vanity number
{{globalize|article|United States|Canada|date=November 2023}}
A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.
While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Numbers ending with repeated digits (such as -1111) are heavily advertised by taxi and food delivery companies; the Pizza Pizza chain has trademarked 967-1111, a Toronto local number.[http://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=&fileNumber=0458946&extension=0&startingDocumentIndexOnPage=1 Canadian trademark registration #TMA428709] {{Webarchive|url=https://web.archive.org/web/20131203003120/http://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=&fileNumber=0458946&extension=0&startingDocumentIndexOnPage=1 |date=2013-12-03 }} (Pizza Pizza Royalty Limited Partnership) for 967-1111, a vanity telephone number A memorable repeated sequence is also valuable to hotel chain franchisors such as Super 8 Motels, which advertises 1-800-800-8000.{{Cite web|url=https://www.super8downtowntoronto.com/en/contact-us.html|title = Our Team is Here to Serve You!}}
A broadcaster may match a local telephone number to a station frequency (an AM 1010 radio call-in programme may use 872-1010{{Cite web|url=http://www.iheartradio.ca/newstalk-1010/Contact-us|title=Contact Us|first=Bell|last=Média|website=www.iheartradio.ca}} or a TV channel 13 studio may adopt 224-13-13.{{Cite web|url=https://ottawa.ctvnews.ca/about/contact-us|title=CTV Ottawa | Contact Us|website=ottawa.ctvnews.ca}}). An eye clinic may choose a number terminating in 20/20.[http://www.yellowpages.ca/bus/Ontario/Kingston/Marc-F-Raymond-Opticians-Ltd/1012529.html Yellow page listing for +1 613 549 20/20] {{Webarchive|url=https://web.archive.org/web/20131204100512/http://www.yellowpages.ca/bus/Ontario/Kingston/Marc-F-Raymond-Opticians-Ltd/1012529.html |date=2013-12-04 }}, an optician's clinic.
Other possible numeric indicators which convey specific meanings are 24/7 (twenty-four hours a day, seven days a week) or 2-4-1 (two for the price of one); the latter is used by 241 Pizza by advertising local number 241-0-241 or a variant.