Adam Kluger

Kluger grew up in Tampa, Florida. Between 2004 and 2006 Kluger attended Santa Fe College in Gainesville, Florida and attended a certificate program in music business and production in Los Angeles, taking classes on topics including royalties and audio engineering.{{cite web |url=http://www.60secondrecap.com/forbes-30-under-30-colleges/ |publisher=60second Recap |access-date=November 21, 2013 |date=October 15, 2013 |title=Forbes "30 under 30": Colleges they don't talk about. |author=Peter Osterlund|archive-url=https://web.archive.org/web/20140209214602/http://www.60secondrecap.com/forbes-30-under-30-colleges/ |archive-date=February 9, 2014 }} In 2008 he formed his own boutique advertising firm, focusing on product placement in music videos and song recordings called the Kluger Agency.

Kluger's first client was Interscope Records, who hired Kluger to find placement for the artist Lady Gaga for one of her first music videos, before her album The Fame launched the artist's career. Kluger placed the brand Vixen's Visions at the tail end of the video "Beautiful, Dirty, Rich". His next placement was for the brand Drank in a series of hip hop videos.{{cite web |publisher=Fox 13 Tampa |url=http://www.fox13news.com/news/local-news/local-29-year-old-does-deals-with-big-stars |title=Local 29-year-old does deals with big stars |access-date=November 18, 2018 |date=January 6, 2016}}{{cite magazine |url=http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm |date=December 2, 2010 |access-date=January 3, 2012 |title=He Puts the Soda in Pop Songs |author=Burt Helm |magazine=Businessweek|archive-url=https://web.archive.org/web/20131018000517/http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm |archive-date=October 18, 2013 }}{{cite book |url=https://books.google.com/books?id=YMuXzPSl6ycC&q=Adam+Kluger+Agency&pg=PA480 |page=480 |access-date=November 6, 2013 |year=2011 |title=Foundations of Marketing, 5th ed. |author=William M. Pride, O. C. Ferrell |publisher=Cengage Learning|isbn=978-1111580162 }} The success of his business plan caused some controversy among music industry observers. A Wired magazine blog, for example, criticized the concept of having artists paid for using brand names in their songs, writing that if an artist chooses to use product names in their songs they should not be compensated.{{cite magazine |url=https://www.wired.com/listening_post/2008/09/products-placed/#more |magazine=Wired |date=September 19, 2008 |access-date=January 3, 2012 |title=Products Placed: How Companies Pay Artists to Include Brands in Lyrics |author=Eliot Van Buskirk|archive-url=https://web.archive.org/web/20131019125720/http://www.wired.com/listening_post/2008/09/products-placed |archive-date=October 19, 2013 }}

Kluger works out of his offices in Los Angeles. In addition to serving as CEO of his own company, he manages musical artists individually.{{cite news |url=http://www.nbcmiami.com/blogs/niteside/NiteTalk-Hotshot-Scott-Meszaros-Brand-Slams-with-Flo-Rida-This-Thursday-at-Bamboo-166155056.html |author=John Hood |access-date=November 6, 2013 |date=August 14, 2012 |title=NiteTalk: Hotshot Scott Meszaros Brand Slams with Flo Rida at Bamboo |publisher=NBC 6 Miami}} While not all of Kluger's clients are known, it was reported that his clients have included Lady Gaga, Kesha, Britney Spears, and Jennifer Lopez, in addition to artists like Christina Aguilera,{{cite news |url=http://www.hollywoodreporter.com/news/christina-aguileras-body-video-psychic-375803 |title=The Story Behind the Psychic Hotline in Christina Aguilera's 'Your Body' Music Video |author=Rebecca Ford |work=The Hollywood Reporter |date=October 2, 2012 |access-date=October 3, 2012|archive-url=https://web.archive.org/web/20140106102739/http://www.hollywoodreporter.com/news/christina-aguileras-body-video-psychic-375803 |archive-date=January 6, 2014 }} Beyoncé and Eminem.{{cite web |url=http://productplacement.biz/200903112368/news/the-secretive-world-of-product-placement-branding-strategies-of-the-future.html |title=The Secretive World Of Product Placement: Branding Strategies of the Future |date=March 11, 2009 |access-date=September 27, 2012 |publisher=Product Placement News |author=David Castillo|archive-url=https://web.archive.org/web/20131015211739/http://productplacement.biz/200903112368/news/the-secretive-world-of-product-placement-branding-strategies-of-the-future.html |archive-date=October 15, 2013 }}

Kluger is also responsible for discovering and managing controversial social media star Bhad Bhabie, who signed a multimillion-dollar recording contract with Atlantic Records in 2017.{{cite magazine |url=https://www.billboard.com/articles/business/7825524/cash-me-outside-danielle-bregoli-postpones-tour|magazine=Forbes |title=Danielle Bregoli postpones two-date tour |access-date=June 8, 2017 |year=2017}} She currently holds the record as the youngest female rapper of all time to chart on the Billboard Hot 100, and has subsequently reached multi-platinum sales status. His work has been used as a case study in several books and articles on music marketing.{{cite book |url=https://books.google.com/books?id=kbeZAAAAQBAJ&q=Adam+Kluger+Agency&pg=PT127 |title=Poker Face: The Rise and Rise of Lady Gaga |publisher=Hachette |author=Maureen Callahan |year=2010|isbn=9781401396183 }}{{cite book |url=https://books.google.com/books?id=e7KDnJu6rGUC&q=Adam+Kluger+Agency&pg=PT48 |title=Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals |year=2011 |access-date=November 6, 2013 |author=Christopher Elliott |publisher=John Wiley & Sons|isbn=9781118180150 }}{{cite magazine |url=http://www.fastcompany.com/1693806/bright-spot-music-industry-product-placement-pirate-proof |title=Bright Spot for the Music Industry: Product Placement is Pirate-Proof |magazine=Fast Company |access-date=November 6, 2013 |date=October 8, 2010 |author=David Zax|archive-url=https://web.archive.org/web/20120929092716/http://www.fastcompany.com/1693806/bright-spot-music-industry-product-placement-pirate-proof |archive-date=September 29, 2012 }}

In 2012 Forbes named Kluger one of their 30 most influential people in the music industry under the age of 30, citing that he brought in more than five million dollars a year in net revenues.{{cite magazine |url=https://www.forbes.com/pictures/eeel45ldjm/adam-kluger/ |magazine=Forbes |title=30 Under 30 Music: Adam Kluger |access-date=January 3, 2012 |year=2012|archive-url=https://web.archive.org/web/20131021053908/http://www.forbes.com/pictures/eeel45ldjm/adam-kluger/ |archive-date=October 21, 2013 }} The magazine has also interviewed Kluger in response to current events pertaining to the music and entertainment industries,{{cite magazine |url=https://www.forbes.com/sites/zackomalleygreenburg/2013/10/16/miley-cyrus-bangerz-and-the-plot-to-kill-hannah-montana/ |title=Miley Cyrus, Bangerz And The Plot To Kill Hannah Montana |magazine=Forbes Magazine |author=Zack O'Malley Greenburg |date=October 16, 2013 |access-date=November 5, 2013|archive-url=https://web.archive.org/web/20131111234203/http://www.forbes.com/sites/zackomalleygreenburg/2013/10/16/miley-cyrus-bangerz-and-the-plot-to-kill-hannah-montana/ |archive-date=November 11, 2013 }} as has Us Weekly.{{cite magazine |url=http://www.usmagazine.com/entertainment/news/carrie-underwood-adam-lambert-among-highest-paid-american-idols-2011227 |title=Carrie Underwood, Adam Lambert Among Highest-Paid American Idols |date=July 22, 2011 |access-date=November 6, 2013 |magazine=US Magazine}} He had previously been nominated for the Billboard 30 under 30 in the music industry in 2011.{{cite magazine |url=https://books.google.com/books?id=qbr6WdsnLzQC&q=Adam+Kluger+Agency&pg=RA5-PA83 |title=And The Nominees Are |date=July 2, 2011 |access-date=November 6, 2013 |page=83 |magazine=Billboard Magazine}}

In 2019 Kluger launched Nontra Records, an independent record label and management company that manages several musical acts such as Lil Yachty and Bhad Bhabie. In 2021 Kluger launched Scoop Investments which together with his celebrity clients made its first investment of US$1 Million into Jewish dating app Lox Club.{{Cite web|last=Shanfeld|first=Ethan|date=2021-06-04|title=Bhad Bhabie and Lil Yachty Invest in Dating App for Jewish People 'With Ridiculously High Standards'|url=https://variety.com/2021/music/news/lil-yachty-bhad-bhabie-jewish-dating-app-1234989140/|access-date=2021-06-08|website=Variety|language=en-US}}

In 2021 Variety listed Kluger as one of the new leaders of Hollywood in its annual Hollywood New Leaders List {{cite magazine |url= https://variety.com/lists/variety-new-music-leaders-2021/ |title=variety new music leaders |date= November 10, 2021|access-date=November 10, 2021 |magazine=variety_(magazine)}}

In 2025 Kluger launched Run Fast Racing, a celebrity horse racing venture along with partners Lil Wayne, Rauw Alejandro, and Lil Yachty. The company owns racehorses that compete in the USA. {{Cite web|last=Watts|first=Marina|date=2025-04-21|title=Lil Wayne Rauw Alejandro and more team up to launch run fast racing a new celebrity horse racing group |url=https://people.com/adam-kluger-lil-wayne-rauw-alejandro-launch-run-fast-racing-exclusive-11718167access-date=2021-06-08|website=People|language=en-US}}

{{reflist|2}}

• [http://www.klugeragency.com/ Kluger Agency homepage]

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Category:American company founders

Category:American marketing businesspeople

Category:Businesspeople from Tampa, Florida

Category:American music people

Category:Place of birth missing (living people)

Category:Living people

Category:Year of birth missing (living people)

Category:Santa Fe College alumni