:I Can't Believe It's Yogurt!

{{Infobox company|

| name = I Can't Believe It's Yogurt

| logo = I Can’t Believe it’s Yogurt logo.png

| logo_size = 150px

| type = Franchise

| foundation = {{start date and age|1977}} in Dallas, Texas

| location = Markham, Ontario, Canada

| industry = Restaurant

| products = Frozen yogurt

| parent = Yogen Früz

| homepage = [http://www.icbiy.com/ icbiy.com]|

}}

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.{{cite journal |url= http://findarticles.com/p/articles/mi_m3301/is_n2_v91/ai_8833527 |archive-url=https://web.archive.org/web/20090614064131/http://findarticles.com/p/articles/mi_m3301/is_n2_v91/ai_8833527 |url-status=dead|title= I Can't Believe It's Yogurt! Dallas |journal= Dairy Foods|date=February 1990 |author=Christine Stube |access-date= 2008-11-16 |archive-date=June 14, 2009 |page=62 }} Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".{{cite news |last=Stevenson |first=Seth |date=May 3, 2004 |title= Alphabet Soup – Now what does KFC stand for?|url=http://www.slate.com/id/2099747/ |newspaper=Slate |access-date=July 13, 2014 }}

I Can't Believe It's Yogurt! was acquired by Yogen Früz{{cite news | url= http://www.franchiseadvantage.com/Handbook/834-I_Cant_Believe_Its_Yogurt_Franchise.aspx | title= I Can't Believe It's Yogurt Franchise | publisher= FranchiseAdvantage.com | access-date= March 18, 2010 | archive-date= February 23, 2009 | archive-url= https://web.archive.org/web/20090223065951/http://www.franchiseadvantage.com/Handbook/834-I_Cant_Believe_Its_Yogurt_Franchise.aspx | url-status= dead }} in 1996.

=1991 Austin massacre=

In 1991, four young girls were murdered and raped in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case remains unsolved.

References

External links

[http://www.icbiy.com I Can't Believe It's Yogurt Official Website]

Category:1977 establishments in Texas

Category:1996 mergers and acquisitions

Category:Companies based in Markham, Ontario

Category:Fast-food chains of Canada

Category:Fast-food chains of the United States

Category:Fast-food franchises

Category:Frozen yogurt businesses

Category:Restaurants established in 1977