xoJane

{{short description|American online women's magazine}}

{{Use American English|date = October 2019}}

{{Use mdy dates|date = October 2019}}

{{Infobox website

| name = xoJane

| logo = XoJane Logo.svg

| screenshot =

| caption =

| url = {{url|http://www.xojane.com}}

| commercial =

| type = {{hlist |Online magazine |Women's magazine}}

| language = English

| registration =

| owner = Time Inc.

| author = Jane Pratt

| launch_date = 2011

| current_status = Defunct

| revenue =

}}

xoJane (also known as xoJane.com) was an American online magazine from 2011 to 2016 geared toward women and founded by Jane Pratt and co-published by Say Media.{{Cite web|url=https://digiday.com/media/say-media-retreat/|title=Platishers, beware: Say Media gives up on publishing|last=Moses|first=Lucia|date=2014-11-13|website=Digiday|language=en-US|access-date=2019-03-27}} Pratt was the founding editor of Sassy and Jane magazines.{{cite web|url=https://www.theguardian.com/media/2013/jul/14/xojane-editor-jane-pratt-confessional-writing|title=XoJane.com editor Jane Pratt: 'Be willing to put yourself out there'|first=Kira|last=Cochrane|date=14 July 2013|access-date=2 September 2016|via=The Guardian}}[https://www.latimes.com/entertainment/la-xpm-2011-may-29-la-ca-jane-pratt-20110529-story.html The Los Angeles Times]

In less than two months from the launch date, {{Proper name|xoJane}} established itself as one of Forbes' "Top 10 Lifestyle Websites for Women".{{cite web|url=https://www.forbes.com/pictures/lmj45fmhi/xojane|archive-url=https://web.archive.org/web/20110627002334/http://www.forbes.com/pictures/lmj45fmhi/xojane|url-status=dead|archive-date=June 27, 2011|title=xoJane - In Photos: Top 10 Lifestyle Websites For Women|first=Jenna|last=Goudreau|website=Forbes |access-date=2 September 2016}} Pratt served as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.{{cite web|url=http://www.xojane.com/about |title=xoJane |access-date=January 11, 2013}}

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.{{cite web|first=Phoebe-Jane|last=Boyd |url=http://www.featuresexec.com/bulletin/interview_article.php?id=16420#.UMmpqBzbL58 |title=Media Interview with xoJane UK editor Rebecca Holman - FeaturesExec Media Bulletin |publisher=Featuresexec.com |date=July 12, 2012|access-date=January 11, 2013}} In March 2013, {{Proper name|xoJane}} launched spinoff beauty site {{Proper name|xoVain}}.{{cite web|url=http://www.adweek.com/news/advertising-branding/jane-pratt-launches-beauty-site-xovain-147659|title=Jane Pratt Launches Beauty Site xoVain|date=March 2013 |access-date=2 September 2016}}

xoJane and {{Proper name|xoVain}} were acquired by Time Inc. from Pratt and SAY Media in 2015.{{Cite news| issn = 0099-9660| last = Trachtenberg| first = Jeffrey A.| title = Time Inc. Acquires Websites Aimed at Women| work = Wall Street Journal| access-date = 2016-05-21| date = 2015-10-26| url = https://www.wsj.com/articles/time-inc-acquires-websites-aimed-at-women-1445901445}} In December 2016, Time indicated that it would be folding xoJane into InStyle, following reports that Pratt was leaving Time and looking for a new owner for her web properties.{{cite web |url=http://wwd.com/business-news/media/jane-pratt-exit-time-inc-sale-xo-jane-vice-10729776/ |title=Jane Pratt to Exit Time Inc., Shops xo Jane to Vice Media and Others |work=WWD |date=December 16, 2016 |first=Alexandra |last=Steigrad |access-date=January 3, 2017}} In 2016, a statement from Time said that the site would redirect to InStyle.com. As of 2017 xoJane content and articles are unavailable and the xoJane site redirects to the Time, Inc. site HelloGiggles.{{Cite web|url=https://jezebel.com/the-biggest-moments-in-xojane-history-1791157774|title=The Biggest Moments in xoJane History|last=Peyser|first=Eve|website=Jezebel|language=en-US|access-date=2019-01-21}}