50 Cent: Blood on the Sand

{{Redirect|Blood on the Sand|the 2016 song by Thrice|To Be Everywhere Is to Be Nowhere|other uses of the phrase|Blood in the sand (disambiguation){{!}}Blood in the sand}}

{{Infobox video game

|title=50 Cent: Blood on the Sand

|image=50 Cent Blood on the Sand.jpg

|caption=European cover art

|developer=Swordfish Studios

|publisher=THQ

|director=Julian Widdows

|producer=

|designer=Tim Austin
Gavin Cooper
Ed Kay

|programmer=

|artist=Fergus Duggan
Mark O'Kane
Andrew Taylor

|writer=Kamran Pasha

|composer=Swizz Beatz

|engine=Unreal Engine 3

|released={{Video game release|EU|February 20, 2009{{cite web |url=http://www.dpadmagazine.com/2009/01/07/50-cent-blood-on-the-sand-dated-in-europe |title=50 Cent: Blood on the Sand dated for Europe |access-date=January 7, 2009 |archive-url=https://web.archive.org/web/20090111130600/http://www.dpadmagazine.com/2009/01/07/50-cent-blood-on-the-sand-dated-in-europe/ |archive-date=January 11, 2009 |url-status=dead }}|NA|February 24, 2009}}

|genre=Third-person shooter

|modes=Single-player, online multiplayer

|platforms=PlayStation 3, Xbox 360

}}

50 Cent: Blood on the Sand is a third-person shooter video game developed by Swordfish Studios and published by THQ for the PlayStation 3 and Xbox 360. It serves as the sequel to 50 Cent: Bulletproof, and was released in February 2009. The game centers around a fictional 50 Cent and G-Unit concert, set in an unspecified location in the Middle East. After the group's payment, a diamond-encrusted skull, is stolen, they must fight to retrieve it back from the thieves.

Blood on the Sand came out of a Covert-One cancelled project at Swordfish Studios, which was tweaked to be less serious. In 2008, Vivendi Games, the initial publisher, merged with Activision. That resulted in the company dropping support for the title, with an uncertain future regarding its release. As the game neared completion, Swordfish Studios leadership finalized a deal to transition themselves into Codemasters Birmingham under Codemasters.{{cite magazine |last=Smith|first=Ed |date=June 2017 |title=The Making of... 50 Cent: Blood on the Sand|url= https://drive.google.com/file/d/1zskknIfIO7Cx_VMITTPU1BE3tBRxoJ0k/|magazine= EDGE Magazine June 2017 (issue #306, pg.76) |location= UK|publisher= Future Press|access-date=}} Shortly after, THQ took over the publishing rights for the game.

The game was positively received upon release, with praise directed at 50 Cent's involvement. Despite being noted as an improvement over Bulletproof, it was a commercial failure.

Plot

The game is set in an urban warzone in an unnamed Middle Eastern country, where 50 Cent and G-Unit have been hired to perform a concert. After the concert, the promoter, Anwar, is unable to pay them the $10 million in cash he promised but relents after being threatened. However, instead of the cash they were promised, he gives them a diamond-and-pearl encrusted human skull as collateral. This is stolen by a paramilitary group led by the terrorist Said Kamal and his right hand woman Leila. 50 Cent (with the help of a selected G-Unit partner) decides to get it back at any cost, and soon they find out that there is a much bigger enemy than Kamal.

Gameplay

Blood on the Sand includes on-foot combat, as well as vehicle missions such as a driver-and-turret-gunner Humvee H2 road chase and a helicopter-borne minigun shootout. There are also boss battles against helicopters.

The game has a feature called the "Shop" (activated in the game by placing a call on payphones hidden on each level), where the characters can use cash to buy new weapons, upgrade their old weapons, and learn hand-to-hand combat moves called "Counter-Kills". Cash can be used to unlock Taunts (each rated by "Profanity", "Braggin'" and "Triple X" levels), which increase the points earned from kills.

Weapons are graded from 1 to 10 by capacity, damage rating, and accuracy, and also list possible weapon enhancements. Players can use a mode called "Gangsta Fire" (50 Cent's variation on the slo-mo "bullet-time" concept used in Max Payne) to take on multiple opponents at once.

Each level has target enemies (five per level; each is just a high-value target, not a "Level Boss"), crates of gold bars (which are broken open to earn money), as well as collectibles like posters (5 per level). Kills grant points, which help the player to earn bronze, silver, and gold G-Unit Badges; these unlock better weapons, counter-kills, and taunts in the "Shop".

It also features more music tracks than the first game (40+ tracks in all); 50 Cent made 18 exclusive tracks just for the game. Swizz Beatz, Lab Ox and The Individuals made the original score for the game. There are also unlockable songs and videos.

Development

Around 2007, Swordfish Studios was looking to publish a video game based on novel series Covert-One, to coincide with a TV show's release. However, the series got cancelled, and so was the game at the same time. They also considered making it into a Tom Clancy game, but it was scrapped as they didn't own the rights to Clancy's name. After that, Vivendi Games offered the studio to develop a sequel based on 50 Cent: Bulletproof. While certain parts of the Covert-One project got repurposed during its development (like cover system), Blood on the Sand was being made with a lighter tone in mind. The animations were done from scratch to have a more "rap" feeling to it. 50 Cent and G-Unit occasionally visited the developers to offer some feedback. Every few months, Vivendi would show them a presentation of the game, named as "big release" builds. One of the late additions were the helicopters, due to 50 Cent's son asking for them during the build's playthrough.{{cite magazine|url=https://www.pressreader.com/australia/edge/20170427/282295320094748|title=The Making Of...|last=Smith|first=Ed|magazine=Edge|date=April 27, 2017|access-date=November 25, 2019|archive-date=September 12, 2020|archive-url=https://web.archive.org/web/20200912052714/https://www.pressreader.com/australia/edge/20170427/282295320094748|url-status=live}}{{cite web | url=https://www.nme.com/news/50-cent-blood-on-the-sand-was-originally-planned-as-a-tom-clancy-game-3042889 | title='50 Cent: Blood on the Sand' was originally planned as a 'Tom Clancy' game | website=NME | date=September 10, 2021 }}

The game was officially announced by Vivendi Games subsidiary Sierra Entertainment on March 27, 2008, with no release window announced. Vivendi Games Mobile announced a mobile game based on the title as well, under the same name.{{cite web|url=http://www.sierra.com/en/home/news/product_news/032708_-_50_cent_2.html |archive-url=https://web.archive.org/web/20080401041924/http://www.sierra.com/en/home/news/product_news/032708_-_50_cent_2.html |archive-date=2008-04-01 |title=Sierra | 50 Cent Game Sequel Ready to Set it Off this Coming Fall |publisher=Sierra Entertainment |date= |accessdate=2022-07-31}}

Development of the game went into limbo when Vivendi Games' merger with Activision to form Activision Blizzard was finalized. On July 28, 2008, Activision Blizzard announced that only five Sierra titles would be published through Activision, and 50 Cent: Blood on the Sand was not one of them. Eventually, THQ announced they had purchased the publishing rights to the game from Activision on October 13, 2008.{{cite news | url=https://www.eurogamer.net/thq-picks-up-50-cent-blood-on-the-sand | title=THQ picks up 50 Cent: Blood on the Sand | newspaper=Eurogamer.net | date=October 13, 2008 }}{{cite web |last=Jenner |first=Laura |url=http://www.gamespot.com/articles/ghostbusters-trapped-by-atari/1100-6200732/ |title=Ghostbusters trapped by Atari |website=GameSpot.com |date=November 7, 2008 |access-date=May 5, 2015 |archive-url=https://web.archive.org/web/20190411160212/https://www.gamespot.com/articles/ghostbusters-trapped-by-atari/1100-6200732/ |archive-date=April 11, 2019 |url-status=live }}

Reception

{{Video game reviews

| MC = 71/100 (X360){{cite web |url=https://www.metacritic.com/game/50-cent-blood-on-the-sand/critic-reviews/?platform=xbox-360 |title=50 Cent: Blood on the Sand Critic Reviews for Xbox 360 |website=Metacritic |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20120629172625/http://www.metacritic.com/game/xbox-360/50-cent-blood-on-the-sand/critic-reviews |archive-date=June 29, 2012 |url-status=live }}
72/100 (PS3){{cite web |url=https://www.metacritic.com/game/50-cent-blood-on-the-sand/critic-reviews/?platform=playstation-3 |title=50 Cent: Blood on the Sand Critic Reviews for PlayStation 3 |website=Metacritic |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130529052747/http://www.metacritic.com/game/playstation-3/50-cent-blood-on-the-sand/critic-reviews |archive-date=May 29, 2013 |url-status=live }}

| 1UP = C{{cite web |url=http://www.1up.com/reviews/50-cent-blood-sand-review |title=50 Cent: Blood on the Sand Review |last=Lee |first=Garnett |website=1UP.com |date=February 26, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130315182057/http://www.1up.com/reviews/50-cent-blood-sand-review |archive-date=March 15, 2013 |url-status=dead }}

| CVG = 7/10 (X360){{cite magazine |url=http://www.computerandvideogames.com/208652/reviews/50-cent-blood-on-the-sand-review/ |title=Review: 50 Cent: Blood on the Sand |last=Jackson |first=Mike |magazine=Computer and Video Games |date=February 19, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090223134211/http://www.computerandvideogames.com/article.php?id=208652&skip=yes |archive-date=February 23, 2009 |url-status=live}}

| Edge = 7/10{{cite magazine |title=50 Cent: Blood on the Sand |magazine=Edge |date=April 2009}}

| EuroG = 7/10{{cite web |url=http://www.eurogamer.net/articles/50-cent-blood-on-the-sand-review |title=50 Cent: Blood on the Sand Review |last=Bramwell |first=Tom |website=Eurogamer |date=February 20, 2009 |access-date=February 24, 2009 |archive-url=https://web.archive.org/web/20131015040039/http://www.eurogamer.net/articles/50-cent-blood-on-the-sand-review |archive-date=October 15, 2013 |url-status=live }}

| GI = 8/10{{cite magazine |url=http://www.gameinformer.com/NR/exeres/FBB0938E-C41F-4085-91EC-3CCFB6B0A0CA.htm |title=50 Cent: Blood on the Sand |last=Helgeson |first=Matt |magazine=Game Informer |date=March 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090226230630/http://www.gameinformer.com/NR/exeres/FBB0938E-C41F-4085-91EC-3CCFB6B0A0CA.htm |archive-date=February 26, 2009 |url-status=dead}}

| GamePro = {{Rating|3.5|5}}{{cite magazine |url=http://www.gamepro.com/article/reviews/208957/50-cent-blood-on-the-sand-360/ |title=Review : 50 Cent: Blood on the Sand (360) |last=Herring |first=Will |magazine=GamePro|date=February 23, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090226230357/http://www.gamepro.com/article/reviews/208957/50-cent-blood-on-the-sand-360/ |archive-date=February 26, 2009 |url-status=dead}}

| GSpot = 7/10{{cite web |url=http://www.gamespot.com/reviews/50-cent-blood-on-the-sand-review/1900-6205206/ |title=50 Cent: Blood on the Sand Review |last=Watters |first=Chris |website=GameSpot |date=February 24, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20141220073504/http://www.gamespot.com/reviews/50-cent-blood-on-the-sand-review/1900-6205206/ |archive-date=December 20, 2014 |url-status=live }}

| GT = 7/10{{cite web |url=http://www.gametrailers.com/reviews/f7emrr/50-cent--blood-on-the-sand-review |title=50 Cent: Blood on the Sand Review |publisher=GameTrailers |date=March 4, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130723003028/http://www.gametrailers.com/reviews/f7emrr/50-cent--blood-on-the-sand-review |archive-date=July 23, 2013 |url-status=live }}

| GameZone = 6.5/10{{cite web |url=http://www.gamezone.com/reviews/2009/03/08/50_cent_blood_on_the_sand_360_review |title=50 Cent: Blood on the Sand – 360 – Review |last=Grabowski |first=Dakota |website=GameZone |date=March 8, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090312235907/http://xbox360.gamezone.com/gzreviews/r35028.htm |archive-date=March 12, 2009 |url-status=live}}

| IGN = 7.1/10{{cite web |url=http://www.ign.com/articles/2009/02/24/50-cent-blood-on-the-sand-review |title=50 Cent: Blood on the Sand Review |last=Goldstein |first=Hilary |website=IGN |date=February 24, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130918144040/http://www.ign.com/articles/2009/02/24/50-cent-blood-on-the-sand-review |archive-date=September 18, 2013 |url-status=live }}
7.6/10 (UK){{cite web |url=http://www.ign.com/articles/2009/02/20/50-cent-blood-on-the-sand-uk-review |title=50 Cent: Blood on the Sand UK Review |last=Robinson |first=Martin |website=IGN |date=February 20, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130919131152/http://www.ign.com/articles/2009/02/20/50-cent-blood-on-the-sand-uk-review |archive-date=September 19, 2013 |url-status=live }}
7.5/10 (Australia){{cite web |url=http://www.ign.com/articles/2009/02/22/50-cent-blood-on-the-sand-au-review |title=50 Cent: Blood on the Sand AU Review |last=Shea |first=Cam |website=IGN |date=February 22, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130919131157/http://www.ign.com/articles/2009/02/22/50-cent-blood-on-the-sand-au-review |archive-date=September 19, 2013 |url-status=live }}

| OXM = 6.5/10 (X360){{cite magazine |url=http://www.oxmonline.com/article/reviews/xbox-360/a-f/50-cent-blood-sand |title=50 Cent: Blood on the Sand review |last=Reyes |first=Francesca |magazine=Official Xbox Magazine |date=February 25, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090226233154/http://www.oxmonline.com/article/reviews/xbox-360/a-f/50-cent-blood-sand |archive-date=February 26, 2009 |url-status=dead}}

| Play = 70% (PS3){{cite web |url=http://www.play-mag.co.uk/ps3/games/50_cent_bots/50_cent_bots.html |title=Review: 50 Cent: Blood on the Sand |last=Hopkins |first=Tom |work=Play |date=March 9, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090603061413/http://www.play-mag.co.uk/ps3/games/50_cent_bots/50_cent_bots.html |archive-date=June 3, 2009 |url-status=dead}}

| XPlay = {{Rating|4|5}} (X360)

| rev1 = The A.V. Club

| rev1Score = C{{cite web |url=http://www.avclub.com/article/50-cent-blood-on-the-sand-24782 |title=50 Cent: Blood On The Sand |last=Fischer |first=Russ |work=The A.V. Club |date=March 9, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20090312074242/http://www.avclub.com/articles/50-cent-blood-on-the-sand%2C24782/ |archive-date=March 12, 2009 |url-status=live}}

| rev2 = Maxim

| rev2Score = {{Rating|4|5}}{{cite web |url=http://www.maxim.com/gaming/50-cent-blood-the-sand-review |title='50 Cent: Blood on the Sand' Review |last=Manolatos |first=Gerasimos |work=Maxim |year=2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130609022954/http://www.maxim.com/gaming/50-cent-blood-the-sand-review |archive-date=June 9, 2013 |url-status=dead }}

| rev3 = USA Today

| rev3Score = {{Rating|3.5|5}}{{cite web |url=http://usatoday30.usatoday.com/tech/columnist/marcsaltzman/2009-03-05-50-cent_N.htm |title=That's a rap: '50 Cent' game sequel hits high note |last=Saltzman |first=Marc |work=USA Today |date=March 6, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20150302025206/http://usatoday30.usatoday.com/tech/columnist/marcsaltzman/2009-03-05-50-cent_N.htm |archive-date=March 2, 2015 |url-status=live }}

}}

Unlike Bulletproof, which received generally mixed reviews, Blood on the Sand was better received by video game critics, scoring a 7 out of 10 on GameSpot and a 4/5 on X-Play.{{cite web |url=http://www.g4tv.com/games/xbox-360/50950/50-cent-blood-on-the-sand/review/ |title=50 Cent: Blood on the Sand Review for Xbox 360 |last=Heppe |first=Abbie |publisher=X-Play |date=February 25, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130311105138/http://www.g4tv.com/games/xbox-360/50950/50-cent-blood-on-the-sand/review/ |archive-date=March 11, 2013 |url-status=live }} Jeff Gerstmann of Giant Bomb said the story was "mostly nonsense, with a lot of half-assed dialogue that's usually delivered by people who sound like they have a plane to catch".{{cite web |url=http://www.giantbomb.com/reviews/50-cent-blood-on-the-sand-review/1900-115/ |title=50 Cent: Blood on the Sand Review |last=Gerstmann |first=Jeff |publisher=Giant Bomb |date=February 24, 2009 |access-date=June 9, 2013 |archive-url=https://web.archive.org/web/20130707055406/http://www.giantbomb.com/reviews/50-cent-blood-on-the-sand-review/1900-115/ |archive-date=July 7, 2013 |url-status=live }} IGN praised the solid gunplay and strong co-op though they noted that the repetitive nature of the gameplay meant that it did not have great lasting appeal.{{cite web |url=http://uk.ign.com/articles/2009/02/20/50-cent-blood-on-the-sand-uk-review |title=50 Cent: Blood on the Sand UK Review – IGN |website=Uk.ign.com |date=February 20, 2009 |access-date=May 5, 2015 |archive-date=September 12, 2020 |archive-url=https://web.archive.org/web/20200912052714/https://www.ign.com/articles/2009/02/20/50-cent-blood-on-the-sand-uk-review |url-status=live }} Chris Watters of GameSpot said "it works surprisingly well. This isn't the best action game you'll play this year, but that doesn't mean you won't have a damn fun time playing it."{{cite web |url=http://www.gamespot.com/reviews/50-cent-blood-on-the-sand-review/1900-6205206/ |title=50 Cent: Blood on the Sand Review |access-date=November 15, 2013 |archive-url=https://web.archive.org/web/20141220073504/http://www.gamespot.com/reviews/50-cent-blood-on-the-sand-review/1900-6205206/ |archive-date=December 20, 2014 |url-status=live }} Garnett Lee of 1Up.com gave the game a C, and agreed with Watter's assessment, saying "Blood in the Sand takes its missteps in stride. The game doesn't takes itself too seriously and if you try to, it completely unravels."

In Charlie Brooker's Gameswipe, Brooker gave the game a negative review, quoting the game and saying {{"'}}Where'd she go? That bitch who took my skull?', that's the entire storyline", and later stated that "there are plenty of atrocious cutscenes detailing a story that's impossible to care about, during which 50 Cent scowls a lot and generally behaves like a prick."{{Citation|last=pistol71|title=Charlie Brookers GamesWipe (Comedic History of Computer Games) (Complete)|date=May 13, 2017|url=https://www.youtube.com/watch?v=B0RhXyznq7Q|access-date=July 16, 2019|archive-url=https://web.archive.org/web/20190812093428/https://www.youtube.com/watch?v=B0RhXyznq7Q|archive-date=August 12, 2019|url-status=live}}

= Sales =

The game was a commercial failure.{{cite web|url=https://www.usgamer.net/articles/on-50-cent-blood-on-the-sand-the-surprisingly-excellent-third-person-shooter-that-history-forgot|title=On 50 Cent: Blood on the Sand, The Surprisingly Excellent Third-Person Shooter That History Forgot|last=Burford|first=Doc|website=USGamer|date=March 5, 2019|access-date=November 25, 2019|archive-url=https://web.archive.org/web/20190707051732/https://www.usgamer.net/articles/on-50-cent-blood-on-the-sand-the-surprisingly-excellent-third-person-shooter-that-history-forgot|archive-date=July 7, 2019|url-status=live}}{{cite web|url=https://www.polygon.com/2017/4/29/15487172/50-cent-blood-on-the-sand-review-sucks-helicopters|title=Building a video game for 50 Cent sounds like a soul-crushing experience|last=Good|first=Owen|website=Polygon|date=April 29, 2017|access-date=November 25, 2019|archive-url=https://web.archive.org/web/20170831070248/https://www.polygon.com/2017/4/29/15487172/50-cent-blood-on-the-sand-review-sucks-helicopters|archive-date=August 31, 2017|url-status=live}} As of April 2009, 50 Cent: Blood on the Sand sold an estimated 56,000 units in the United States, not enough to make another installment for the series.{{cite web|last1=Totilo|first1=Stephen|title=50 Cent's New Game Selling 1/12th Of His First One|url=https://kotaku.com/50-cents-new-game-selling-1-12th-of-his-first-one-5245761|website=Kotaku|access-date=May 17, 2022|date=May 8, 2009|archive-url=https://web.archive.org/web/20150710162826/http://kotaku.com/5245761/50-cents-new-game-selling-112th-of-his-first-one|archive-date=July 10, 2015}} The game was not released in Germany, likely due to fears that it would be indexed by the Federal Department for Media Harmful to Young Persons.{{Citation needed|date=July 2021}}