11:11 Reset
{{Use mdy dates|date=May 2025}}
{{Infobox album
| name = 11:11 Reset
| type = studio
| artist = Keyshia Cole
| cover = 1111_Reset.jpg
| alt =
| released = October 20, 2017
| recorded = 2015–2016; April–August 2017
| venue =
| studio =
| genre = R&B
| length =
| producer = {{hlist|Keyshia Cole {{small|(also exec.)}}|Aaron Rogers|Amadeus|BigHeadDez|BongoByTheWay|Chink Santana|Damon Thomas|Danja|Danny "Ezra" Murdock|DJ Mustard|Drumma Boy|Eric Dawkins|Eric Hudson|H-Money|JV|Orlando Williams|Patrick “GuitarBoy” Hayes|Rashad Johnson|Track King Cole|Triple A|Yonni}}
| prev_title = Point of No Return
| prev_year = 2014
| next_title =
| next_year =
| misc = {{Singles
| name = 11:11 Reset
| type = studio
| single1 = You
| single1date = January 27, 2017
| single2 = Incapable
| single2date = August 25, 2017
}}
}}
11:11 Reset is the seventh studio album by American singer Keyshia Cole. It was released by Epic Records on October 20, 2017.{{cite web|title=11:11 Reset by Keyshia Cole on Apple Music|url=https://music.apple.com/us/album/11-11-reset/1292015392|website=iTunes Store (US)|access-date=8 October 2017}}{{cite web|title=11:11 Reset by Keyshia Cole|url=https://music.apple.com/gb/album/11-11-reset/1292015392|website=iTunes Store (GB)|access-date=8 October 2017}} It succeeds Cole's sixth album Point of No Return (2014). The album was preceded by the release of two singles—"You" and "Incapable". 11:11 Reset peaked at number 37 on the US Billboard 200.{{cite magazine|title=Keyshia Cole 11:11 Reset Chart History|url=https://www.billboard.com/artist/keyshia-cole/chart-history/tcl/|magazine=Billboard|accessdate=11 November 2017}}
Background
In February 2015, Cole revealed to Rap-Up TV that she was contractually free from Interscope and was intending on moving forward as an independent recording artist. Cole also confirmed work on her seventh studio album, revealing that she was halfway done with ten tracks so far. She stated: "I don't know which direction I wanna go in. I don't know if I want it to be more fun, I don't know if I want it to be more heartfelt or if I want it upbeat, medium to slow. I'm just recording and recording and recording and recording and recording and recording and recording."{{cite web|author1=Rap-Up TV |title=Keyshia Cole Goes Independent — Prince Told Me to Do It |url=http://www.rap-up.com/rap-up-tv/keyshia-cole-goes-independent-prince-told-me-to-do-it/ |website=Rap-Up |publisher=Townsquare Music |access-date=June 24, 2015 |archive-url=https://web.archive.org/web/20150624160524/http://www.rap-up.com/rap-up-tv/keyshia-cole-goes-independent-prince-told-me-to-do-it/ |archive-date=June 24, 2015 |location=United States |date=February 12, 2015 |url-status=dead }}
In December 2016, it was announced that Cole signed a new record deal with Sony's Epic Records.{{Cite web|url=https://theshaderoom.com/keyshia-cole-signs-new-record-deal-with-epic-records/|title=Keyshia Cole Signs New Record Deal With Epic Records!|first=Jade|last=Whiteside|date=December 14, 2016}}{{Cite web|url=https://thatgrapejuice.net/2016/12/keyshia-cole-signs-epic-records/|title=Keyshia Cole Signs With Epic Records - That Grape Juice|website=thatgrapejuice.net|date=14 December 2016 }}
In December 2016, it was announced that Cole signed a new record deal with Epic Records. In an interview with Rap-Up magazine, she announced the name of her upcoming album titled 11:11 Reset stating: {{cquote|"For the past year, I’ve been seeing 11:11 constantly and to my understanding, you’re aligned spiritually with your destiny and everything that is meant to be in your life is happening at the right time. The timing is right. Everything is right. The Writings On The Wall. Reset is definitely cohesive with that.".{{cite web|title=Exclusive: Keyshia Cole Pushes 'Reset' with New Album|url=http://www.rap-up.com/2017/01/31/keyshia-cole-pushes-reset-with-new-album/|website=Rap-Up|accessdate=31 January 2017}}}}
Singles
"You" featuring Remy Ma and French Montana was released as the album's lead single on January 27, 2017.{{cite web|title=You (feat. Remy Ma & French Montana) – Single by Keisha Cole|url=https://itunes.apple.com/us/album/you-feat.-remy-ma-french-montana/id1199090693|archive-url=https://web.archive.org/web/20170216142551/https://itunes.apple.com/us/album/you-feat.-remy-ma-french-montana/id1199090693|url-status=dead|archive-date=February 16, 2017|website=iTunes Store|publisher=Apple Music Inc.|accessdate=January 27, 2017}} The music video premiered on February 27, 2017.{{cite web|title=Keyshia Cole – You ft. Remy Ma, French Montana|url=https://www.youtube.com/watch?v=kl6t9j1qwlU|website=YouTube| date=27 February 2017 |accessdate=27 February 2017}}
"Incapable" was released as the album's second single on August 25, 2017.{{cite web|title=Incapable – Single by Keyshia Cole|url=https://itunes.apple.com/us/album/incapable/id1273433600?i=1273433602|archive-url=https://web.archive.org/web/20171002183731/https://itunes.apple.com/us/album/incapable/id1273433600?i=1273433602|url-status=dead|archive-date=October 2, 2017|website=iTunes Store (US)|accessdate=25 August 2017}} The music video was released on October 6, 2017.{{cite web|title=Keyshia Cole - Incapable|url=https://www.youtube.com/watch?v=ha6pvfcduRk|website=YouTube| date=6 October 2017 |accessdate=6 October 2017}}
In February 2018, Keyshia announced via Instagram that the third single will be a brand new song because she is re-releasing the album just in time for the RESET world tour.{{cite web|title=Keyshia Cole Official Instagram|url=https://www.instagram.com/p/BfCN-pLnl2n|website=Instagram|accessdate=February 12, 2018}}{{Dead link|date=December 2018 |bot=InternetArchiveBot |fix-attempted=yes }}
Critical reception
{{Music ratings
| rev1 = AllMusic
| rev1Score = {{Rating|3.5|5}}{{cite web|last=Kellman|first=Andy|url=https://www.allmusic.com/album/1111-reset-mw0003113392|title=11:11|publisher=AllMusic. Rovi Corporation|at=Review|accessdate=September 3, 2020}}
}}
Allmusic editor Andy Kellman found that 11:11 Reset "handily tops her 2014 set with comparatively nuanced and richer songs." He continued on to say that "They ultimately beget a fluidity the first six full-lengths lack. As ever, Cole's love life is marked by volatility and unfaithfulness [...] Cole shuns the cheater, cuts ties, consoles and assures herself, and lays out her expectations for settling down – all familiar ground for the artist. She nonetheless finds new ways to cover most of it, and does so with a level of restraint that makes her maximum-effort moments all the more powerful."
Commercial performance
On November 11, 2017, the album debuted at number 37 on the Billboard 200, with first-week sales of 13,377 units (9,420 in pure album sales) in the United States.{{cite web|title=The Final Numbers Are In! Keyshia Cole's 11:11 Reset Sold...|url=http://thatgrapejuice.net/2017/10/final-numbers-keyshia-coles-1111-reset-sold/|website=The Grape Juice|date=28 October 2017 |accessdate=28 October 2017}} The album also peaked at number six on the US Top R&B/Hip-Hop Albums and number three on the Top R&B Albums.{{cite magazine|title=Billboard Keyshia Cole 11:11 Reset Top R&B Albums Chart History|url=https://www.billboard.com/artist/keyshia-cole/chart-history/rbl/|magazine=Billboard|accessdate=11 November 2017}} In the United Kingdom, the album peaked at number 36 on the UK R&B Albums charts.{{cite web|title=Official R&B Albums Chart Top 40 27 October 2017 - 02 November 2017|url=http://www.officialcharts.com/charts/r-and-b-albums-chart/20171027/115/|website=Official Charts Company (UK)|accessdate=27 October 2017}}
Track listing
{{Track listing
| all_writing =
| extra_column = Producer(s)
| title1 = Cole World
| note1 = Intro) (featuring DJ Khaled
| writer1 = {{hlist|Keyshia Cole|Khaled Khaled|Andre Atkins|Andre Parker|Jerline Shelton|Maurice Commander}}
| extra1 = {{hlist|Chink Santana|Triple A}}
| length1 = 1:24
| title2 = Unbothered
| writer2 = {{hlist|Cole|Eric Hudson|Danny "Ezra" Murdock|Denisia Andrews|Brittany Coney|Nazir Assad}}
| extra2 = {{hlist|Hudson|Murdock|Track King Cole}}
| length2 = 2:25
| title3 = You
| note3 = featuring Remy Ma and French Montana
| writer3 = {{hlist|Cole|Reminisce Mackie|Karim Kharbouch|Harmony Samuels|Edgar Etienne|Gary Kemp|Theron Thomas|Timothy Thomas|Attrell Cordes}}
| extra3 = {{hlist|H-Money|JV}}
| length3 = 3:53
| title4 = Incapable
| writer4 = {{hlist|Cole|Nathaniel Hills|Marcella Araica|Elijah Blake|Gabrielle Nowee|Patrick “GuitarBoy” Hayes}}
| extra4 = {{hlist|Danja|Hayes{{ref|A|[A]}}}}
| length4 = 3:24
| title5 = Best Friend
| writer5 = {{hlist|Cole|Antwan Thompson|Aaron Rogers|Rashad Johnson|Gavin Rhone}}
| extra5 = {{hlist|Amadeus|Rogers|Johnson}}
| length5 = 3:42
| title6 = Vault
| writer6 = {{hlist|Cole|Jeremy Felton|Uforo Ebong|Raymond Komba}}
| extra6 = BongoByTheWay
| length6 = 4:11
| title7 = Act Right
| note7 = featuring Young Thug
| writer7 = {{hlist|Cole|Blake|Jeffery Williams|Kevin Randolph|John "JAYLIEN" Wesley}}
| extra7 = DJ Mustard
| length7 = 3:33
| title8 = Right Time
| writer8 = {{hlist|Cole|Desmond J. Peterson|Blake|Ronald M. Ferebee, Jr.|Sam Hook}}
| extra8 = {{hlist|BigHeadDez|Yonni}}
| length8 = 3:37
| title9 = Emotional
| writer9 = {{hlist|Cole|Damon Thomas|Eric Dawkins|Orlando Williamson}}
| extra9 = {{hlist|Thomas|Dawkins|Williamson}}
| length9 = 4:51
| title10 = Ride
| note10 = featuring Kamaiyah
| writer10 = {{hlist|Cole|Bruce Washington|Joseph Paquette|Yaki Kadafi|Katari Cox|Michael Ray Stevenson|Rufus Cooper|Tupac Shakur|Tyrone Wrice, Jr.}}
| extra10 = Drumma Boy
| length10 = 3:14
| title11 = Cole World (Outro)
| note11 = featuring Too $hort
| writer11 = {{hlist|Cole|Todd Shaw|Atkins|Parker|Shelton|Commander}}
| extra11 = {{hlist|Santana|Triple A}}
| length11 = 1:24
}}
Notes
- {{note|A|[A]}} denotes co-producer
Charts
| class="wikitable sortable plainrowheaders" style="text-align:center" |
| Chart (2017)
! Peak |
|---|
| scope="row"| UK R&B Albums (OCC)
| 36 |
| scope="row"| US Billboard 200{{cite magazine|title=Billboard Hot 200 Album Chart|url=https://www.billboard.com/artist/keyshia-cole/chart-history/tcl/|magazine=Billboard|accessdate=April 5, 2020}}
| 37 |
| scope="row"| US Top R&B/Hip-Hop Albums (Billboard){{cite magazine |url=https://www.billboard.com/music/keyshia-cole/chart-history/BLS |archive-url=https://web.archive.org/web/20190825170936/https://www.billboard.com/music/keyshia-cole/chart-history/BLS |url-status=dead |archive-date=August 25, 2019 |title=Keyshia Cole Chart History: Top R&B/Hip-Hop Albums|magazine=Billboard |accessdate=October 31, 2017}}
| 6 |
Release history
| class="wikitable plainrowheaders" |
| scope="col"| Country
! scope="col"| Date ! scope="col"| Format ! scope="col"| Label ! scope="col"| Ref. |
|---|
| United States
| rowspan="2"|October 20, 2017 | rowspan="2"|{{hlist|Digital download|CD}} | rowspan="2"|{{hlist|Epic|Sony|Hearts and Stars Production Inc.}} |
| United Kingdom |
References
{{Reflist}}
{{Keyshia Cole}}
{{Authority control}}