:Multitone Records

{{Infobox record label

| name = Multitone Records

| image = 150px

| parent =

| founded = 10/19/1978

| founder = Pran Gohil

| status = Dormant

| distributor = M.S. Distributing Co. (in the US)
Sony Music (India)

| genre = Bhangra

| country = UK

| url =

}}

Multitone Records, originally Savera Investments,{{cite news |title=The (untold) Southall Story |author=Kuljit Bhamra |url=http://www.asiansinmedia.org/2009/04/06/the-untold-southall-story/ |newspaper=Asians In Media |date=April 6, 2009 |access-date=October 19, 2011 |archive-url=https://web.archive.org/web/20100413122425/http://www.asiansinmedia.org/2009/04/06/the-untold-southall-story/ |archive-date=April 13, 2010 |url-status=usurped }} was a British record label founded by Pran Gohil in 1978. Pran was formerly Regional Head of Polygram, Asia Pacific based in the Netherlands and also Executive Chairman of Spartan Records, London. Multitone Records specialized in bhangra style music.{{cite journal |author=J. Poet |year= 1995|title=Multitone Records |journal=Rhythm|volume=4 |issue=2–11 |pages=13 |publisher=K.F. Russell |url=https://books.google.com/books?id=_644AQAAIAAJ&q=Pranil |access-date=October 19, 2011}} The style itself was commercialized by Multitone Records, which is considered to be the pioneer of British Bhangra and the label grew to become the "largest Asian record label in the world" during its lifetime under Managing Director Jitesh Gohil.{{cite book |title=International who's who in popular music |last=Routledge |author-link=Routledge |year= 2002|publisher=Europa Publications |isbn= 9781857431612|page=196 |url=https://books.google.com/books?id=gZIjT8PgJMEC&q=%22Multitone+records%22&pg=PA196 |access-date=October 19, 2011}} In 1992, the company entered into a joint venture with BMG in order to spread its label throughout Europe and internationally. Multitone's artists formed the "who's who" of the British bhangra scene including The Safri Boyz, DCS, XLNC, Sasha, Amar, Apna Sangeet, Alaap, Chirag Pehchan and many more. A number of Multitone's records entered the UK and International charts including "People of the world" by Sasha, "Take me higher" by Bindushri and "Tu hai mera sanam" by Amar. Multitone's music also entered the market on the Indian subcontinent with hits like "Patel rap" by Bali, and hits of Abba in Hindi by Salma and Sabina Agha.The company began distribution in the United States on 27 June 1994 through M.S. Distributing Co. Paul Bernard was appointed as the US representative of the company. The US debut featured albums by Pammi and XLNC

.{{cite magazine |author=David Stanley |date=June 18, 1994 |title=Bhangra Music Comes Stateside Via Multitone |magazine=Billboard |volume=106 |issue=25 |pages=17–18 |publisher=Prometheus Global Media |url=https://books.google.com/books?id=UQgEAAAAMBAJ&q=billboard+multitone&pg=PA17 |access-date=October 19, 2011}}

Following the buyout of BMG by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it was listed "dormant"

Multi tone Records was acquired by Moviebox Records International Birmingham who revamped the collection and launched the Bhangra Legends collections and also gave birth to the Legends Band.

.{{cite web |url=http://www.worksmart.org.uk/company/company.php?id=01471066&showSubs |title=Your company: SONY MUSIC ENTERTAINMENT UK LIMITED: Company details - from workSMART.org.uk |access-date=2011-10-21 |url-status=dead |archive-url=https://web.archive.org/web/20120407022047/http://www.worksmart.org.uk/company/company.php?id=01471066&showSubs |archive-date=2012-04-07 }}