:Pirate's Booty

{{Short description|American snack food brand developed and produced by Robert Ehrlich}}

{{For|the treasure a pirate may plunder|Pirate booty}}

{{Infobox product

| title = Pirate's Booty

| image = Robert's American Gourmet Pirate's Booty.JPG

| image_size = 200

| alt = Pirate's Booty white cheddar popcorn.

| caption =

| type = Puffcorn

| inventor = [https://amplifysnackbrands.com/ Amplify Snack Brands]
[https://piratebrands.com/ Pirate Brands]

| inception = {{Start date and age|1987}}

| manufacturer = The Hershey Company

| available = Available

| producedby = B&G Foods

| current supplier = The Hershey Company

| last production =

| models =

| related = [https://piratebrands.com/product/smart-puffs/ Smart Puffs]

| website = {{URL|https://piratebrands.com}}

}}

Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987{{Cite web|title=Pirate's Brands Products: Pirate's Booty Gluten-Free Healthy Kids Snacks|url=https://piratebrands.com/about/|access-date=2022-02-23|website=Pirate's Booty|language=en-US}} by Robert Ehrlich. B&G Foods acquired Robert's American Gourmet Food in June 2013.{{Cite web|url=http://ir.bgfoods.com/phoenix.zhtml?c=176473&p=irol-newsArticle&ID=1835851&highlight=|title=BG Foods Acquisition of Pirate Brands, Including Pirate's Booty}} In 2018, B&G Foods sold the brands to The Hershey Company.

Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."Rutland Herald: [http://www.rutlandherald.com/apps/pbcs.dll/article?AID=/20061122/NEWS/611220363/1026/FEATURES12 "Does organic label mean it's better for us?]" Liz Kim, 22 November 2006. URL accessed 28 December 2006. Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.{{cite web |title=Vegan Rob's |url=https://veganrobs.com/ |accessdate=18 April 2019}}