:Give It 2 U

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| footer = In "Give It 2 U", Thicke collaborated with rappers Kendrick Lamar (left) and 2 Chainz (right).

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The song was written and produced by Dr. Luke, and Cirkut, with additional writing by Thicke, Kendrick Lamar and will.i.am. It was written in approximately an hour, with Thicke striving to write a carefree song that is "straight to the dancefloor, straight to the sexy".{{cite magazine|url=https://www.vh1.com/news/36yuoy/robin-thicke-blurred-lines-track-by-track-pt-2|archive-url=https://web.archive.org/web/20221005145322/https://www.vh1.com/news/36yuoy/robin-thicke-blurred-lines-track-by-track-pt-2|url-status=live|archive-date=October 5, 2022|title=Robin Thicke Breaks Down Blurred Lines, Track-By-Track (Pt. 2 of 2) |last=Graham|first=Mark|date=July 30, 2013|magazine=VH1|access-date=December 17, 2020}} When discussing the song, Thicke described it as "very Michael Jackson, Prince but also pretty hip-hop. It’s a big, shiny pop record. It’s fun".{{cite magazine|url=https://www.inquisitr.com/811680/robin-thicke-on-what-to-expect-from-his-new-album-blurred-lines/|title=Robin Thicke On What To Expect From His New Album 'Blurred Lines' |last=Johnson|first=James|date=June 24, 2013|website=Inquisitr|access-date=December 17, 2020}} Thicke originally reached out to 2 Chainz to record a verse for the song, although his management had also simultaneously sent the song out to Kendrick Lamar.{{cite magazine|url=https://www.gq.com/story/robin-thicke-interview-blurred-lines-music-video-collaborating-with-2-chainz-and-kendrick-lamar-mercy|title=Robin Thicke on That Banned Video, Collaborating with 2 Chainz and Kendrick Lamar, and His New Film |last=Phili|first=Stelios|date=May 7, 2013|magazine=GQ|access-date=December 17, 2020}} Both rappers expressed interest in appearing on the song, resulting in a demo entitled "Give It to Me". On May 2, 2013, Thicke premiered this demo on the radio show Sway in the Morning.{{cite magazine|url=https://www.spin.com/2013/05/robin-thicke-give-it-to-me-kendrick-lamar-2-chainz/|title=Robin Thicke Goes Dubstep for Will.i.am-Produced 'Give It to Me' |last=Sargent|first=Jordan|date=May 2, 2013|magazine=Spin|access-date=December 16, 2020}} However, this version of the song was later relegated to a remix on the deluxe edition of Blurred Lines (2013), with the album version only featuring Lamar.

"Give It 2 U" was recorded at Luke's in the Boo, Record Plant Studios, and TDE Red Room Studios in Malibu, Los Angeles, and Carson, respectively.

"Give It 2 U" is an electropop and hip hop song featuring elements of dubstep.

Lyrically, the song discusses Thicke's desire to sexually please a partner. Speaking on the lyric "Big dick for ya, let me give it to ya", Thicke explained that it was "more a comment of swagger. Like, I'm big-dick swingin'".{{Cite web|url=https://www.elle.com/pop-culture/celebrities/robin-thicke-interview|title=Robin Thicke Is Red Hot|first=Mickey|last=Rapkin|date=24 October 2013|website=Elle.com|access-date=20 October 2021}}

A remix version for the song, featuring an additional verse from 2 Chainz, was made available as one of the bonus tracks on the deluxe edition of Blurred Lines (2013). Another version, the "Norman Doray & Rob Adans Remix", was released in 2013.

Rob Tannenbaum of Rolling Stone praised the song, citing it as one of the parent album's "cheeky impersonations of dubstep".{{cite magazine|last=Tannenbaum|first=Rob|title=Robin Thicke, 'Blurred Lines'|magazine=Rolling Stone|volume=August 1, 2013|issue=1188|page=70|publisher=Wenner Media LLC|issn=0035-791X |url=https://www.rollingstone.com/music/albumreviews/blurred-lines-20130730|access-date=July 22, 2013}} Andrew Chan of Slant Magazine criticized the sexual lyrics of the song, citing it as a low point on the album.{{cite magazine|url=http://www.slantmagazine.com/music/review/robin-thicke-blurred-lines|title=Robin Thicke: Blurred Lines |last=Chan|first=Andrew|date=July 23, 2013|magazine=Slant Magazine|access-date=July 24, 2013}} Sophie Schillaci of The Hollywood Reporter criticized the song's sexual lyrical content, claiming that "In the wake of Robin Thicke’s “Blurred Lines” controversy (and wild success), the singer is giving his critics some fresh ammo".{{cite magazine|url=https://www.hollywoodreporter.com/earshot/robin-thicke-debuts-controversial-new-578646|title=Robin Thicke Debuts Controversial New Song in the Wake of 'Blurred Lines' Criticism |last=Schillaci|first=Sophie|date=July 2, 2013|magazine=The Hollywood Reporter|access-date=December 18, 2020}}

In the United States, "Give It 2 U" debuted at number 83 on the Billboard Hot 100 chart for the issue dated September 7, 2013. The song spent a total of 12 weeks on the chart, peaking at number 25 for the issue dated September 14, 2013. On the Dance Club Songs and Mainstream Top 40 charts, the song peaked at number 21 and 13, respectively. The song reached the top ten on both the Hot R&B/Hip-Hop Songs and Rhythmic charts, peaking at number 7 and 6, respectively. It also reached the number 45 position on the year-end versions of both charts.

The music video was directed by Diane Martel in Los Angeles, California and premiered on August 23, 2013 on MTV.{{ cite news | url=http://www.mtv.com/news/1712906/robin-thicke-give-it-2-u-video-teaser/ | archive-url=https://web.archive.org/web/20151114083147/http://www.mtv.com/news/1712906/robin-thicke-give-it-2-u-video-teaser/ | url-status=dead | archive-date=November 14, 2015 | title=Robin Thicke Hits the Football Field with Kendrick Lamar for 'Give It 2 U' Video |publisher=MTV News|date=August 23, 2013 | access-date=December 15, 2020}} Rather than the album version, the video was produced for the remix of "Give It 2 U" featuring both Kendrick Lamar and 2 Chainz. It features appearances by three models including Alana Greszatai, Jessica Strother, and Mallory Llewellyn, all of whom are termed the "Luxury Girls" in the video.{{ cite news | url=https://www.eonline.com/news/453051/meet-robin-thicke-s-give-it-2-u-video-girls-and-find-out-what-they-thought-of-miley-s-vma-performance | title=Meet Robin Thicke's "Give It 2 U" Video Girls (and Find Out What They Thought of Miley's VMA Performance!) |publisher=E! Online|date=August 28, 2013 | access-date=December 15, 2020}} Three American dance teams, including The Passionettes, The Stingettes, and The Baker Girls, also made an appearance in the video. Before its release, MTV News reported that it was set on a football field, noting that "Thicke and Lamar [are] riding around on mini trucks with women on their laps". In the video, Thicke wore gold-rimmed sunglasses and a golden whistle, while alternating between a black suit jacket and a black-and-white striped suit, with the latter in reference to the referee outfit he wore during his performance at the 2013 MTV Video Music Awards.{{ cite news | url=https://www.nydailynews.com/entertainment/music-arts/robin-thicke-debuts-give-2-u-music-video-raunchy-vmas-performance-miley-cyrus-article-1.1438164 | title=Robin Thicke debuts 'Give It 2 U' music video after VMAs performance with Miley Cyrus |work=New York Daily News|date=August 27, 2013 | access-date=December 15, 2020}} When speaking on working with Martel, Thicke said,

It's a Diane Martel dream, and I'm just happy to be here. The thing about Diane Martel that makes it so amazing — besides just being a crazy genius — is that she combines all different parts of the world into one soup. She takes the cotton candy, she takes the beautiful football-playing girls and she mixes it all up into one beautiful pot. So we're all very lucky to have her and excited to be working with her again

The video is set on a football field and features a cameo by Thicke's son, Julian Fuego, as well as college dance teams from Albany State University and Alabama State University. Several dancers called "Luxury Girls" are shown dressed up like bottles of champagne, rolls of $100 bills and tins of caviar with others holding up Paper Mache models of lobsters, sushi and other luxurious foods. 2 Chainz enters the field leading a parade float labelled the "Ass Float" while Kendrick enters on a miniature car. The video ends with every girl dancing to the song with Robin Thicke.

Carrie Battan of Pitchfork praised the video, referring to it as "valiant effort to top the mania induced by 'Blurred Lines'".{{Cite web|url=https://pitchfork.com/news/52020-video-robin-thicke-kendrick-lamar-and-2-chainz-give-it-2-u/|title=Video: Robin Thicke, Kendrick Lamar, and 2 Chainz: "Give It 2 U"|date=24 August 2013|website=Pitchfork.com|access-date=20 October 2021}} Lacey Seidman of VH1 described the video a "delight", commenting that Thicke "unleashes an arsenal of fun foolishness in the Diane Martel-directed video".{{Cite web|url=https://www.vh1.com/news/g7ea35/robin-thicke-give-it-2-u-pep-rally|title=Robin Thicke, 2 Chainz + Kendrick Lamar Delight In A Wacky Pep Rally|first=Lacey|last=Seidman 8/23/2013|website=VH1.com|access-date=20 October 2021}}

Thicke performed the song at the 2013 MTV Video Music Awards in a medley alongside "Blurred Lines" and Miley Cyrus's "We Can't Stop".{{ cite news | url=https://www.rollingstone.com/culture/culture-news/twerk-it-out-miley-and-robins-vma-performance-one-year-later-65286/ | title=Twerk It Out: Miley and Robin's VMA Performance, One Year Later |publisher=Rolling Stone|date=August 22, 2014 | access-date=December 18, 2020}} Kendrick Lamar and 2 Chainz accompanied Thicke, performing their verses from the remixed version of the song.{{ cite news | url=http://www.mtv.com/news/1713017/miley-cyrus-robin-thicke-vma-twerk/ | archive-url=https://web.archive.org/web/20140510081349/http://www.mtv.com/news/1713017/miley-cyrus-robin-thicke-vma-twerk/ | url-status=dead | archive-date=May 10, 2014 | title=Miley Cyrus Twerks, Gives Robin Thicke Some Tongue at VMAS |publisher=MTV News|date=August 25, 2013 | access-date=December 18, 2020}} Phillip Mlynar of MTV News described the performance as having a "football referee–themed vibe", as Thicke donned a black-and-white stripped suit with cheerleader-themed dancers surrounding him. "Give It 2 U" was regularly performed as the opening number on Thicke's debut headlining tour, the Blurred Lines Tour (2014).{{cite news |url=http://www.torontosun.com/2014/07/26/robin-thicke-at-casino-rama |title=Robin Thicke makes up for lost time at Casino Rama |last1=Stevenson |first1=Jane |date=July 26, 2014 |newspaper=Toronto Sun |access-date=December 18, 2020}}

• The song appears during the party scene in the third episode of season one ("Girl, Interrupted") of The CW television series The Tomorrow People.
• The song was also featured in the 2015 comedy film Ted 2.

• CD Single{{cite AV media notes|title=Give It 2 U|others=Robin Thicke|year=2013|type=EU CD Single liner notes|publisher=Star Trak Entertainment|id=06025 3754872 9}}

1. "Give It 2 U" (featuring Kendrick Lamar) – 3:50
2. "Give It 2 U" (No Rap Version) – 2:56

• Digital download (Remix)

1. "Give It 2 U" (Remix) (featuring Kendrick Lamar & 2 Chainz) – 4:17

• Digital download (U.S. Mix)

1. "Give It 2 U" (U.S. Mix) (featuring Kendrick Lamar) – 3:49

• Digital download (Remix){{cite web|url=https://music.apple.com/us/album/give-it-2-u-norman-doray-rob-adans-remix-radio-edit/723238929?ign-mpt=uo%3D5|title=Give It 2 U (Norman Doray & Rob Adans Remix) [Radio Edit] [feat. Kendrick Lamar] – Robin Thicke|publisher=iTunes (US)|date=2013-01-01|access-date=2020-07-08|language=en}}

1. "Give It 2 U" (Norman Doray & Rob Adans Remix Radio Edit) (featuring Kendrick Lamar) – 3:54

• Robin Thicke – writer, vocals
• Kendrick Lamar – writer, vocals
• will.i.am – writer, vocal production
• Dr. Luke – writer, producer, all instruments, programming
• Cirkut – writer, producer, all instruments, programming
• Serban Ghenea – mixing
• Derek "MixedByAli" Ali – engineering, recording
• Clint Gibbs – engineering
• Padraic "Padlock" Kerin – engineering
• Rachael Findlen – assistant engineer
• Dustin Capulong – assistant engineer
• Irene Richter – production coordination
• John Hanes – engineered for mix

Credits and personnel adapted from "Give It 2 U" CD single liner notes.

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{{Certification Table Entry|region=Australia|artist=Robin Thicke|title=Give It 2 U|type=single|award=Gold|relyear=2013|certyear=2014|access-date=October 27, 2021}}

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• {{YouTube|QDHgqRxFV8Y|"Give It 2 U" (Behind the Scenes): Day 1}}
• {{YouTube|GFgtZXZSIIs|"Give It 2 U" (Behind the Scenes): Day 2}}

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Category:2013 singles

Category:2013 songs

Category:Robin Thicke songs

Category:Songs written by Robin Thicke

Category:Kendrick Lamar songs

Category:Songs written by Kendrick Lamar

Category:Song recordings produced by Dr. Luke

Category:Music videos directed by Diane Martel

Category:Songs written by Dr. Luke

Category:Song recordings produced by Cirkut

Category:Interscope Records singles

Category:Songs written by Cirkut

Category:Songs written by 2 Chainz

Category:Songs written by will.i.am