:POPxo

In 2012, Priyanka Gill started eStylista, a fashion blog. This eventually evolved into an online platform for Indian women, known as POPxo. It focuses content related to fashion, entertainment, relationships, and lifestyle.{{Cite web |title=Content Is The Key To The Kingdom, As Competition Intensifies Amid New-age Brands |url=https://www.forbesindia.com/article/storyboard18/content-is-the-key-to-the-kingdom-as-competition-intensifies-amid-newage-brands/74601/1 |access-date=2023-04-09 |website=Forbes India |language=en}}{{cite web |author=Reeves, Maila |date=18 December 2012 |title=Priyanka Gill: An Angel's Advice for Entrepreneurs |url=http://www.thenextwomen.com/2012/12/18/priyanka-gill-angels-advice-entrepreneurs |url-status=dead |archive-url=https://web.archive.org/web/20140707085532/http://www.thenextwomen.com/2012/12/18/priyanka-gill-angels-advice-entrepreneurs |archive-date=2014-07-07 |accessdate= |publisher=The Next Women}}{{Cite news |last=Parakala |first=Vangmayi |date=2019-07-19 |title=How POPxo is bridging the gap |language=en-IN |work=The Hindu |url=https://www.thehindu.com/life-and-style/fashion/priyanka-gill-pop-xo-luxeva/article28582957.ece |access-date=2023-04-09 |issn=0971-751X}} By March 2014, it had reported 50,000 visitors, and in November 2014, the platform raised ₹3 crores in a pre-Series A funding round, followed by a $2 million Series A investment from IDG Ventures, Kalaari Capital, and 500 startups.{{Cite web |last=Venkatraman |first=Aarti |date=2017-07-22 |title=How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering ‘What Indian Women Want’ |url=https://inc42.com/startups/popxo-digital-media-women/ |access-date=2023-04-09 |website=Inc42 Media |language=en-US}} In 2017, the platform was bolstered with a $3.1 million and $5.5 million round of funding from Neoplux and OPPO, respectively.{{Cite web |date=2018-04-26 |title=Digital Media Startup POPxo Raises $5.5 Mn To Power Vernacular Content |url=https://inc42.com/buzz/popxo-raises-5-5-mn-to-fight-indias-next-digital-media-battle-vernacular-content/ |access-date=2023-04-09 |website=Inc42 Media |language=en-US}}  This same year, POPxo was also named in Unilever Foundry30 Southeast Asia and Australasia (SEAA).{{Cite web |last=Gupta |first=Poorvi |title=POPxo Chosen for Unilever Foundry30 SEAA |url=https://www.shethepeople.tv/news/popxo-unilever-foundry30-seaa/ |access-date=2023-06-24 |website=www.shethepeople.tv |language=en}}{{Cite web |last= |first= |date=2017-10-27 |title=POPxo Joins Unilever Foundry30 SEAA |url=https://www.india.com/news/popxo-joins-unilever-foundry30-seaa-2569870/ |access-date=2023-04-09 |website=india.com |language=en}} In 2017, POPxo launched Plixxo, an influencer marketing platform.{{Cite web |title=POPxo aims to connect Indian influencers with brands on its new platform 'Plixxo' - ET BrandEquity |url=http://brandequity.economictimes.indiatimes.com/news/marketing/popxo-aims-to-connect-indian-influencers-with-brands-on-its-new-platform-plixxo/59439238 |access-date=2023-04-09 |website=ETBrandEquity.com |language=en}} The company ventured into e-commerce in 2018, selling private-label merchandise.{{Cite web |title=With Over 17M User Base Women focussed Digital Content Platform POPxo Launches Its eCommerce Platform |url=http://bwdisrupt.businessworld.in/article/With-Over-17M-User-Base-Women-focussed-Digital-Content-Platform-POPxo-Launches-Its-eCommerce-Platform/26-07-2018-155906 |access-date=2023-04-13 |website=BW Disrupt |language=en}}{{Cite web |title=Priyanka Gill: Putting Women First |url=http://businessworld.in/article/Priyanka-Gill-Putting-Women-First/14-11-2019-178968 |access-date=2023-04-13 |website=BW Businessworld |language=en}} In 2019, the company opened its first outlet in Delhi.{{Cite web |date=2019-05-30 |title=Women-focused media platform POPxo forays into offline retail |url=https://www.techcircle.in/2019/05/30/women-focused-media-platform-popxo-forays-into-offline-retail |access-date=2023-04-13 |website=Techcircle |language=en}}

In August 2020, MyGlamm, a Mumbai-based beauty brand merged with POPxo & Plixxo{{Cite web |title=MyGlamm has set aside $100 million to acquire 6 beauty and personal care brands under new entity |url=https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms |access-date=2023-06-26 |website=Business Insider}}{{Cite web |title=Betting On Beauty: What's Driving Sudden Investor Interest In The Business |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/betting-on-beauty-whats-driving-sudden-investor-interest-in-the-business/69435/1 |access-date=2023-04-13 |website=Forbes India |language=en}} which commenced the content-to-commerce journey of the Good Glamm Group,{{Cite web |last=Tandon |first=Suneera |date=2020-08-07 |title=Beauty brand MyGlamm acquires POPxo |url=https://www.livemint.com/companies/news/beauty-brand-myglamm-acquires-popxo-11596770798645.html |access-date=2023-04-13 |website=mint |language=en}} In September 2021, MyGlamm, POPxo, and BabyChakra came together to form the Good Glamm Group, with Priyanka Gill as a Group Co-founder alongside Darpan Sanghvi and Naiyya Saggi.{{Cite web |title=POPxo gets acquired by Mumbai-based beauty commerce platform MyGlamm |url=https://www.businessinsider.in/business/startups/news/popxo-gets-acquired-by-mumbai-based-beauty-commerce-platform-myglamm/articleshow/77398634.cms |access-date=2023-04-13 |website=Business Insider}} In October 2021, POPxo launched the POPxo by MyGlamm makeup collection entering the beauty segment with 13 makeup kits.{{Cite web |last=Pradeep |first=Sethu |date=2021-10-01 |title=POPxo Enters $20Bn Indian Cosmetics Segment with MyGlamm |url=https://inc42.com/buzz/popxo-enters-20bn-indian-cosmetics-segment-with-myglamm/ |access-date=2023-04-13 |website=Inc42 Media |language=en}}{{Cite web |title=With ScoopWhoop and POPxo in its kitty, here’s what MyGlamm intends to do |url=https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms |access-date=2023-04-13 |website=Business Insider}} In July 2022, POPxo launched a line of suncare products accompanied by a digital campaign called #EkDoTeenApplyPOPxoSunscreen, launching 6 sun care products.{{Cite web |date=2022-06-28 |title=POPXO expands its product portfolio in the beauty & personal care segment with the launch of Suncare range |url=https://www.afaqs.com/news/mktg/popxo-expands-its-product-portfolio-in-the-beauty-personal-care-segment-with-the-launch-of-suncare-range |access-date=2023-06-26 |website=afaqs!}}{{Cite news |title=POPxo Suncare Range Expands Its Product Assortment |work=Businessworld |url=https://everythingexperiential.businessworld.in/article/POPxo-Suncare-Range-Expands-Its-Product-Assortment/24-06-2022-433981/}}

POPxo is a part of Good Media Co (GMC), one of the largest digital media companies in India. Good Media Co manages various platforms including ScoopWhoop, MissMalini and Tweak India.{{Cite web |date=2022-12-05 |title=Good Glamm Group acquires majority stake in Twinkle Khanna's Tweak India |url=https://www.business-standard.com/article/companies/good-glamm-group-acquires-majority-stake-in-twinkle-khanna-s-tweak-india-122120501274_1.html |access-date=2023-06-26 |website=www.business-standard.com |language=en-US}}{{Cite web |date=2022-08-08 |title=Good Media Group to double down on content-to-commerce strategy |url=https://www.thehindubusinessline.com/companies/good-media-group-to-double-down-on-content-to-commerce-strategy/article65745359.ece |access-date=2023-06-26 |website=www.thehindubusinessline.com |language=en}} In 2023, GMC had 250M monthly users and 3B monthly engagements.{{Cite web |date=2023-04-23 |title=Good Glamm Group eyes profitability ahead of IPO |url=https://www.livemint.com/companies/news/good-glamm-group-eyes-public-listing-within-2-years-prioritizes-bottomline-profitability-and-consolidation-post-acquisitions-says-co-founder-priyanka-gill-11682256846263.html |access-date=2023-06-26 |website=mint |language=en}}

POPxo owns and runs two digital properties to publish its content: POPxo.com and POPxo Hindi.

In November 2020, POPxo launched its intellectual property (IP) called POPxo Women Who Win. This initiative recognizes women from diverse industries and showcases their accomplishments in their respective fields. Among the featured women are include Vani Kola, Kanika Tekriwal, Namita Thapar, Masoom Minawala, Dolly Singh, Pernia Qureshi, and Yasmin Karachiwala.{{Cite web |date=2021-09-23 |title=Zilingo Co-Founder & CEO Ankiti Bose On How A Shopping Trip Led Her To Become A Fashion-Tech Mogul |url=https://www.popxo.com/article/zilingo-co-founder-ceo-ankiti-bose-popxo-women-who-win/ |access-date=2023-06-26 |website=POPxo |language=en}}

In March 2021, POPxo launched its inaugural POPxo Power Women List on International Women's Day. This yearly compilation acknowledges Indian women from diverse domains who have made significant contributions. During Covid-19 pandemic, POPxo also donated 2,000 Wipeout Sanitizing Kits and 2000 masks to non-profit organizations. Since then, two more editions of the list have been launched, featuring individuals such as Priyanka Chopra, Deepika Padukone, Falguni Nayar, Faye D'Souza, Pooja Dhingra, Namrata Zakaria, Vani Kola, Gita Gopinath and more.{{Cite web |date=2022-03-08 |title=Women’s Day: POPxo announces annual power women list 2022 |url=https://www.financialexpress.com/lifestyle/womens-day-popxo-announces-annual-power-women-list-2022/2454486/ |access-date=2023-06-26 |website=Financialexpress |language=en}}{{Cite web |title=POPxo announces its annual power women list 2022 on Woman’s Day |url=https://www.dailypioneer.com/2022/state-editions/popxo-announces-its-annual-power-women-list-2022-on-woman---s-day.html |access-date=2023-06-26 |website=The Pioneer |language=en}}

POPxo has raised close to Rs 83 crore ($12.4 million) across seven rounds of funding. This includes a Rs 3 crore ($500,000) investment from a group of investors such as Google India's Rajan Anandan and CaratLane's Mithun Sancheti.{{Cite web |last=Venkatraman |first=Aarti |date=2017-07-22 |title=How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering ‘What Indian Women Want’ |url=https://inc42.com/startups/popxo-digital-media-women/ |access-date=2023-04-13 |website=Inc42 Media |language=en-US}}

In 2017, POPxo raised a Series C round of $3.1 million, which was led by existing investors Kalaari Capital and IDG Ventures India, with participation from Japan's GREE Ventures, Summit Media (Philippines), Atul Goel, and Gurpreet Singh.{{Cite web |date=2018-04-26 |title=Digital Media Startup POPxo Raises $5.5 Mn To Power Vernacular Content |url=https://inc42.com/buzz/popxo-raises-5-5-mn-to-fight-indias-next-digital-media-battle-vernacular-content/ |access-date=2023-04-13 |website=Inc42 Media |language=en-US}}

In 2018, the company raised $5.5 million (INR 37 crore) in a Series C round led by Neoplux and OPPO, with IDG Ventures India, Kalaari Capital, GREE Ventures (Japan), and Summit Media also investing in the round.{{Cite web |last=Venkatraman |first=Aarti |date=2017-07-22 |title=How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering ‘What Indian Women Want’ |url=https://inc42.com/startups/popxo-digital-media-women/ |access-date=2023-04-13 |website=Inc42 Media |language=en}}{{Cite web |last=Agarwal |first=Meha |date=2018-04-26 |title=POPxo Raises $5.5 Mn To Fight India’s Next Digital Media Battle: Vernacular Content |url=https://inc42.com/buzz/popxo-raises-5-5-mn-to-fight-indias-next-digital-media-battle-vernacular-content/ |access-date=2023-04-13 |website=Inc42 Media |language=en}}

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