:Jade Goody

{{short description|English media personality (1981–2009)}}

{{Use British English|date=January 2013}}

{{Use dmy dates|date=March 2022}}

{{Infobox person

| name = Jade Goody

| image = Goody.jpg

| caption = Goody in 2007

| birth_name = Jade Cerisa Lorraine Goody

| birth_date = {{Birth date|1981|6|5|df=y}}

| birth_place = London, England

| death_date = {{death date and age|2009|3|22|1981|5|6|df=y}}

| death_place = Upshire, Essex, England

| resting_place = Epping Forest

| occupation = Media personality

| known_for = Big Brother

| years_active = 1986, 2002–2009

| spouse = {{marriage|Jack Tweed|2009}}

| partner = Jeff Brazier (2002–2004)

| mother = Jackiey Budden

| children = {{flatlist|

}}

}}

Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009) was an English media personality. She was a contestant on the third series of the Channel 4 reality show Big Brother in 2002. Following her eviction from the show, Goody went on to star in her own television programmes, which in turn led to her launching a variety of products under her own name.{{cite web|url=http://www.mtv.co.uk/channel/mtvuk/news/470372-leona-lewis-to-launch-perfume |title=Leona Lewis To Launch Perfume |website=Mtv.co.uk |date=15 January 2009 |access-date=22 February 2009|archive-url=https://web.archive.org/web/20090118194832/http://www.mtv.co.uk/channel/mtvuk/news/470372-leona-lewis-to-launch-perfume|archive-date=18 January 2009}}{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/6276279.stm |title=Profile: Jade Goody |publisher=BBC News |access-date=22 February 2009 |date=20 February 2009 |archive-date=7 August 2017 |archive-url=https://web.archive.org/web/20170807024212/http://news.bbc.co.uk/1/hi/entertainment/6276279.stm |url-status=live}}

Immediately criticised by the British press for her perceived lack of decorum and intelligence,{{cite book|author=Holmes, Su: Jermyn, Deborah|date=2003|title=Understanding Reality Television|url=https://books.google.com/books?id=qyK20eYiz3oC&q=%22jade+goody%22+%22notoriously+unpopular%22&pg=PA125|publisher=Routledge|page=125|isbn=978-0415317955}} Goody was dubbed by multiple outlets as "the most hated woman in Britain".{{cite web|url=https://www.independent.co.uk/news/people/profiles/the-jade-goody-phenomenon-5542408.html|title=The Jade Goody phenomenon|date=9 January 2007|website=The Independent|access-date=19 February 2017|archive-date=20 February 2017|archive-url=https://web.archive.org/web/20170220014544/http://www.independent.co.uk/news/people/profiles/the-jade-goody-phenomenon-5542408.html|url-status=live}} The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her. Public opinion of Goody reached its most negative in January 2007, when she was involved in the Big Brother racism controversy while appearing as a housemate on Celebrity Big Brother 5.{{cite web|url=http://timesofindia.indiatimes.com/Why-Jade-Goody-matters/articleshow/4360932.cms?|title=Why Jade Goody matters|date=5 April 2009|website=The Times of India|access-date=19 February 2017|archive-date=22 February 2017|archive-url=https://web.archive.org/web/20170222061427/http://timesofindia.indiatimes.com/Why-Jade-Goody-matters/articleshow/4360932.cms|url-status=live}}{{cite news |url=https://www.theguardian.com/media/2007/jan/20/raceintheuk.bigbrother |title=Jade evicted as poll reveals public anger with Channel 4 |work=The Guardian |access-date=22 February 2009 |location=London |first=Karen |last=McVeigh |date=22 January 2007 |archive-date=31 August 2013 |archive-url=https://web.archive.org/web/20130831002336/http://www.theguardian.com/media/2007/jan/20/raceintheuk.bigbrother |url-status=live}} Following her eviction, she made a number of apologies,{{cite news|date=20 January 2007|title=I'm not racist, says TV's Goody|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6281223.stm|url-status=live|access-date=26 March 2010|archive-url=https://web.archive.org/web/20090223175017/http://news.bbc.co.uk/1/hi/entertainment/6281223.stm|archive-date=23 February 2009}} but continued to garner negative public reactions.{{cite news|title=Socialite recognised for her true talent |url=http://www.nowmagazine.co.uk/celeb_news/SEE_VIDEO_Paris_Hilton_named_Most_Pointless_Celebrity_article_165779.html |work=Now magazine |date=1 December 2007 |access-date=13 April 2008 |url-status=dead |archive-url=https://web.archive.org/web/20071208174743/http://www.nowmagazine.co.uk/celeb_news/SEE_VIDEO_Paris_Hilton_named_Most_Pointless_Celebrity_article_165779.html |archive-date=8 December 2007}}{{cite news|title=Jade Goody and Pete Doherty top worst dinner party guest list|url=http://www.dailyrecord.co.uk/entertainment/entertainment-news/2008/04/10/jade-goody-and-pete-doherty-top-worst-dinner-party-guest-list-86908-20378005/ |work=Daily Record |date=10 April 2008|access-date=11 April 2008 |archive-url = https://web.archive.org/web/20080411015829/http://www.dailyrecord.co.uk/entertainment/entertainment-news/2008/04/10/jade-goody-and-pete-doherty-top-worst-dinner-party-guest-list-86908-20378005/ |archive-date = 11 April 2008}}

In August 2008, Goody participated in Bigg Boss, the Indian version of Big Brother,{{cite news |url=https://www.theguardian.com/media/2008/aug/14/bigbrother.television |title=Jade Goody to join Indian Big Brother |work=The Guardian |access-date=22 February 2009 |location=London |first=Leigh |last=Holmwood |date=14 August 2008 |archive-date=2 September 2013 |archive-url=https://web.archive.org/web/20130902154120/http://www.theguardian.com/media/2008/aug/14/bigbrother.television |url-status=live}} but left the show early and returned to the UK after finding out that she had cervical cancer.{{cite news |url=https://www.independent.co.uk/arts-entertainment/tv/news/jade-goody-diagnosed-with-cancer-902060.html |title=Jade Goody diagnosed with cancer |work=The Independent |date=19 August 2008 |access-date=22 February 2009 |location=London |archive-date=7 February 2009 |archive-url=https://web.archive.org/web/20090207111621/http://www.independent.co.uk/arts-entertainment/tv/news/jade-goody-diagnosed-with-cancer-902060.html |url-status=live}} By February 2009, the cancer had metastasized and she was terminally ill.{{cite news |url=http://edition.cnn.com/2009/SHOWBIZ/02/16/jade.goody.big.brother.cancer/ |title=Big Brother star to wed after terminal cancer confirmed |publisher=CNN|date=16 February 2009 |access-date=22 February 2009 |archive-date=19 February 2009 |archive-url=https://web.archive.org/web/20090219165123/http://edition.cnn.com/2009/SHOWBIZ/02/16/jade.goody.big.brother.cancer/ |url-status=live}}{{cite news |url=https://www.theguardian.com/media/2009/feb/16/jade-goody-cancer-max-clifford-television |title=Jade Goody wedding may be televised, hints Max Clifford |work=The Guardian |access-date=22 February 2009 |location=London |first=Ben |last=Dowell |date=16 February 2009 |archive-date=9 August 2014 |archive-url=https://web.archive.org/web/20140809030814/http://www.theguardian.com/media/2009/feb/16/jade-goody-cancer-max-clifford-television |url-status=live}} Goody died from cervical cancer in the early hours of 22 March 2009, at the age of 27. Public opinion of Goody had softened by the time of her death. Sky Living broadcast five tribute shows from 2009 to 2012, documenting her life.

Early life

Jade Cerisa Lorraine Goody was born in King's College Hospital in London on 5 June 1981, the daughter of English mother Jackiey Budden and English-Jamaican father Andrew Goody.{{cite ODNB|title = Goody, Jade Cerisa Lorraine (1981–2009), television contestant and celebrity|last = Goldman|first = Lawrence|authorlink = Lawrence Goldman|date = 2013|doi = 10.1093/ref:odnb/101740}}{{cite news | last=Smith | first=David James | title=Who killed Jade Goody? | website=The Sunday Times | date=12 July 2009 | url=https://www.thetimes.com/culture/tv-radio/article/who-killed-jade-goody-dn6xsjgnwzf | access-date=7 November 2020 | archive-date=20 April 2021 | archive-url=https://web.archive.org/web/20210420002908/https://www.thetimes.co.uk/article/who-killed-jade-goody-dn6xsjgnwzf | url-status=live}}{{cite web | last=Moore | first=Suzanne | title=Jade Goody: a scorned celebrity who held a mirror up to bitter Britain | website=The Guardian | date=9 August 2019 | url=http://www.theguardian.com/tv-and-radio/2019/aug/09/jade-goody-scorned-celebrity-big-brother-britain-class-prejudice | access-date=7 November 2020 | archive-date=8 November 2020 | archive-url=https://web.archive.org/web/20201108201641/https://www.theguardian.com/tv-and-radio/2019/aug/09/jade-goody-scorned-celebrity-big-brother-britain-class-prejudice | url-status=live}} Her paternal grandfather, Winston Coyne, was from the West Indies and emigrated to the United Kingdom in 1956.{{cite web | title=Jade is so full of hate..she's been a bully all of her life; EXCLUSIVE CELEB BB: THE GRAN'S STORY. | website=Free Online Library | date=1 January 2015 | url=https://www.thefreelibrary.com/Jade+is+so+full+of+hate..she's+been+a+bully+all+of+her+life%3B...-a0158050066 | access-date=7 November 2020 | archive-date=20 April 2021 | archive-url=https://web.archive.org/web/20210420002850/https://www.thefreelibrary.com/Jade+is+so+full+of+hate..she%27s+been+a+bully+all+of+her+life%3B...-a0158050066 | url-status=live |last1=Hodgson |first1=Grant |last2=Sanderson |first2=Daniel}}{{cite web | title=Jade Goody: I hate myself | website=CelebsNow | date=21 January 2007 | url=https://www.celebsnow.co.uk/latest-celebrity-news/jade-goody-i-hate-myself-246291 | access-date=7 November 2020 | archive-date=20 April 2021 | archive-url=https://web.archive.org/web/20210420002913/https://www.magazinesdirect.com/categories/fashionandcelebrity/}} Supporters of the far-right National Front (NF) verbally abused Goody's father.{{cite web | last=Scullard | first=Vickie | title=Jade Goody Channel 4 documentary viewers outraged at 'casual racist language' | website=Manchester Evening News | date=15 August 2019 | url=https://www.manchestereveningnews.co.uk/news/tv/jade-goody-doc-viewers-outraged-16757766 | access-date=7 November 2020 | archive-date=1 October 2020 | archive-url=https://web.archive.org/web/20201001154328/https://www.manchestereveningnews.co.uk/news/tv/jade-goody-doc-viewers-outraged-16757766 | url-status=live}} Her mother was a drug addict and her father was a pimp. Goody's father suffered from substance dependence and had a criminal history, including a four-year term for robbery. He and Budden separated when Goody was two; estranged from his daughter while Budden raised her, he died of a drug overdose in Bournemouth in August 2005.

{{cite news |url=http://news.bbc.co.uk/1/hi/england/hampshire/4246156.stm |title=Addict died in restaurant toilet |date=14 September 2005 |access-date=28 August 2019 |archive-date=12 April 2006 |archive-url=https://web.archive.org/web/20060412191305/http://news.bbc.co.uk/1/hi/england/hampshire/4246156.stm |url-status=live}}

At the age of five, Goody made an uncredited appearance as a primary school student in the 1986 television film London's Burning, which later spawned the television series of the same name. Before entering the Big Brother house, Goody worked as a dental nurse and lived in Upshire, Essex, where she was still living when she died.{{cite web|url=http://www.findmypast.com/BirthsMarriagesDeaths.jsp |title=Births and Deaths England and Wales 1984–2006 |publisher=Findmypast.com |access-date=31 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20090831050858/http://www.findmypast.com/BirthsMarriagesDeaths.jsp |archive-date=31 August 2009}}

Career

=2002–2003: ''Big Brother 3''=

When Goody appeared on Big Brother 3, she was ridiculed by the British tabloid press for her lack of general knowledge.{{cite news|title=The Jade Goody Phenomenon |work=The Independent |url=http://news.independent.co.uk/people/profiles/article2137700.ece |access-date=3 October 2007 |location=London |date=9 January 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070930211538/http://news.independent.co.uk/people/profiles/article2137700.ece |archive-date=30 September 2007}} She thought the English city of Cambridge was in London;{{cite news |first=Polly |last=Hudson |url=https://www.mirror.co.uk/news/top-stories/2008/08/23/life-knocks-jade-goody-and-kerry-katona-down-but-they-always-bounce-back-115875-20707964/ |title=Life knocks Jade Goody and Kerry Katona down but they always bounce back |work=Mirror.co.uk |access-date=4 April 2018 |archive-date=26 January 2011 |archive-url=https://web.archive.org/web/20110126023701/http://www.mirror.co.uk/news/top-stories/2008/08/23/life-knocks-jade-goody-and-kerry-katona-down-but-they-always-bounce-back-115875-20707964/ |url-status=live}} when told that it was in East Anglia, she assumed East Anglia was outside Britain and referred to it as "East Angula".{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/tv_and_radio/2055968.stm |title=Jade's wit and wisdom |publisher=BBC News |date=26 July 2002 |access-date=22 February 2009 |archive-date=8 March 2009 |archive-url=https://web.archive.org/web/20090308001854/http://news.bbc.co.uk/1/hi/entertainment/tv_and_radio/2055968.stm |url-status=live}} She was also criticised by the tabloid press during her time in the Big Brother house for backstabbing and an evening when she cavorted drunk and naked.{{cite web|url=http://www.bigbrotheronline.co.uk/celebritybigbrother5/contestants/Jade_Goody.htm |title=Jade Goody Big Brother Contestant Profile – Celebrity Big Brother 5 UK |publisher=Bigbrotheronline.co.uk |access-date=22 February 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090221211159/http://www.bigbrotheronline.co.uk/celebritybigbrother5/contestants/Jade_Goody.htm |archive-date=21 February 2009}}

=2003–2006: Initial fame and Sky Living series=

Goody appeared in her own reality TV shows{{cite web |url=http://entertainment.uk.msn.com/tv/news/Article.aspx?cp-documentid=13034874 |title=Jade Goody shows all on TV show |website=-MSN UK |date=20 January 2009 |access-date=22 February 2009}} {{Dead link|date=September 2010|bot=H3llBot}} and, regularly, in celebrity, trivia and gossip-oriented women's magazines such as Heat and OK!. She participated in the 2006 London Marathon but did not finish (collapsing after {{convert|34|km|abbr=on|disp=sqbr}} of the {{convert|42.195|km|adj=on|disp=sqbr}} course), and recovered overnight at the Royal London Hospital.{{cite web|url=http://showbiz.sky.com/Jades-Marathon-Hell |title=Jade's Marathon Hell |website=Sky Showbiz |date=24 April 2006 |access-date=22 February 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090330115005/http://showbiz.sky.com/Jades-Marathon-Hell |archive-date=30 March 2009}} Before the marathon, Goody described her preparations to TV chef Gordon Ramsay: "I've been eating curry, Chinese and drinking." She said afterwards, "I don't really understand miles. I didn't actually know how far it was going to be ... I didn't want to let everyone down." Goody raised £565.20 for her chosen charity, the National Society for the Prevention of Cruelty to Children.{{cite web |author=National Society for the Prevention of Cruelty to Children |url=http://www.justgiving.com/jadegoody |title=NSPCC |publisher=Justgiving.com |date=23 April 2006 |access-date=31 October 2011 |archive-date=28 September 2011 |archive-url=https://web.archive.org/web/20110928044513/http://www.justgiving.com/JadeGoody |url-status=live}}

On 16 February 2004, Goody entered the Back to Reality house on Channel 5. The series, similar to Big Brother, featured contestants from other reality shows such as Big Brother and I'm a Celebrity...Get Me Out of Here!. She was evicted on day 20.

In 2005, Goody created and introduced her own fragrance (Shh...) with distributor Jigsaw ESL, who gave its exclusive rights to Superdrug. Shh... became Superdrug's third-bestselling fragrance, behind Kylie Minogue's and Victoria Beckham's.[http://jigsawesl.com/brands/celeb/jade-goody/] {{webarchive|url=https://web.archive.org/web/20121027052848/http://jigsawesl.com/brands/celeb/jade-goody/|date=27 October 2012}}{{cite news|url=http://news.sky.com/skynews/Home/Business/Still-Controversial-Reality-TV-Star-Jade-Goody-Launches-New-Perfume/Article/200807415060385 |title=Still Controversial: Reality TV Star Jade Goody Launches New Perfume |work=Sky News |access-date=22 February 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090301190225/http://news.sky.com/skynews/Home/Business/Still-Controversial-Reality-TV-Star-Jade-Goody-Launches-New-Perfume/Article/200807415060385 |archive-date=1 March 2009}} On 2 May 2006, Jade: My Autobiography was published. That same year she won a celebrity edition of the ITV singing game show Stars in Their Eyes as Lynn Anderson performing "Rose Garden".

=2007–2008: ''Celebrity Big Brother 5'' and racism controversy=

{{Main|Celebrity Big Brother (British series 5) racism controversy}}

On 5 January 2007 Goody, her boyfriend Jack Tweed and her mother entered the house for Celebrity Big Brother 5. She had just placed 25th in a Heat poll of the world's most influential people, with lifetime earnings of £8 million. A number of complaints were received by British broadcasting regulator Ofcom about the behaviour of Jo O'Meara, Danielle Lloyd and Goody towards housemate Shilpa Shetty.{{cite news|date=16 January 2007|title=Ofcom probes Big Brother 'racism'|publisher=BBC News|url=http://news.bbc.co.uk/2/hi/entertainment/6265127.stm|url-status=live|access-date=26 March 2010|archive-url=https://web.archive.org/web/20110225091423/http://news.bbc.co.uk/2/hi/entertainment/6265127.stm|archive-date=25 February 2011}}{{cite news|date=16 January 2007|title=Big Brother row reaches Commons|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6268401.stm|url-status=live|access-date=26 March 2010|archive-url=https://web.archive.org/web/20080923070332/http://news.bbc.co.uk/1/hi/entertainment/6268401.stm|archive-date=23 September 2008}} By 20 January Ofcom received more than 44,500 complaints from the public (a record at the time),{{cite news|date=18 January 2007|title=Big Brother sponsor suspends deal|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6274881.stm|url-status=live|access-date=24 January 2007|archive-url=https://web.archive.org/web/20081228112357/http://news.bbc.co.uk/1/hi/entertainment/6274881.stm|archive-date=28 December 2008}} and Channel 4 received an additional 3,000 complaints.{{cite news|last1=Gibson|first1=Owen|last2=Dodd|first2=Vikram|last3=Ramesh|first3=Randeep|date=18 January 2007|title=Racism, ratings and reality TV: now Big Brother creates a diplomatic incident|work=The Guardian|location=London|url=http://politics.guardian.co.uk/foreignaffairs/story/0,,1992924,00.html|url-status=dead|access-date=18 January 2007|archive-url=https://web.archive.org/web/20070120145029/http://politics.guardian.co.uk/foreignaffairs/story/0%2C%2C1992924%2C00.html|archive-date=20 January 2007}}

Among Goody's remarks were, "I've seen how she goes in and out of people's arseholes" and Shetty "makes [her] skin crawl".{{cite news|title=Has Jade Lost It?|work=Sky Showbiz|url=http://showbiz.sky.com/showbiz/article/0,,50001-1247791,00.html|url-status=dead|archive-url=https://web.archive.org/web/20071013111613/http://showbiz.sky.com/showbiz/article/0%2C%2C50001-1247791%2C00.html|archive-date=13 October 2007}}[http://www.ibnlive.com/videos/31466/slurs-against-shilpa-continue-on-show.html CNN – IBN News] {{Webarchive|url=https://web.archive.org/web/20070120091404/http://www.ibnlive.com/videos/31466/slurs-against-shilpa-continue-on-show.html|date=20 January 2007}} – slurs against shilpa continue on show 'racism' She also called Shetty "Shilpa Fuckawalla" and "Shilpa Poppadom". Other, unbroadcast incidents of racism were later alleged,{{cite news|last=Gibson|first=Owen|date=27 May 2007|title=C4 to air Big Brother racism apologies|work=The Guardian|location=London|url=https://www.theguardian.com/media/2007/may/25/ofcom.broadcasting|access-date=21 February 2009|archive-url=https://web.archive.org/web/20141003125216/https://www.theguardian.com/media/2007/may/25/ofcom.broadcasting|archive-date=3 October 2014}} including a late-night limerick game between O'Meara, Lloyd, Goody and Tweed in which the word "Paki" was implied but not said.{{cite news|last=Sherwin|first=Adam|date=25 May 2007|title=Big Brother in racism 'cover-up'|work=The Times|location=London|url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article1837932.ece|url-status=dead|access-date=22 February 2009|archive-url=https://web.archive.org/web/20110615122803/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article1837932.ece|archive-date=15 June 2011}} Goody allegedly wondered aloud if Lloyd used "the P-word", and referred to Shetty as "Shilpa Pashwa whoever you fucking are".

The incident triggered an international outcry, receiving extensive coverage in the Indian media (where Gordon Brown, then British Chancellor of the Exchequer, was visiting at the time). Brown condemned the programme for damaging the impression of Britain as a country of tolerance.{{cite news|last=Tryhorn|first=Chris|date=17 January 2007|title=Big Brother row goes global|work=The Guardian|location=London|url=http://media.guardian.co.uk/site/story/0,,1992450,00.html|access-date=5 May 2010|archive-url=https://web.archive.org/web/20070119192234/http://media.guardian.co.uk/site/story/0,,1992450,00.html|archive-date=19 January 2007}} In a 17 January statement, Channel 4 defended the programme against charges "of overt racism or racial abuse".{{cite news|date=18 January 2007|title=Channel 4 denies Brother 'racism'|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6272585.stm|access-date=26 March 2010|archive-url=https://web.archive.org/web/20070119170419/http://news.bbc.co.uk/1/hi/entertainment/6272585.stm|archive-date=19 January 2007}}

Goody was evicted from the Big Brother house on 19 January 2007, receiving 82 per cent of the vote when she was up against Shetty.{{cite news|date=20 January 2007|title=Jade 'faces fight to save career'|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6283447.stm|access-date=22 February 2009|archive-url=https://web.archive.org/web/20070123050749/http://news.bbc.co.uk/1/hi/entertainment/6283447.stm|archive-date=23 January 2007}} Channel 4 prevented crowds from gathering outside the house, and cancelled her scheduled press conference.{{cite web|title=NDTV.com|url=https://www.ndtv.com/|archive-url=https://web.archive.org/web/20070127173834/https://www.ndtv.com/|archive-date=27 January 2007|website=ndtv.com}} In an interview with Davina McCall shortly afterwards, Goody said she was "disgusted with [her]self" after seeing a video of the alleged bullying.Celebrity Big Brother Live, 19 January 2007 on Channel 4 Her much-publicised return to the Big Brother house was called "a terrible decision" by publicist Max Clifford: "It looks like she has ruined a very lucrative career".{{cite news|date=19 January 2007|title=Profile: Jade Goody|publisher=BBC News|url=http://news.bbc.co.uk/1/low/entertainment/6276279.stm|archive-url=https://web.archive.org/web/20070302144253/http://news.bbc.co.uk/1/low/entertainment/6276279.stm|archive-date=2 March 2007}} At this time Goody was a supporter of the anti-bullying charity Act Against Bullying, which dropped her.{{cite news|date=16 January 2007|title=Bullying charity drops Jade Goody|work=CBBC Newsround|publisher=BBC|url=http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6267600/6267675.stm|access-date=22 February 2009|archive-url=https://web.archive.org/web/20070211192641/http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6267600/6267675.stm|archive-date=11 February 2007}} In an interview with the Daily Star, Goody said that her abuse of Shetty ruined her girl-next-door image.

Although Shetty did not lodge an official complaint about racist behaviour with Big Brother, her allegations compelled police to investigate the possible classification of her treatment as "racial hatred" under Part III of the Public Order Act 1986. In a statement, the Hertfordshire police said that it was "investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes. We will continue to liaise with Ofcom and with Endemol, whom we have strongly encouraged to ensure that any form of behaviour that could raise similar concerns, does not occur. We will continue to closely monitor the situation over the next few days. Hertfordshire Constabulary will not tolerate racism in any form and is taking these allegations seriously. The constabulary has experience of investigating and resolving incidents in the Big Brother house in past seasons".{{cite news|last=Dodd|first=Vikram|date=18 January 2007|title=Shilpa abuse a "racial incident"|publisher=Media Guardian|location=London|url=http://media.guardian.co.uk/broadcast/story/0,,1993588,00.html|access-date=14 July 2009|archive-url=https://web.archive.org/web/20070120173856/http://media.guardian.co.uk/broadcast/story/0,,1993588,00.html|archive-date=20 January 2007}}

According to a Channel 4 spokeswoman, Big Brother intervened so the contestants would "realise that what they have said has been misconstrued in the house". The idea, she said, was to allow the housemates "to explain themselves" to their fellow contestants.{{cite news|last=Savage|first=Mark|date=19 January 2007|title=Are housemates aware of race row?|publisher=BBC|url=http://news.bbc.co.uk/2/hi/entertainment/6279363.stm|url-status=live|access-date=19 January 2007|archive-url=https://web.archive.org/web/20070208045122/http://news.bbc.co.uk/2/hi/entertainment/6279363.stm|archive-date=8 February 2007}} This was followed by a series of apologies to Shetty from the housemates, and her belief that Goody was not a racist: "I don't feel there was any racial discrimination happening from Jade's end ... I think that there are a lot of insecurities from her end but it's definitely not racial".{{cite news|date=18 January 2007|title=Big Brother sponsor suspends deal|publisher=BBC News|url=http://news.bbc.co.uk/1/hi/entertainment/6274881.stm|url-status=live|access-date=21 January 2007|archive-url=https://web.archive.org/web/20081228112357/http://news.bbc.co.uk/1/hi/entertainment/6274881.stm|archive-date=28 December 2008}} However, Shetty was unaware of all the alleged insults (often made behind her back). Channel 4 was rebuked by Ofcom, which received more than 54,000 complaints, for its handling of the scandal.{{cite web|last1=Gibson|first1=Owen|date=24 May 2007|title=C4 to air Big Brother racism apologies|url=https://www.theguardian.com/media/2007/may/25/ofcom.broadcasting|url-status=live|archive-url=https://web.archive.org/web/20141003125216/https://www.theguardian.com/media/2007/may/25/ofcom.broadcasting|archive-date=3 October 2014|access-date=11 December 2016|work=The Guardian}}

Goody initially denied that her comments were racist: "She is Indian, thinking of an Indian name and only thing I could think of was Indian food. Wasn't racial at all. It was not to offend any Indian out there."{{cite news|title=Celeb BB: Jade calls housemate 'Shilpa Fuckawhalia, Shilpa Poppadom'|work=Manchester Evening News|url=http://www.manchestereveningnews.co.uk/entertainment/filmandtv/s/233/233670_celeb_bb_jade_calls_housemate_shilpa_poppadom.html|url-status=dead|archive-url=https://web.archive.org/web/20070120171306/http://www.manchestereveningnews.co.uk/entertainment/filmandtv/s/233/233670_celeb_bb_jade_calls_housemate_shilpa_poppadom.html|archive-date=20 January 2007}} On a later trip to India she apologised for her behaviour, admitting that her remarks to Shetty could be seen as racist. In a video on the BBC News website, Goody said, "I know that things that I don't think are necessarily racist ... could be ... And I am sincerely sorry for the pain and hurt I've caused to Shilpa's family. I am wrong ... I am wrong and I know that my words and my actions were wrong and I'm not trying to justify that in any way – I am wrong, and the people who have complained are not wrong. They're just insulted by me and I completely take that criticism."{{cite news|date=27 February 2007|title=Jade Goody says sorry to Indians|publisher=BBC News|url=http://news.bbc.co.uk/2/hi/south_asia/6400689.stm|url-status=live|access-date=19 September 2008|archive-url=https://web.archive.org/web/20080823084422/http://news.bbc.co.uk/2/hi/south_asia/6400689.stm|archive-date=23 August 2008}}

=2008–2009: Return to the public eye, ''Bigg Boss'' and final projects=

Goody said in April 2008 that she planned to introduce her second fragrance line, Controversial.{{cite web|author=Rod Liddle |url=http://www.spectator.co.uk/features/3345976/jade-goody-reminds-us-how-arbitrary-is-success-and-how-close-to-death-we-are/ |archive-url=https://archive.today/20130910130551/http://www.spectator.co.uk/features/3345976/jade-goody-reminds-us-how-arbitrary-is-success-and-how-close-to-death-we-are/ |url-status=dead |archive-date=10 September 2013 |title=Jade Goody reminds us how arbitrary is success and how close to death we are |publisher=The Spectator |date=11 February 2009 |access-date=10 September 2013}} In mid-2008, she appeared on Bigg Boss 2, the Indian version of Big Brother, at a rumoured salary of £100,000.{{cite web|url=http://uk.tv.yahoo.com/18082008/19/jade-goody-joins-indian-big-brother.html |title=Jade Goody joins Indian Big Brother |date=18 August 2008 |publisher=Yahoo. UK |access-date=15 March 2009 |url-status=dead |archive-url=https://web.archive.org/web/20110716162137/http://uk.tv.yahoo.com/18082008/19/jade-goody-joins-indian-big-brother.html |archive-date=16 July 2011}}{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/2583081/Jade-Goody-told-she-has-cancer-on-Big-Brother-in-India.html |title=Jade Goody told she has cancer on Big Brother in India |last=Salter |first=Jessica |date=20 August 2008 |work=The Telegraph |access-date=15 March 2009 |location=London |archive-date=23 February 2009 |archive-url=https://web.archive.org/web/20090223064815/http://www.telegraph.co.uk/news/newstopics/celebritynews/2583081/Jade-Goody-told-she-has-cancer-on-Big-Brother-in-India.html |url-status=dead}} Goody entered the house on 17 August, saying in her opening videotape that the incident with Shetty was "in the past" and she was "not proud of it". Two days into the show she was diagnosed with cervical cancer and immediately withdrew, flying home to England. Scenes of Goody learning of her diagnosis were not broadcast in India.

A reality-television documentary, Living with Jade Goody, was shown in September 2008 as part of the Living with... series on Living TV.{{cite web|url=http://www.livingtv.co.uk/shows/living-with-jade-goody.php |title=Jade Goody – Shows – Virgin Media |publisher=Livingtv.co.uk |access-date=22 February 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090303204918/http://www.livingtv.co.uk/shows/living-with-jade-goody.php |archive-date=3 March 2009}} In October she opened her second beauty salon, "Homme Fatel" (for men), and her second autobiography (Jade: Catch a Falling Star, covering her time on Celebrity Big Brother 5) was published by John Blake Publishing.{{cite web|url=https://www.guardian-series.co.uk/news/4379450.loughton-jade-goodys-business-partner-success-best-tribute/|title=LOUGHTON: Jade Goody's business partner: "Success is the best tribute"|website=East London and West Essex Guardian Series|date=19 May 2009 |access-date=11 October 2019|archive-date=23 August 2019|archive-url=https://web.archive.org/web/20190823231003/https://www.guardian-series.co.uk/news/4379450.loughton-jade-goodys-business-partner-success-best-tribute/|url-status=live}}{{cite news|first=Alison |last=Flood |title=John Blake buys rejected Goody |url=http://www.thebookseller.com/news/58759-john-blake-buys-rejected-goody.html |publisher=The Bookseller |date=16 May 2008 |access-date=16 May 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080517111155/http://www.thebookseller.com/news/58759-john-blake-buys-rejected-goody.html |archive-date=17 May 2008}} A documentary film, Jade's Cancer Battle, was aired on 11 December{{cite news | url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5320090.ece | title=Kill It, Cook It, Eat It: Christmas Special; Jade Goody; Growing Babies: Baby Brainpower | work=The Times | location=London | first=Alex | last=Hardy | date=11 December 2008 | access-date=5 May 2010 | archive-date=15 June 2011 | archive-url=https://web.archive.org/web/20110615122951/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5320090.ece | url-status=dead}} with further shows planned if Goody could participate.{{cite news |url=http://www.broadcastnow.co.uk/commissioning/interview/2008/11/jade_to_return_to_living.html |title=Jade to return to Living |work=Broadcast Now |access-date=6 February 2009 |archive-date=28 March 2009 |archive-url=https://web.archive.org/web/20090328033910/http://www.broadcastnow.co.uk/commissioning/interview/2008/11/jade_to_return_to_living.html |last=Shepherd |first=Rob}} At the end of 2008, she played the Wicked Queen in a Christmas pantomime version of Snow White at the Theatre Royal, Lincoln to critical praise,{{cite news|title=Jade to play panto villain |url=http://www.thisistotalessex.co.uk/go/Jade-play-panto-villain/article-185393-detail/article.html |work=This Is Total Essex.co.uk |date=9 June 2008 |access-date=17 June 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081226043113/http://www.thisistotalessex.co.uk/go/Jade-play-panto-villain/article-185393-detail/article.html |archive-date=26 December 2008}} but withdrew from the production in January 2009 for health reasons.{{cite news |url=http://www.metro.co.uk/fame/article.html?Cancer_Battler_Jade_turns_to_God&in_article_id=475336&in_page_id=7 |title=Cancer Battler Jade turns to God |work=Metro |access-date=6 February 2009 |archive-date=20 April 2021 |archive-url=https://web.archive.org/web/20210420002911/https://metro.co.uk/2009/01/13/cancer-battler-jade-turns-to-god-316677/ |url-status=live}}

Personal life

Goody had two sons during her 2002 to 2004 relationship with television presenter Jeff Brazier: Bobby, who was born in June 2003 and Freddy, who was born in September 2004.{{Cite web|url=https://inews.co.uk/culture/television/jeff-brazier-jade-goody-children-father-documentary-channel-4-book-323624|title = What happened to Jade Goody's former partner Jeff Brazier?|date = 21 August 2019 |last=Selby |first=Jenn}} In 2006, she began a relationship with Jack Tweed,{{cite news |url=http://women.timesonline.co.uk/tol/life_and_style/women/celebrity/article5786661.ece |title=video: Jade Goody gets married amid tears, cheers and a £700,000 OK! magazine deal |work=The Times |date=23 February 2009 |access-date=21 March 2009 |location=London |first=Patrick |last=Foster |archive-date=15 June 2011 |archive-url=https://web.archive.org/web/20110615164350/http://women.timesonline.co.uk/tol/life_and_style/women/celebrity/article5786661.ece |url-status=dead}} who appeared with her on Celebrity Big Brother. In June 2007, she had a miscarriage.{{cite book|url=https://books.google.com/books?id=PX3WIB187SsC&q=goody+miscarriage+2007&pg=PT20|title=Forever in My Heart: The Story of My Battle Against Cancer|isbn=9780007325023|last1=Goody|first1=Jade|date=2009-06-01|publisher=HarperCollins UK |access-date=28 November 2020|archive-date=20 April 2021|archive-url=https://web.archive.org/web/20210420002910/https://books.google.com/books?id=PX3WIB187SsC&q=goody+miscarriage+2007&pg=PT20|url-status=live}} After allegations of Tweed's infidelity they broke up, later reconciling. Tweed lived with Goody and her children in Buckhurst Hill, Essex, until his imprisonment for a December 2006 assault on a 16-year-old boy.{{cite news |url=http://news.bbc.co.uk/1/hi/england/essex/7591786.stm |title=Jack Tweed jailed |publisher=BBC News |date=1 September 2008 |access-date=26 March 2010 |archive-date=26 February 2009 |archive-url=https://web.archive.org/web/20090226204340/http://news.bbc.co.uk/1/hi/england/essex/7591786.stm |url-status=live}}{{cite news|url=http://www.thisislondon.co.uk/news/article-23548368-details/Cancer-hit+Jade+Goody+visits+boyfriend+Jack+in+prison+for+the+first+time/article.do |title=Cancer-hit Jade Goody visits boyfriend in prison for the first time |work=This is London |url-status=dead |archive-url=https://web.archive.org/web/20090402132247/http://www.thisislondon.co.uk/news/article-23548368-details/Cancer-hit%2BJade%2BGoody%2Bvisits%2Bboyfriend%2BJack%2Bin%2Bprison%2Bfor%2Bthe%2Bfirst%2Btime/article.do |archive-date= 2 April 2009}}{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/2662005/Jack-Tweed-jailed-for-18-months-for-golf-club-attack-on-boy.html |title=Jack Tweed jailed for 18 months for golf club attack on boy |date=1 September 2008 |work=The Telegraph |location=London |access-date=5 May 2010 |archive-date=4 February 2010 |archive-url=https://web.archive.org/web/20100204153230/http://www.telegraph.co.uk/news/newstopics/celebritynews/2662005/Jack-Tweed-jailed-for-18-months-for-golf-club-attack-on-boy.html |url-status=dead}} He served four months of an 18-month sentence before his release on 27 January 2009, with electronic monitoring and a curfew.{{cite news|url=http://www.thisislondon.co.uk/showbiz/article-23629240-details/Kisses+as+Jade+Goody+greets+her+boyfriend+outside+prison+gates/article.do |archive-url=https://web.archive.org/web/20090131044512/http://www.thisislondon.co.uk/showbiz/article-23629240-details/Kisses%2Bas%2BJade%2BGoody%2Bgreets%2Bher%2Bboyfriend%2Boutside%2Bprison%2Bgates/article.do |url-status=dead |archive-date=31 January 2009 |title=Kisses as Jade Goody Greets Her Boyfriend Outside Prison Gates |work=This is London |date=27 January 2009}} Goody and Tweed exchanged rings on 15 February in a private, informal ceremony on the banks of the River Thames,{{cite news |last=Moore |first=Matthew |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/4637469/Jade-Goody-exchanges-rings-with-Jack-Tweed-as-cancer-spreads.html |title=Jade Goody exchanges rings with Jack Tweed as cancer spreads |work=The Telegraph |date=17 February 2009 |access-date=22 February 2009 |location=London |archive-date=19 February 2009 |archive-url=https://web.archive.org/web/20090219113603/http://www.telegraph.co.uk/news/newstopics/celebritynews/4637469/Jade-Goody-exchanges-rings-with-Jack-Tweed-as-cancer-spreads.html |url-status=dead}} and they married on 22 February at Down Hall country house.[https://www.telegraph.co.uk/news/newstopics/celebritynews/4953389/Jade-Goody-is-christened-with-sons-at-hospital-chapel.html "Jade Goody is christened with sons at hospital chapel"] {{Webarchive|url=https://web.archive.org/web/20100206133134/http://www.telegraph.co.uk/news/newstopics/celebritynews/4953389/Jade-Goody-is-christened-with-sons-at-hospital-chapel.html |date=6 February 2010}}, The Daily Telegraph, 9 March 2009; retrieved 22 March 2009.{{cite web |url=http://www.digitalspy.co.uk/showbiz/a147003/goody-to-wed-tweed-on-sunday.html |title=Goody to wed Tweed on Sunday |work=Digital Spy|date=17 February 2009 |access-date=22 February 2009 |archive-date=21 February 2009 |archive-url=https://web.archive.org/web/20090221030418/http://www.digitalspy.co.uk/showbiz/a147003/goody-to-wed-tweed-on-sunday.html |url-status=live}} Goody wore a £3,500 Manuel Mota dress, a gift from Harrods owner Mohamed Al-Fayed.{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/jade-goody/5052260/Jade-Goody-to-be-buried-in-her-wedding-dress.html |work=The Daily Telegraph|title=Jade Goody to be buried in her wedding dress |access-date=16 April 2009 |location=London |date=26 March 2009 |archive-date=3 September 2010 |archive-url=https://web.archive.org/web/20100903164136/http://www.telegraph.co.uk/news/newstopics/celebritynews/jade-goody/5052260/Jade-Goody-to-be-buried-in-her-wedding-dress.html |url-status=dead}} The couple signed an exclusive £700,000 deal with OK! magazine for photographs of the ceremony,{{cite news |author=Ben Dowell |url=https://www.theguardian.com/media/2009/feb/18/jade-goody-wedding-deals |title=Jade Goody set to make £1m from media deals including rights to her wedding |work=The Guardian |date=18 February 2009 |access-date=22 February 2009 |location=London |archive-date=5 November 2013 |archive-url=https://web.archive.org/web/20131105042817/http://www.theguardian.com/media/2009/feb/18/jade-goody-wedding-deals |url-status=live}} and Tweed was exempted from his curfew for 22 and 23 February.{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/7901232.stm?lss |title=Goody's fiance's curfew relaxed |publisher=BBC News |date=20 February 2009 |access-date=26 March 2010 |archive-date=23 February 2009 |archive-url=https://web.archive.org/web/20090223100831/http://news.bbc.co.uk/1/hi/uk_politics/7901232.stm?lss |url-status=live}}

Illness and death

Goody had a number of health scares during the 2000s. In 2002 (shortly before her Big Brother 3 appearance) a cervical smear test revealed abnormal cells, a possible indicator of cancer. She was tested for iridocyclitis in 2004 and bowel cancer in 2006, with negative results for each. Goody had hospital tests in early August 2008, after her fourth cancer scare; she had collapsed four times.{{citation needed|date=September 2014}} On 19 August, while she was on the Indian reality show Bigg Boss, Goody was told that test results confirmed cervical cancer. According to her spokesperson, "It looks like her cancer is at an early stage but we will have to wait until she gets back to Britain and sees a specialist and has more tests".{{cite web |url=https://www.herald.ie/entertainment/around-town/jade-told-shock-news-of-cancer-diagnosis-on-reality-tv-show-27882507.html |title=Jade told shock news of cancer diagnosis on reality TV show |access-date=15 May 2020 |archive-date=20 April 2021 |archive-url=https://web.archive.org/web/20210420002900/https://www.independent.ie/regionals/herald/entertainment/around-town/jade-told-shock-news-of-cancer-diagnosis-on-reality-tv-show-27882507.html |url-status=live}}

On 1 September 2008, it was reported that Goody's cancer was "advanced and life-threatening" and she would have surgery followed by chemotherapy.{{cite news|url=http://news.sky.com/skynews/Home/Showbiz-News/Jade-Goody-Has-Advanced-And-Life-Threatening-Cervical-Cancer-Court-Hears/Article/200809115090929?lpos=Showbiz%2BNews_2&lid=ARTICLE_15090929_Jade%2BGoody%2BHas%2B%2527Advanced%2BAnd%2BLife-Threatening%2527%2BCervical%2BCancer%252C%2BCourt%2BHears |title=Jade's Cancer 'Life-Threatening' |work=Sky News |date=1 September 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090329021549/http://news.sky.com/skynews/Home/Showbiz-News/Jade-Goody-Has-Advanced-And-Life-Threatening-Cervical-Cancer-Court-Hears/Article/200809115090929?lpos=Showbiz%2BNews_2&lid=ARTICLE_15090929_Jade%2BGoody%2BHas%2B%27Advanced%2BAnd%2BLife-Threatening%27%2BCervical%2BCancer%2C%2BCourt%2BHears |archive-date=29 March 2009}} Doctors gave her a 65 per cent chance of survival.{{cite news|url=http://news.sky.com/skynews/Home/Health/Jade-Goody-Cancer-Health-celebrity-reality-star/Article/200809115092982 |title=Jade Faces Further Cancer Tests |work=Sky News |date=4 September 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090329014220/http://news.sky.com/skynews/Home/Health/Jade-Goody-Cancer-Health-celebrity-reality-star/Article/200809115092982 |archive-date=29 March 2009}} Further tests and a radical hysterectomy "went well", according to her publicist, and Goody began chemotherapy and radiotherapy.{{cite news |url=http://www.rte.ie/arts/2008/0912/goodyj.html |title=RTÉ.ie Entertainment: Jade Goody has eight-hour operation |publisher=Rte.ie |date=12 September 2008 |access-date=22 February 2009 |archive-date=8 February 2009 |archive-url=https://web.archive.org/web/20090208154333/http://www.rte.ie/arts/2008/0912/goodyj.html |url-status=live}}{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/7613861.stm |title=Surgery on Jade Goody 'went well' |publisher=BBC News |date=13 September 2008 |access-date=13 September 2008 |archive-date=15 September 2008 |archive-url=https://web.archive.org/web/20080915230646/http://news.bbc.co.uk/1/hi/entertainment/7613861.stm |url-status=live}} In an interview with Irish broadcaster RTÉ, Goody said she had begun planning her funeral,{{cite news|url=http://www.rte.ie/arts/2008/1008/goodyj.html|title=Jade Goody talks about planning funeral|publisher=RTÉ|date=8 October 2008|access-date=3 December 2008|archive-date=10 December 2008|archive-url=https://web.archive.org/web/20081210233240/http://www.rte.ie/arts/2008/1008/goodyj.html|url-status=live}} was losing her hair and had decided not to explain her illness to her children, aged 4 and 5 at the time.{{cite news|url=http://www.rte.ie/arts/2008/1128/goodyj.html|title=Goody says she's losing her hair|publisher=RTÉ|date=8 October 2008|access-date=3 December 2008|archive-date=4 December 2008|archive-url=https://web.archive.org/web/20081204062327/http://www.rte.ie/arts/2008/1128/goodyj.html|url-status=live}}

On 4 February 2009, Goody's publicist, Max Clifford, confirmed that her cancer had spread to her liver, bowel and groin. A previous 40 per cent chance of survival was withdrawn, and she began treatment to prolong her life. On 7 February, Clifford reported that Goody had emergency surgery in London to remove a tumour on her bowel.{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/7876593.stm |title=Goody undergoes emergency surgery |publisher=BBC News |date=7 February 2009 |access-date=7 February 2009 |archive-date=8 February 2009 |archive-url=https://web.archive.org/web/20090208160709/http://news.bbc.co.uk/1/hi/entertainment/7876593.stm |url-status=live}}

On 14 February, Clifford confirmed media reports that doctors at the Royal Marsden Hospital in London{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/7890002.stm |title=Jade Goody 'has months to live' |publisher=BBC News |date=14 February 2009 |access-date=15 February 2009 |archive-date=15 February 2009 |archive-url=https://web.archive.org/web/20090215032809/http://news.bbc.co.uk/1/hi/entertainment/7890002.stm |url-status=live}} had classified her cancer as terminal; she could die within weeks, and at best was unlikely to survive more than a few months:{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/4617493/Jade-Goody-Cancer-hit-celebrity-has-just-months-to-live.html |title=Jade Goody: Cancer-hit celebrity has just months to live |work=The Telegraph |date=14 February 2009 |access-date=22 February 2009 |location=London |archive-date=17 February 2009 |archive-url=https://web.archive.org/web/20090217180841/http://www.telegraph.co.uk/news/newstopics/celebritynews/4617493/Jade-Goody-Cancer-hit-celebrity-has-just-months-to-live.html |url-status=dead}} "She was informed yesterday that tragically, she's terminally ill. She was obviously devastated."{{cite news|url=https://www.google.com/hostednews/ukpress/article/ALeqM5jlxhKqoP09yfvTEfwS8PY9ESyXBw |archive-url=https://web.archive.org/web/20090217191759/http://www.google.com/hostednews/ukpress/article/ALeqM5jlxhKqoP09yfvTEfwS8PY9ESyXBw |url-status=dead |archive-date=17 February 2009 |title=The Press Association: Jade Goody plans to wed Jack Tweed |date=14 February 2009 |access-date=22 February 2009}} Goody then began drawing up a will and planning for the care of her two sons.

On 5 March in the Royal Marsden Hospital, Goody asked to be baptised;{{cite news|url=http://www.thisislondon.co.uk/showbiz/article-23658031-details/%27Short+time+before+Jade%27s+suffering+ends%27/article.do |title=Short time before Jade's suffering ends |work=This is London |date=5 March 2009 |access-date=5 March 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090306214023/http://www.thisislondon.co.uk/showbiz/article-23658031-details/%27Short%2Btime%2Bbefore%2BJade%27s%2Bsuffering%2Bends%27/article.do |archive-date= 6 March 2009}} two days later, she and her sons were christened.{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/7930207.stm |title='Emotional' christening for Goody |publisher=BBC News |date=7 March 2009 |access-date=7 March 2009 |archive-date=10 March 2009 |archive-url=https://web.archive.org/web/20090310104005/http://news.bbc.co.uk/1/hi/entertainment/7930207.stm |url-status=live}} Clifford confirmed that this was her last public appearance, and she had already said her goodbyes to her family: "We're hoping and praying that Jade pulls through, but the fact of the matter is that she now only has a short time to live." He confirmed that during the next 24 hours her doctors could assess how long Goody had to live, but she had a very short time left in any case. Jack Tweed was allowed to extend his curfew, spending a last night with his wife before she said goodbye to the rest of her family.

When the news spread that Goody's cancer was terminal, medical authorities in the UK began reporting a surge in requests from women (particularly younger women) for cervical-cancer screening. This reversed a trend which had seen demand for screening decline over the past decade, with the greatest decline among women aged 25–29.{{cite news|url=https://www.theguardian.com/media/2009/feb/17/cancer-tests-jade-goody|title=Cancer tests go up after Jade Goody diagnosis|work=The Guardian|date=17 February 2009|access-date=22 February 2009|location=London|first=James|last=Sturcke|archive-date=17 October 2015|archive-url=https://web.archive.org/web/20151017190434/http://www.theguardian.com/media/2009/feb/17/cancer-tests-jade-goody|url-status=live}}

As a result of the publicity surrounding Goody's illness, on 13 March 2009 government health ministers agreed to review the National Health Service policy not to screen for cervical cancer until age 25 in England (age 20 in the rest of the UK). That day, she issued a press release that she was "immensely proud" to have prompted the review.{{cite news |author=Jeremy Laurance |url=https://www.independent.co.uk/life-style/health-and-wellbeing/health-news/goody-effect-forces-ministers-to-review-cancer-screening-policy-1644903.html |title=Goody effect forces ministers to review cancer screening policy |work=The Independent |date=14 March 2009 |location=London |access-date=1 September 2017 |archive-date=18 April 2009 |archive-url=https://web.archive.org/web/20090418143906/http://www.independent.co.uk/life-style/health-and-wellbeing/health-news/goody-effect-forces-ministers-to-review-cancer-screening-policy-1644903.html |url-status=live}}

Goody died in her sleep at her home in Upshire, Essex, in the early hours of 22 March 2009, at the age of 27.{{cite news |author=Sunder Katwala |url=https://www.theguardian.com/commentisfree/2007/jan/19/post955 |title=The education of Jade Goody |work=guardian.co.uk |publisher=The Guardian |date=19 January 2007 |access-date=22 February 2009 |location=London |archive-date=23 August 2019 |archive-url=https://web.archive.org/web/20190823230940/https://www.theguardian.com/commentisfree/2007/jan/19/post955 |url-status=live}}{{cite news |url=http://uk.reuters.com/article/entertainmentNews/idUKTRE52L08B20090322 |title=TV star Jade Goody dies of cancer |work=Reuters|date=22 March 2009 |access-date=22 March 2009 |archive-date=26 March 2009 |archive-url=https://web.archive.org/web/20090326030305/http://uk.reuters.com/article/entertainmentNews/idUKTRE52L08B20090322 |url-status=dead}}{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/jade-goody/5031346/Jade-Goody-her-life-and-death-in-front-of-the-nation.html |title=Jade Goody – her life and death in front of the nation |work=The Telegraph |date=22 March 2009 |location=London |access-date=5 May 2010 |archive-date=28 May 2010 |archive-url=https://web.archive.org/web/20100528023006/http://www.telegraph.co.uk/news/newstopics/celebritynews/jade-goody/5031346/Jade-Goody-her-life-and-death-in-front-of-the-nation.html |url-status=dead}}{{cite news |date= 22 March 2009 |title= Reality TV star Jade Goody dies |url= http://news.bbc.co.uk/1/hi/entertainment/7925719.stm |publisher= BBC News |access-date= 11 June 2020 |archive-date= 25 March 2009 |archive-url= https://web.archive.org/web/20090325090124/http://news.bbc.co.uk/1/hi/entertainment/7925719.stm |url-status= live}} Her reported time of death varies by source.{{cite news |url=http://news.bbc.co.uk/2/hi/7925719.stm |title=Entertainment | Reality TV star Jade Goody dies |publisher=BBC News |date=22 March 2009 |access-date=24 August 2012 |archive-date=2 December 2012 |archive-url=https://web.archive.org/web/20121202235524/http://news.bbc.co.uk/2/hi/7925719.stm |url-status=live}}{{cite news

|url=http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Dies-Big-Brother-Star-Has-Died-In-Her-Sleep-After-Battling-Cancer-Says-Max-Clifford/Article/200903415246579?lpos=UK_News_Carousel_Region_0&lid=ARTICLE_15246579_Jade_Goody_Dies:_Big_Brother_Star_Has_Died_In_Her_Sleep_After_Battling_Cancer,_Says_Max_Clifford

|title=Big Brother Star Jade Goody Dies in Sleep

|work=Sky News

|date=22 March 2009

|url-status=dead

|archive-url=https://web.archive.org/web/20090325002654/http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Dies-Big-Brother-Star-Has-Died-In-Her-Sleep-After-Battling-Cancer-Says-Max-Clifford/Article/200903415246579?lpos=UK_News_Carousel_Region_0&lid=ARTICLE_15246579_Jade_Goody_Dies%3A_Big_Brother_Star_Has_Died_In_Her_Sleep_After_Battling_Cancer%2C_Says_Max_Clifford

|archive-date=25 March 2009

}} Her mother, husband, and family friend Kevin Adams were at her bedside when she died. Her funeral service took place at noon on 4 April at St John the Baptist Church in Buckhurst Hill, Essex,{{cite web|url=http://www.albins.co.uk/web2008/Jade.htm|archive-url=https://web.archive.org/web/20090524184443/http://www.albins.co.uk/web2008/Jade.htm|url-status=dead|title=F. A. Albin & Sons|archive-date=24 May 2009}} and she was buried in her wedding dress later that day near her home in Epping Forest.{{cite news|author=Katie Hind and Marc Baker |url=http://www.people.co.uk/news/tm_headline=her-piece-of-heaven&method=full&objectid=21217939&siteid=93463-name_page.html |title=Her Piece of Heaven |work=The People |date=22 March 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090325055913/http://www.people.co.uk/news/tm_headline%3Dher-piece-of-heaven%26method%3Dfull%26objectid%3D21217939%26siteid%3D93463-name_page.html |archive-date=25 March 2009}} The funeral cortège included a Bentley. Her sons did not attend the funeral.{{cite news |url=https://www.telegraph.co.uk/news/celebritynews/jade-goody/5063869/Jade-Goodys-sons-to-miss-funeral.html |title=Jade Goody's sons to miss funeral |work=The Telegraph|date=28 March 2009 |access-date=10 September 2013 |location=London |archive-date=3 September 2014 |archive-url=https://web.archive.org/web/20140903132253/http://www.telegraph.co.uk/news/celebritynews/jade-goody/5063869/Jade-Goodys-sons-to-miss-funeral.html |url-status=live}} Thousands of mourners followed the funeral service on large screens outside the church. It was broadcast live on Sky News, which followed the service from outside since Goody had wanted a private ceremony for friends and family.{{cite news|url=http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Funeral-Husband-Jack-Leads-Tributes-As-1000s-Gather-Outside-Church-Where-Service-Held/Article/200904115255603 |title=Thousands Say 'Goodbye' To Jade |work=Sky News |url-status=dead |archive-url=https://web.archive.org/web/20090407040255/http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Funeral-Husband-Jack-Leads-Tributes-As-1000s-Gather-Outside-Church-Where-Service-Held/Article/200904115255603 |archive-date=7 April 2009}}

Media coverage

=Tributes=

Image:JadeGoody2.jpg, with East Angula [sic] spelt out in flowers]]

Goody's death was widely covered by the British media,{{cite news |url=https://www.theguardian.com/media/jade |title=Jade Goody | Media |work=The Guardian |date=19 August 2008 |access-date=24 August 2012 |location=London |archive-date=4 January 2014 |archive-url=https://web.archive.org/web/20140104113844/http://www.theguardian.com/media/jade |url-status=live}}{{cite news |last=Khan |first=Urmee |url=https://www.telegraph.co.uk/news/celebritynews/jade-goody/5045083/BBC-criticised-over-Jade-Goody-coverage.html |title=BBC criticised over Jade Goody coverage |work=The Telegraph|date=25 March 2009 |access-date=24 August 2012 |location=London |archive-date=27 January 2013 |archive-url=https://web.archive.org/web/20130127190707/http://www.telegraph.co.uk/news/celebritynews/jade-goody/5045083/BBC-criticised-over-Jade-Goody-coverage.html |url-status=live}} and the BBC was criticised for its extensive coverage of her illness. She received tributes from many different areas of society.{{cite news |url=https://www.theguardian.com/media/2009/mar/22/jade-goody-dies-tributes |title=Tributes pour in for Jade Goody after reality star dies from cancer, aged 27 |work=The Guardian |date=22 March 2009 |location=London |first=Matthew |last=Weaver |access-date=26 March 2010 |archive-date=9 August 2014 |archive-url=https://web.archive.org/web/20140809181859/http://www.theguardian.com/media/2009/mar/22/jade-goody-dies-tributes |url-status=live}} British Prime Minister Gordon Brown said that she was "a courageous woman both in life and death and the whole country has admired her determination to provide a bright future for her children". From 2009 to 2012, Sky Living aired five tributes to Goody, documenting her early life, fame, and final months. The final episode of Big Brother on Channel 4 featured a 15-minute tribute, praising her as the ultimate Big Brother contestant.

In April 2009, Digital Spy called Goody the "ultimate reality TV star",{{cite news |url=http://www.digitalspy.co.uk/realitytv/a151987/x-factor-big-brother-scoop-ds-reality-awards.html |title='X Factor', 'Big Brother' scoop DS Reality Awards |work=Digital Spy |date=6 April 2009 |access-date=6 April 2009 |archive-date=9 April 2009 |archive-url=https://web.archive.org/web/20090409034235/http://www.digitalspy.co.uk/realitytv/a151987/x-factor-big-brother-scoop-ds-reality-awards.html |url-status=live}} and plans were announced for Jade the Musical.{{cite web|url=http://uk.news.yahoo.com/21/20090423/tuk-actress-sought-for-jade-the-musical-6323e80.html|archive-url=https://web.archive.org/web/20090426181648/http://uk.news.yahoo.com/21/20090423/tuk-actress-sought-for-jade-the-musical-6323e80.html|url-status=dead|title=Yahoo news|archive-date=26 April 2009}} That month Michael Parkinson wrote that Goody had become media property "to be manipulated and exploited till the day she died", representing "all that is paltry and wretched about Britain".{{cite news | url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article6048656.ece | work=The Telegraph | title=Sir Michael Parkinson: 'Jade Goody was a wretched role model' | location=London | first=Nick | last=Cullen | date=7 April 2009 | access-date=5 May 2010 | archive-date=15 June 2011 | archive-url=https://web.archive.org/web/20110615123014/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article6048656.ece | url-status=dead}}{{cite news |url=http://news.bbc.co.uk/1/hi/entertainment/7987426.stm |title=Parkinson: 'Goody was exploited' |publisher=BBC News |date=8 April 2009 |access-date=26 March 2010 |archive-date=10 April 2009 |archive-url=https://web.archive.org/web/20090410021151/http://news.bbc.co.uk/1/hi/entertainment/7987426.stm |url-status=live}} On 29 December 2009 The Independent reported that, according to an online tribute site, Goody was the most-mourned celebrity of 2009 and received over 600 tributes, which was more than Patrick Swayze, Farrah Fawcett and Michael Jackson who had all died that year too.{{cite news|url=https://www.independent.co.uk/news/people/news/jade-goody-is-most-mourned-celebrity-1852665.html/ |title=Jade Goody is 'most mourned celebrity' |work=The Independent |author=Ellen Branagh |date=29 December 2009 |access-date=1 February 2010 |location=London |url-status=dead |archive-url=https://web.archive.org/web/20100101151653/http://www.independent.co.uk/news/people/news/jade-goody-is-most-mourned-celebrity-1852665.html |archive-date=1 January 2010}} The premiere of Big Brother 10 was dedicated to her memory, and a tribute was shown on the last episode of Ultimate Big Brother.

A show aired from 7 to 21 August 2019 documenting her life from her rise to fame to her death featuring never before seen footage and contributors to the programme who had never discussed Jade publicly since her death, including Davina McCall, Dermot O'Leary and her ex-partner and father of her children, Jeff Brazier.

={{anchor|Cervical cancer awareness}}Cervical cancer awareness=

The day of Goody's funeral, a spokeswoman for Cancer Research UK said:{{cite news|url=http://www.tv.com/news/jade-story-raising-cancer-awareness-13694/ |title=Jade story raising cancer awareness |work=Berrow's Worcester Journal |date=22 July 2016}}{{cbignore|bot=medic}}{{blockquote|Jade's story has raised awareness of cervical cancer which has led to hundreds of thousands of people contacting Cancer Research UK for information on the disease as the number of hits to our website, CancerHelp.org shows. Her legacy will be to help save lives.}}

In October 2009, it was reported that the number of women between 25 and 64 having pap testing the United Kingdom had grown by 12 per cent during the previous year, an increase (after year-to-year declines since 2002) credited to Goody's public battle with cervical cancer. Sky News health correspondent Thomas Moore said:{{cite web|url=http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Credited-With-Large-Increase-In-Cervical-Cancer-Screening-In-Last-Year/Article/200910415411610?lpos=UK_News_Carousel_Region_3&lid=ARTICLE_15411610_Jade_Goody_Credited_With_Large_Increase_In_Cervical_Cancer_Screening_In_Last_Year |title=Jade Goody Credited With Cancer Test Rise |publisher=News.sky.com |access-date=31 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20091025043855/http://news.sky.com/skynews/Home/UK-News/Jade-Goody-Credited-With-Large-Increase-In-Cervical-Cancer-Screening-In-Last-Year/Article/200910415411610?lpos=UK_News_Carousel_Region_3&lid=ARTICLE_15411610_Jade_Goody_Credited_With_Large_Increase_In_Cervical_Cancer_Screening_In_Last_Year |archive-date=25 October 2009}}

{{blockquote|This is a tremendous fillip for the NHS screening programme. Jade Goody had a particular impact on the women the NHS struggles to reach—the young and the less well educated. The challenge for public health doctors now is to ensure that this rise is sustained, so that Jade has a long-lasting legacy.|title=}}

According to Health Secretary Andy Burnham, "Jade's bravery and openness in her fight against cervical cancer has brought home to young women across the country the importance of regularly going for these checks." Gordon Brown stated, "Her family can be extremely proud of the work she has done to raise awareness of cervical cancer which will benefit thousands of women across the UK."{{cite news |url=http://news.bbc.co.uk/1/hi/7957852.stm |title=Entertainment | PM leads tributes to Jade Goody |publisher=BBC News |date=22 March 2009 |access-date=10 September 2013 |archive-date=26 March 2009 |archive-url=https://web.archive.org/web/20090326001718/http://news.bbc.co.uk/1/hi/7957852.stm |url-status=live}}

Filmography

class="wikitable" style="text-align:center;"

! Year !! Name !! Role !! Notes !! Ref

rowspan="3" | 2002Big Brother 3Contestant4th place

| style="text-align:center;" |{{cite news|url=https://www.theguardian.com/gall/0,8542,723124,00.html|title=Big Brother 2002 housemates|work=The Guardian|location=London|access-date=1 April 2019|archive-date=15 December 2017|archive-url=https://web.archive.org/web/20171215200443/https://www.theguardian.com/gall/0,8542,723124,00.html|url-status=live}}

What Jade Did NextPresenter| style="text-align:center;" |
Bo' Selecta!rowspan="4" | Herself1 episode

| style="text-align:center;" |{{cite web|url=https://www.imdb.com/title/tt1292790/?ref_=nm_flmg_slf_50|title=Bo' Selecta! S1E1|publisher=IMDb|date=6 September 2002|access-date=10 March 2020|archive-date=20 April 2021|archive-url=https://web.archive.org/web/20210420002853/https://www.imdb.com/title/tt1292790/?ref_=nm_flmg_slf_50|url-status=live}}

rowspan="3" |2003

|Celebrity Driving School

|

|

Wife Swap

| rowspan="2" |1 episode

|

The Salon

|

rowspan="2" | 2004Back to Realityrowspan="2" | Contestant4th place

| style="text-align:center;" |

Big Brother Panto

|

|

rowspan="2" | 2005Jade's SalonPresenter| style="text-align:center;" |
Big Brother's Big Mouth

|Guest Panelist

|2 episodes

|

rowspan="6" |2006

|Just Jade

Herself| style="text-align:center;" |
Weakest Linkrowspan="3" | Contestantrowspan="2" | Celebrity edition; 1 episode

| style="text-align:center;" |

Eggheads

|

Stars in Their EyesWinner

| style="text-align:center;" |

The Friday Night ProjectGuest Presenter2 episodes

| style="text-align:center;" |

Jade's P.AHerself| style="text-align:center;" |
rowspan="2" | 2007Celebrity Big Brother 5ContestantEvicted, Day 17

| style="text-align:center;" |

You Can't Fire Me, I'm Famousrowspan="2" | Herself| style="text-align:center;" |
rowspan="3" | 2008Living with... Jade| style="text-align:center;" |
Bigg Boss 2ContestantWalked, Day 2

| style="text-align:center;" |{{cite web|url=http://www.tellychakkar.com/tv/tv-news/jade-goody-exits-bigg-boss-2|title=Jade Goody exits Bigg Boss 2|date=19 August 2008|access-date=1 April 2019|archive-date=1 April 2019|archive-url=https://web.archive.org/web/20190401222809/http://www.tellychakkar.com/tv/tv-news/jade-goody-exits-bigg-boss-2|url-status=live}}

Jade's Progressrowspan="3" | Herself| style="text-align:center;" |
rowspan="4" | 2009Jade: Bride to Berowspan="2" |Highlights from her wedding

| style="text-align:center;" |

Jade's Wedding

| style="text-align:center;" |

Jade: With Loverowspan="7" | Subjectrowspan="3" |Tribute show (archive footage)

| style="text-align:center;" |

Jade: As Seen on TV

| style="text-align:center;" |

rowspan="2" | 2010Jade: A Year Without Her

| style="text-align:center;" |

Ultimate Big Brother: The Final

|15-minute tribute (archive footage)

| style="text-align:center;" |

2011Jade Changed My Life

| rowspan="3" |Tribute show (archive footage)

| style="text-align:center;" |

2012Jade Goody Saved My Life

| style="text-align:center;" |

2019Jade: The Reality Star Who Changed Britain

| style="text-align:center;" |

= Fitness DVDs =

  • Jade's All New Diet (with Steve Kemsley, 2003)
  • Jade (with Steve Kemsley, 2004)
  • Jade's Workout/Workout with Helen – The "Girls" from Big Brother (with Helen Adams, 2004)
  • The Big Brother Collection: Jade's Dance Workout, Dance Workout with Helen Adams and Latino Dance Workout with Nadia (2005)
  • Jade's Shape Challenge (2006)

Books

References

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