ActiveCampaign

{{Infobox company

| name = ActiveCampaign

| logo = ActiveCampaign logo.svg

| type = Private

| founder = Jason VandeBoom

| key_people =

| industry = Software

| products =

| revenue = $165 million (2021){{cite web |last1=Wiggers |first1=Kyle |title=Marketing automation startup ActiveCampaign raises $240M |url=https://venturebeat.com/2021/04/21/marketing-automation-startup-activecampaign-raises-240m/ |website=VentureBeat |date=21 April 2021 |access-date=May 5, 2021}}

| operating_income =

| net_income =

| num_employees = 1000 (2022){{cite web |last1=Pletz |first1=John |title=ActiveCampaign raises $240 million for marketing automation platform |url=https://www.chicagobusiness.com/john-pletz-technology/activecampaign-raises-240-million-marketing-automation-platform |website=Chicago Business |date=20 April 2021 |access-date=May 5, 2021}}

| homepage = [https://www.activecampaign.com/ activecampaign.com]

| foundation = Chicago, Illinois (2003)

| location_city = Chicago

| locations =

| location_country =

| area_served =

| parent =

}}

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois.{{cite web |title=The Complete List Of Unicorn Companies |url=https://www.cbinsights.com/research-unicorn-companies |access-date=May 5, 2021 |website=CB Insights}} The company offers email marketing, marketing automation, sales automation, and CRM functionality.{{Cite web |last=Daisyme |first=Peter |date=2019-06-07 |title=How to Generate Interest at Every Stage of the Marketing Funnel |url=https://www.entrepreneur.com/article/334777 |access-date=2019-08-04 |website=Entrepreneur |language=en}}{{Cite web |last=Armstrong |first=Kevin |title=At ActiveCampaign, developers hang out even when they're on vacation |url=https://www.builtinchicago.org/2017/11/01/spotlight-working-at-activecampaign-chicago |url-status=dead |archive-url=https://web.archive.org/web/20171106033220/https://www.builtinchicago.org/2017/11/01/spotlight-working-at-activecampaign-chicago |archive-date=2017-11-06 |access-date=2019-08-04 |website=Built In Chicago |language=en}}{{Cite web|url=https://www.builtinchicago.org/company/activecampaign|title=ActiveCampaign {{!}} Built In Chicago|website=www.builtinchicago.org|access-date=2019-08-04}}{{cite news |last1=Shultz |first1=Ray |title=ActiveCampaign Acquires Postmark And DMARC Digest Service |url=https://www.mediapost.com/publications/article/373543/activecampaign-acquires-postmark-and-dmarc-digest.html |accessdate=17 May 2022 |work=Media Post |date=May 3, 2022}}

Overview

ActiveCampaign was founded by Jason VandeBoom in 2003.{{cite news |last1=Hines |first1=Michael |title=5 Chicago tech leaders share what changed when their companies scaled |url=https://www.builtinchicago.org/2019/02/07/chicago-tech-companies-growth-mode |accessdate=4 April 2019 |work=Built In Chicago |date=February 7, 2019}} It started as a consulting firm, and then as an on-premises software provider.{{cite news |last1=Ecker |first1=Danny |title=The inevitable success of a small-town Wisconsin teen |url=https://www.chicagobusiness.com/article/20180531/ISSUE01/180539999/activecampaign-scores-with-cloud-based-marketing-software |accessdate=4 April 2019 |work=Crain's Chicago Business |date=May 31, 2018}} The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.{{cite news |last1=Morgan |first1=Heather R. |title=Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends |url=https://www.inc.com/heather-r-morgan/should-you-use-automation-in-sales-according-to-this-marketing-automation-ceo-it-depends.html |accessdate=4 April 2019 |work=Inc. Magazine |date=October 4, 2017}} ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.{{cite news |last1=Elahi |first1=Amina |date=October 11, 2016 |title=ActiveCampaign raises $20 million after 13 years of bootstrapping |work=Chicago Tribune |url=https://www.chicagotribune.com/bluesky/originals/ct-activecampaign-20-million-funding-bsi-20161011-story.html |accessdate=4 April 2019}} In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.{{cite web |last1=Cai |first1=Kenrick |title=17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round |url=https://www.forbes.com/sites/kenrickcai/2020/01/28/activecampaign-100-million-series-b/#4ac29d0125d4 |accessdate=27 March 2020 |website=Forbes.com}}{{cite web |last1=Wiggers |first1=Kyle |title=ActiveCampaign raises $100 million to automate marketing campaigns with AI |url=https://venturebeat.com/2020/01/28/activecampaign-raises-100-million-to-automate-marketing-campaigns-with-ai/ |website=VentureBeat.com |date=28 January 2020 |accessdate=27 March 2020}} In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.{{cite web |last1=Lunden |first1=Ingrid |date=21 April 2021 |title=ActiveCampaign raises $240m at a $3B valuation |url=https://techcrunch.com/2021/04/21/activecampaign-raises-240m-at-a-3b-valuation-as-marketing-and-sales-automation-come-into-focus-for-smbs/ |access-date=May 5, 2021 |website=TechCrunch}} ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.{{Cite web |last=Mills |first=Wes |title=Tech Firm Expands Operations |url=https://www.insideindianabusiness.com/articles/tech-firm-expands-operations |access-date=2023-09-19 |website=Inside INdiana Business |language=en-US}}{{Cite web |title=ActiveCampaign Acquires Postmark And DMARC Digest Service |url=https://www.mediapost.com/publications/article/373543/activecampaign-acquires-postmark-and-dmarc-digest.html |access-date=2023-09-19 |website=www.mediapost.com |language=en}}

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,{{cite news |date=February 27, 2019 |title=Chicago-Based ActiveCampaign Plans Expansion In Indianapolis |work=CBS Chicago |url=https://chicago.cbslocal.com/2019/02/27/chicago-based-activecampaign-plans-expansion-in-indianapolis/ |accessdate=4 April 2019}} Sydney, Australia,{{cite news |last1=Adhikari |first1=Supratim |date=May 8, 2018 |title=ActiveCampaign picks Sydney |work=The Australian |url=https://www.theaustralian.com.au/business/technology/activecampaign-picks-sydney/news-story/9a1d9603604850875845320c9dc029d8 |accessdate=4 April 2019}} Dublin, Ireland. Florianópolis, Brazil, and Costa Rica.{{Cite web |title=ActiveCampaign Will Open 3 New Hybrid Offices {{!}} Built In Chicago |url=https://www.builtinchicago.org/2021/12/16/activecampaign-opens-offices-indianapolis-dublin-brazil |access-date=2023-09-19 |website=www.builtinchicago.org |language=en}}

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.{{cite news |last1=O'Keefe |first1=Connor |title=7 Automation Vendors to Consider for Enterprise Marketing |url=https://solutionsreview.com/marketing-automation/7-automation-vendors-to-consider-for-enterprise-marketing/ |accessdate=4 April 2019 |work=Solutions Review |date=February 14, 2019}}{{cite news |title=ActiveCampaign Releases Conversations for SMBs |url=https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=130699 |accessdate=4 April 2019 |work=Destination CRM |date=March 21, 2019}} In 2023, it introduced generative AI capabilities.{{Cite web |last=Toscano |first=Joe |title=Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose |url=https://www.forbes.com/sites/joetoscano1/2023/05/18/stop-serving-dogfood-invest-in-generative-artificial-intelligence-with-purpose/ |access-date=2023-09-19 |website=Forbes |language=en}} ActiveCampaign integrates with over 900 applications,{{Cite web |title=ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started |url=https://www.marketingautomationinsider.com/active-campaign/ |access-date=2023-09-19 |website=www.marketingautomationinsider.com |language=en}} including Duda,{{cite web |title=Duda Announces ActiveCampaign Marketing Automation Integration |url=https://www.searchenginejournal.com/duda-announces-activecampaign-marketing-automation-integration/525076/ |website=Search Engine Journal |date=May 17, 2024 |access-date=2025-05-20}} Facebook, Gmail, PayPal, Salesforce, Shopify, Stripe, Wix,{{cite web |title=Wix teams up with ActiveCampaign to help customers grow |url=https://www.techradar.com/pro/website-building/wix-teams-up-with-activecampaign-to-help-customers-grow |website=TechRadar Pro |date=May 14, 2025 |access-date=2025-05-20}} WordPress, and WooCommerce.{{cite web |last1=Lunden |first1=Ingrid |date=28 January 2020 |title=Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform |url=https://techcrunch.com/2020/01/28/chicagos-activecampaign-raises-100m-for-an-all-in-one-marketing-and-sales-automation-platform/ |accessdate=27 March 2020 |website=TechCrunch.com}}{{cite web |title=Business Tech News: Google Workspace Has New AI Features For Your Business |url=https://www.forbes.com/sites/quickerbettertech/2025/05/04/business-tech-news-google-workspace-has-new-ai-features-for-your-business/ |website=Forbes |date=May 4, 2025 |access-date=2025-05-20}}

ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.{{cite web |title=The Complete List Of Unicorn Companies |url=https://www.cbinsights.com/research-unicorn-companies |access-date=May 5, 2021 |website=CB Insights}}

It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,{{cite news |title=Best Place To Work 2018 |work=Crain's Chicago Business |url=https://www.chicagobusiness.com/static/section/best-places-to-work-list.html |accessdate=4 April 2019}}{{cite news |title=Best Place To Work 2019 |work=Crain's Chicago Business |url=https://www.chicagobusiness.com/html-page/840356 |accessdate=27 March 2020}}{{cite web |date=2 March 2021 |title=Best Places to Work 2021 |url=https://www.chicagobusiness.com/best-places-work/best-places-work-2021-finalists |access-date=May 5, 2021 |website=Chicago Business}} Inc.com's 2018 list of the best workplaces,{{cite news |title=Meet the Best Companies to Work for in 2018 |work=Inc.com |url=https://www.inc.com/best-workplaces |accessdate=4 April 2019}} Chicago Tribune's 2018 list of top midsize workplaces.{{cite news |date=November 2, 2018 |title=Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey |work=Chicago Tribune |url=https://www.chicagotribune.com/business/careers/topworkplaces2018/ct-top-workplaces-searchable-chart-2018-htmlstory.html |accessdate=4 April 2019}} Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.{{Cite web |date=2021-09-08 |title=Quartz's 2021 ranking of the best companies for remote workers |url=https://qz.com/work/2053446/the-best-companies-for-working-from-home |access-date=2023-09-19 |website=Quartz |language=en}}{{Cite web |title=Best Companies To Work From Home 2022 |url=https://qz.com/list/best-companies-to-work-from-home-2022 |access-date=2023-09-19 |website=Quartz |language=en}}

Acquisitions

In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.{{cite web |url=https://www.activecampaign.com/about/newsroom/press-releases/activecampaign-acquires-postmark |title=ActiveCampaign acquires Postmark and DMARC Digests, ensuring automation across all communication channels and furthering the mission of creating ideal customer experiences to help companies grow |date=2022-05-03 |access-date=2024-02-11}}

In October 2023, ActiveCampaign acquired Onesend.{{cite press release |url=https://www.prnewswire.com/news-releases/activecampaign-acquires-onesend-301956622.html |title=ActiveCampaign Acquires Onesend |date=2023-10-17 |access-date=2024-02-11}}