Adobe Firefly

{{Short description|Image-generating machine learning model}}

{{Infobox software

| name = Adobe Firefly

| logo = Adobe Firefly Logo.svg

| logo alt = Logo of Adobe Firefly

| logo size = 100px

| screenshot = Adobe Firefly generated landscape photography.jpg

| screenshot alt = An AI-generated image of landscape photography showing mountain view with snow created by Adobe Firefly

| caption = An image generated with Adobe Firefly. Prompt: Paradise looking, but believable mountain landscape from drone perspective, sun is shining right over the edge of the highest mountain with snow on top

| developer = Adobe Inc.

| released = {{Start date and age|2023|3|}} (beta)

| latest release version =

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| website = {{URL|https://firefly.adobe.com/|firefly.adobe.com}}

}}

Adobe Firefly is a web app and family of generative artificial intelligence models for creative production. Its capabilities include text-to-image and text-to-video.{{Cite web |last=Chedraoui |first=Katelyn |date=2025-02-12 |title=You can create AI videos with Adobe Firefly starting today |url=https://www.cnet.com/tech/services-and-software/you-can-create-ai-videos-with-adobe-firefly-starting-today/ |access-date=2025-03-19 |website=cnet |language=en-US}} It is part of Adobe Creative Cloud, and also powers features in other Creative Cloud apps, including Photoshop's Generative Fill tool.{{Cite web |last=Weatherbed |first=Jess |date=2023-05-23 |title=Adobe is adding its AI image generator Firefly to Photoshop |url=https://www.theverge.com/2023/5/23/23734027/adobe-photoshop-generative-fill-ai-image-generator-firefly |access-date=2023-06-25 |website=The Verge |language=en-US |archive-date=2023-06-21 |archive-url=https://web.archive.org/web/20230621141937/https://www.theverge.com/2023/5/23/23734027/adobe-photoshop-generative-fill-ai-image-generator-firefly |url-status=live }} Its video models are currently being tested in an open beta phase, and its image generation tools are available via subscription.{{Cite web |last=Shrivastava |first=Rashi |title=Adobe Brings Its Generative AI Tool Firefly To Businesses |url=https://www.forbes.com/sites/rashishrivastava/2023/06/08/adobe-brings-its-generative-ai-tool-firefly-to-businesses/ |access-date=2023-06-25 |website=Forbes |language=en |archive-date=2023-06-21 |archive-url=https://web.archive.org/web/20230621143040/https://www.forbes.com/sites/rashishrivastava/2023/06/08/adobe-brings-its-generative-ai-tool-firefly-to-businesses/ |url-status=live }}{{cite web |last1=Zeff |first1=Maxwell |title=Adobe launches subscriptions for Firefly AI |url=https://techcrunch.com/2025/02/12/adobe-launches-firefly-ai-subscriptions/ |website=TechCrunch |access-date=20 March 2025 |language=en-US |date=12 February 2025}}

Adobe Firefly is developed using Adobe's Sensei platform.{{Citation needed|date=March 2025}} Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain.{{Cite web |date=2023-05-27 |title=What Are the Limitations of AI Image Generation in Adobe Firefly? |url=https://www.makeuseof.com/adobe-firefly-ai-art-generation-limitations/ |url-status=live |archive-url=https://web.archive.org/web/20230619191043/https://www.makeuseof.com/adobe-firefly-ai-art-generation-limitations/ |archive-date=2023-06-19 |access-date=2023-06-25 |website=MUO |language=en}}{{Cite web |date=2023-02-02 |title=Is Adobe Using Your Files to Train Its AI? How to Opt Out if So |url=https://www.makeuseof.com/is-adobe-using-your-data-to-train-ai-opt-out/ |url-status=live |archive-url=https://web.archive.org/web/20230620002057/https://www.makeuseof.com/is-adobe-using-your-data-to-train-ai-opt-out/ |archive-date=2023-06-20 |access-date=2023-06-25 |website=MUO |language=en}}{{Cite web |date=2023-05-23 |title=Adobe's 'Firefly' Image Generator Is Going to Make Photoshop Much Easier to Use |url=https://gizmodo.com/adobe-firefly-ai-image-generator-photoshop-generative-f-1850462988 |url-status=live |archive-url=https://web.archive.org/web/20230621141915/https://gizmodo.com/adobe-firefly-ai-image-generator-photoshop-generative-f-1850462988 |archive-date=2023-06-21 |access-date=2023-06-25 |website=Gizmodo |language=en}} This dependency only on training data for which Adobe owns the license or which is public domain has led them to describe the models' output as "commercially safe".{{cite web |last1=Eriksson |first1=Viktor |title=Adobe Firefly expands with 'commercially safe' video generator |url=https://www.computerworld.com/article/3824254/adobe-firefly-expands-with-commercially-safe-video-generator.html |website=ComputerWorld |access-date=20 March 2025 |date=13 February 2025}}

Firefly for Enterprise was released on June 22, 2023.https://www.adobe.com/content/dam/dx/us/en/products/sensei/sensei-genai/firefly-enterprise/Firefly_Legal_FAQs_Enterprise_Customers.pdf