Adweek

{{Short description|Weekly American advertising trade publication}}

{{Infobox magazine

| title = Adweek

| image_file = File:Adweek logo.svg

| editor = Will Lee

| editor_title = CEO

| frequency = Monthly magazine, daily digital

| category = Global marketing and advertising

| company = Shamrock Capital

| founded = {{start date and age|1979}}

| country = United States

| based = New York City, New York

| language = English

| website ={{URL|https://www.adweek.com|adweek.com}}

| issn = 0199-2864

}}

Adweek is a weekly American advertising trade publication that was first published in 1979.{{Cite news|url=https://www.investopedia.com/terms/a/adweek.asp|title=Adweek|first=Will|last=Kenton|date=January 25, 2011|work=Investopedia|access-date=July 9, 2018}} Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

As the second-largest advertising-trade publication,{{Cite news|url=https://www.nytimes.com/1991/09/12/business/media-business-advertising-adweek-plans-overhaul-sign-it-alive-well.html|title=The Media Business: Advertising; Adweek Plans Overhaul as a Sign It Is Alive and Well|last=Elliott|first=Stuart|date=September 12, 1991|newspaper=The New York Times|access-date=December 27, 2019|issn=0362-4331}} its main competitor is Advertising Age.{{Cite news|url=https://www.nytimes.com/1985/10/14/business/the-battle-of-2-ad-magazines.html|title=The Battle of 2 Ad Magazines|last=Stevenson|first=Richard W.|date=October 14, 1985|newspaper=The New York Times|access-date=December 27, 2019|issn=0362-4331}} Adweek also operates the Adweek Blog Network, which was formed from the assets of Mediabistro.

Related publications include Brandweek, Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Marketing Week (ISSN 0892-8274)."[http://journalfinder.wtcox.com/presby/search-subj.asp?subj=4 journalfinder.wtcox-4 Subject Search Results – Journal Finder]{{dead link|date=October 2016|bot=InternetArchiveBot|fix-attempted=yes}}".

In 2018, the company produced the first Brandweek,{{Cite press release|url=https://www.prnewswire.com/news-releases/adweek-announces-brandweek-summit-for-the-worlds-leading-marketers-and-influencers-300590368.html|title=Adweek Announces Brandweek Summit for the World's Leading Marketers and Influencers|date=January 30, 2018|agency=PR Newswire|access-date=April 23, 2018}} event, a first-of-its-kind summit held September 23–25, 2018 in Palm Springs, Calif. Subsequent summits have been held in Miami. Brandweek was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.{{Cite magazine|url=http://www.adweek.com/digital/brandweek-mediaweek-prepare-to-fold-into-adweek/|title=Brandweek, Mediaweek Prepare to Fold Into Adweek|last=O'Shea|first=Chris|date=April 11, 2011|magazine=Adweek|access-date=April 23, 2018}}

History

In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek."[https://archive.today/20130130214352/http://query.nytimes.com/gst/fullpage.html?res=9C0CEFDB1E31F936A35755C0A966958260 Adweek Parent Acquisition Set]" June 5, 1990, The New York Times The magazine stabilized in the 1990s.Elliott, Stuart, "[https://www.nytimes.com/1998/11/10/business/media-business-advertising-adweek-magazine-commemorating-its-20th-anniversary.html Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue]", The New York Times, 10 November 1998.

In April 2008, Alison Fahey, Adweek's editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.{{cite news|title=Fahey Rises at Adweek|url=http://www.adweek.com/news/television/fahey-rises-adweek-95585|newspaper=Adweek|date=22 April 2008}}

On June 2, 2020, Los Angeles–based investment firm Shamrock Capital acquired Adweek{{Cite web|date=June 2, 2020|title=Adweek Acquired by Shamrock Capital|url=https://www.adweek.com/brand-marketing/adweek-acquired-by-shamrock-capital/|access-date=2020-07-24|website=adweek.com|language=en-US}} from Canadian private equity firm Beringer Capital, which had acquired Adweek in July 2016.{{cite web|url=https://techcrunch.com/2016/07/18/adweek-acquired-by-private-equity-firm-beringer-capital/|title=Adweek acquired by private equity firm Beringer Capital|last=Ha|first=Anthony|date=July 18, 2016|website=TechCrunch|access-date=19 July 2016}}

On July 26, 2023, Will Lee was announced as Adweek's CEO.

On November 30, 2023, Zoë Ruderman was announced as Chief Content Officer and Drew Schutte as Chief Revenue Officer.{{Cite web |date=November 30, 2023 |title= Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer |url=https://www.adweek.com/media/adweek-zoe-ruderman-chief-content-officer-drew-schutte-chief-revenue-officer/|access-date=2023-12-08 |website=adweek.com|language=en-US}}

Blog network

On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy, which focuses on advertising news, TVNewser, which focuses on cable and broadcast TV and streaming news and TVSpy, which focuses on local television news. Other sites included FishbowlDC, focused on politics and the media, FishbowlNY, focused on New York City media, GalleyCat, which focused on book publishing, LostRemote, which focused on social television, PRNewser, which focused on public relations and SocialTimes, which covered social media platforms.

The most notable member of the blog network is TVNewser, which focuses on the American news media and broadcast industry. The site was founded as CableNewser by then–Towson University student Brian Stelter in January 2004, who maintained the site until joining The New York Times as a media reporter in July 2007.{{Cite web|url=http://www.mediabistro.com/tvnewser/site_announcements/15470_posts_later_heres_my_goodbye_63438.asp|archiveurl=https://web.archive.org/web/20100106013724/http://www.mediabistro.com/tvnewser/site_announcements/15470_posts_later_heres_my_goodbye_63438.asp|url-status=dead|title=Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More.|archivedate=January 6, 2010|website=mediabistro.com}} Former MSNBC producer Chris Ariens took on the role of editor in 2007 and is now Adweek's SVP and Editorial Director. TVNewser is highly-read within the broadcasting industry: The New York Times characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day."{{cite web|url=https://www.nytimes.com/2006/11/20/business/media/20newser.html|title=The Kid With All the News About the TV News|last=Bosman|first=Julie|date=November 20, 2006|work=The New York Times|access-date=2006-10-22}} Brian Williams, then anchor of NBC Nightly News, described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry." CNN's Miles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." Both MSNBC's Dan Abrams and CNN's Jeff Greenfield have lauded the site for being good at separating fact from fiction.

Adweek awards

Each year Adweek honors companies and individuals in the marketing and media industry by giving out several different awards, such as the Adweek 50,{{Cite web |title=Adweek - The Adweek 50: Honoring Media, Marketing and Tech's Indispensable Behind-the-Scenes Stars |url=https://www.wearerosie.com/news/the-adweek-50-honoring-media-marketing-and-techs-indispensable-behind-the-scenes-stars/ |access-date=2023-04-25 |website=We Are Rosie |language=en-US}} Brand Genius, Creative 100, Agency of the Year, Media Plan of the Year{{Cite web |title=Awards |url=https://www.adweek.com/awards/ |access-date=2023-04-25 |website=adweek.com |language=en-US}} and Marketing Vanguard.{{Cite web |title=Advertising Agency of the Year Named by Adweek |url=https://www.adweek.com/category/agency-of-the-year/ |access-date=2023-04-25 |website=adweek.com |language=en-US}}{{Cite web |title=Advertising Industry Awards - Winners, Calendar & News |url=https://www.adweek.com/category/awards-honors/ |access-date=2023-04-25 |website=adweek.com |language=en-US}}

Adweek's Media All-Stars has been running since 1985 and honors individuals in these categories: Executive of the Year, Rising Star and All Stars.{{Cite web |title=About/Categories {{!}} Adweek Media All-Stars 2023 |url=https://www.adweekmediaallstars.com/about |access-date=2023-04-25 |website=adweekmediaallstars.com |language=en}}