Adam Pacitti#C U Next Tuesday
{{short description|English internet personality (born 1988)}}
{{unreliable sources|date=January 2024}}
{{Use dmy dates|date=November 2024}}
{{Infobox person
| name = Adam Pacitti
| image = 250px
| caption =
| birth_date = {{Birth date and age|1988|08|21|df=yes}}
| occupation = YouTuber
| alma_mater = University of Winchester
| years_active = 2008–present
| known_for = The Girl of My Dreams, Employ Adam, WhatCulture, Cultaholic
}}
Adam Joseph Pacitti (born 21 August 1988) is an English YouTuber, best known for his publicity stunts and for founding professional wrestling infotainment company Cultaholic.{{Cite web |last=Stubbs |first=Mike |title=How Wrestling YouTube Channel Cultaholic Found Twitch Success With Unique Streams |url=https://www.forbes.com/sites/mikestubbs/2021/08/17/how-wrestling-youtube-channel-cultaholic-found-twitch-success-with-unique-streams/ |access-date=2024-01-08 |website=Forbes |language=en}}
Career
= Pre-WhatCulture career =
== 2008: The Girl of My Dreams ==
In August 2008, while studying English at the University of Winchester, Pacitti launched an appeal to find "the most beautiful girl he has ever seen" in a dream of his.{{cite news |last1=Smith |first1=Richard |title=Man searches for beauty in his dreams |url=https://www.mirror.co.uk/news/uk-news/man-searches-for-beauty-in-his-dreams-346670 |access-date=9 June 2023 |work=Daily Mirror |date=11 October 2008 |archive-url=https://web.archive.org/web/20130109010821/https://www.mirror.co.uk/news/uk-news/man-searches-for-beauty-in-his-dreams-346670 |archive-date=9 January 2013}} After the dream, he woke up 'immediately' in the early hours and drew a sketch of the girl, which has drawn comparisons to Ugly Betty.{{cite news |title=Help me to find my dream girl – Ugly Betty |url=https://www.dailyecho.co.uk/news/3721032.help-me-to-find-my-dream-girl-ugly-betty/ |access-date=9 June 2023 |work=Southern Daily Echo |date=2 October 2008 |archive-url=https://archive.today/20230609221710/https://www.dailyecho.co.uk/news/3721032.help-me-to-find-my-dream-girl-ugly-betty/ |archive-date=9 June 2023}} He subsequently created a website where people could log sightings of who they believed were his dream woman, or girls who believed they were her could contact him.{{cite news |title=I'm determined to find my dream girl, says student |url=https://www.hampshirechronicle.co.uk/news/3719860.im-determined-to-find-my-dream-girl-says-student/ |access-date=9 June 2023 |work=Hampshire Chronicle |date=1 October 2008 |archive-url=https://archive.today/20230609223701/https://www.hampshirechronicle.co.uk/news/3719860.im-determined-to-find-my-dream-girl-says-student/ |archive-date=9 June 2023}} The campaign garnered publicity on British television, including The Graham Norton Show, Richard & Judy, and GMTV, and even Australian breakfast programme Sunrise.{{cite news |last1=Saban |first1=Rosie |title=Adam tries his luck with billboard promotion |url=https://onthewight.com/adam-tries-his-luck-with-billboard-promotion/ |access-date=18 November 2023 |work=On The Wight |date=4 January 2013 |archive-url=https://web.archive.org/web/20231118001618/https://onthewight.com/adam-tries-his-luck-with-billboard-promotion/ |archive-date=18 November 2023}} Pacitti received a book deal for the campaign, in which he would travel around looking for the girl, however the company went into liquidation before the book could be published. {{cite web |title=Adam Pacitti | Desert Island Graps Video Podcast Special |url=https://www.youtube.com/watch?v=e2cJWAPU0O4 |website=YouTube |publisher=CultaholicE |date=February 12, 2020 |access-date=June 12, 2025}}
== 2013–2015: Employ Adam billboard ==
File:Employ Adam billboard.jpg
In January 2013, when he was an unemployed graduate, Adam spent the last £500 in his bank account on a billboard in Shoreditch, London, in hopes that he would find work from it.{{cite news |last1=Jones |first1=Alice |title=You need a job. But are you shouting loud enough? (Like Adam Pacitti, who used a billboard) |url=https://www.independent.co.uk/voices/comment/you-need-a-job-but-are-you-shouting-loud-enough-like-adam-pacitti-who-used-a-billboard-8438944.html |access-date=10 June 2023 |work=The Independent |date=4 January 2013 |archive-url=https://web.archive.org/web/20130106093750/https://www.independent.co.uk/voices/comment/you-need-a-job-but-are-you-shouting-loud-enough-like-adam-pacitti-who-used-a-billboard-8438944.html |archive-date=6 January 2013}}{{cite news |last1=Harper |first1=Tom |title=Billboard jobseeker Adam Pacitti blew £6,000 searching for 'Ugly Betty' bride |url=https://www.standard.co.uk/news/london/billboard-jobseeker-adam-pacitti-blew-ps6-000-searching-for-ugly-betty-bride-8438439.html |access-date=10 June 2023 |work=Evening Standard |date=4 January 2013 |archive-url=https://archive.today/20230610014241/https://www.standard.co.uk/news/london/billboard-jobseeker-adam-pacitti-blew-ps6-000-searching-for-ugly-betty-bride-8438439.html |archive-date=10 June 2023}} It promoted a dedicated campaign website, aptly-named employadam.com. The website hosted a tongue-in-cheek video promoting his marketing skills, including his first-class degree in Media Production, to potential recruiters. In one part of the video, Pacitti stated: "I am looking for work in the ultra-competitive, cut-throat and slightly vacuous industry that is the media."{{cite news |last1=Rankin |first1=Ben |title="I am getting desperate": Unemployed graduate spends his last £500 on a billboard to try and get a job |url=https://www.mirror.co.uk/news/weird-news/unemployed-graduate-spends-his-last-500-1516694 |access-date=9 June 2023 |work=Daily Mirror |date=3 January 2013 |archive-url=https://web.archive.org/web/20130103165508/https://www.mirror.co.uk/news/weird-news/unemployed-graduate-spends-his-last-500-1516694 |archive-date=3 January 2013}} He was successful with the stunt, being employed soon after by production company KEO Digital, where he landed a post as a junior producer.{{cite news |last1=Wakefield |first1=Lawrence |title=Job-hunt stunts: how far would you go to get your dream graduate job? |url=https://www.theguardian.com/education/2014/sep/24/job-hunt-stunts-dream-graduate-job |access-date=9 June 2023 |work=The Guardian |date=24 September 2014 |archive-url=https://web.archive.org/web/20140925210344/https://www.theguardian.com/education/2014/sep/24/job-hunt-stunts-dream-graduate-job |archive-date=25 September 2014}}{{cite news |last1=Bryant |first1=Miranda |title=Lovelorn landscaper uses sign language in search for a girlfriend |url=https://www.standard.co.uk/news/london/lovelorn-landscaper-uses-sign-language-in-search-for-a-girlfriend-9043281.html |access-date=10 June 2023 |work=Evening Standard |date=7 January 2014 |archive-url=https://web.archive.org/web/20140107153521/https://www.standard.co.uk/news/london/lovelorn-landscaper-uses-sign-language-in-search-for-a-girlfriend-9043281.html |archive-date=7 January 2014}} In February, one month after, he bought another billboard space, this time thanking people for helping him. It read: "I spent my first wage packet on this billboard. Thank you for helping me." This saw The Times dub him "the poster boy for jobseekers" in a headline.{{Cite news |date=16 February 2013 |title=Poster boy for jobseekers does it again after finding work |work=The Times |url=https://www.thetimes.co.uk/article/poster-boy-for-jobseekers-does-it-again-after-finding-work-02t857v9077 |url-status=live |url-access=subscription |access-date=29 March 2023 |archive-url=https://archive.today/20221210054459/https://www.thetimes.co.uk/article/poster-boy-for-jobseekers-does-it-again-after-finding-work-02t857v9077 |archive-date=10 December 2022}}
= 2015–2017: WhatCulture =
After departing from KEO, Pacitti joined WhatCulture in 2015. He became a well-known figure on their wrestling YouTube channel, WhatCulture Wrestling, alongside co-presenters Adam Blampied, Sam Driver, Jack G. King and Ross Tweddell.
== WhatCulture Pro Wrestling (WCPW) ==
Following the success of the channel, the brand decided to launch their own independent wrestling promotion, named WhatCulture Pro Wrestling (WCPW).{{cite news |last1=Stone |first1=Danny |last2=Rams |first2=Robert |title=Introducing What Culture Pro Wrestling (WCPW) |url=https://www.huffingtonpost.co.uk/danny-stone/what-culture-pro-wrestling_b_10932356.html |access-date=27 June 2023 |work=HuffPost |date=13 July 2016 |archive-url=https://web.archive.org/web/20160714155408/https://www.huffingtonpost.co.uk/danny-stone/what-culture-pro-wrestling_b_10932356.html |archive-date=14 July 2016}}{{cite news |last1=Cooling |first1=Will |title=WhatCulture Pro Wrestling's Adam Clery on their first iPPV & star-studded weekend |url=https://www.f4wonline.com/indies/whatculture-pro-wrestlings-adam-clery-their-first-ippv-big-star-studded-weekend-222181 |access-date=25 June 2023 |work=Wrestling Observer Newsletter |date=6 October 2016 |archive-url=https://web.archive.org/web/20161007181803/https://www.f4wonline.com/indies/whatculture-pro-wrestlings-adam-clery-their-first-ippv-big-star-studded-weekend-222181 |archive-date=7 October 2016}} Pacitti served as the inaugural general manager,{{cite news |last1=Barr |first1=Gordon |title=Wrestling fans in for a treat with two shows at O2 Academy Newcastle |url=https://www.chroniclelive.co.uk/whats-on/family-kids-news/wrestling-fans-treat-two-shows-11603636 |access-date=25 June 2023 |work=Chronicle Live |date=12 July 2016 |archive-url=https://web.archive.org/web/20160712153118/https://www.chroniclelive.co.uk/whats-on/family-kids-news/wrestling-fans-treat-two-shows-11603636 |archive-date=12 July 2016}} before it was sold and rebranded as Defiant Wrestling, which saw Stu Bennett named as his successor,{{cite news |last1=Currier |first1=Joseph |title=WCPW rebranding as Defiant Wrestling, Wade Barrett to be new GM |url=https://www.f4wonline.com/news/indies/wcpw-rebranding-defiant-wrestling-wade-barrett-be-new-gm-243751 |access-date=25 June 2023 |work=Wrestling Observer Newsletter |date=30 September 2017 |archive-url=https://web.archive.org/web/20220701011834/https://www.f4wonline.com/news/indies/wcpw-rebranding-defiant-wrestling-wade-barrett-be-new-gm-243751 |archive-date=1 July 2022}} before it finally folded as a promotion in August 2019, one year and 11 months later.{{cite tweet |user=DEFIANTwres|number=1157038101207965696|date=1 August 2019|title=It has been an absolutely incredible journey over the past three years, but it is with a heavy heart that we today announce that the journey must come to an end. To each and every one of you who worked on a show, attended a show, or watched a show… thank you. |archive-url=https://archive.today/20230625171314/https://twitter.com/DEFIANTwres/status/1157038101207965696 |archive-date=25 June 2023}}
= 2017–2025: Cultaholic =
On 29 September 2017, just one day before WCPW rebranded as Defiant, WhatCulture issued a statement on Twitter announcing that Pacitti, Blampied, Driver, King and Tweddell had all made the decision to part ways with them, and that they would be leaving "in the coming weeks".{{cite tweet |user=whatculture|number=910081043142725632|date=19 September 2017|title=WhatCulture announces staff departures.|archive-url=https://archive.today/20230625171314/https://twitter.com/DEFIANTwres/status/1157038101207965696 |archive-date=25 June 2023}} Two weeks later, on Monday, 16 October, the group launched a new professional wrestling infotainment website and YouTube channel of their own, named Cultaholic.{{cite news |last1=Sheehan |first1=Gavin |title=Former WhatCulture Wrestling Crew Debut "Cultaholic" In New Video |url=https://bleedingcool.com/movies/former-whatculture-wrestling-crew-debut-cultaholic-new-video/ |access-date=18 August 2023 |work=Bleeding Cool |date=16 October 2017 |archive-url=https://web.archive.org/web/20200711093036/https://bleedingcool.com/movies/former-whatculture-wrestling-crew-debut-cultaholic-new-video/ |archive-date=11 July 2020}} Shortly after the channel was announced, Pacitti's then-colleague Adam Blampied had his contract with Cultaholic terminated "with immediate effect",{{cite tweet |user=Cultaholic|number=923929669858136065|date=27 October 2017|title=As of Friday, October 27, 2017 Adam Blampied's employment with Cultaholic Ventures LTD has been terminated with immediate effect.|archive-url=https://web.archive.org/web/20200104132334/https://twitter.com/Cultaholic/status/923929669858136065 |archive-date=4 January 2020}}{{cite news |last1=Sheehan |first1=Gavin |title=Adam Blampied Officially Out Of Cultaholic |url=https://bleedingcool.com/movies/adam-blampied-officially-cultaholic/ |access-date=26 June 2023 |work=Bleeding Cool |date=28 October 2017 |archive-url=https://web.archive.org/web/20200710151946/https://bleedingcool.com/movies/adam-blampied-officially-cultaholic/ |archive-date=10 July 2020}} amidst news of sexual misconduct claims, which Blampied later publicly admitted to in an op-ed for The Independent.{{Cite news |last1=Blampied|first1=Adam|date=19 January 2018 |title=My life and career were ruined when I was called out for sexual harassment. I'm glad – I deserved it |work=The Independent |url=https://www.independent.co.uk/voices/sexual-harassment-women-life-career-ruined-deserved-adam-blampied-youtube-a8167751.html |url-access=limited |access-date=26 June 2023 |archive-url=https://web.archive.org/web/20180119180236/https://www.independent.co.uk/voices/sexual-harassment-women-life-career-ruined-deserved-adam-blampied-youtube-a8167751.html |archive-date=19 January 2018}}
On 11 June 2025, in a joint video statement with Cultaholic's other 3 founding members, Pacitti announced he would be leaving the company on good terms at the end of the month in order to pursue other opportunities.{{cite web |author1-link=Cultaholic|title=The Future Of Cultaholic - YouTube|url=https://www.youtube.com/watch?v=WerThYiLcHE |website=youtube.com |publisher=Cultaholic |language=en |format=video |date=June 11, 2025}}
== GB News prank ==
On 13 June 2021, a new opinion-orientated television channel named GB News launched. The channel has a right-wing political bias,{{cite news |last1=Sweney |first1=Mark |title='Proud to be a disruptor': GB News faces growing pains as it tries to clean up image |url=https://www.theguardian.com/media/2023/jan/17/gb-news-rightwing-tv-channel |access-date=10 June 2023 |work=The Guardian |date=17 January 2023 |archive-url=https://web.archive.org/web/20230117060235/https://www.theguardian.com/media/2023/jan/17/gb-news-rightwing-tv-channel |archive-date=17 January 2023}} and upon launching, CNN reported the station were aiming to "take on woke warriors".{{cite news |last1=Horowitz |first1=Julia |title=GB News launches in Britain to take on 'woke warriors' |url=https://edition.cnn.com/2021/06/12/media/gb-news-launch-uk/index.html |access-date=10 June 2023 |work=CNN |date=12 June 2021 |archive-url=https://web.archive.org/web/20210612063746/https://edition.cnn.com/2021/06/12/media/gb-news-launch-uk/index.html |archive-date=12 June 2021}} Four days after its launch, on 17 June, Pacitti – a Labour Party supporter, who has shown support for Jeremy Corbyn{{cite news |last1=Belam |first1=Martin |title=Passengers on Jeremy Corbyn's train journey: 'I've never once not got a seat' |url=https://www.theguardian.com/politics/2016/aug/24/passengers-on-jeremy-corbyns-train-journey-ive-never-once-not-got-a-seat |access-date=9 June 2023 |work=The Guardian |date=24 August 2016 |archive-url=https://web.archive.org/web/20160824203109/https://www.theguardian.com/politics/2016/aug/24/passengers-on-jeremy-corbyns-train-journey-ive-never-once-not-got-a-seat |archive-date=24 August 2016}} and previously criticised the Conservative Party{{cite tweet |user=adampacitti |number=1318992914572345344 |date=October 21, 2020 |title=Just a quick reminder that the tories don't give a shit about you or your family. |archive-url=https://archive.today/20230610130522/https://twitter.com/adampacitti/status/1318992914572345344 |archive-date=10 June 2023}} — pranked the station. He appeared live on Tonight Live with Dan Wootton via video chat during a segment with former actor Laurence Fox and political commentator Dan Wootton whilst they were taking questions from the public. Pacitti exclaimed: "Hello. I am a great fan of your work and also a great fan of comedy. I am a man that loves to laugh. I am of the belief that either one can joke about everything or nothing at all because somebody will always be offended by a joke. What are your thoughts on that?", as he was standing directly in front of a mirror and mooning the hosts in the reflection. They did not notice the prank, though viewers did.{{cite news |last1=Hill |first1=Rose |title=GB News in chaos as comedian trolls channel by mooning Laurence Fox live on air |url=https://www.mirror.co.uk/tv/tv-news/gb-news-chaos-comedian-trolls-24336500 |access-date=10 June 2023 |work=Daily Mirror |date=17 June 2021 |archive-url=https://web.archive.org/web/20210618155222/https://www.mirror.co.uk/tv/tv-news/gb-news-chaos-comedian-trolls-24336500 |archive-date=18 June 2021}}{{cite news |last1=Evans |first1=Greg |title=GB News suffers more embarrassment after airing a question from a man with his bum out |url=https://www.indy100.com/news/gb-news-bum-fail-wootton-b1867567 |access-date=10 June 2023 |work=Indy100 |date=17 June 2021 |archive-url=https://web.archive.org/web/20210617072107/https://www.indy100.com/news/gb-news-bum-fail-wootton-b1867567 |archive-date=17 June 2021}}
== C U Next Tuesday ==
In 2020, Cultaholic began creating content on Twitch, with Pacitti hosting a unique streaming series titled "C U Next Tuesday," which airs every Tuesday. Initially conceived as a one-off stream, "C U Next Tuesday" gained popularity as Pacitti presented classic British TV programs for viewers to enjoy alongside him. Despite the apparent deviation from wrestling, the show garnered a substantial and loyal following.
Pacitti largely attributed the show's popularity to the comedic moments that can be found when reacting to the cringeworthy, problematic and poorly aged content in these shows, saying "If you're passionate about something then that'll come across and it makes things more enjoyable to watch and I'm genuinely quite passionate about this stuff" and that there's "a level of unpredictability that only 90s British TV shows can offer.”{{Cite web |last=Stubbs |first=Mike |title=How Wrestling YouTube Channel Cultaholic Found Twitch Success With Unique Streams |url=https://www.forbes.com/sites/mikestubbs/2021/08/17/how-wrestling-youtube-channel-cultaholic-found-twitch-success-with-unique-streams/ |access-date=2024-01-08 |website=Forbes |language=en}}
The title of the series is a backronym for the word "cunt", in line with other similar uses of the phrase “See You Next Tuesday”. Those who tune in are often referred to as “cunts” by Pacitti in a playful and endearing manner. The phrases “feel good cunt” and “cunt classic” are also used when referring to uplifting or particularly funny episodes of whatever Adam is watching that week.
Personal life
Pacitti lives and works in the Gateshead and Newcastle upon Tyne area.{{cite web |title=Adam Pacitti Personal Appointments |url=https://find-and-update.company-information.service.gov.uk/officers/EQcCimy0WtF4OPdtp_-I275JZFQ/appointments |website=Companies House |access-date=9 June 2023 |archive-url=https://archive.today/20230609202810/https://find-and-update.company-information.service.gov.uk/officers/EQcCimy0WtF4OPdtp_-I275JZFQ/appointments |archive-date=9 June 2023}} He was born and raised in Ryde on the Isle of Wight.
References
{{Reflist}}
External links
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- {{IMDb name|5303072}}
{{DEFAULTSORT:Pacitti, Adam}}
Category:Alumni of the University of Winchester
Category:English Internet celebrities