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10 Peach Comedy

{{short description|Australian TV channel}}

{{EngvarB|date=June 2014}}

{{Use dmy dates|date=February 2025}}

{{Infobox television channel

| name = 10 Peach Comedy

| logo = File:10 Peach Comedy 2024.svg

| logo_size = 250px

| logo_caption = Logo used since 2024

| launch_date = {{start date and age|2011|01|11|df=yes}}

| closed_date =

| picture_format = 576i (SDTV) 16:9

| network = Network 10

| owner = Paramount Networks UK & Australia

| parent = Ten Network Holdings

| country = Australia

| language = English

| area = Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Griffith, Broken Hill, Regional VIC, Mildura, Tasmania, Eastern SA, Spencer Gulf, Central Australia, Regional WA

| former_names = {{Plainlist|

  • Eleven (2011–2018)
  • 10 Peach (2018–2024)

}}

| replaced = One SD (Standard definition)

| replaced_by =

| sister_channels = {{Plainlist|

}}

| timeshift_service =

| website = [http://10play.com.au/ 10play.com.au]

| terr_serv_1 = Freeview 10 metro (virtual)

| terr_chan_1 = 11

| terr_serv_2 = Freeview WIN Northern NSW & Gold Coast (virtual)

| terr_chan_2 = 52

| terr_serv_3 = Freeview SCA Regional QLD, Southern NSW, Regional Victoria, 10 Tasmania (virtual)

| terr_chan_3 = 52

| terr_serv_4 = Freeview SCA/Spencer Gulf SA/Broken Hill NSW (virtual)

| terr_chan_4 = 53

| terr_serv_5 = Freeview WIN/Prime Regional WA (virtual)

| terr_chan_5 = 55

| online_chan_1 = [https://10play.com.au/live/peach 10 Play]

}}

10 Peach Comedy is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven.{{Cite web |last=Knox |first=David |date=22 October 2010 |title=11 / 1 / 11 ....and counting |url=http://www.tvtonight.com.au/2010/10/11-1-11-and-counting.html |access-date=22 October 2010 |website=TV Tonight}} It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network 10 in 2017.

The channel focuses primarily on programming targeting a young adult audience, and was the home of Neighbours—the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.

History

Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.{{Cite news |last=Washbrook |first=Cyril |date=26 August 2010 |title=Ten announces launch of Eleven |url=http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |url-status=dead |archive-url=https://web.archive.org/web/20100910033922/http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |archive-date=10 September 2010 |access-date=4 October 2010 |work=The Spy Report |publisher=Media Spy}}{{Cite news |last=James |first=Meg |date=25 August 2010 |title=CBS goes down under and takes minority stake in Australian TV venture |url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |url-status=live |archive-url=https://web.archive.org/web/20101209170933/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |archive-date=9 December 2010 |access-date=26 August 2010 |newspaper=The Los Angeles Times}} Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.

=10 Peach (2018–2024)=

On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.{{Cite news|url=http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo|title=Network Ten Rebrands As 'Network 10' With New-Look Logo|date=31 October 2018|work=B&T|access-date=31 October 2018|language=en-US}}{{Cite news |last=Lallo |first=Michael |date=31 October 2018 |title=Network Ten in 2019: What's new, what's returning, what's gone? |url=https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html |url-access=registration |access-date=31 October 2018 |newspaper=The Sydney Morning Herald |publisher=Fairfax Media |location=Sydney |language=en-AU |issn=0312-6315 |id={{ProQuest|2129017800}}}}{{Cite news |last=Samios |first=Zoe |date=31 October 2018 |title=Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First |url=https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558 |access-date=31 October 2018 |work=Mumbrella |language=en-AU}}{{Cite magazine |last=Manning |first=James |date=31 October 2018 |title=10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play |url=https://mediaweek.com.au/10-upfront-behind-the-rebrand/ |access-date=31 October 2018 |magazine=Mediaweek |language=en-AU}}

=10 Peach Comedy (2024–present)=

On 5 June 2024, it was announced that the channel would rebrand as 10 Peach Comedy on 12 June 2024, as part of a rebranding of Bold and Peach to reflect their current genre positionings.{{cite web |last=Knox |first=David |date=5 June 2024 |title=10 Peach, 10 BOLD rebranding as 10 Peach Comedy, 10 BOLD Drama. |url=https://tvtonight.com.au/2024/06/10-peach-10-bold-rebranding-as-10-peach-comedy-10-bold-drama.html |access-date=5 June 2024 |website=TV Tonight |publisher=TV Tonight}}

Programming

10 Peach Comedy offers catch-up and encore presentations from Channel 10.{{cite web|url=http://www.tvtonight.com.au/2015/06/multichannel-survey-eleven-one-3.html|title=Multichannel Survey: Eleven / One|last=Knox|first=David|publisher=TV Tonight|date=15 June 2015|access-date=15 June 2015}}{{cite web|url=http://www.tvtonight.com.au/2014/05/multichannel-survey-eleven-one-2.html|title=Multichannel Survey: Eleven / One|last=Knox|first=David|publisher=TV Tonight|date=11 May 2014|access-date=11 May 2014}}{{cite web|url=http://www.throng.com.au/2015/07/mid-year-update-eleven-best-multi-channel-in-australia/|title=Mid Year Update – Eleven: Best Multi Channel in Australia|last=Ryan|first=Aaron|publisher=Throng Australia|date=7 July 2015|access-date=7 July 2015|archive-date=7 July 2015|archive-url=https://web.archive.org/web/20150707110433/http://www.throng.com.au/2015/07/mid-year-update-eleven-best-multi-channel-in-australia/|url-status=dead}} It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.

Most of the classic programming on 10 Peach Comedy comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).

Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.{{Cite news |last=Clune |first=Richard |date=8 August 2010 |title=Jennifer on Ten's frontline |url=http://www.dailytelegraph.com.au/news/sunday-telegraph/jennifer-on-tens-frontline/story-e6frewt9-1225902461918 |url-status=dead |archive-url=https://archive.today/20121231030111/http://www.dailytelegraph.com.au/entertainment/insider/jennifer-on-tens-frontline/story-e6frewt9-1225902461918 |archive-date=31 December 2012 |access-date=8 August 2010 |newspaper=The Daily Telegraph |publisher=News Limited |location=Sydney}}{{Cite news |last=Chessell |first=James |date=13 January 2011 |title=Eleventh heaven as Ten Network hails debut |url=http://www.theaustralian.com.au/business/eleventh-heaven-as-ten-network-hails-debut/story-e6frg8zx-1225986587144 |url-status=dead |archive-url=https://web.archive.org/web/20110119060018/http://www.theaustralian.com.au/business/eleventh-heaven-as-ten-network-hails-debut/story-e6frg8zx-1225986587144 |archive-date=19 January 2011 |access-date=12 January 2011 |newspaper=The Australian |publisher=News Limited |location=Sydney}}{{Cite news |date=26 August 2010 |title=Neighbours moving to Eleven |url=http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |url-status=dead |archive-url=https://web.archive.org/web/20100910033220/http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |archive-date=10 September 2010 |access-date=26 August 2010 |work=The Spy Report |publisher=Media Spy}} The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.

On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast.{{cite web|url=http://www.tvtonight.com.au/2012/02/bumped-toasted-tv-totally-wild-etc.html|title=Bumped: Toasted TV, Totally Wild etc.|last=Knox|first=David|publisher=TV Tonight|date=19 February 2012|access-date=9 March 2014}} On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.{{cite web|url=http://www.tvtonight.com.au/2014/11/ten-2015-highlights-celebrity-drama-sport.html|title=TEN 2015 highlights: Celebrity, Drama, Sport.|publisher=TV Tonight|date=14 November 2014|last=Knox|first=David|access-date=14 November 2014}}

On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding.{{cite web|url=https://tvblackbox.com.au/page/2020/05/11/10-confirms-plans-to-launch-new-entertainment-focussed-multi-channel/|title=10 confirms plans to launch new entertainment focused multi-channel |last=Perry|first=Kevin|publisher=TV Blackbox|date=11 May 2020|access-date=18 June 2020}} This ran until 27 September, when children's programming was entirely moved to 10 Shake.{{Cite magazine |date=25 September 2020 |title=10 Shake viewers guide: What is on 10's newest channel? |url=https://www.mediaweek.com.au/10-shake-viewers-guide-what-is-on-10s-newest-channel/ |magazine=Mediaweek |language=en-AU}}

=Current programming=

==Adult animation==

==Comedy==

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==Drama==

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==Light entertainment==

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=Former programming=

==Adult animation==

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==Children's (2012–2020)==

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==Preschool (2012–2020)==

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==Comedy==

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==Drama==

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==Factual==

==Light entertainment==

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==Game shows==

==Reality==

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==Sport==

==Religious==

Availability

10 Peach Comedy is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.

The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated stations SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria, CTC in Southern New South Wales/Australian Capital Territory, TNQ in Regional Queensland, and WIN Television through its owned-and-operated stations NRN in Northern New South Wales and MGS/LRS in eastern South Australia, and MDN in Griffith and the MIA. Digital joint venture stations WDT in regional Western Australia, MDV in Mildura, TDT in Tasmania, DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach Comedy.

Logo and identity history

File:Eleven logo.svg|11 January 2011 – 31 October 2018

File:10 Peach logo 2018.svg|31 October 2018 – present (Secondary)

File:10 Peach Comedy 2024.svg|12 June 2024 – present

=Identity history=

  • 11 January 2011 – 31 October 2018: He11o
  • 31 October 2018 – present: Life's Peachy

Notes

{{notelist}}

References

{{Reflist}}

External links

{{Portal|Television|Australia}}

  • {{Official website|http://10play.com.au|10 Play official website}}
  • {{Facebook|10PeachAU}}
  • {{Instagram|10PeachAU}}

{{Paramount Networks UK & Australia}}

{{Paramount Global}}

{{Free-to-air television channels in Australia}}

Category:Network 10

Category:Digital terrestrial television in Australia

Category:English-language television stations in Australia

Category:Television channels and stations established in 2011

Category:2011 establishments in Australia