tuomi {{Harv|Tuomi|2002}} further highlighted the point that users are fundamentally social. User innovation, therefore, is also socially and socio-technically distributed innovation. According to Tuomi,Tuomi, I: Networks of Innovation, chapter 2. Oxford University Press, 2002. key uses are often unintended uses invented by user communities that reinterpret and reinvent the meaning of emerging technological opportunities.

The existence of user innovation, for example, by users of industrial robots, rather than the manufacturers of robots {{Harv|Fleck|1988}} is a core part of the argument against the Linear Innovation Model, i.e. innovation comes from research and development, is then marketed and 'diffuses' to end-users. Instead innovation is a non-linear process involving innovations at all stages.{{cite journal |last1=Williams |first1=Robin |last2=Edge |first2=David |title=The social shaping of technology |journal=Research Policy |date=September 1996 |volume=25 |issue=6 |pages=865–899 |doi=10.1016/0048-7333(96)00885-2 }}

History

In 1986 Eric von Hippel introduced the lead user method that can be used to systematically learn about user innovation in order to apply it in new product development. In 2007 another specific type of user innovator, the creative consumer was introduced. These are consumers who adapt, modify, or transform a proprietary offering as opposed to creating completely new products.

User innovation has a number of degrees: innovation of use,{{cite journal |last1=Faulkner |first1=Philip |last2=Runde |first2=Jochen |title=On the Identity of Technological Objects and User Innovations in Function |journal=Academy of Management Review |date=July 2009 |volume=34 |issue=3 |pages=442–462 |doi=10.5465/amr.2009.40632318 }} innovation in services, innovation in configuration of technologies, and finally the innovation of novel technologies themselves. While most user innovation is concentrated in use and configuration of existing products and technologies, and is a normal part of long term innovation, new technologies that are easier for end-users to change and innovate with, and new channels of communication are making it much easier for user innovation to occur and have an impact.

Recent research has focused on Web-based forums that facilitate user (or customer) innovation - referred to as virtual customer environment, these forums help companies partner with their customers in various phases of product development as well as in other value creation activities. For example, Threadless, a T-shirt manufacturing company, relies on the contribution of online community members in the design process. The community includes a group of volunteer designers who submit designs and vote on the designs of others. In addition to free exposure, designers are provided monetary incentives including a $2,500 base award as well as a percentage of T-shirt sales. These incentives allow Threadless to encourage continual user contribution.Magee,Joe. "[https://hbr.org/2008/10/the-contribution-revolution-letting-volunteers-build-your-business The Contribution Revolution: Letting Volunteers Build Your Business]", Harvard Business Review, October 2008.

See also

Footnotes

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Sources

  • {{cite journal |last1=Bilgram |first1=Volker |last2=Brem |first2=Alexander |last3=Voigt |first3=Kai-Ingo |title=USER-CENTRIC INNOVATIONS IN NEW PRODUCT DEVELOPMENT — SYSTEMATIC IDENTIFICATION OF LEAD USERS HARNESSING INTERACTIVE AND COLLABORATIVE ONLINE-TOOLS |journal=International Journal of Innovation Management |date=September 2008 |volume=12 |issue=3 |pages=419–458 |doi=10.1142/S1363919608002096 }}
  • {{cite journal |last1=Bogers |first1=Marcel |last2=Afuah |first2=Allan |last3=Bastian |first3=Bettina |title=Users as Innovators: A Review, Critique, and Future Research Directions |journal=Journal of Management |date=July 2010 |volume=36 |issue=4 |pages=857–875 |doi=10.1177/0149206309353944 }}
  • Braun, Viktor R.G. (2007): Barriers to user-innovation & the paradigm of licensing to innovate, Doctoral dissertation: Hamburg University of Technology
  • {{Citation | last = Fleck | first = James | title = Innofusion or Diffusation? The nature of technological development in robotics

| year =1988 | journal=Edinburgh PICT Working Paper No. 7 }}

  • {{Citation | last = Nambisan | first = Satish| author2 = Nambisan, Priya | title = How to Profit from a better Virtual Customer Environment | url = http://sloanreview.mit.edu/the-magazine/articles/2008/spring/49313/how-to-profit-from-a-better-virtual-customer-environment/ | year =2008 | journal= MIT Sloan Management Review | pages= 53–61 }}
  • {{Citation | last = Tuomi | first = Ilkka | author-link = Ilkka Tuomi

| year = 2002 | title = Networks of Innovation | url = http://www.oup.com/uk/catalogue/?ci=9780199256983 | publisher = Oxford University Press | isbn = 978-0-19-925698-3 }}

  • {{Citation | last = von Hippel | first = Eric | title = Democratizing Innovation

| year =2005 | publisher= MIT Press | url = http://web.mit.edu/evhippel/www/books.htm}}

  • {{cite journal |last1=von Hippel |first1=Eric |title=Lead Users: A Source of Novel Product Concepts |journal=Management Science |date=July 1986 |volume=32 |issue=7 |pages=791–805 |doi=10.1287/mnsc.32.7.791 }}
  • {{cite journal |last1=Williams |first1=Robin |last2=Edge |first2=David |title=The social shaping of technology |journal=Research Policy |date=September 1996 |volume=25 |issue=6 |pages=865–899 |doi=10.1016/0048-7333(96)00885-2 }}
  • {{cite journal |last1=Faulkner |first1=Philip |last2=Runde |first2=Jochen |title=On the Identity of Technological Objects and User Innovations in Function |journal=Academy of Management Review |date=July 2009 |volume=34 |issue=3 |pages=442–462 |doi=10.5465/amr.2009.40632318 }}