:WNEW-FM

The 102.7 FM frequency was first assigned in the mid-1940s as WNJR-FM from Newark, New Jersey. Intended to be a simulcasting sister to WNJR (1430 AM), the FM station never made it to the air despite being granted several extensions of its construction permit. WNJR gave up and turned in the FM license to the Federal Communications Commission (FCC) in 1953.[https://www.americanradiohistory.com/Archive-BC/BC-1953/BC-1953-11-02.pdf#page=110 "For the Record"] Broadcasting – Telecasting, November 2, 1953, pg. 110.

In 1955 the FCC awarded a new permit for 102.7 FM to a group called Fidelity Radio Corporation, based in West Paterson, New Jersey.[https://americanradiohistory.com/Archive-BC/BC-1955/1955-09-26-BC.pdf#page=104 "Three AM, two FM permits granted by FCC."] Broadcasting – Telecasting, September 26, 1955, p. 102. The station was later granted the call sign WHFI,[https://americanradiohistory.com/Archive-BC/BC-1955/1955-10-31-BC.pdf "For the Record."] Broadcasting – Telecasting, October 31, 1955, p. 108. and a year later the community of license was moved back to Newark from West Paterson.[https://americanradiohistory.com/Archive-BC/BC-1956/1956-12-17-BC.pdf#page=119 "For the Record."] Broadcasting – Telecasting, December 17, 1956, p. 119. Once again, the owners failed to put the station on the air.

In November 1957, the WHFI construction permit was purchased by the DuMont Broadcasting Corporation, which already owned television station WABD (channel 5) and earlier in the year purchased WNEW radio.[https://americanradiohistory.com/Archive-BC/BC-1957/1957-11-18-BC.pdf#page=88 "Changing Hands."] Broadcasting, November 18, 1957, pg. 96 In January 1958, WHFI was renamed WNEW-FM,[https://www.americanradiohistory.com/Archive-BC/BC-1958/1958-01-06-BC.pdf#page=95 "For the Record."] Broadcasting, January 6, 1958, p. 91. and DuMont completed its build-out, moving the license to New York City. The station finally came on the air on August 25, 1958, mostly simulcasting WNEW (AM) with a popular music format.{{cite news|url=https://timesmachine.nytimes.com/timesmachine/1958/09/01/issue.html |title=On Radio |work=The New York Times |date=September 1, 1958|page=51 |access-date=July 19, 2018}} {{subscription required}} DuMont Broadcasting, meanwhile, would change its corporate name twice within the next three years before settling on Metromedia in 1961.

WNEW-FM's early programming also included an automated middle-of-the-road format, followed quickly by a period (July 4, 1966, to September 1967) playing pop music with an unusual twist in its day...an all-female air staff.{{cite web|url=http://www.nyradioarchive.com/wnewfm.html|title=NY Radio Archive – WNEW-FM 102.7|work=nyradioarchive.com}} The lineup of disc jockeys during this stunt included actress and TV personality Peggy Cass, Alison Steele (who stayed on to become the "Night Bird" on the progressive rock format), Rita Sands (later with WCBS Newsradio 880), Margaret Draper, Ann Clements, Arlene Kieta, Pam McKissick, and Nell Bassett. The music was similar to that of WNEW (AM)'s MOR format. But only Bassett, Cass, Draper, Sands and Steele had broadcast experience, and not as disc jockeys. Meanwhile, the male DJs on WNEW (AM) were still very popular, so it was hard for WNEW-FM to find an audience. The all-female disc jockey lineup endured for a little more than a year, switching in September 1967 to a mixed-gender staff, before a major change the following month.

File:WNEW-FM logo (Metromedia).svg rock stations{{cite book|ref=Gorman|author=Gorman, John|author-link=John Gorman (radio executive)|author2=Feran, Tom |title=The Buzzard: Inside the Glory Days of WMMS and Cleveland Rock Radio|year=2007|publisher=Gray & Co|location=Cleveland|isbn=9781886228474|page=61|quote=The original WMMS logo displayed the call letters beneath a half-rainbow. A corporate design shared by all Metromedia album-rock stations, it was Madison Avenue's idea of psychedelia...}}]]

On October 30, 1967, WNEW-FM adopted a progressive rock radio format. It was not the first in New York to do so – WOR-FM preceded it – but it was the one that prospered and became famous for the format and that in turn influenced the rock listenership as well as the rock industry. The original disc jockeys were Bill "Rosko" Mercer, who started on October 30, 1967; Jonathan Schwartz, who made his debut on November 16, 1967; and "the Professor" Scott Muni, who first appeared on November 18, 1967. Alison Steele would stay on from the female staff and eventually take over the overnight shift on January 1, 1968.

The station's disc jockeys would broadcast in ways that bore out their personalities:

• morning host Dave Herman was not afraid to mix Erik Satie or Donna Summer into the playlist;
• noontime host Pete Fornatale promoted the Beach Boys when it was not fashionable and later started his eclectic weekend Mixed Bag program;
• afternoon host Muni would use his gravelly voice to introduce largely unknown British artists on his "Things from England" segments;
• nighttime host Schwartz was a raconteur who would sneak in the Sinatra pop standards that he not-so-secretly liked better than rock;
• overnight host Steele would play new-age music and space rock groups in between readings of her equally spacey poetry;
• weekend host Vin Scelsa started his idiosyncratic Idiots' Delight program, which soon gained a devoted following.

Other well-known disc jockeys who worked at the station included Dennis Elsas, Carol Miller, Pete Larkin, brothers Dan Neer and Richard Neer, Dan Carlisle, Jim Monaghan, Pam Merly, Thom Morrera, Meg Griffin and John Zacherle.

WNEW-FM was among the first stations to give Bruce Springsteen significant airplay, and conducted live broadcasts of key Springsteen concerts in 1975 and 1978; Springsteen would sometimes call up the DJs during records. Later, Dave Herman featured a "Bruce Juice" segment each morning. John Lennon once stopped by to guest-DJ along with Dennis Elsas and appeared on-air several other times during his friend Scott Muni's afternoon slot. Members of the Grateful Dead and other groups would hang out in the studio; Emerson, Lake & Palmer's visit to Muni's show is often credited for popularizing the group in America. In addition to music, youth-oriented comedy recordings such as from Monty Python would also be aired.

The station sponsored a benefit concert at Madison Square Garden each holiday season that drew reasonably big-name acts.

The station thrived during the late 1970s when it helped boost the transition of the punk rock/new wave movement into the mainstream. During this era, the station hosted many live broadcasts from the legendary Greenwich Village night club, The Bottom Line. Among the bands featured live from the club were The Police, Joe Jackson, Squeeze, The Records, Rachel Sweet, David Johansen, Rockpile, Mink DeVille and the Tom Robinson Band. Many of these bands were being spotlighted during their debut New York City performance.{{citation needed|date=June 2021}}

At the same time, the station began to feel the threat of disco. They hired Gianettino and Meredith Advertising to come up with a way to communicate with the New York area. The pitch by creative director George Meredith to station manager Mel Karmazin: "You can't tell them what you want to say, which is 'Disco Sucks,' but you can tell them that 'Rock Lives.'" That became their battle cry, and it could fairly be said that WNEW-FM earned the slogan "Where Rock Lives". The station's television commercials during these years featured the song "Layla" by Derek and the Dominos and was considered one of the station's anthems.

Beginning in the mid-1970s and extending into the 1980s, WNEW fielded a successful softball team, the WNEW All-Stars, playing in and around the New York metropolitan area and competing in the New York Sports and Entertainment League. Among the All-Stars were DJs Thom Morrera, Jim Monaghan, Richard Neer, Dan Neer and Pat Dawson, along with Crawdaddy editor Peter Knobler at shortstop, music business regulars Bobby Diebold, Jack Hopke, Ed Vitale, Matt Birkbeck, Ralph Cuccurullo and John "Boots" Boulos in the outfield, and Michael "Chopper" Boulos at second base. The team consistently won deep into the playoffs, playing against teams led by Meat Loaf, among others.

On the evening of December 8, 1980, Vin Scelsa broke the news of the murder of John Lennon to the WNEW-FM audience. The station became a kind of therapy center for the rock community, playing Lennon's music for 24 hours straight and opening up its lines for calls from grieving listeners.{{cite web |url=https://wnew1130com.ipower.com/history/how-to-kill-a-radio-station/ |archive-url=https://web.archive.org/web/20131028000710/http://wnew1130com.ipower.com/history/how-to-kill-a-radio-station/ |archive-date=October 28, 2013 |title=How to Kill a Radio Station: The Death of WNEW-FM, a Cautionary Tale |date=March 3, 2003 |website=wnew1130com.ipower.com/ }}

In the 1980s, the station gradually adopted a more conventional album-oriented rock format, and sometimes seemed stodgy compared to college radio stations playing alternative rock. When long-time competitor WPLJ switched away from rock in 1983, WNEW-FM picked up some of its most popular DJs, such as Carol Miller, and years later, Pat St. John, who would take over the morning show and programming duties.

In 1986, following the sale of WNEW-TV and Metromedia's other television outlets to News Corporation, the company's radio station group was spun off from Metromedia into a new company, Metropolitan Broadcasting. Two years later, WNEW-FM was sold to Westinghouse Broadcasting, bringing it into common ownership with all-news outlet WINS. WNEW-FM and WINS became CBS-owned stations in 1996, when Westinghouse Broadcasting's corporate parent purchased the network.

By the 1990s, the station was further losing relevance in the face of the popularity of grunge rock and so became more of a classic rock station. It spent its remaining music days flip flopping between a variety of classic, adult album and alternative rock.

On September 1, 1990, WWHB on Long Island began simulcasting WNEW-FM. The simulcast would be dropped on December 7, 1996, when WWHB flipped to country and joined a simulcast with a network of suburban stations as Y-107.{{cite news | url=http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-12-13.pdf#page=3 | title=Odyssey Rings NYC With Country Y107 | work=R&R | date=December 13, 1996 | page=3}}

On July 7, 1995, WNEW-FM adopted an adult album alternative format. The station, which now had the slogan of "New York's Rock Alternative", evolved to an eclectic mix of adult rock by the end of 1995.{{cite magazine |last1=Alexander |first1=Shawn |title=Heritage Rocker WNEW Becomes 'New York's Rock Alternative' |url=https://worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1995/RR-1995-07-14.pdf |access-date=February 23, 2023 |magazine=R&R |date=July 14, 1995 |pages=1, 22}}{{cite magazine |title=ADULT ALTERNATIVE PLAYLISTS |url=https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1995/RR-1995-12-01.pdf#page=83 |access-date=October 9, 2023 |magazine=R&R |date=December 1, 1995 |page=83}} Longtime listeners were alienated when Jerry Garcia's death on August 9, 1995, was virtually ignored by the station.{{citation needed|date=October 2020}}

In January 1996, the station declined to switch to classic rock when WXRK, also known as K-Rock, which had a classic rock format for several years, decided to adopt an alternative rock format. In July 1996, WAXQ adopted a classic rock format. In January 1997, the station reverted to a classic rock format, becoming the second choice for the format when earlier they could have been first. At this point, many long-time fans felt WNEW-FM had completely lost its focus.{{cite magazine |title=New 'NEW |url=https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1997/RR-1997-01-03.pdf#page=17 |access-date=October 9, 2023 |magazine=R&R |date=January 3, 1997 |page=17}}

Throughout the 1990s, many of WNEW-FM's DJs defected to classic rock competitors WXRK and later WAXQ, or to smaller but more freeform WFUV. Ratings remained dismal. In 1996, Westinghouse merged with CBS. Infinity Broadcasting would then merge with CBS in 1997, and CBS retained the Infinity name for its radio division; thus, ownership of this station would go from one network owner to another.

In December 1997, sister station WFAN (then flagship station of the MetroStars) announced that WNEW-FM would be their FM flagship station after Infinity Broadcasting (now Entercom) reached a six-year extension deal (starting in the 1998 MLS season) with the MSG Network and the MetroStars to simulcast their games until the 2004 season. However, in the fall of 2004, the MetroStars and the MSG Network reached a deal with Disney-owned radio station WEPN and then-sister FM station WPLJ to broadcast their games, ending their relationship with Infinity/CBS Radio.

In 1998, WNEW-FM moved to a harder-edged active rock format and continued to slump in the ratings. The remaining older DJs left on the station departed one by one during 1998.{{cite news | url=https://www.nytimes.com/1998/11/15/nyregion/fighting-low-ratings-wnew-fires-deejay-who-fostered-rock-s-revolution.html | title=Fighting Low Ratings, WNEW Fires Deejay Who Fostered Rock's Revolution | newspaper=The New York Times | date=November 15, 1998 | last1=Sachs | first1=Susan }}{{Cite news|url=https://www.nydailynews.com/1998/11/16/scottso-gone-an-era-ends-at-wnew/|title=SCOTTSO GONE, AN ERA ENDS AT WNEW|newspaper=Daily News|location=New York|date=November 16, 1998}}{{Cite news|url=https://www.nydailynews.com/1998/11/14/dj-muni-gets-the-ax-station-going-in-wnew-direction/|title=DJ MUNI GETS THE AX STATION GOING IN WNEW DIRECTION|newspaper=Daily News|location=New York|date=November 14, 1998}} In June of that year, ex-Boston shock jocks Opie and Anthony arrived from WAAF to do afternoons on WNEW.{{cite news |last1=Adelson |first1=Andrea |title=On-Air Prank Earns Pair A Shot at Radio Big Time |url=https://www.nytimes.com/1998/07/13/business/on-air-prank-earns-pair-a-shot-at-radio-big-time.html |access-date=October 9, 2020 |work=The New York Times |date=July 13, 1998}}{{cite news |title=Street Talk |url=https://worldradiohistory.com/Archive-RandR/1990s/1998/RR-1998-06-19.pdf#page=24 |access-date=October 9, 2020 |work=R&R |date=June 19, 1998}} They played several songs an hour, but for the most part, the show was a typical shock-jock talk show. Opie and Anthony immediately got attention from the station by interrupting their annual "Evolution of Rock and Roll" event by refusing to play the music, or destroying the CDs. They were confronted by WNEW peer Carol Miller a few times on the air, until they were forbidden by management to make eye contact.{{Cite web|url=https://www.youtube.com/watch?v=ChlbktJQMcE|title=Opie & Anthony - Public Humiliation of Carol Miller|date=February 10, 2023 |via=YouTube}}

With Opie and Anthony's ratings soaring, Infinity announced in June 1999 that the station would drop its 32-year rock format for a "hot talk" format in September.{{citation |date=June 28, 1999 |url=https://www.crainsnewyork.com/article/19990628/SUB/906280732/where-rock-used-to-live-wnew-in-identity-crisis-turns-to-talk-radio/ |title=Where Rock Used to Live: WNEW, In an Identity Crisis, Turns to Talk Radio |work=Crain's New York |access-date=October 21, 2020}} On September 12, 1999, sole remaining long-time jock Richard Neer signed off his Sunday morning show by playing Bruce Springsteen's dirge-like "Racing in the Street", and identifying the station one last time, changing the slogan to "Where Rock Lived". The day after, on September 13, in the run-up to 3 pm, the rock format ended with an all-request midday show by Ralph Tortora (which featured a phone call from Billy Joel, who talked about the impact WNEW had on his life), which concluded with "Thank You" by Led Zeppelin, "Better Things" by The Kinks and "The End" by The Beatles, followed by the famous final chord of their song "A Day in the Life".{{citation |last=Hinckley |first=David |date=September 14, 1999 |url=http://www.nydailynews.com/archives/entertainment/1999/09/14/1999-09-14_the_day_the_music_died_on__n.html |url-status=dead |archive-url=https://web.archive.org/web/20090721014148/http://www.nydailynews.com/archives/entertainment/1999/09/14/1999-09-14_the_day_the_music_died_on__n.html |title=The Day the Music Died on 'NEW |work=Daily News|location=New York |archive-date=July 21, 2009}}{{citation |last=Collins |first=Glenn |date=September 14, 1999 |url=https://www.nytimes.com/1999/09/14/nyregion/wnew-fm-rock-pioneer-goes-to-all-talk-format.html |title=WNEW-FM, Rock Pioneer, Goes to All-Talk Format |work=The New York Times |access-date=April 5, 2019}}{{citation |last=Kuntzman |first=Gersh |date=September 14, 1999 |url=https://nypost.com/1999/09/14/everybodys-talkin-as-wnew-tunes-out-music/ |title=EVERYBODY'S TALKIN' AS WNEW TUNES OUT MUSIC |work=New York Post |access-date=April 5, 2019}}

File:WNEW logo new.png

After a commercial break, the new hot talk format officially began as "FM Talk @ 102.7, Talk You Can't Ignore". Opie and Anthony signed on the talk format by saying that WNEW did not die that day or that week, but that "it died years ago", saying that WNEW's death had been "the longest funeral ever", and inaugurated "FM Talk" by holding an on-air funeral for the old rock format, complete with a coffin, hearse, and a fat lady singing "Na Na Hey Hey Kiss Him Goodbye".{{Cite web|url=http://www.nyradioarchive.com/images/radioscans/WNEWFM_bye_BB19991002.jpg|title='Long Funeral' Ends For WNEW}}{{cite news |last=Peterson |first=Al | url=https://www.americanradiohistory.com/Archive-RandR/1990s/1999/RR-1999-09-17.pdf#page=3 | title=New York Talk Begins A'NEW | work=R&R | date=September 17, 1999 | page=1 |access-date=April 17, 2019}}{{Cite web|url=https://www.youtube.com/watch?v=2W8xmRMH6LY|title=WNEW Flips to 'All Talk' Format (Final Hour)|date=July 16, 2023 |via=YouTube}}{{Cite web|url=https://www.youtube.com/watch?v=M0T4rk205yc|title=O&A's Funeral For 'WNEW' (Debut of 'FM Talk')|date=November 5, 2022 |via=YouTube}}

The new format consisted of shock jocks, including Opie and Anthony, Don and Mike, The Radio Chick, Ron and Fez and Tom Leykis. Mornings featured "guy talk" from Mason & Kalinsky, who would be replaced by morning programming that revolved around sports, such as The Sports Guys and Ferrall in the Morning hosted by Scott Ferrall, while overnight programming featured syndicated programs such as Loveline and repeats of weekday programming. On weekends, the station retained a hard rock music format with live announcers, including Tony Pigg and Tom Rich,{{citation needed|date=August 2020}} both of whom were held over from prior to the introduction of the hot talk format. In 2000, Viacom acquired CBS/Infinity Broadcasting, keeping the radio division under the "Infinity" banner. By 2002, WNEW added brokered programming on weekends and stopped playing music altogether, with the exception of Eddie Trunk's Friday and Saturday night hard rock-oriented shows, as well as Vin Scelsa's Idiot's Delight.

On September 11, 2001, Opie and Anthony did their show live from the WLIR studios because of the terrorist attacks on the World Trade Center, which caused city officials to block all roads going into Manhattan. The Don and Mike Show started a little earlier than usual, and stayed on for most of the morning and mid-afternoon. Ron and Fez did their show at WNEW at the regular time. All three shows opened the airways and let the listeners speak their minds and let other listeners who were looking for loved ones search for them by descriptions.{{Citation needed|date=April 2019}}

During this time, the station's ratings were abysmal apart from Opie and Anthony.{{cite web|url=https://www.worldradiohistory.com/Archive-Ratings-Directories/R&R-2000-1-Fall-99.pdf|title=R&R 2000|website=worldradiohistory.com|access-date=October 9, 2023}}{{cite web

|url=https://www.worldradiohistory.com/Archive-Ratings-Directories/R&R-2001-1-Fall-00.pdf|title=R&R 2001|website=worldradiohistory.com|access-date=October 9, 2023}}{{cite web|url=https://www.worldradiohistory.com/Archive-Ratings-Directories/R&R-2001-2-Spring.01.pdf|title=R&R 2001 Spring|website=worldradiohistory.com|access-date=October 9, 2023}} A harbinger for the "hot talk" format's end came in August 2002, when Opie and Anthony were fired for encouraging a stunt involving two people allegedly engaging in sexual intercourse in a vestibule within St. Patrick's Cathedral.{{cite web|url=https://www.highbeam.com/doc/1P1-67357445.html|title=Radio station takes heat for church sex broadcast|agency=Associated Press|date=August 17, 2002|access-date=September 11, 2016 |url-access=subscription |url-status=dead|archive-url=https://web.archive.org/web/20161008195749/https://www.highbeam.com/doc/1P1-67357445.html|archive-date=October 8, 2016}}{{cite news|url=https://www.highbeam.com/doc/1P2-374961.html|archive-url=https://web.archive.org/web/20161008201643/https://www.highbeam.com/doc/1P2-374961.html|url-status=dead|archive-date=October 8, 2016|title=N.Y. Shock Jocks Fired in Wake of Church Sex Stunt|newspaper=The Washington Post|first=Paul|last=Farhi|date=August 23, 2002|access-date=September 11, 2016 |url-access=subscription }} The FCC eventually fined Infinity $357,000—the maximum fine allowed by law, and the third largest indecency fine in American radio history at the time.{{cite news | url=https://www.washingtonpost.com/wp-srv/business/graphics/web-fcc970.html |url-status=dead |archive-url=https://web.archive.org/web/20080821041934/http://www.washingtonpost.com/wp-srv/business/graphics/web-fcc970.html | title=FCC Indecency Fines, 1970-2004 | author=Ahrens, Frank | newspaper=The Washington Post | date=September 30, 2005 |archive-date=August 21, 2008}}[http://www.fcc.gov/eb/Orders/2004/FCC-04-268A1.html FCC-04-268A1]. fcc.gov order. November 23, 2004 FCC Commissioner Michael Copps dissented, claiming the FCC should have taken steps to revoke WNEW's license. A few months earlier, the FCC had fined Infinity $21,000 for three "patently offensive" Opie and Anthony broadcasts, including one referring to incest.

The station's ratings plummeted even further—in the fall of 2002, it only netted a 0.7 rating, an unprecedented level for a major-market FM station, and lower than ratings for noncommercial stations. With the cancellation of the only show that generated any ratings for the station, management decided that the station needed to take a new direction.{{Cite web|url=https://www.nytimes.com/2003/04/10/nyregion/wnew-cutting-talk-format-to-focus-on-free-form-music.html|title=WNEW Cutting Talk Format To Focus on Free-Form Music|first=Lynette|last=Holloway|date=April 10, 2003|work=The New York Times}}

File:BlinkFM.gif

On January 27, 2003, at 1{{nbsp}}am, WNEW officially dropped the talk format. For the next three months, the station stunted with CHR music, using a limited playlist of approximately 50 songs from artists like Pink, Eminem, Bowling for Soup, and Avril Lavigne, as well as nightly simulcasts of CBS's Late Show with David Letterman.{{cite news |url=https://www.americanradiohistory.com/Archive-RandR/2000s/2003/RR-2003-01-31.pdf#page=23 |title=What's New At WNEW? |work=R&R |date=January 31, 2003 |page=23 |access-date=May 6, 2019}}{{cite web |last=Fybush |first=Scott |url=http://www.bostonradio.org/nerw/nerw-030127.html |title=New York |work=North East Radio Watch |date=January 27, 2003|access-date=May 6, 2019}}

Sounders during that period teased listeners about how "a new station" would soon be coming to the 102.7 frequency, and it arrived at 8 p.m. on April 10, when WNEW became "Blink 102.7" and adopted an unusual "Entertainment AC" format, launching with "Rock Your Body" by Justin Timberlake.{{Cite web|url=https://formatchange.com/1027-wnew-becomes-1027-blink/|title=102.7 WNEW becomes "102.7 Blink"|date=April 11, 2003}}{{cite news |last=Carter |first=Kevin |url=http://www.americanradiohistory.com/Archive-RandR/2000s/2003/RR-2003-04-18.pdf#page=3 |title=Infinity Makes N.Y. 'Blink' |work=R&R |date=April 18, 2003 |page=1|access-date=May 6, 2019}} The station mixed old and contemporary pop hits with talk shows and entertainment news from sources such as E!; on-air personalities during this period included the morning team of Chris Booker and Lynda Lopez (who were also dating during this time), game show host Todd Newton and afternoons with Tim Virgin and Alison Stewart. Other personalities included Rick Stacy, Michael Maze and reporters Matt Wolfe and Lisa Chase, providing hourly entertainment updates. The station also used AOL Instant Messenger to take requests, and 24 star Kiefer Sutherland was the station's voice.

File:Freshrfmfirstlogo.jpg

However, the station's ratings sank further. The station's pink logo led to the derisive nickname "Barbie Radio", and Booker & Lopez did little more on the air than talk about Jennifer Lopez, Lynda's older sister. On September 12, the station fired most of the staff, rebranded as "102.7 Blink FM: Music Women Love", and adopted a more mainstream adult contemporary format, with ratings going up slightly.{{cite magazine |title=Format Change In A Blink |url=https://worldradiohistory.com/Archive-All-Music/Billboard/00s/2003/BB-2003-09-27.pdf#page=87 |magazine=Billboard |access-date=February 23, 2023 |page=69 |date=September 27, 2003}} That November, the station (like many AC stations) adopted the increasingly popular "all Christmas music, all the time" format, and dropped the "Blink" format after less than 7 months for the name "New York's New 102.7 FM".

File:Mix 102.7 logo.png

On December 26, 2003, at 10:27 am, the station became "Mix 102.7", making the switch to a more rhythmic-leaning adult contemporary format, playing a range of upbeat, danceable hits from the 1970s to the 2000s, with the slogan "The Station That Picks You Up and Makes You Feel Good". The first song on "Mix" was Ain't No Stoppin' Us Now by McFadden & Whitehead.{{cite web |title=Blink 102.7 Relaunches As Mix 102.7 |url=https://formatchange.com/blink-102-7-relaunches-as-mix-102-7 |website=formatchange.com |date=December 26, 2003 |access-date=May 1, 2021}} The original program director was Smokey Rivers, and the music director was Rick Martini. WNEW initially was a mainstream AC, but began to focus on dance hits, mainly from the 1970s and 1980s, by the end of January. In the succeeding months, the "mix" tended to skew towards 1990s and current dance hits (during this time, program director Frankie Blue was fired for drunken on-air behavior, not only saying "fuck" on-air, but also misidentifying the station as rival "103.5 KTU"), with this all culminating in a change with Rick Martini as the new program director and an official "classic dance" or rhythmic AC format in early 2005 under the slogan "Move to the Mix", and in the later months, adopted the "New York's Classic Dance Mix" slogan. However, the "Mix 102.7" moniker and the WNEW call letters remained. Ratings continued to be among the lowest of any major station in New York City.[http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=184&RY=2006&RQ=4&MP=2&OTHER=2&MN=New%20York&MS=NY&MR=1&12P=15332000&UP=November 12, 2006&SU=CM&BPER=17.7&HPER=21.2&OPER=&NSD=September 1, 2007&CE=0 Radio and Records] {{Dead link|date=March 2022}}

On December 31, 2005, the station underwent another ownership change after Viacom and CBS Corporation organized a split that saw the Infinity Broadcasting division go under CBS ownership, which resulted in a corporate name change to CBS Radio.

In December 2006, the station began increasing the amount of Christmas music, and at the same time, Michelle Visage was let go and Joe Causi was relegated to his Sunday night Studio 54 classic Disco program. As of December 22, 2006, Paco Lopez, Efren Sifuentes, Carol Ford and Yvonne Velázquez had also been released in anticipation of an expected format change.

In 2006, WNEW launched WNEW-HD2, an HD Radio channel, broadcasting 1010 WINS.

File:Fresh 102.7 logo 2007.svg

On January 2, 2007, at 5{{nbsp}}am, after playing Kool and the Gang's "Fresh", WNEW flipped to an adult contemporary format known as "Fresh 102.7", with "How to Save a Life" by The Fray being the first song played.{{Cite web|date=January 2, 2007|title=Mix 102.7 WNEW Becomes Fresh 102.7|url=https://formatchange.com/mix-102-7-wnew-becomes-fresh-102-7/|website=Format Change Archive|language=en-US}} Program director Rick Martini remained in charge of programming the new format, targeted to a younger (age 25–44) female audience, with claims of a playlist "without the kid stuff or tired, old and boring music like the lite station" (though the former is no longer mentioned), an obvious shot at competitor WLTW (in response, the station briefly dropped its Lite FM moniker and was referred to on-air as simply "106.7" during that time). The station would also compete against WPLJ. Around 2009, the station began to add more 1980s hits (most of which could not be played on its classic hits sister station WCBS-FM).

The WWFS calls were approved on January 9, 2007, by the Federal Communications Commission, resulting in the WNEW calls disappearing from the New York radio/television spectrum after being used continuously in the market since 1934.{{cite news|title=Out with the 'NEW, as station tries 'Fresh' start|last=Hinckley|first=David|work=Daily News|location=New York|date=January 3, 2007}}{{cite news|url=http://www.wnew1130.com/wnew-fm_gone.shtml|title=WNEW's Illustrious Run Is Over|last=Hinckley|first=David|work=Daily News|location=New York|date=January 16, 2007|access-date=February 8, 2010}} The WNEW call letters were transferred to a CBS-owned station in West Palm Beach, Florida during the second week of January 2007, reportedly to keep another New York station from claiming the historic call. In December 2011, CBS again transferred the WNEW call letters to 99.1 FM in Washington, D.C. as it began an all-news format.

Until the launch of WWFS, WLTW had gone unchallenged as the only adult contemporary station in New York City (along with rimshots New Brunswick, New Jersey's WMGQ, and Hempstead, New York's WKJY), and was the most listened to station in the city for years. WWFS's ratings improved after switching to the adult contemporary format, with increases in both the Winter 2007 and Spring 2007 ratings periods. After a peak 3.1 rating in the Spring 2007 period, WWFS settled down to a 2.5 rating in the Summer 2007 period. Some speculate that WWFS has drawn listeners from WLTW, causing that station's ratings to decline.{{cite news|url=http://www.crainsnewyork.com/apps/pbcs.dll/article?AID=/20071015/FREE/71015017/1084|title=Lite FM pushed from its perch by CBS FM|last=Flamm|first=Matthew|work=Crain's New York Business|date=October 15, 2007|access-date=February 8, 2010}}

As a result of the station's success, CBS Radio cloned the format and branding in Chicago on WCFS-FM, Washington, D.C.'s WIAD, and KEZK in St. Louis, although the Washington station was hot AC.

On October 12, 2011, the station dropped the Today's Fresh Music slogan and shifted to hot AC while also adopting the "Fresh Music...Better Variety" slogan.{{cite web|url=http://secure.randr.com/bdsradiocharts/charts.aspx?formatid=10&lightbox=true?iframe=true&width=610&height=500|title=BDSRadio Charts|work=randr.com}} (However, CBS Radio still reported the station as an AC.) WWFS did not switch to all-Christmas music on Christmas Eve and Christmas Day, 2011, as main rival WPLJ aired Christmas music during those days.

File:Fresh10272017logo.jpg

After the flip to hot AC, ratings improved for a time, surpassing WPLJ by having a 3.9 share over WPLJ's 2.7 in December 2011.[http://www.radio-info.com/markets/new-york New York City Ratings (December 2011)] -- Radio-Info.com By June 2015, with ratings down again, they started adding more adult-targeting alternative music to their playlist and saw an increase in the ratings from 2.4 in June 2015 to 3.5 in July 2015.{{cite web|url=http://ratings.radio-online.com/cgi-bin/rol.exe/arb001|title=RADIO ONLINE ®|work=radio-online.com}}

On March 15, 2016, the station reverted to the WNEW-FM callsign, as the previous station to hold the calls changed theirs to WDCH-FM at the same time.{{Cite web|url=https://radioinsight.com/headlines/105426/wnew-fm-call-letters-return-to-102-7-new-york/|title=WNEW-FM Call Letters Return To 102.7 New York|date=March 15, 2016}}

On February 2, 2017, CBS Radio announced it would merge with Entercom.{{Cite web|url=https://radioinsight.com/headlines/116299/cbs-radio-to-merge-with-entercom/|title=CBS Radio To Merge With Entercom - RadioInsight|date=February 2, 2017 }} The merger was approved on November 9, 2017, and was consummated on the 17th.{{cite web|url=http://entercom.com/press/entercom-receives-fcc-approval-merger-cbs-radio/|title=Entercom Receives FCC Approval for Merger with CBS Radio|work=Entercom|date=November 9, 2017|access-date=November 17, 2017}}{{cite web|url=https://radioinsight.com/headlines/121072/entercom-completes-cbs-radio-merger/|title=Entercom Completes CBS Radio Merger|last=Venta|first=Lance|work=Radio Insight|date=November 17, 2017|access-date=November 17, 2017}}

On the afternoon of July 13, 2018, WNEW began running jockless and airing liners between songs taking swipes at WLTW and promoting something "NEW" to come the following Monday, July 16; at 6 a.m. that day, WNEW-FM relaunched as "The All NEW 102.7", with "Send My Love (To Your New Lover)" by Adele as the first song played under the "NEW" brand, with the intention of taking direct aim at WLTW. WNEW had ranked 16th in the New York market in the June 2018 Nielsen Audio ratings with a 2.4 share, while WLTW led the market with a 7.3 share.{{Cite web|url=https://radioinsight.com/headlines/169409/domain-insight-whats-new-at-fresh-102-7-new-york/ |last1=Venta |first1=Lance |date=July 16, 2018 |title=A New Day For WNEW New York}}{{cite web |url=http://mediaconfidential.blogspot.com/2018/07/nyc-radio-entercom-wnew-fm-no-longer.html |title=NYC Radio: WNEW-FM Rebrands...No Longer "Fresh" |date=July 16, 2018 |website=Media Confidential |access-date=August 3, 2018 }} Despite the rebranding, the station remained a hot AC station, with a playlist featuring current and recurrent hits from artists like Ed Sheeran, Taylor Swift, Fifth Harmony and Imagine Dragons, mixed with songs from as far back as the 1990s from artists like Jennifer Lopez and Aerosmith.{{Cite web|url=https://www.allaccess.com/net-news/archive/story/178268/wnew-new-york-drops-fresh-to-become-new-102-7|title=WNEW/New York Drops 'Fresh' To Become 'New 102.7'|website=All Access}}

WNEW-FM became the only hot AC station in New York City in May 2019, when WPLJ signed off and became the east coast flagship station for the K-Love Contemporary Christian music network, after Cumulus Media sold the station to Educational Media Foundation in February 2019. Since then, WNEW-FM's ratings have been rising; a 3.3 share in the June 2019 ratings for ages 6+, 3.8 in September 2019, and then a 4.1 in December 2019 (ahead of WKTU, who had a 3.4 in December 2019).{{citation needed|date=August 2020}}

File:Smooth Jazz 1027.jpg

In April 2003, WNEW-FM launched the "Blink" format, describing itself as "The first FM station in New York to broadcast in high definition radio."{{Cite web|url=http://www.tophour.com/audio/New%20York%20City%20NY/fm1027_2003-04_wnew_jyanagi_b.mp3|title=WNEW aircheck, April 2003. Contributor: John Yanagi}}

WNEW-HD2 was launched in 2006 as a simulcast of all-news sister station 1010 WINS. On April 12, 2008, WNEW-HD2 (as WWFS-HD2) flipped to a rock format, under the branding of "102.7 WNEW" and the slogan "Where Rock Lives". In early October 2008, the WINS simulcast returned to 102.7 on WWFS-HD3. After WINS began simulcasting full-time on 92.3 FM (formerly WNYL) on October 27, 2022, the WINS simulcast would be dropped from the HD3 channel, which was removed entirely.

In 2009, the rock format on WWFS-HD2 switched to an alternative format from internet radio website last.fm known as "Last FM Discover", which aired on several CBS Radio owned HD subchannels.

In November 2012, WWFS-HD2 flipped to an all-Christmas format. The Christmas format continued into January and early February. On February 7, 2013, the all-Christmas format changed to a mainstream smooth jazz format under the name "Smooth Jazz 102.7". The smooth jazz format was discontinued in February 2023, resulting in only an HD1 frequency available.{{cite web |last1=Fybush |first1=Scott |title=Audacy Drops HD Subchannels |url=https://www.fybush.com/nerw-20230227/ |website=fybush.com |access-date=February 27, 2023 |date=February 27, 2023}}

In 2016, WNEW-HD4 (as WWFS-HD4) signed on with a Russian language format as "Russkaya Reklama". In late 2017, this moved to WPLJ's HD2 sub-channel, where it remained until that station became a K-Love affiliate on May 31, 2019.

In 2024, WNEW-HD2 returned to the air with Channel Q, which moved from WINS-FM's HD3 channel. in 2024 WNEW-FM HD3 returned on the air as talklinenetwork.com

{{Reflist|35em}}

• Neer, Richard. FM: The Rise and Fall of Rock Radio. Villard, 2001. {{ISBN|0-679-46295-3}}.

• {{Official website|https://www.audacy.com/new1027}}
• {{FM station data|25442|WNEW}}
• {{Cite web|url= https://cdbs.recnet.com/corres/?doc=82217 |title= History Cards for WNEW-FM (1954–1981)|publisher=Federal Communications Commission}} (Guide to reading History Cards)
• [http://www.nyradionews.com/wnew/ WNEW News Department Historical Profile (1978)]

;Format changes

• [http://formatchange.com/1027-wnew-becomes-1027-blink/ 102.7 WNEW to 102.7 Blink]
• [http://formatchange.com/blink-102-7-relaunches-as-mix-102-7/ 102.7 Blink to Mix 102.7]
• [http://formatchange.com/mix-102-7-wnew-becomes-fresh-102-7/ Mix 102.7 to Fresh 102.7]

{{New York Radio}}

{{Adult Contemporary Radio Stations in New York}}

{{Entercom}}

{{Authority control}}

Category:1958 establishments in New York City

Category:Audacy, Inc. radio stations

Category:Hot adult contemporary radio stations in the United States

Category:Hudson Square

Category:Metromedia

Category:Radio stations established in 1958

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