10 (VoD service)

{{Infobox website

| name = 10

| logo = Network 10 logo 2025.svg

| logo_size = 160px

| logo_caption = Logo used since 2025

| screenshot =

| caption =

| former_name = Tenplay (2013–18)
10Play (2018–25)

| website_type = {{hlist|Video on demand|OTT|Catch up|live streaming}}

| predecessor = ten.com.au

| owner = Paramount Networks UK & Australia
(Paramount Global)

| location = Pyrmont, New South Wales

| country = Australia

| area_served = Australia

| services = Streaming service

| language_count =

| parent = Paramount Australia & New Zealand

| website = {{URL|10.com.au}}

| commercial = Yes

| registration = Optional

| num_users = 7 million (2023)

| launched = {{Start date and age|2013|09|29|df=y}}

| current_status = Active

}}

10 (formerly Tenplay or 10Play) is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services.{{cite web |url=http://techgeek.com.au/2013/09/29/tenplay-soft-launches-network-tens-new-catch-service-compare/ |title=TENplay launches: How does Network Ten's new catch-up service compare? |last1=Southcott |first1=Chris |work=TechGeek |date=29 September 2013 |access-date=14 February 2016 |archive-date=23 February 2016 |archive-url=https://web.archive.org/web/20160223015227/http://techgeek.com.au/2013/09/29/tenplay-soft-launches-network-tens-new-catch-service-compare/ |url-status=live }}{{cite web|publisher=TV Tonight|first=David|last=Knox|url=http://www.tvtonight.com.au/2013/09/tenplay-anywhere-anytime.html|title=TENplay, anywhere, anytime|date=30 September 2013|access-date=14 February 2016|archive-date=23 February 2016|archive-url=https://web.archive.org/web/20160223115358/http://www.tvtonight.com.au/2013/09/tenplay-anywhere-anytime.html|url-status=live}} 10 offers online live streaming of Channel 10, 10 Comedy, 10 Drama, and Nickelodeon, as well as live sport via 10 Sport.

10 is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV, Xbox One and Xbox Series X and Series S. {{As of|2023|September}}, 10Play has over 7 million registered users.{{Cite web |date=2023-09-28 |title=10 Play celebrates 10 years with 7 million registered users |url=https://www.mediaweek.com.au/10-play-celebrates-10-years-with-7-million-registered-users/ |access-date=2023-10-04 |website=Mediaweek |language=en-AU}}{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2023/10/10play-turns-10.html|title=10Play turns 10|date=5 October 2023|website=TV Tonight|publisher=TV Tonight|access-date=5 October 2023}}

History

=2013–2018: Tenplay=

On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network and the second being FIXPlay from Ninemsn and the Nine Network.

=2018–2025: 10Play=

On 31 October 2018, after Network 10 rebranded to a new logo and it multi-channels were renamed from Eleven to 10 Peach and from One to 10 Boss before later changing to 10 Bold, Tenplay was also rebranded to its new name and logo of 10Play.

=2025–present: 10=

In 2024, Network 10 announced that 10Play would be rebranded as simply 10, adopting the same name and branding as the network's linear television platform in 2025.{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2024/09/10play-to-be-rebranded-as-10.html|title=10Play to be rebranded as 10|date=24 September 2024|website=TV Tonight|publisher=TV Tonight|access-date=25 September 2024}}{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2025/06/10-drops-peach-bold-brands-renames-multichannels-as-10-comedy-10-drama.html|title=10 drops "Peach, BOLD" brands. Renames multichannels as 10 Comedy, 10 Drama.|date=16 June 2025|website=TV Tonight|publisher=TV Tonight|access-date=16 June 2025}} This followed a similar rebranding of Paramount-owned British channel 5 and its streaming service.{{Cite web |last=Goldbart |first=Max |date=2024-08-20 |title=Channel 5 & Streamer My5 To Become … 5 |url=https://deadline.com/2024/08/channel-5-my5-rebrand-5-1236043576/ |access-date=2024-08-20 |website=Deadline |language=en-US}}

Streaming

Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours.{{Cite web |last=Knox |first=David |date=20 January 2016 |title=Rumour: TEN to expand live streaming? |url=https://tvtonight.com.au/2016/01/rumour-ten-to-expand-live-streaming.html |access-date=30 October 2023 |website=TV Tonight |language=en-AU}} 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of 10 Bold was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and 10 Peach was added to the 10Play live streaming service. On 27 September 2020, 10 Shake was added to the 10Play live streaming service. On 2 December 2022, 10Play launched free ad-supported streaming television (FAST) channels.{{Cite web|last=Perry|first=Kevin|date=1 December 2022|title=10 PLAY expands your free viewing options with addition of 13 new FAST Channels|url=https://tvblackbox.com.au/page/2022/12/02/10-play-expands-your-free-viewing-options-with-addition-of-13-new-fast-channels/|access-date=1 August 2023|website=TV Blackbox|language=en-AU}} On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.{{Cite web|last=Knox|first=David|date=31 August 2023|title=51 FAST channels launch on Pluto TV|url=https://tvtonight.com.au/2023/08/51-fast-channels-launch-on-pluto-tv.html|access-date=2 September 2023|website=TV Tonight|publisher=TV Tonight|language=en-AU}}

Content and programming

10 provides on-demand access to almost all the TV programs that are broadcast on Network 10 linear broadcast channels (Channel 10, 10 Comedy, 10 Drama and Nickelodeon).

Programs are categorised by these genres: