:Only Up!

File:Only Up Gamplay.gif

Only Up! begins in a junkyard where the player character, Jackie, must run, climb, jump, and vault through assorted objects and platforms. Around the map, there are beds the player can use as trampolines to skip portions of the obstacle course. The player must reach the top of the map to win the game and may slow down time to control Jackie's movements.{{Cite news |last=Kawase |first=Ayuo |others=Translated by Marco Farinaccia |date=June 15, 2023 |title=Frustrating climbing game Only Up! grows popular among Japanese streamers |work=Automaton Media |url=https://automaton-media.com/en/news/20230615-19516/ |url-status=live |access-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230724064121/https://automaton-media.com/en/news/20230615-19516/ |archive-date=July 24, 2023}} There are no checkpoints, and the player cannot save their progress.

Only Up! was created by the solo developer SCKR Games and released via Steam on May 24, 2023. It was partly inspired by the folktale "Jack and the Beanstalk".{{Cite news |last=Jarvis |first=Matt |date=June 26, 2023 |title=Only Up, a 3D Getting Over It-a-like inspired by Jack and the Beanstalk, is the latest indie sensation to blow up on Twitch |work=Rock Paper Shotgun |url=https://www.rockpapershotgun.com/only-up-a-3d-getting-over-it-a-like-inspired-by-jack-and-the-beanstalk-is-the-latest-indie-sensation-to-blow-up-on-twitch |url-status=live |access-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230704061905/https://www.rockpapershotgun.com/only-up-a-3d-getting-over-it-a-like-inspired-by-jack-and-the-beanstalk-is-the-latest-indie-sensation-to-blow-up-on-twitch |archive-date=July 4, 2023}}{{Cite news |last=Fischer |first=Tyler |date=June 30, 2023 |title=Only Up! Back on Steam After Being Mysteriously Removed |work=ComicBook |url=https://comicbook.com/gaming/news/only-up-game-steam-sale/ |url-status=live |access-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://comicbook.com/gaming/news/only-up-game-steam-sale/ |archive-date=July 24, 2023}} On June 15, 2023, SCKR Games updated the game to add camera controls like switching between first- and third-person perspectives and centering the camera. The update was criticized for removing "all the fun of watching streamers suffer".{{Cite news |last=Vjestica |first=Amber |date=June 19, 2023 |title=Only up! update makes game less maddening. But why are users protesting? |work=Automaton Media |url=https://automaton-media.com/en/news/20230619-19607/ |access-date=August 1, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064138/https://automaton-media.com/en/news/20230619-19607/ |url-status=live}}

Only Up! was removed from Steam on June 30, 2023, after numerous assets in the game were found to be copyright violations.{{Cite news |last=Shepard |first=Kenneth |date=July 3, 2023 |title=Only Up! Pulled From Steam After Becoming a Twitch Sensation |work=Kotaku |url=https://kotaku.com/only-up-twitch-steam-delisted-pulled-copyright-dispute-1850597603 |url-status=live |access-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230722104731/https://kotaku.com/only-up-twitch-steam-delisted-pulled-copyright-dispute-1850597603 |archive-date=July 22, 2023}} This notably included "Blanket in the Wind" by Aboulicious, a 3D model of a girl released under a non-commercial license.{{Cite web |date=November 29, 2016 |title=Blanket In The Wind |url=https://sketchfab.com/3d-models/blanket-in-the-wind-af3e37a0868742d3b756e784adc060ae?sscid=61k7_19r9k8 |url-status=live |archive-url=https://web.archive.org/web/20230724064123/https://sketchfab.com/3d-models/blanket-in-the-wind-af3e37a0868742d3b756e784adc060ae?sscid=61k7_19r9k8&utm_source=shareasale&utm_medium=affiliate&utm_campaign=314743_1272560 |archive-date=July 24, 2023 |access-date=July 24, 2023 |website=Sketchfab}} The game additionally contained sound effects from Final Fantasy VII and Minecraft. SCKR Games consequently removed all copyrighted material and relaunched Only Up! on July 1.{{Cite news |last=Wilde |first=Tyler |date=July 1, 2023 |title=Only Up! pulled from Steam, developer says it'll be back (update: and now it is back) |work=PC Gamer |url=https://www.pcgamer.com/twitch-phenomenon-only-up-pulled-from-steam/ |access-date=July 24, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://www.pcgamer.com/twitch-phenomenon-only-up-pulled-from-steam/ |url-status=live}} They also contacted Aboulicious for the creation of a replacement of their model.{{Cite web |date=July 4, 2023 |title=Elevator for restoring progress/ anime girl coming back soon/ Copyright |url=https://store.steampowered.com/news/app/2381590/view/3662038171169003746 |access-date=September 22, 2023 |website=Steam |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002222320/https://store.steampowered.com/news/app/2381590/view/3662038171169003746 |url-status=live}}

On September 7, 2023, SCKR Games removed Only Up! from Steam permanently, citing stress.{{cite news |last=Yin-Poole |first1=Wesley |title=Viral Hit Only Up! Pulled From Steam by Creator Due to 'Stress' |url=https://www.ign.com/articles/viral-hit-only-up-pulled-from-steam-by-creator-due-to-stress |access-date=8 September 2023 |work=IGN |date=8 September 2023 |language=en |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908192127/https://www.ign.com/articles/viral-hit-only-up-pulled-from-steam-by-creator-due-to-stress |url-status=live}}{{cite news |last=Gach |first=Ethan |date=8 September 2023 |title=Twitch Sensation Only Up! Removed From Steam So Dev Can Find 'Peace Of Mind And Healing' |language=en |work=Kotaku |url=https://kotaku.com/only-up-steam-twitch-removed-indiesolodev-platformer-1850817370 |access-date=8 September 2023 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908192126/https://kotaku.com/only-up-steam-twitch-removed-indiesolodev-platformer-1850817370 |url-status=live}} The solo developer said they needed "peace of mind and healing" and sought to move on from the game.{{cite news |last=Shanklin |first=Will |date=8 September 2023 |title=Viral indie game Only Up! delisted from Steam |work=Engadget |url=https://www.engadget.com/viral-indie-game-only-up-delisted-from-steam-171652546.html |access-date=9 September 2023 |archive-date=September 9, 2023 |archive-url=https://web.archive.org/web/20230909144516/https://www.engadget.com/viral-indie-game-only-up-delisted-from-steam-171652546.html |url-status=live}} Additionally, SCKR Games announced Kith as their next game, saying it would be vastly different from Only Up!.{{Cite news |last=Jarvis |first=Matt |date=September 8, 2023 |title=Only Up dev yanks Twitch hit from Steam after saying it caused 'a lot of stress' |work=Rock Paper Shotgun |url=https://www.rockpapershotgun.com/only-up-dev-yanks-twitch-hit-from-steam-after-saying-it-caused-a-lot-of-stress |access-date=September 9, 2023 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908233931/https://www.rockpapershotgun.com/only-up-dev-yanks-twitch-hit-from-steam-after-saying-it-caused-a-lot-of-stress |url-status=live}}

Blockchain games that buy and sell non-fungible tokens (NFTs) had been banned from Steam since October 2021.{{Cite news |last=Yin-Poole |first=Wesley |date=October 16, 2021 |title=Valve bans blockchain, crypto and NFT games from Steam, but Epic is on-board |work=Eurogamer |url=https://www.eurogamer.net/valve-bans-blockchain-and-nft-games-from-steam-but-epic-is-on-board |access-date=July 24, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064121/https://www.eurogamer.net/valve-bans-blockchain-and-nft-games-from-steam-but-epic-is-on-board |url-status=live}} Only Up! placed images from the Goblintown NFT series on the player character's shirt and as one of the masks found in the starting area.{{Cite news |last=Chalk |first=Andy |date=June 21, 2023 |title=Twitch's new sensation is a weird indie climbing game that's also quietly promoting NFTs |work=PC Gamer |url=https://www.pcgamer.com/twitchs-new-sensation-is-a-weird-indie-climbing-game-thats-also-quietly-promoting-nfts/ |access-date=July 24, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://www.pcgamer.com/twitchs-new-sensation-is-a-weird-indie-climbing-game-thats-also-quietly-promoting-nfts/ |url-status=live}} The NFT series later sold clothing based on the game. As Truth Labs had released Goblintown under a Creative Commons 0 license, which allows for commercial use, it is unknown whether SCKR Games had partnered with Truth Labs.{{Cite news |last=Hayward |first=Andrew |date=June 15, 2023 |title=Twitch's New Favorite Game Only Up Is Loaded With Goblintown NFT Art |work=Decrypt |agency=Yahoo Finance |url=https://finance.yahoo.com/news/twitchs-favorite-game-only-loaded-213153988.html |access-date=September 17, 2023 |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002222321/https://finance.yahoo.com/news/twitchs-favorite-game-only-loaded-213153988.html |url-status=live}}

Only Up! garnered popularity shortly after its release. By late June 2023, it was among the most popular games on Twitch, a video game livestreaming service, at 85,000 total viewers.{{Cite news |last=Marshall |first=Cass |date=June 26, 2023 |title=What is Only Up!, the climbing game blowing up on social media? |work=Polygon |url=https://www.polygon.com/23774440/only-up-twitch-tiktok-twitter-climbing-game-influencers-social-media-explainer |url-status=live |access-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://www.polygon.com/23774440/only-up-twitch-tiktok-twitter-climbing-game-influencers-social-media-explainer |archive-date=July 24, 2023}}{{Cite news |last=Ostler |first=Anne-Marie |date=June 27, 2023 |title=This punishing climbing game is Twitch's latest masochist craze |work=GamesRadar+ |publisher=Yahoo Finance |url=https://finance.yahoo.com/news/punishing-climbing-game-twitchs-latest-162141009.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAK5WKwnY3xzpaNoW2lprXQeBJrkK_jUOnIKYVSc4GJWt0GN8FI6bUZ8Xa-RzvtQDRcYcLVtoT220hL5rOZWugiZheITvGh4bWRQPtXSSLDEkEE6LOr-L9tOnd3Kcdqs13hwIZA8bzP5lQJyHsCSuhyTd7XS552aUSSEebzXuzmYz |url-status=live |access-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://finance.yahoo.com/news/punishing-climbing-game-twitchs-latest-162141009.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAK5WKwnY3xzpaNoW2lprXQeBJrkK_jUOnIKYVSc4GJWt0GN8FI6bUZ8Xa-RzvtQDRcYcLVtoT220hL5rOZWugiZheITvGh4bWRQPtXSSLDEkEE6LOr-L9tOnd3Kcdqs13hwIZA8bzP5lQJyHsCSuhyTd7XS552aUSSEebzXuzmYz |archive-date=July 24, 2023}} Livestreamers and speedrunners shared themselves rage quitting after falling down and losing progress from the absence of a save system.{{Cite news |last=Brusie |first=Chaunie |date=June 30, 2023 |title=What is Only Up? Frustrating Climbing Game is Causing Twitch Streamers to 'Rage Quit' |work=In The Know |url=https://www.intheknow.com/post/only-up-game-explained/ |url-status=live |access-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://www.intheknow.com/post/only-up-game-explained/ |archive-date=July 24, 2023}}

Many reviewers felt that Only Up!{{'}}s gameplay was stressful—which is what made the game go viral—and that it was similar to the platform game Getting Over It with Bennett Foddy.{{Cite news |last=Gould |first=Elie |date=July 14, 2023 |title=Only Up! Is a terrifying endeavor that left me dizzy, sick, and wanting more |work=TechRadar |url=https://www.techradar.com/gaming/pc-gaming/only-up-is-a-terrifying-endeavor-that-left-me-dizzy-sick-and-wanting-more |url-status=live |access-date=September 17, 2023 |archive-url=https://web.archive.org/web/20230725053708/https://www.techradar.com/gaming/pc-gaming/only-up-is-a-terrifying-endeavor-that-left-me-dizzy-sick-and-wanting-more |archive-date=July 25, 2023}}{{Cite news |last=Lyons |first=Ben |date=July 13, 2023 |title=Only Up! |work=Gamereactor |url=https://www.gamereactor.eu/only-up-1284463/ |url-status=live |access-date=September 17, 2023 |archive-url=https://web.archive.org/web/20230724064124/https://www.gamereactor.eu/only-up-1284463/ |archive-date=July 24, 2023}}{{Cite news |last=Sabarwal |first=Rishabh |date=June 29, 2023 |title=Only Up! review: The ultimate test of your patience |work=Dexerto |url=https://www.dexerto.com/reviews/only-up-review-2193932/ |url-status=live |access-date=September 17, 2023 |archive-url=https://web.archive.org/web/20231010112600/https://www.dexerto.com/reviews/only-up-review-2193932/ |archive-date=October 10, 2023}} Ayuo Kawase of Automaton Media praised the "high feeling of tension" players felt while in the game. Writing for TechRadar, Elie Gould believed that Only Up! could give the player "a slight adrenaline boost" with the thought that they could lose their progress by making a simple mistake. Ben Lyons of Gamereactor noted the lack of checkpoints and wrote that players must figure out a way to navigate obstacles without falling. Dexerto{{'}}s Rishabh Sabarwal summarized the "captivating" gameplay, writing that the player, when close to winning, could fall at any moment, thus losing significant progress.

Most critics felt that the graphics of Only Up! were poorly constructed. Christian Harrison of Try Hard Guides, Gould, and Lyons felt that the obstacles and overall design were not polished.{{Cite news |last=Harrison |first=Christian |date=June 30, 2023 |title=Only Up! review – The journey of 10,000 steps |work=Try Hard Guides |url=https://tryhardguides.com/only-up-review/ |url-status=live |access-date=October 3, 2023 |archive-url=https://web.archive.org/web/20230724064123/https://tryhardguides.com/only-up-review/ |archive-date=July 24, 2023}} Lyons and Sabarwal stated that the hidden Easter eggs in each section could surprise the player. Although Kawase wrote that Only Up! was "poorly optimized", Harrison noted that the game's graphics settings were set to their maximum. Harrison considered it a "rushed cash grab". Gould, Lyons, and Sabarwal expressed similar sentiments and felt that Only Up! was not unique.

OnlyUp Fortnite is a custom Fortnite map created by a user known as ARMY. The adaptation shares most gameplay aspects with its predecessor while adding Fortnite references.{{Cite news |last=Ganguly |first=Sharmila |date=June 23, 2023 |title=Fortnite Only Up map code: How to play the viral hit in Fortnite? |work=Dot eSports |url=https://dotesports.com/fortnite/news/fortnite-only-up-map-code-how-to-play-the-viral-hit-in-fortnite |url-status=live |access-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230724064124/https://dotesports.com/fortnite/news/fortnite-only-up-map-code-how-to-play-the-viral-hit-in-fortnite |archive-date=July 24, 2023}} With eight times the player count of the original Only Up!, the Fortnite version had over 100,000 players in early July 2023.{{Cite web |last=Zwiezen |first=Zack |date=2023-07-07 |title=Fortnite{{'}}s Only Up! User Map Is Now Way Bigger Than the Original Game |url=https://kotaku.com/fortnite-only-up-steam-game-pc-uefn-epic-popular-1850615732 |url-status=live |archive-url=https://web.archive.org/web/20230727202616/https://kotaku.com/fortnite-only-up-steam-game-pc-uefn-epic-popular-1850615732 |archive-date=July 27, 2023 |access-date=2023-08-01 |website=Kotaku |language=en}}

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