Yogen Früz

{{Short description|Canadian chain of frozen yogurt and smoothie stores}}

{{Infobox company

| logo = Yogen Fruz Logo

| image = YogenFruzHeadquarters.jpg

| image_size = 250px

| image_caption = Yogen Früz headquarters in Markham

| type = Subsidiary

| parent = International Franchise Corp.

| foundation = Thornhill, Ontario, Canada ({{Start date and age|1986}})

| founders = Michael Serruya
Aaron Serruya

| location = -

| locations = over 1,300

| industry = Restaurant

| products = Frozen Yogurt
Smoothie
Yogurt
Fruit Cup

| homepage = [http://www.yogenfruz.com/ yogenfruz.com]|

}}

Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has its global headquarters in Markham, Ontario in the Greater Toronto Area of Canada.{{Cite web |title=contact us - Yogen Früz {{!}} Frozen Yogurt and Smoothies |url=http://www.yogenfruz.com/contact-us/ |archive-url=https://web.archive.org/web/20190710053336/https://www.yogenfruz.com/contact-us/ |archive-date=10 July 2019 |access-date=2 September 2024}}

History

File:YogenfruzPromenade.jpg Yogen Früz store]]

File:Yogenfruz3.JPG (relocated in 2014 due to the mall expansion)]]

File:HillcrestYogenFrüz.JPG]]

File:Yogen-fruz-products.jpgd, is now a part of MTY Food Group]]

Yogen Früz was founded in 1986 by brothers Michael Serruya and Aaron Serruya, who opened the firm's first outlet in August 1986 at The Promenade Shopping Centre in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding.

The store offered made-to-order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit; it was successful, and within a year the company's first franchises opened in London, Ontario. By 1989, Yogen Früz franchised its 100th store. A younger brother, Simon, joined the company in 1989 at the age of 18, while their father sold his typesetting business to oversee offices in Europe.

In December 2005, International Franchise Corp. acquired Yogen Früz and CoolBrands International's franchise division.{{cite news | url= http://www.allbusiness.com/buying-exiting-businesses/franchising/857383-1.html | title=CoolBrands sells franchising division. | publisher=Ice Cream Reporter | date=2006-01-20}}

It is the largest franchiser of stores serving primarily frozen yogurt, with over 1,300 locations operating in more than 20 countries.{{cite news|url=https://yogenfruz.com/our-story/|title=Our Story|access-date=2022-04-21|publisher=Yogen Fruz}} The company aims to brand itself as a healthy-choice lifestyle product.

In 2016, Yogen Früz celebrated their 30 years in business, allowing customers to design the brand's new cup. The winner will have "their design featured on the company website and will be treated to five years’ worth of free frozen yogurt or a $1,000 scholarship."{{Cite web|url=https://www.foodserviceandhospitality.com/yogen-fruz-turns-30/|title=Yogen Früz Turns 30|last=Ltd|first=Kostuch Media|date=2016-03-16|website=Foodservice and Hospitality Magazine|language=en-US|access-date=2020-04-02}}

Today, the company serves proprietary probiotic frozen yogurt,{{cite news | url=http://fitsugar.com/266968 | first=Fit | last=Sugar | title=Latest Healthy Dessert Craze: Yogen Früz | publisher=Sugar Publishing Inc. | date=2007-05-22 | access-date=2007-08-02 | archive-url=https://web.archive.org/web/20080611165543/http://www.fitsugar.com/266968 | archive-date=2008-06-11 | url-status=dead }} both mixed with fruit(s) and soft serve, and both dairy and non-dairy smoothies. For its standard yogurt cup, there are various base yogurt options such as low-fat and non-fat."Yovation® Probiotic Frozen Yogurt – That’s Better for You." Pierre’s Ice Cream Company Blog, n.d. Accessed April 18, 2025.

Business strategy and organization

The firm frequently uses "master franchisees", who can obtain the rights either to open stores directly or sell franchise licenses to others. Master franchisees are granted for periods varying between ten and twenty years, and usually require the franchisee to open a minimum number of outlets each year.{{cite news | url= http://www.businessweek.com/smallbiz/content/mar2008/sb2008037_762641.htm | archive-url= https://web.archive.org/web/20080330020852/http://www.businessweek.com/smallbiz/content/mar2008/sb2008037_762641.htm | url-status= dead | archive-date= March 30, 2008 | first=Karen E. | last=Klein | title=Can Yogen Fruz Gain a U.S. Following? | publisher=Business Week | date=2008-03-10}} Additionally, the firm uses a non-traditional method of expansion involving co-branding, which allowed for the mingling of Yogen Früz products with other known food services{{Cite web|url=https://blogs.tribune.com.pk/story/14906/yogen-fruz-hands-down-the-best-frozen-yoghurt-in-pakistan/|title=Yogen Fruz: Hands down the best frozen yoghurt in Pakistan!|date=26 November 2012 |language=en-US|access-date=2019-07-10}} by way of "mini-counters" in established stores. As of 2008, master franchise agreements and co-branding remain the firm's main business.

The Serruya brothers initially sought expansion overseas rather than compete in the United States, because frozen yogurt dessert shops had already neared market saturation in the United States in the 1980s, and, unlike today, the average consumer was then neither familiar with nor accepting of the taste of yogurt. In early 1995 Yogen Früz franchisees operated 170 outlets in Canada, which comprised 80 percent of the frozen yogurt market in Canada. As of 2007, Yogen Früz has over 1,200 stores operating in over 25 countries including the United States,{{cite news | url= http://www.yogenfruz.com/home/en/about-us | title= About Us | publisher= Yogen Fruz | access-date= 2009-10-21 | archive-date= 2013-03-23 | archive-url= https://web.archive.org/web/20130323091934/http://www.yogenfruz.com/home/en/about-us | url-status= dead }}{{cite news | url= http://www.yogenfruz.com/storelocator/allstores.php | title= Store Finder | publisher= Yogen Fruz | access-date= 2009-10-21 | archive-date= 2018-09-18 | archive-url= https://web.archive.org/web/20180918161351/http://www.yogenfruz.com/storelocator/allstores.php | url-status= dead }}{{cite news | url= http://www.allbusiness.com/food-beverage/food-industry-dairy-dairy-products/11734882-1.html | title=Busy year for Yogen Fruz. | publisher=Ice Cream Reporter | date=2008-01-20}}

Image:Logo u signage.jpg

In 2008, the company announced its new store design and branding, which was designed to be applied to small and large outlets in both malls and free-standing stores.{{cite news | url= https://www.reuters.com/article/pressRelease/idUS164683+28-Feb-2008+BW20080228 | archive-url= https://web.archive.org/web/20080321222027/http://www.reuters.com/article/pressRelease/idUS164683+28-Feb-2008+BW20080228 | url-status= dead | archive-date= 2008-03-21 | title=Yogen Fruz Unveils New Store Design at Two Stores in Canada | publisher=Reuters | date=2008-02-28}}

On January 14, 2010, Archeology Investments announced a master franchise agreement that grants rights to the company to open shops in Dubai, Oman, Qatar, Bahrain, and Kuwait.{{cite news|url=http://www.ameinfo.com/221142.html |title=World's Largest Frozen Yogurt chain open its door to Middle East |publisher=AMEinfo.com |date=2010-01-14 |url-status=dead |archive-url=https://web.archive.org/web/20100708185254/http://www.ameinfo.com/221142.html |archive-date=2010-07-08 }}

Awards and recognition

In 1999, the company Ranked 1st among all major franchise chains worldwide{{cite news | url= http://www.entrepreneur.com/magazine/entrepreneur/1999/january/16958.html | first=Laura | last=Tiffany | title=Freeze Fame: How this year's No. 1 franchise, Yogen Früz, is getting its {{sic|hide=y|just |desserts}}. | publisher=Entrepreneur Magazine | date=1999-01-01}}{{cite news | url= http://www.entrepreneur.com/magazine/entrepreneur/1998/january/14990.html | first=Charlotte | last=Mulhern | title=The Big Chill - The brothers behind Yogen Früz turn up the heat on a cool concept. | publisher=Entrepreneur Magazine | date=1998-01-01}}

In 2009, the company won the Frankie Award for top Web Design and Menu Board Design in Canadian franchising{{cite news|url=http://www.cfa.ca/News/CFA_Media_Releases/CFAMediaRelease05070901.aspx |title=Canadian Franchise Association Announces 2009 Frankie Award Winners |publisher=Canadian Franchising Association |date=2009-05-08 |url-status=dead |archive-url=https://web.archive.org/web/20090804162658/http://www.cfa.ca/News/CFA_Media_Releases/CFAMediaRelease05070901.aspx |archive-date=2009-08-04 }}