Good Glamm Group

Darpan Sanghvi, with the backing of L'Occitane (a French beauty conglomerate), established a D2C beauty company called MyGlamm in 2017,{{Cite web |last=Shanthi |first=S. |date=2022-08-09 |title=Darpan Sanghvi: The Makeover Man |url=https://www.entrepreneur.com/en-in/entrepreneurs/darpan-sanghvi-the-makeover-man/433029 |access-date=2023-04-19 |website=Entrepreneur |language=en}}{{Cite web |date=2022-06-14 |title=15 Young Indian Entrepreneurs who are Making a Difference |url=https://sugermint.com/young-indian-entrepreneurs/ |access-date=2023-04-19 |website=Suger Mint |language=en-US}} which had over 800 SKUs on its D2C website and over 30,000 offline points of sales in over 70 cities. Meanwhile, back in 2013, Priyanka Gill founded POPxo, a digital community platform for millennial women that later launched its e-commerce division selling POPxo beauty products.{{Cite web |last=Thaker |first=Naini |date=31 March 2021 |title=Personal Care Brands See Wind In Their Sales |url=https://www.forbesindia.com/article/covid19-one-year-after/personal-care-brands-see-wind-in-their-sales/67225/1 |access-date=2023-04-19 |website=Forbes India |language=en}} In 2020, Sanghvi teamed up with Gill and purchased POPxo for an undisclosed sum. MyGlamm then went on to acquire BabyChakra, a content and community platform for young mothers set up in August 2021 by Naiyya Saggi.{{Cite web |last=Shanthi |first=S. |date=2022-05-05 |title=Good Glamm Group: When Beauty Meets Brains |url=https://www.entrepreneur.com/en-in/entrepreneurs/good-glamm-group-when-beauty-meets-brains/426866 |access-date=2023-04-26 |website=Entrepreneur |language=en}}{{Cite web |last=Thaker |first=Naini |date=14 July 2022 |title=How The Good Glamm Group Is Building A Content-to-commerce Behemoth |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-the-good-glamm-group-is-building-a-contenttocommerce-behemoth/78101/1 |access-date=2023-04-19 |website=Forbes India |language=en}}{{Cite web |last=Shanthi |first=S. |date=2022-01-14 |title=The Genesis and Vision Of Good Glamm Group |url=https://www.entrepreneur.com/en-in/news-and-trends/the-genesis-and-vision-of-good-glamm-group/413201 |access-date=2023-04-19 |website=Entrepreneur |language=en}}

In July 2021, MyGlamm secured INR 530 crore in a Series C funding round with Accel and existing investors in July 2021.{{cite web | title=Good Glamm Group will be first global beauty company out of India in coming years: founder and CEO Darpan Sanghvi | website=The Economic Times | date=2023-05-25 | url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/good-glamm-group-will-be-first-global-beauty-company-out-of-india-in-coming-years-founder-and-ceo-darpan-sanghvi/articleshow/100497588.cms?from=mdr | access-date=2023-09-07}}

In September of the same year, the merger of all three companies, MyGlamm, POPxo, and BabyChakra, resulted in the formation of the Good Glamm Group.{{Cite web |last=Sil |first=Debarghya |date=2023-03-20 |title=The Good Glamm Group's FY22 Loss Surges 6.2X To INR 273 Cr, Sales Jump To INR 240 Cr |url=https://inc42.com/buzz/the-good-glamm-groups-fy22-loss-surges-6-2x-to-inr-273-cr-sales-jump-to-inr-240-cr/ |access-date=2023-04-19 |website=Inc42 Media |language=en}}{{Cite web |title=ScoopWhoop, The Moms Co. in bag... inside Good Glamm's acquisition binge |url=https://www.fortuneindia.com/enterprise/scoopwhoop-the-moms-co-in-bag-inside-good-glamms-acquisition-binge/106110 |access-date=2023-04-19 |website=www.fortuneindia.com |date=11 October 2021 |language=en}}

In November 2021, the Good Glamm Group became India's first beauty commerce unicorn after receiving $150 million in a Series D funding round led by Prosus Ventures and Warburg Pincus.{{Cite web |last=Chaki |first=Deborshi |date=2022-05-26 |title=Good Glamm plans $250 mn fundraise |url=https://www.livemint.com/companies/news/good-glamm-plans-250-mn-fundraise-11653504647859.html |access-date=2023-04-19 |website=mint |language=en}} Its Investors include L'Occitane, Bessemer Venture Partners, Amazon, Ascent Capital, Warburg Pincus, and others.

By July 2022, the Good Glamm Group had acquired 11 companies and raised $250 million in digital media, influencer marketing, and beauty & personal care brands.{{Cite web |title=How the Good Glamm group is fashioning a content-to-commerce conglomerate |url=https://www.moneycontrol.com/news/trends/features/how-the-good-glamm-group-is-fashioning-a-content-to-commerce-conglomerate-8906771.html |access-date=2023-04-19 |website=Moneycontrol |language=en}}{{Cite news |last=Bhargava |first=Yuthika |date=2021-09-27 |title=The Good Glamm Group goes an acquisition spree with a ₹750-cr. budget |language=en-IN |work=The Hindu |url=https://www.thehindu.com/business/the-good-glamm-group-goes-an-acquisition-spree-with-a-750-cr-budget/article36702723.ece |access-date=2023-04-26 |issn=0971-751X}}

In April 2024, the group expanded its operations to the United States through a joint venture with tennis player Serena Williams and launched the brand Wyn Beauty by Serena Williams.{{Cite news |date=2024-04-05 |title=The Good Glamm Group forms JV with Serena Williams to launch beauty brand in US |url=https://timesofindia.indiatimes.com/business/international-business/the-good-glamm-group-forms-jv-with-serena-williams-to-launch-beauty-brand-in-us/articleshow/109065919.cms |access-date= |work=The Times of India |issn=0971-8257}} It also partnered with production house Dharma Productions,{{Cite news |last=Bhushan |first=Ratna |date=2024-01-22 |title=Good Glamm Group inks three-year exclusive brand partnership deal with Dharma Productions |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/good-glamm-group-inks-three-year-exclusive-brand-partnership-deal-with-dharma-productions/articleshow/107057746.cms?from=mdr |access-date= |work=The Economic Times |issn=0013-0389}} and Pooja Entertainment to become the beauty partner for the Bollywood film Bade Miyan Chote Miyan.{{Cite web |date=2024-03-19 |title=Good Glamm Group inks brand partnership with Pooja Entertainment |url=https://www.thehindubusinessline.com/companies/good-glamm-group-inks-brand-partneship-with-pooja-entertainment/article67967913.ece |access-date= |website=BusinessLine |language=en}}

On 12 December 2023, the Good Glamm Group became a direct seller on Open Network for Digital Commerce (ONDC).{{Cite web |last= |date=12 December 2023 |title=The Good Glamm Group joins ONDC network |url=https://retail.economictimes.indiatimes.com/news/health-and-beauty/the-good-glamm-group-joins-ondc-network/105938453 |access-date=2024-02-13 |website=ETRetail.com |language=en}}

In 2020-21, the group recorded consolidated revenue from operations at over Rs 49 crore along with a net loss of Rs 43.6 crore, while it registered a loss of Rs 272.9 crore in the financial year 2022–23.{{Cite web |title=Good Glamm Group's losses grow due to rising acquisition costs |url=https://www.vccircle.com/goodglamm-group-s-losses-grow-due-to-rising-acquisition-costs |access-date=2023-04-26 |website=VCCircle |language=en-US}} Its current revenue run rate is $41 million.{{Cite web |title=New Unicorn Good Glamm Group eyes international expansion and IPO |url=https://www.newindianexpress.com/business/2021/nov/11/new-unicorn-good-glamm-groupeyes-international-expansion-and-ipo-2382098.html |access-date=2023-04-26 |website=The New Indian Express|date=11 November 2021 }}

The Good Glamm Group has four divisions: Good Brands Co, Good Media Co, Good Creator Co, and Good Community. Good Brands Co includes brands like MyGlamm, The Moms Co, Sirona, St. Botanica, and Organic Harvest. Good Media Co includes digital media companies like POPxo, ScoopWhoop, Tweak, MissMalini, and BabyChakra.{{Cite web |last=Upadhyay |first=Harsh |date=2023-03-16 |title=The Good Glamm Group's topline crossed Rs 250 Cr in FY22, losses up 6X |url=https://entrackr.com/2023/03/the-good-glamm-groups-topline-crossed-rs-250-cr-in-fy22-losses-up-6x/ |access-date=2023-04-26 |website=Entrackr |language=en-US}} Good Creator Co includes influencer companies like Plixxo, Winkl, Vidooly, Bulbul, and MissMalini's influencer and talent management division and launched the Good Creator Co (GCC) App in March 2023.{{Cite web |last=Tandon |first=Suneera |date=2022-07-06 |title=Good Glamm Group forms 3 divisions; eyes foreign foray |url=https://www.livemint.com/companies/news/good-glamm-group-forms-3-divisions-eyes-foreign-foray-11657049405726.html |access-date=2023-04-19 |website=mint |language=en}}

The Good Glamm Group has won several awards including five at Forbes DTC Awards in 2023,{{Cite web |title=Forbes India |url=https://www.d2cdisruptors.com/winners.php |access-date=2023-04-19 |website=www.d2cdisruptors.com}} featured in Fortune's Employer of the Future list,{{Cite web |title=Fortune's 2023 100 Best Companies to Work For boast productivity growth that dwarfs the averages |url=https://fortune.com/2023/04/04/fortunes-2023-100-best-companies-to-work-for-list-is-out-ceo-daily/ |access-date=2023-04-19 |website=Fortune |language=en}} LinkedIn's top 10 Startups,{{Cite web |date=2022-09-29 |title=CRED, upGrad & Groww feature among top startups in India. Check full LinkedIn list |url=https://www.hindustantimes.com/business/cred-upgrad-groww-feature-among-top-startups-in-india-check-full-linkedin-list-101664423337137.html |access-date=2023-04-19 |website=Hindustan Times |language=en}} and Beauty Matters List of future 50 beauty companies in 2023.{{cite news |title=The BeautyMatter FUTURE50 – Beauty Businesses That Matter Now |language=en |work=BeautyMatter |url=https://beautymatter.com/articles/the-beautymatter-future-50}} Harvard Business School did a case study on the acquisition of BabyChakra{{Cite web |last=Ambwani |first=Meenakshi Verma |date=2022-08-29 |title=BabyChakra is now the focus of a Harvard Business School case study |url=https://www.thehindubusinessline.com/news/education/babychakra-is-now-focus-of-a-harvard-business-school-case-study/article65826455.ece |access-date=2023-04-19 |website=www.thehindubusinessline.com |language=en}} and their brands won awards from Vogue{{Cite web |date=2021-07-31 |title=Vogue Beauty Awards 2021: At Home With VBF |url=https://www.vogue.in/beauty/content/vogue-beauty-awards-2021-at-home-with-vbf |access-date=2023-04-19 |website=Vogue India |language=en-IN}} and Cosmopolitan.{{Cite web |title=The Four Best Liquid Eyeliners of 2019 - Beauty, Cosmopolitan India |url=https://www.cosmopolitan.in/beauty/features/a17742/four-best-liquid-eyeliners-2019 |access-date=2023-04-19 |website=Cosmopolitan India |language=en}}

Good Glamm Group, through its subsidiaries, works on various social initiatives to address societal challenges. These initiatives cover different sectors and regions.

The Sirona Hygiene Foundation, the social responsibility arm of Sirona, an FMCG brand owned by the Good Glamm Group, works to reduce period poverty and promote gender equality. It conducts educational programs across rural areas in India and distributes menstrual cups.{{Cite web |date=2024-02-22 |title=Sirona Hygiene Mulls Inorganic Growth Through Acquisitions To Touch Rs 150 Crore Revenue This Fiscal |url=https://www.outlookbusiness.com/sector/e-commerce/sirona-hygiene-mulls-inorganic-growth-through-acquisitions-to-touch-rs-150-crore-revenue-this-fiscal-news-10597 |access-date=2024-12-26 |website=Outlook Business |language=en}} In 2023, the foundation partnered with a Uttarakhand-based DivIn Pro to launch a menstrual cup awareness campaign for 3,100 individuals in the region. These sessions were conducted for women and healthcare workers across 25 villages and 3 districts in Uttarakhand through partnerships with various organizations, including the Uttarakhand Police Wives Welfare Association, the University of Petroleum and Energy Studies in Dehradun, the Department of Women Empowerment and Child Development in Uttarkashi, and the Mount Valley Development Association in Tehri. The initiative is part of Project Lakhon Khwahishen, which has educated over 100,000 girls on menstrual hygiene.{{Cite web |title=Sirona Hygiene's fight to reduce period poverty in India |url=https://www.thehansindia.com/featured/womenia/sirona-hygienes-fight-to-reduce-period-poverty-in-india-745486 |website=The Hans India}}{{Cite web |date=2024-10-11 |title=Good Glamm Group acquires Sirona Hygiene for ₹450 crores in all-cash deal - CNBC TV18 |url=https://www.cnbctv18.com/business/good-glamm-group-acquires-sirona-hygiene-for-rs-450-crores-in-all-cash-deal-19491004.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}

In 2023, The Moms Co., a subsidiary of the Good Glamm Group, launched its first reality show, The Mompreneurs Show. The show provides mentoring and a platform to help mom micro-entrepreneurs grow their businesses.{{Cite web |last=Mishra |first=Shruti |date=2023-08-03 |title=The Moms Co unveils 'The Mompreneurs Show' to support mom-entrepreneurs |url=https://www.cnbctv18.com/startup/the-moms-co-unveils-the-mompreneurs-show-to-support-mom-entrepreneurs-17429271.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}

In 2022, the group partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya program.{{Cite web |title=The Good Glamm Partners with Project Naveli and Workverse - Brand License |url=https://www.indianretailer.com/brandlicense/archives/news/good-glamm-partners-project-naveli-and-workverse |access-date=2024-12-26 |website=License India |language=en}} This initiative helps girls from underserved backgrounds by providing skills training, mentorship, and career guidance.{{Cite web |title=Good Glamm Group partners with with[sic] Project Naveli and Workverse to uplift women |url=https://in.fashionnetwork.com/news/Good-glamm-group-partners-with-with-project-naveli-and-workverse-to-uplift-women,1453819.html |access-date=2024-12-26 |website=FashionNetwork.com |language=en-IN}}

In October 2022, BabyChakra, part of the Good Glamm Group, teamed up with CRY, an NGO for underserved children, for the Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh campaign. On Children's Day, BabyChakra and The Moms Co. launched #MomsTalk, a community for mothers to connect and share experiences while supporting CRY kids.{{Cite web |date=2022-10-19 |title=BabyChakra partners with C.R.Y to ensure safer, healthier childhoods - Exchange4media |url=https://www.exchange4media.com/industry-briefing-news/babychakra-partners-with-cry-to-ensure-safer-healthier-childhoods-123167.html |access-date=2024-12-26 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}

In December 2022, BabyChakra and The Moms Co. released the second edition of the ChangeMakers list. This list honored ten inspiring women including Masoom Minawala Mehta, Meeta Sharma Gupta, Chaitra Chidanand, Susmitha Lakkakula, Faye D'Souza, Dia Mirza Rekhi, Alia Bhatt, Neha Dhupia, and Sonali Bendre Behl for their contributions.{{Cite web |date=2022-12-27 |title=Alia Bhatt, Masoom Minawala to Dia Mirza, Sonali Bendre: Baby Chakra-The Moms Co are celebrating 12 game-changing mothers |url=https://www.financialexpress.com/life/entertainment-alia-bhatt-masoom-minawala-to-dia-mirza-sonali-bendre-baby-chakra-the-moms-co-are-celebrating-12-game-changing-mothers-2928589/ |access-date=2024-12-26 |website=Financialexpress |language=en}}

In 2022, BabyChakra launched the #LabelPadhoMoms campaign, which involved over 8,000 mothers and 2,000 doctors. The campaign aimed to raise awareness among parents about harmful ingredients in baby products. BabyChakra also released a list of toxins commonly found in baby products.{{Cite web |date=2023-09-27 |title=Dia Mirza invests in parenting community & babycare DTC brand, BabyChakra - CNBC TV18 |url=https://www.cnbctv18.com/business/dia-mirzainvests-in-parenting-community-babycare-dtc-brand-babychakra-17896321.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}

{{Reflist}}

• {{Official website|goodglamm.com}}

Category:Manufacturing companies established in 2021

Category:Personal care brands

Category:Cosmetics brands

Category:Cosmetics companies of India

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