Ad Age

Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein.

{{cite news |title=Sidney Bernstein, Ad Age Chief, Dies |url=https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on |date=1993-05-31 |archive-url=https://web.archive.org/web/20201129222802/https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on |archive-date=2020-11-29 |url-status=live |newspaper=The Washington Post}}

The site AdCritic.com was acquired by The Ad Age Group in March 2002.{{cite web|url=http://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic|title=Trade-mag publisher absorbs AdCritic|last=Olsen|first=Stefanie|date=March 27, 2002|work=CNET|url-status=live|archive-url=https://web.archive.org/web/20161215120701/https://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic/|archive-date=2016-12-15|access-date=August 16, 2016}}

In 2004, Advertising Age acquired American Demographics magazine.{{cite web | url=https://rmc.library.cornell.edu/EAD/htmldocs/RMM06794.html | title=Guide to the American Demographics records, 1979–2004 }} In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.{{cite web |title=Ad Age "acquires" Top Marketing Blogs List – The Power 150 |url=https://www.experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ |website=Experience Curve |date=2007-07-23 |archive-url=https://web.archive.org/web/20230610010821/https://experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ |archive-date=2023-06-10 |url-status=live |access-date=2023-01-18 |language=en-US}}

An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.{{cite news|url=http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/|title=Crain Communications says it will fold BtoB magazine into Advertising Age in 2014|author=D.B. Hebbard|date=October 1, 2013|work=Talking New Media|access-date=January 18, 2017|archive-url=https://web.archive.org/web/20170202020617/http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/|archive-date=2017-02-02|url-status=live}}

In 2017, the magazine shortened its name to Ad Age.{{cite news |title=Ad Age is getting a new look in rebrand effort |url=https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ |date=2017-09-24 |archive-url=https://web.archive.org/web/20230307013939/https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ |archive-date=2023-03-07 |url-status=live |last1=Kaufman |first1=David |newspaper=New York Post |access-date=2019-05-29}}

Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson.{{cite web |title=Top 100 Advertising People |url=https://adage.com/article/news/top-100-advertising-people-1-25/62920 |website=Ad Age |date=1999-03-29 |archive-url=https://web.archive.org/web/20230602031924/https://adage.com/article/news/top-100-advertising-people-1-25/62920 |archive-date=2023-06-02 |url-status=live |author=Fred Danzig |access-date=April 24, 2022}}

In 1980, Henderson Advertising, founded in 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".{{cite web|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html|title=James M. Henderson (1921–1995)|work=knowitall.org|access-date=May 4, 2014|archive-url=https://web.archive.org/web/20130612213338/http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html|archive-date=June 12, 2013|url-status=dead}}

Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,{{cite web |title=Ad Age reveals their Creativity 50 list |url=https://www.media-marketing.com/en/news/ad-age-reveals-their-creativity-50-list/ |website=Media Marketing |date=2016-12-21 |archive-url=https://web.archive.org/web/20230307013734/https://www.media-marketing.com/en/news/ad-age-reveals-their-creativity-50-list/ |archive-date=2023-03-07 |url-status=live |access-date=2023-01-18 |language=en-US}}{{cite web |title=Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age' |url=https://www.vulture.com/2012/07/louis-c-k-aziz-ansari-lena-dunham-kelly-oxford-honored-by-advertising-age.html |website=Vulture |date=2012-07-10 |archive-url=https://web.archive.org/web/20230606015115/https://www.vulture.com/2012/07/louis-c-k-aziz-ansari-lena-dunham-kelly-oxford-honored-by-advertising-age.html |archive-date=2023-06-06 |url-status=live |last1=Fox |first1=Jesse David |access-date=2023-01-18 |language=en-US}} in addition to top creative campaigns and the most innovative advertising.{{cite web |title=Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017 |url=https://mymajicdc.com/3726819/terry-crews-donald-glover-and-stephen-colbert-ad-age-releases-their-creativity-50-list-for-2017/ |website=Majic 102.3 - 92.7 |date=2017-12-19 |archive-url=https://web.archive.org/web/20230205175154/https://mymajicdc.com/3726819/terry-crews-donald-glover-and-stephen-colbert-ad-age-releases-their-creativity-50-list-for-2017/ |archive-date=2023-02-05 |url-status=live |access-date=2023-01-18 |language=en-US}}{{cite news |title=Ad Age introduces winners of 2022 Ad Age's Creativity Awards {{!}} Marketing Edge Magazine |url=https://marketingedge.com.ng/ad-age-introduces-winners-of-2022-ad-ages-creativity-awards/ |date=2022-04-26 |archive-url=https://web.archive.org/web/20230118212229/https://marketingedge.com.ng/ad-age-introduces-winners-of-2022-ad-ages-creativity-awards/ |archive-date=2023-01-18 |url-status=live |work=Marketing Edge Magazine |language=en-US |access-date=2023-01-18}} Past winners have also included entertainers such as Beyonce, David Bowie, Sia, Dwayne Johnson, James Corden,{{cite web |title=The Creativity 50 2016: The Most Creative People of the Year |url=https://adage.com/article/news/creativity-50-2016-creative-people-year/307209 |website=Ad Age |date=2016-12-19 |archive-url=https://web.archive.org/web/20230326035624/https://adage.com/article/news/creativity-50-2016-creative-people-year/307209 |archive-date=2023-03-26 |url-status=live |access-date=2023-01-18}} Donald Glover, Stephen Colbert and author Kelly Oxford.

Thirty years after Ad Age's "Guns must go!" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."{{cite news |title=Recalling a Simpler Time |url=https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time |date=1999-06-07 |archive-url=https://web.archive.org/web/20221006034146/https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time |archive-date=2022-10-06 |url-status=live |newspaper=Ad Age |author=Rance Crain}} There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."{{cite news |title=Recalling a day when Ad Biz took aim at gun issue |url=https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue |date=1999-05-22 |archive-url=https://web.archive.org/web/20221201074809/https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue |archive-date=2022-12-01 |url-status=live |newspaper=Crain's Chicago Business}}

• Adweek

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• {{official website}}
• [http://crain.com/brands/advertising-age/ Advertising Age brand page on Crain Communications website]

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Category:Business magazines published in the United States

Category:Weekly magazines published in the United States

Category:Magazines about advertising

Category:Magazines established in 1930

Category:Magazines published in Detroit