Aitana (singer)

Aitana Ocaña Morales was born in Barcelona on 27 June 1999, as the only child of Cosme Ocaña and Belén Morales.{{cite journal |title=Aitana, de "OT": Así la ven sus padres |url=https://www.pronto.es/actualidad/aitana-ot-asi-la-ven-sus-padres-302769102.html |date=January 21, 2018 |access-date=April 18, 2018 |journal=Pronto |language=es |archive-date=3 August 2019 |archive-url=https://web.archive.org/web/20190803183148/https://www.pronto.es/actualidad/aitana-ot-asi-la-ven-sus-padres-302769102.html |url-status=dead }} She grew up in the municipality of Viladecans before moving to Sant Climent de Llobregat at age nine.{{cite news |url=https://www.20minutos.es/fotos/gente-television/los-18-concursantes-de-operacion-triunfo-2017-13510/17/ |title=Los 18 concursantes de 'Operación Triunfo 2017: Aitana |date=October 20, 2017 |access-date=March 21, 2018 |newspaper=20 Minutos |language=es |archive-date=5 February 2018 |archive-url=https://web.archive.org/web/20180205072151/https://www.20minutos.es/fotos/gente-television/los-18-concursantes-de-operacion-triunfo-2017-13510/17/ |url-status=live }} In 2014, Aitana began to share cover versions of popular songs on YouTube.{{cite news|url=https://www.huffingtonpost.es/2018/01/26/ficha-de-aitana-ot-la-mas-pequena-de-la-academia-y-con-una-fuerte-pasion-por-la-musica_a_23344550/|title=Ficha de Aitana 'OT': la más pequeña de la Academia y con una fuerte pasión por la música|last=Prats|first=Marina|date=January 26, 2018|newspaper=Huffington Post|access-date=February 4, 2018|language=es|archive-date=8 April 2018|archive-url=https://web.archive.org/web/20180408073311/https://www.huffingtonpost.es/2018/01/26/ficha-de-aitana-ot-la-mas-pequena-de-la-academia-y-con-una-fuerte-pasion-por-la-musica_a_23344550/|url-status=live}} That year, she released her first original songs.{{cite web |url=https://www.culturaenserie.com/aitana-ocana-ot-2017-del-anonimato-al-triunfo-esfuerzo-humildad-voz-angelical.html |title=Aitana Ocaña ('OT 2017'): Del anonimato al triunfo por su esfuerzo, su humildad y su voz angelical |date=February 3, 2018 |access-date=April 18, 2018 |work=Cultura en Serie |language=es |last=Fernández |first=Patricia |archive-date=12 June 2018 |archive-url=https://web.archive.org/web/20180612151258/https://www.culturaenserie.com/aitana-ocana-ot-2017-del-anonimato-al-triunfo-esfuerzo-humildad-voz-angelical.html |url-status=live }}

In 2017, she completed bachillerato and was admitted to study design at university the following year. After taking selectividad, she visited Ciudad Universitaria in Madrid, where the auditions for Operación Triunfo were being held. After auditioning, she was selected for series nine of the competition.{{cite web |url=http://www.formulatv.com/noticias/69885/operacion-triunfo-2017-madrid-casting-ciudad-universitaria-candidatos/ |title='OT 2017': Se cierra su selección con un casting multitudinario en Madrid con el regreso de triunfitos |author=Redacción |date=July 18, 2017 |access-date=April 18, 2018 |work=Formula TV |language=es |archive-date=8 April 2018 |archive-url=https://web.archive.org/web/20180408073514/http://www.formulatv.com/noticias/69885/operacion-triunfo-2017-madrid-casting-ciudad-universitaria-candidatos/ |url-status=live }}

In October 2017, Aitana entered musical reality show contest Operación Triunfo.{{cite news|url=http://www.rtve.es/television/20171020/aitana-concursante-ot/1627888.shtml|title=Operación Triunfo 2017 Aitana es concursante de OT|date=October 20, 2017|work=Radio Televisión Española|access-date=February 4, 2018|language=es|archive-date=9 February 2018|archive-url=https://web.archive.org/web/20180209175353/http://www.rtve.es/television/20171020/aitana-concursante-ot/1627888.shtml|url-status=live}} After over three months it ended with her as the show's runner-up.{{cite news|url=http://www.lavanguardia.com/television/20180205/44546873276/ot-2017-final-operacion-triunfo-aitana-ocana-aitana.html|title=OT: El 'ángel' de Aitana, medalla de plata en la final de Operación Triunfo|date=February 6, 2018|newspaper=La Vanguardia|access-date=February 6, 2018|language=es|archive-date=7 February 2018|archive-url=https://web.archive.org/web/20180207013645/http://www.lavanguardia.com/television/20180205/44546873276/ot-2017-final-operacion-triunfo-aitana-ocana-aitana.html|url-status=live}} During her participation in the contest, she competed to represent Spain in the Eurovision Song Contest 2018 with two songs: "Arde", which she performed solo, and "Lo malo", composed by Brisa Fenoy and performed as a duet with Ana Guerra.{{cite news|url=http://www.marca.com/tiramillas/musica/2018/01/28/5a6b638322601d444e8b4660.html|title=Aitana de OT hace magia con 'Arde' y el jurado se rinde|date=January 30, 2018|newspaper=Marca|access-date=February 4, 2018|language=es|archive-date=4 April 2018|archive-url=https://web.archive.org/web/20180404161142/http://www.marca.com/tiramillas/musica/2018/01/28/5a6b638322601d444e8b4660.html|url-status=live}} The former song ended in second place and the latter finished third in the selection.{{Cite web|url=http://esctoday.com/157631/spain-alfred-amaia-will-fly-lisbon/|title=Eurovision Spain: Alfred & Amaia will fly to Lisbon!|website=ESCToday.com|language=en-US|access-date=2019-12-22|archive-date=30 January 2018|archive-url=https://web.archive.org/web/20180130204230/http://esctoday.com/157631/spain-alfred-amaia-will-fly-lisbon/|url-status=live}} Even though "Lo malo" hadn't been selected by the public to represent the country, it became an instant hit in Spain, topping the charts for five non-consecutive weeks and being certified 5× platinum.{{Cite news|url=http://www.elmundo.es/happy-fm/2018/02/02/5a745b6a22601d103a8b4783.html|title='Lo Malo' ya es un éxito mundial|last=War|first=Yure|date=February 2, 2018|newspaper=El Mundo|access-date=March 30, 2018|language=es|archive-date=15 April 2018|archive-url=https://web.archive.org/web/20180415051959/http://www.elmundo.es/happy-fm/2018/02/02/5a745b6a22601d103a8b4783.html|url-status=live}} A remix of the song featuring Greeicy and Tini was released in August 2018.{{Cite news|url=https://elpais.com/elpais/2018/08/23/gente/1535038181_042848.html|title='Lo malo' ya tiene su remix latino|date=2018-08-24|work=El País|access-date=2019-12-22|language=es|issn=1134-6582|archive-date=22 December 2019|archive-url=https://web.archive.org/web/20191222165136/https://elpais.com/elpais/2018/08/23/gente/1535038181_042848.html|url-status=live}} The song was performed at the 2019 Premios Lo Nuestro in Miami.{{cite journal|last=González|first=Moisés|date=February 12, 2019|title=Gabriel Soto entre los presentadores del pre-show de Premio Lo Nuestro: te contamos todas las novedades|url=https://peopleenespanol.com/television/presentadores-musicales-noche-de-estrellas-premio-lo-nuestro/|language=es|publisher=Meredith Latino Network|access-date=February 12, 2019|journal=People en Español|archive-date=12 February 2019|archive-url=https://web.archive.org/web/20190212185755/https://peopleenespanol.com/television/presentadores-musicales-noche-de-estrellas-premio-lo-nuestro/|url-status=live}}

Aitana embarked on a co-headlining tour with her Operación Triunfo mates from March to December 2018.{{Cite web|url=https://www.elconfidencial.com/television/programas-tv/2018-02-07/operacion-triunfo-ot2017-gira-conciertos-fechas-lugares_1527548/|title=Todas las fechas de la gira de 'Operación Triunfo 2017'|date=2018-02-07|website=El Confidencial|language=es|access-date=2019-12-22|archive-date=18 June 2022|archive-url=https://web.archive.org/web/20220618222208/https://www.elconfidencial.com/television/programas-tv/2018-02-07/operacion-triunfo-ot2017-gira-conciertos-fechas-lugares_1527548/|url-status=live}} The tour consisted of 23 dates and was attended by almost 300,000 people.{{cite news|last=L. Merillas|first=Sergio|title='OT 2017' finaliza con su último concierto: así se despiden los concursantes|url=https://www.elperiodico.com/es/yotele/20181229/ot-finaliza-ultimo-concierto-despiden-concursantes-7223274|date=29 December 2018|access-date=1 February 2019|newspaper=El Periódico de Catalunya|location=Madrid|language=es|archive-date=2 February 2019|archive-url=https://web.archive.org/web/20190202041638/https://www.elperiodico.com/es/yotele/20181229/ot-finaliza-ultimo-concierto-despiden-concursantes-7223274|url-status=live}} In July, the singer released her first solo single "Teléfono" which received mixed reviews. The song became her first number-one solo song in Spain. It topped the charts for six consecutive weeks and was certified four times platinum.{{cite news|url=http://www.rtve.es/television/20180803/telefono-aitana-bate-todos-records-espana/1773920.shtml|title='Teléfono' de Aitana bate todos los récords en España|date=3 August 2018|work=RTVE|access-date=5 August 2018|language=es|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805142915/http://www.rtve.es/television/20180803/telefono-aitana-bate-todos-records-espana/1773920.shtml|url-status=live}} Its music video became the most watched video on its first twenty-four hours on YouTube's Vevo channel in Spain.{{cite news|url=https://elpais.com/cultura/2018/07/27/actualidad/1532686480_022869.html|title=El videoclip 'Telefono' de Aitana supera el millón de visitas en unas horas|date=27 July 2018|newspaper=El País|access-date=28 July 2018|publisher=Prisa|language=es|archive-date=27 July 2018|archive-url=https://web.archive.org/web/20180727134540/https://elpais.com/cultura/2018/07/27/actualidad/1532686480_022869.html|url-status=live}} "Teléfono" was included in her debut extended play, Tráiler, which she released on November 30, 2018.{{cite web|url=https://famososlove.es/aitana-rompe-todos-los-records-con-el-lanzamiento-de-trailer|title=Aitana rompe todos los récords con el lanzamiento de 'Tráiler'|last1=López|first1=D.|website=Famosos love|date=6 December 2018|access-date=9 December 2018|archive-date=9 December 2018|archive-url=https://web.archive.org/web/20181209212521/https://famososlove.es/aitana-rompe-todos-los-records-con-el-lanzamiento-de-trailer|url-status=live}} The EP features six original songs, of which one is a collaboration with the Venezuelan-American singer Lele Pons.{{cite news|url=http://los40.com/los40/2018/10/27/album/1540649181_018246.html|title=Teléfono Rémix: Lele Pons, la perfecta aliada de Aitana para que 'Teléfono' sea un hit internacional|last=Palao Murcia|first=Alberto|date=27 October 2018|work=Los 40|access-date=27 October 2018|publisher=Prisa|archive-date=27 October 2018|archive-url=https://web.archive.org/web/20181027232102/http://los40.com/los40/2018/10/27/album/1540649181_018246.html|url-status=live}} A week after, "Vas a Quedarte" was released as the EP's second single.{{cite news|url=https://los40.com/los40/2018/12/12/videoclips/1544622376_751110.html|title='Vas a quedarte' de Aitana… ¡Estreno en primicia!|last=Zavala|first=Cristina|date=13 December 2018|work=Los 40|access-date=15 December 2018|publisher=Prisa|language=es|archive-date=15 December 2018|archive-url=https://web.archive.org/web/20181215070026/https://los40.com/los40/2018/12/12/videoclips/1544622376_751110.html|url-status=live}} Written alongside Colombian band Morat, it became her third number-one hit in Spain and was nominated for Best Spanish Song at the 2019 LOS40 Music Awards. She also released an illustrated book, became an ambassador for Stradivarius, took part of a Coca-Cola Christmas campaign, did a cameo in Skam España and presented Bad Bunny alongside Pons at the 19th Annual Latin Grammy Awards.{{cite web|url=http://www.mujerhoy.com/vivir/protagonistas/201806/09/aitana-ocana-publicara-libro-operacion-triunfo-20180609113704.html|title=Aitana Ocaña publicará su libro más personal|last=González|first=Melissa|date=9 June 2018|work=Mujer Hoy|publisher=Vocento|language=es|access-date=17 July 2018|archive-date=18 July 2018|archive-url=https://web.archive.org/web/20180718001417/http://www.mujerhoy.com/vivir/protagonistas/201806/09/aitana-ocana-publicara-libro-operacion-triunfo-20180609113704.html|url-status=live}}{{cite news|url=https://www.lasprovincias.es/culturas/tv/anuncio-coca-cola-2018-navidad-operacion-triiunfo-20181220155456-nt.html|title=La canción del anuncio de Coca Cola 2018 reúne a los 'triunfitos': Aitana, Ana Guerra, Lola Índigo, Raoul y Agoney, juntos por Navidad|date=21 December 2018|newspaper=Las Provincias|access-date=30 December 2018|publisher=Vocento|language=es|archive-date=30 December 2018|archive-url=https://web.archive.org/web/20181230181408/https://www.lasprovincias.es/culturas/tv/anuncio-coca-cola-2018-navidad-operacion-triiunfo-20181220155456-nt.html|url-status=live}}{{cite journal|last=de Dios Corrales|first=Juan|date=13 November 2018|title=¡Sorpresa! Aitana presentará en los Grammy Latinos (si es que los encuentra)|url=https://www.cuore.es/famosos/aitana-grammy-latinos-presentadora-premios|publisher=Zoom Ediciones, S.L.|access-date=13 November 2018|journal=Cuore|archive-date=13 November 2018|archive-url=https://web.archive.org/web/20181113154742/https://www.cuore.es/famosos/aitana-grammy-latinos-presentadora-premios|url-status=live}}

Aitana began teasing her debut studio album in March 2019 which was intended to be a new EP that would be the second of a trilogy.{{Cite web|url=https://www.vinilonegro.com/2018/10/aitana-anuncia-en-el-hormiguero-de-antena-3-que-a-finales-de-noviembre-lanzara-un-ep-de-6-canciones/|title=Aitana anuncia en El Hormiguero de Antena 3, que a finales de noviembre, lanzará un EP de 6 canciones|date=October 25, 2018|website=Vinilo Negro|language=es|access-date=24 May 2019|archive-date=24 May 2019|archive-url=https://web.archive.org/web/20190524205744/https://www.vinilonegro.com/2018/10/aitana-anuncia-en-el-hormiguero-de-antena-3-que-a-finales-de-noviembre-lanzara-un-ep-de-6-canciones/|url-status=live}} That same month, the singer announced that she would be embarking on an intimate promotional concert tour the month after produced by Los40.{{Cite web|url=https://www.vinilonegro.com/2019/03/aitana-ofrecera-cuatro-conciertos-acusticos-en-los40-stage-en-abril/|title=Aitana ofrecerá cuatro conciertos acústicos en 'Los40 Stage', en abril|date=2019-03-27|website=Vinilo Negro|language=es|access-date=2019-07-26|archive-date=26 July 2019|archive-url=https://web.archive.org/web/20190726013749/https://www.vinilonegro.com/2019/03/aitana-ofrecera-cuatro-conciertos-acusticos-en-los40-stage-en-abril/|url-status=live}} At the tour's first stop, in Barcelona, the singer revealed that she had changed her mind a little bit. Now, she wasn't scheduled to release another 6-track EP but a full album. She announced the album's name, Spoiler and hinted the release date of the album; she said that it would be released by the beginning of summer.{{Cite web|url=https://okdiario.com/happyfm/aitana-desvela-nombre-proximo-album-3967624|title=Aitana Ocaña de 'OT' desvela que el nombre de su próximo álbum es 'Spoiler'|date=April 10, 2019|website=OKDIARIO|language=es|access-date=24 May 2019|archive-date=24 May 2019|archive-url=https://web.archive.org/web/20190524205743/https://okdiario.com/happyfm/aitana-desvela-nombre-proximo-album-3967624|url-status=live}} In April she collaborated with Morat on "Presiento" and in May with former One Direction member Zayn in the revamped version of "A Whole New World" for the live action film of Disney's Aladdin.{{cite news|url=https://www.cadena100.es/trending-topic/noticias/filtra-audio-aitana-cantando-con-zayn-mundo-ideal-20190510_411424|title=Se filtra el audio de Aitana cantando con Zayn "Un mundo ideal"|last=Villacañas|first=Javier|date=10 May 2019|work=Cadena 100|access-date=10 June 2019|language=es|archive-date=28 November 2019|archive-url=https://web.archive.org/web/20191128203700/https://www.cadena100.es/trending-topic/noticias/filtra-audio-aitana-cantando-con-zayn-mundo-ideal-20190510_411424|url-status=live}} On 17 May 2019, she released "Nada Sale Mal", the lead single of her upcoming debut studio album.{{cite news|url=https://www.20minutos.es/noticia/3644683/0/aitana-nuevo-single-nada-sale-mal/|title=Aitana estrena 'Nada sale mal', el nuevo single del disco que está en camino|author=EFE|date=18 May 2019|newspaper=20 Minutos|access-date=19 May 2019|language=es|author-link=EFE|archive-date=18 May 2019|archive-url=https://web.archive.org/web/20190518191645/https://www.20minutos.es/noticia/3644683/0/aitana-nuevo-single-nada-sale-mal/|url-status=live}} It peaked at four on the Spanish charts and was certified Gold. The album was released digitally and physically on 7 June 2019. It debuted at the top of the charts, was certified Gold in its first week and scored a Latin Grammy nomination for Best Pop Vocal Album at the 2020 gala.{{Cite web|last=Diezminutos.es|first=Por|date=2020-09-29|title=La cantante Aitana ha sido nominada a los Grammy Latinos 2020|url=https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a34206840/aitana-nominada-grammy-latinos-mejor-album-pop/|access-date=2020-09-29|website=Diez Minutos|language=es-ES|archive-date=21 October 2020|archive-url=https://web.archive.org/web/20201021155740/https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a34206840/aitana-nominada-grammy-latinos-mejor-album-pop/|url-status=live}} Later that month, her collaboration with Lola Indigo "Me Quedo" was released as the album's second single.{{cite news|url=https://www.lavanguardia.com/musica/20190607/462715346723/spoiler-aitana-lola-indigo-me-quedo-video-seo-ext.html|title=Así suena 'Me quedo', lo nuevo de Aitana y Lola Índigo|date=7 June 2019|newspaper=La Vanguardia|access-date=7 June 2019|language=es|archive-date=7 June 2019|archive-url=https://web.archive.org/web/20190607160015/https://www.lavanguardia.com/musica/20190607/462715346723/spoiler-aitana-lola-indigo-me-quedo-video-seo-ext.html|url-status=live}} Thanks to this work, Aitana was nominated for Best New Artist at the 20th Annual Latin Grammy Awards, where she also performed "Mi Persona Favorita" alongside Greeicy, Nella and Alejandro Sanz.{{Cite web|url=https://www.20minutos.es/noticia/4055828/0/alejandro-sanz-rosalia-aitana-ocana-entre-los-artistas-espanoles-que-optan-a-ganar-un-latin-grammy-este-jueves/|title=Alejandro Sanz, Rosalía y Aitana, entre los españoles que optan esta noche a ganar un Grammy Latino|last=20minutos|date=2019-11-14|website=20minutos.es - Últimas Noticias|language=es|access-date=2019-12-28|archive-date=28 December 2019|archive-url=https://web.archive.org/web/20191228183127/https://www.20minutos.es/noticia/4055828/0/alejandro-sanz-rosalia-aitana-ocana-entre-los-artistas-espanoles-que-optan-a-ganar-un-latin-grammy-este-jueves/|url-status=live}}{{Cite web|url=https://www.lavanguardia.com/musica/20191115/471616479715/alejandro-sanz-aitana-nella-greeicy-grammy-latinos-2019-mi-persona-favorita.html|title=Grammy Latinos 2019: Alejandro Sanz, Aitana, Nella y Greeicy se unen para cantar 'Mi persona favorita'|date=2019-11-15|website=La Vanguardia|language=es|access-date=2019-12-28|archive-date=17 December 2019|archive-url=https://web.archive.org/web/20191217142800/https://www.lavanguardia.com/musica/20191115/471616479715/alejandro-sanz-aitana-nella-greeicy-grammy-latinos-2019-mi-persona-favorita.html|url-status=live}}

A reissued version of Spoiler was released on 20 December 2019, featuring five acoustic versions of her own songs and a tour documentary that features images of her concerts in Madrid, Barcelona and Granada.{{Cite tweet|number=1208039556131573760|user=UniversalSpain|title=@Aitanax presenta hoy la edición especial "SPOILER RE-PLAY" que incluye el audio de "SPOILER" además de 1 hora aproximadamente de contenido exclusivo en DVD: Documental de la gira y 5 temas en acústico|author=UniversalMusicSpain|date=20 December 2019|language=es}} It hasn't been released in digital platforms but only in physical stores. Aitana ended 2019 being the third most streamed female artist on Spotify in Spain, behind Rosalía and Karol G.{{Cite web |date=2019-12-04 |title=Rosalía, Aitana y Lola Índigo: entre las artistas más reproducidas en Spotify |url=http://www.eltelevisero.com/2019/12/rosalia-aitana-y-lola-indigo-entre-las-artistas-mas-reproducidas-en-spotify/ |access-date=2019-12-22 |website=El Televisero |language=es |archive-date=22 December 2019 |archive-url=https://web.archive.org/web/20191222165138/http://www.eltelevisero.com/2019/12/rosalia-aitana-y-lola-indigo-entre-las-artistas-mas-reproducidas-en-spotify/ |url-status=live }}

The singer embarked on her first concert tour, the Play Tour in support of the album from June to December 2019, comprising 27 shows.{{Cite web|url=https://elrescatemusical.com/entradas-play-tour-aitana/|title="Play Tour": Ya a la venta las entradas de la gira de Aitana|last=Montalvo|first=Beatriz Alonso|date=2019-04-11|website=El Rescate Musical|language=es|access-date=2019-12-22|archive-date=22 December 2019|archive-url=https://web.archive.org/web/20191222165139/https://elrescatemusical.com/entradas-play-tour-aitana/|url-status=live}} A tour extension, alternatively titled "+ Play Tour", was planned for 2020 but was canceled due to the COVID-19 pandemic.{{Cite web|url=https://www.cadena100.es/musica/noticias/aitana-anuncia-las-primeras-fechas-nueva-gira-20200214_621475|title=Aitana anuncia fechas de su nueva gira|date=2020-02-14|website=CADENA 100|language=es|access-date=2020-02-15|archive-date=15 February 2020|archive-url=https://web.archive.org/web/20200215114552/https://www.cadena100.es/musica/noticias/aitana-anuncia-las-primeras-fechas-nueva-gira-20200214_621475|url-status=live}} The show was taped for the video album Play Tour: En Directo and for the Movistar+ television special Play Tour: Tras las Luces, both released in 2020.

On 18 December 2019, Aitana released "+ (Más)", featuring Cali y El Dandee, the lead single of her upcoming second studio album.{{Cite web |last=Aitana |date=2020-05-18 |title=Aitana nos cuenta en #AfterWorkAitana que "+" estará incluida en el nuevo disco, y que si flipamos con la batería de ese tema, vamos a alucinar más todavía con lo que se viene... Además, confirma que también habrá colaboraciones inéditas. ¡No aguantamos hasta que salga! pic.twitter.com/E7KLwWkbqS |url=https://twitter.com/NewsAitana/status/1262451221538828290 |access-date=2020-05-19 |website=@NewsAitana |language=es |archive-date=18 May 2020 |archive-url=https://web.archive.org/web/20200518184702/https://twitter.com/NewsAitana/status/1262451221538828290 |url-status=live }} "+" achieved great commercial success in Spain, spending nine weeks at the country's top ten chart, and hinted a musical shift of Aitana to pop rock.{{Cite web |date=2019-12-26 |title="+" de Aitana y Cali Y El Dandee, mejor debut histórico en la lista española, con 48 horas o menos de publicación |url=https://www.vinilonegro.com/2019/12/de-aitana-y-cali-y-el-dandee-mejor-debut-historico-en-la-lista-espanola-con-48-horas-o-menos-de-publicacion/ |access-date=2019-12-28 |website=Vinilo Negro |language=es |archive-date=28 December 2019 |archive-url=https://web.archive.org/web/20191228192534/https://www.vinilonegro.com/2019/12/de-aitana-y-cali-y-el-dandee-mejor-debut-historico-en-la-lista-espanola-con-48-horas-o-menos-de-publicacion/ |url-status=live }} In April 2020 she collaborated with Spanish singer David Bisbal on the duet version of his track "Si Tú la Quieres", which became a twenty hit in Spain.{{cite news |last=Zavala |first=Cristina |date=31 March 2020 |title='Si tú la quieres', el tema de David Bisbal y Aitana |work=Los 40 |url=https://los40.com/los40/2020/03/30/musica/1585600448_205423.html |access-date=1 April 2020 |archive-date=2 April 2020 |archive-url=https://web.archive.org/web/20200402034217/https://los40.com/los40/2020/03/30/musica/1585600448_205423.html |url-status=live }} It would later win the LOS40 Music Award for Best Spanish Song.{{Cite web |last=LOS40 |date=2020-10-15 |title=LOS40 Music Awards 2020: Conoce los nominados en este programa especial |url=https://los40.com/los40/2020/10/14/videos/1602696403_903434.html |access-date=2021-09-19 |website=LOS40 |language=es |archive-date=15 October 2020 |archive-url=https://web.archive.org/web/20201015144806/https://los40.com/los40/2020/10/14/videos/1602696403_903434.html |url-status=live }} In May, Aitana announced that she would be collaborating with other musical acts throughout the year as part of a droplet era prior to the release of her sophomore record.{{Cite web |last=Periódico |first=El |date=2020-05-12 |title=Aitana Ocaña anuncia su próximo sencillo convertida en personaje de manga |url=https://www.elperiodico.com/es/gente/20200512/aitana-anuncia-nuevo-sencillo-personaje-manga-grupo-reik-7959681 |access-date=2020-05-15 |website=elperiodico |language=es |archive-date=20 May 2020 |archive-url=https://web.archive.org/web/20200520091253/https://www.elperiodico.com/es/gente/20200512/aitana-anuncia-nuevo-sencillo-personaje-manga-grupo-reik-7959681 |url-status=live }}{{Cite web |last=LOS40 |date=2020-05-14 |title=Aitana: "El disco está casi terminado y tiene un sonido muy pop de los 2000" |url=https://los40.com/los40/2020/05/14/musica/1589474700_878718.html |access-date=2020-05-15 |website=LOS40 |language=es |archive-date=21 May 2020 |archive-url=https://web.archive.org/web/20200521184150/https://los40.com/los40/2020/05/14/musica/1589474700_878718.html |url-status=live }} Summertime saw the release of three new singles: "Enemigos", alongside Reik, "Más De Lo Que Aposté", alongside Morat, and "Tu Foto del DNI" alongside childhood friend Marmi., which was described as "a pleasant change in the singer's sound as well as one of the best vocal collaborations released by someone known for being in OT".{{Cite web |last=20minutos |date=2020-09-11 |title=Aitana se une a Adrián Mármol para el remix del tema 'Tu foto del DNI' |url=https://www.20minutos.es/noticia/4376960/0/aitana-se-une-a-adrian-marmol-para-el-remix-del-tema-tu-foto-del-dni/ |access-date=2020-09-12 |website=www.20minutos.es - Últimas Noticias |language=es |archive-date=11 September 2020 |archive-url=https://web.archive.org/web/20200911220406/https://www.20minutos.es/noticia/4376960/0/aitana-se-une-a-adrian-marmol-para-el-remix-del-tema-tu-foto-del-dni/ |url-status=live }}{{Cite web |date=2020-09-11 |title=Aitana y Adrián Mármol sorprende con el remix de 'Tu foto del DNI' |url=https://okdiario.com/happyfm/aitana-adrian-marmol-sorprende-remix-tu-foto-del-dni-6129879 |access-date=2020-09-12 |website=okdiario.com |language=es |archive-date=1 November 2020 |archive-url=https://web.archive.org/web/20201101062604/https://okdiario.com/happyfm/aitana-adrian-marmol-sorprende-remix-tu-foto-del-dni-6129879 |url-status=live }} The second single of her upcoming album, "Corazón Sin Vida" was released on 2 October, featuring vocals by Colombian singer Sebastián Yatra.{{Cite web |last=LOS40 |date=2020-09-30 |title=Aitana anuncia su esperada colaboración con Sebastián Yatra: 'Corazón sin vida' |url=https://los40.com/los40/2020/09/30/cinetv/1601454373_582787.html |access-date=2020-09-30 |website=LOS40 |language=es |archive-date=2 October 2020 |archive-url=https://web.archive.org/web/20201002195254/https://los40.com/los40/2020/09/30/cinetv/1601454373_582787.html |url-status=live }} It debuted at number four in Spain. On 30 October, she was featured in "Friend de Semana", a song by Danna Paola and Luisa Sonza.{{Cite web |last=LOS40 |date=2020-10-26 |title=Aitana, Danna Paola y Luísa Sonza se unen en 'Friend de Semana' |url=https://los40.com/los40/2020/10/26/musica/1603733263_129808.html |access-date=2020-11-12 |website=LOS40 |language=es |archive-date=20 October 2021 |archive-url=https://web.archive.org/web/20211020002713/https://los40.com/los40/2020/10/26/musica/1603733263_129808.html |url-status=live }} On November 13, she was contributed vocals to Tiësto's remix of Katy Perry's "Resilient".{{Cite web |date=2020-11-13 |title=Aitana une su voz a Katy Perry en Resilient |url=https://www.elmundo.es/cultura/2020/11/13/5fae6b2afdddff07938b4688.html |access-date=2020-11-13 |website=ELMUNDO |language=es |archive-date=21 January 2021 |archive-url=https://web.archive.org/web/20210121034102/https://www.elmundo.es/cultura/2020/11/13/5fae6b2afdddff07938b4688.html |url-status=live }} She described working with Perry as "a dream come true".{{Cite web |title=AITANA on Instagram: "qué puedo decir... esto es un sueño hecho realidad. Gracias de verdad @katyperry @tiesto I REALLY LOVE THIS REMIX 🤍 qué increíble de…" |url=https://www.instagram.com/p/CHgsFfODRQr/ |url-access=limited |archive-url=https://ghostarchive.org/iarchive/s/instagram/CHgsFfODRQr |archive-date=2021-12-24 |access-date=2020-11-13 |website=Instagram |language=en}}{{cbignore}} Her work during the year was awarded a Premio Ondas for Musical Phenomenon of the Year for "being one of the most relevant national pop artists in recent years" and "an artist with a promising future and a bulwark of pop music in Spanish".{{Cite web |date=2021-10-20 |title=Aitana y Pablo López, ganadores de un Premio Ondas 2021 |url=https://www.cadenadial.com/2021/aitana-y-pablo-lopez-ganadores-de-un-premio-ondas-2021-256963.html |access-date=2021-10-20 |website=Cadena Dial |language=es |archive-date=22 October 2021 |archive-url=https://web.archive.org/web/20211022145712/https://www.cadenadial.com/2021/aitana-y-pablo-lopez-ganadores-de-un-premio-ondas-2021-256963.html |url-status=live }}

In November, Aitana announced that her sophomore studio album would be named 11 Razones, which would eventually be released on 11 December.{{Cite web |last=PLAYZ |date=2020-11-11 |title=Aitana anuncia '11 Razones' y tema junto a Natalia Lacunza |url=https://www.rtve.es/playz/20201111/aitana-11-razones/2055321.shtml |access-date=2020-11-12 |website=RTVE.es |language=es |archive-date=18 October 2021 |archive-url=https://web.archive.org/web/20211018152448/https://www.rtve.es/playz/20201111/aitana-11-razones/2055321.shtml |url-status=live }} The album is reminiscent of early 2000s pop rock, which saw a departure from the sounds she had explored on Spoiler. It debuted at number two on the PROMUSICAE chart and later peaked at the top position. Promotion for the record continued by the release of a third single, a standard black vinyl pressing and a Record Store Day limited edition of the record.{{Cite web |title=RSD Drops 2021 - Web Oficial Record Store Day SPAIN |date=5 April 2021 |url=https://www.recordstoreday.es/rsd-drops-2021/ |access-date=2021-09-19 |language=es |archive-date=25 October 2021 |archive-url=https://web.archive.org/web/20211025142604/https://www.recordstoreday.es/rsd-drops-2021/ |url-status=live }} A supporting concert tour and began in July in Barcelona. and ended in December at the WiZink Center in Madrid after 31 shows.{{Cite web |last=LOS40 |date=2021-04-13 |title=Aitana anuncia las fechas de '11 Razones Tour': ¡Chequea tu ciudad aquí! |url=https://los40.com/los40/2021/04/13/musica/1618310914_082548.html |access-date=2021-09-19 |website=LOS40 |language=es |archive-date=26 September 2021 |archive-url=https://web.archive.org/web/20210926001942/https://los40.com/los40/2021/04/13/musica/1618310914_082548.html |url-status=live }} The tour would also visit Latin America in 2022.{{Cite web |last=LOS40 |date=2022-07-05 |title=Aitana publica el cartel completo de su gira por Latinoamérica con fechas en Argentina, Chile y Uruguay |url=https://los40.com/los40/2022/07/05/musica/1657013110_609843.html |access-date=2022-11-15 |website=LOS40 |language=es |archive-date=15 November 2022 |archive-url=https://web.archive.org/web/20221115234602/https://los40.com/los40/2022/07/05/musica/1657013110_609843.html |url-status=live }}

A second dropplet era started in April 2021 with the release of the promotional single "Ni Una Más", dubbed as a "feminist anthem".{{Cite web|last=Gil|first=Cristina Martínez|date=2021-05-03|title=Aitana sorprende con "Ni Una Más"|url=https://elrescatemusical.com/aitana-ni-una-mas/|access-date=2021-09-19|website=El Rescate Musical|language=es|archive-date=20 September 2021|archive-url=https://web.archive.org/web/20210920212607/https://elrescatemusical.com/aitana-ni-una-mas/|url-status=live}} It peaked at 37 on the Spanish charts. During the summer, Aitana collaborated with Fresquito and Mango on the remix of their track "Mándame Un Audio" and with novel artist Zzoilo on the remix of his debut single "Mon Amour".{{Cite web|last=Valgañón|first=Sergio H.|date=2021-06-28|title=Fresquito y Mango: "'Mándame un audio' tiene potencial para ser la canción del verano"|url=https://www.elperiodicodearagon.com/cultura/2021/06/28/fresquito-mango-mandame-audio-potencial-54427446.html|access-date=2021-09-19|website=El Periódico de Aragón|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921130553/https://www.elperiodicodearagon.com/cultura/2021/06/28/fresquito-mango-mandame-audio-potencial-54427446.html|url-status=live}}{{Cite web|last=LOS40|date=2021-08-23|title=¿Quién es Zzoilo, el artista que está detrás de 'Mon Amour' junto a Aitana?|url=https://los40.com/los40/2021/08/23/musica/1629718058_620586.html|access-date=2021-09-19|website=LOS40|language=es|archive-date=23 October 2021|archive-url=https://web.archive.org/web/20211023234711/https://los40.com/los40/2021/08/23/musica/1629718058_620586.html|url-status=live}}{{Cite web|last=Gil|first=Cristina Martínez|date=2021-08-21|title=Aitana se une a "Mon Amour (Remix)" con Zzoilo|url=https://elrescatemusical.com/aitana-mon-amour-remix-zzoilo/|access-date=2021-09-19|website=El Rescate Musical|language=es|archive-date=20 October 2021|archive-url=https://web.archive.org/web/20211020035643/https://elrescatemusical.com/aitana-mon-amour-remix-zzoilo/|url-status=live}} The latter one peaked at number one in Spain and held the position for six weeks, becoming Aitana's best chart performing single since 2018's "Vas a Quedarte".{{Cite web|date=2021-09-13|title='Mon Amour' de Zzoilo y Aitana, mantiene el #1 en venta digital|url=https://www.vinilonegro.com/2021/09/mon-amour-de-zzoilo-y-aitana-mantiene-el-1-en-venta-digital/|access-date=2021-09-19|language=es|archive-date=30 November 2021|archive-url=https://web.archive.org/web/20211130141931/https://www.vinilonegro.com/2021/09/mon-amour-de-zzoilo-y-aitana-mantiene-el-1-en-venta-digital/|url-status=live}} In the meantime, a duet with Evaluna Montaner, "Aunque No Sea Conmigo" was released as a single in late July, peaking at 55.{{Cite web|date=2021-07-23|title=El amor incondicional de 'Aunque no sea conmigo', el nuevo tema de Aitana y Evaluna|url=https://www.antena3.com/noticias/cultura/amor-incondicional-aunque-sea-conmigo-nuevo-tema-aitana-evaluna_2021072360fb04e14aebd80001c04806.html|access-date=2021-09-19|website=Antena 3 Noticias|language=es|archive-date=6 October 2021|archive-url=https://web.archive.org/web/20211006090552/https://www.antena3.com/noticias/cultura/amor-incondicional-aunque-sea-conmigo-nuevo-tema-aitana-evaluna_2021072360fb04e14aebd80001c04806.html|url-status=live}} In September, the singer released the solo track "Berlín".{{Cite web|date=2021-09-17|title=Aitana estrena 'Berlín', inspirada en una crisis con Miguel Bernardeau que nunca existió|url=https://www.hola.com/actualidad/20210917196202/aitana-cancion-berlin-miguel-bernardeau/|access-date=2021-10-11|website=HOLA|language=es|archive-date=22 October 2021|archive-url=https://web.archive.org/web/20211022051115/https://www.hola.com/actualidad/20210917196202/aitana-cancion-berlin-miguel-bernardeau/|url-status=live}} A fan favorite, it met a great performance on TikTok, peaking at fifteen in Spain.{{Cite web|date=2021-09-17|title=Aitana, besos en 'Berlín' con un chico muy parecido a Miguel Bernardeau|url=https://www.cadenadial.com/2021/aitana-besos-en-berlin-con-un-chico-muy-parecido-a-miguel-bernardeau-251843.html|access-date=2021-10-11|website=Cadena Dial|language=es|archive-date=30 October 2021|archive-url=https://web.archive.org/web/20211030060538/https://www.cadenadial.com/2021/aitana-besos-en-berlin-con-un-chico-muy-parecido-a-miguel-bernardeau-251843.html|url-status=live}} "Formentera", a duet with Nicki Nicole, "En El Coche", and "Otra Vez" were released during 2022 as singles off her newest album. Aitana was also part on the forthcoming records of Amaia, Cali y El Dandee, Melendi, Sangiovanni, Sebastián Yatra and Pablo Alborán.{{Cite web|date=2021-10-07|title=Melendi descubre las sorpresas de su álbum 'Likes y cicatrices': Aitana y Carlos Rivera, partes importantes|url=https://www.cadena100.es/musica/noticias/melendi-descubre-las-sorpresas-que-trae-album-likes-cicatrices-aitana-carlos-rivera-partes-importantes-20211007_1546532|access-date=2021-10-11|website=CADENA 100|language=es|archive-date=26 October 2021|archive-url=https://web.archive.org/web/20211026233831/https://www.cadena100.es/musica/noticias/melendi-descubre-las-sorpresas-que-trae-album-likes-cicatrices-aitana-carlos-rivera-partes-importantes-20211007_1546532|url-status=live}}{{Cite web|date=2021-10-11|title=¡Bombazo! Pablo Alborán lanzará 'Llueve sobre mojado junto a Aitana y Álvaro de Luna|url=https://www.cadena100.es/musica/noticias/bombazo-pablo-alboran-lanzara-llueve-sobre-mojado-junto-aitana-alvaro-luna-20211011_1551916|access-date=2021-10-11|website=CADENA 100|language=es|archive-date=28 October 2021|archive-url=https://web.archive.org/web/20211028171642/https://www.cadena100.es/musica/noticias/bombazo-pablo-alboran-lanzara-llueve-sobre-mojado-junto-aitana-alvaro-luna-20211011_1551916|url-status=live}}{{Cite web|last=LOS40|date=2021-12-07|title=Sebastián Yatra anuncia por sorpresa la fecha y colaboraciones de su nuevo disco, 'Dharma'|url=https://los40.com/los40/2021/12/07/musica/1638913985_912907.html|access-date=2021-12-13|website=LOS40|language=es|archive-date=9 December 2021|archive-url=https://web.archive.org/web/20211209080335/https://los40.com/los40/2021/12/07/musica/1638913985_912907.html|url-status=live}}

Later that year, she starred as aspiring singer Candela in the Disney+ musical romantic drama La Última alongside Miguel Bernardeau.{{Cite web |last=Rosado |first=Por Ricardo |date=2022-10-27 |title=Disney+ presenta el tráiler de 'La última', la serie de Aitana Ocaña y Miguel Bernardeau |url=https://www.fotogramas.es/series-tv-noticias/a38958451/aitana-ocana-miguel-bernardeau-serie-disney-ultima/ |access-date=2022-11-15 |website=Fotogramas |language=es-ES |archive-date=15 November 2022 |archive-url=https://web.archive.org/web/20221115234613/https://www.fotogramas.es/series-tv-noticias/a38958451/aitana-ocana-miguel-bernardeau-serie-disney-ultima/ |url-status=live }} The five-episode television series follows Candela's relationship with aspiring boxer Diego (played by Bernardeau), which becomes strained after her career begins to overshadow his. Aitana co-wrote and produced most of the songs on the soundtrack for La Última. Its lead single, the title track "La Última", was released on 11 November 2022. The soundtrack contains 16 tracks, including eight original songs and another eight acoustic versions and received generally positive reviews. Aitana will also star alongside Fernando Guallar in the upcoming domestic film 2023 adaptation of Un peu, beaucoup, aveuglément, directed by Patricia Font.{{Cite web |last=Rosado |first=Por Ricardo |date=2022-10-27 |title=Disney+ presenta el tráiler de 'La última', la serie de Aitana Ocaña y Miguel Bernardeau |url=https://www.fotogramas.es/series-tv-noticias/a38958451/aitana-ocana-miguel-bernardeau-serie-disney-ultima/ |access-date=2022-11-15 |website=Fotogramas |language=es-ES |archive-date=15 November 2022 |archive-url=https://web.archive.org/web/20221115234613/https://www.fotogramas.es/series-tv-noticias/a38958451/aitana-ocana-miguel-bernardeau-serie-disney-ultima/ |url-status=live }}

On 3 March 2023, Aitana revealed the trailer for her upcoming studio album Alpha, alongside a tentative 2023 release date. Its lead single "Los Ángeles" was released on 31 March. On June 7, she released the second single from her third studio album, "Las Babys". "miamor", the third single from the album was released on August 25 featuring rapper Rels B. On August 28, it was announced that her album Alpha would be released on September 22 with the cover artwork being shown the day after and a fan presale starting on August 30 for some countries and on August 31 in Spain.{{Cite web |date=2023-08-29 |title=Aitana lanzará su álbum 'Alpha' el 22 de septiembre {{!}} VÍDEO |url=https://www.elperiodico.com/es/videos/ocio-y-cultura/aitana-lanzara-album-alpha-22-septiembre-video/91459181.shtml |access-date=2025-04-28 |website=elperiodico |language=es}} On September 8, its tracklist was announced featuring 15 tracks.{{Cite web |last=LOS40 |date=2023-09-08 |title=Aitana desvela todas las canciones de su disco 'Alpha' |url=https://los40.com/2023/09/08/aitana-desvela-todas-las-canciones-de-su-disco-alpha/ |access-date=2025-04-28 |website=LOS40 |language=es-ES}} On October 1, she started the Alpha Tour across Spain, Portugal and Latin America.{{Cite web |last=SMM |date=2024-03-22 |title='Alpha Tour 2024': todas las fechas de la nueva gira de Aitana |url=https://www.marca.com/tiramillas/musica/2024/03/22/65fdd4c2e2704e1b558b45d5.html |access-date=2025-04-28 |website=MARCA |language=es}}{{Cite web |date=2023-06-08 |title=Aitana confirma 'Alpha Tour' en España: todo lo que se sabe sobre la gira |url=https://www.europafm.com/noticias/musica/aitana-confirma-alpha-tour-espana-todo-que-sabe-gira_2023060864818650ea11350001e2d93c.html |access-date=2025-04-28 |website=EuropaFM |language=es}}

In 2024, Aitana mentioned that she would begin preparing her fourth studio album. To do this, she traveled back to Los Angeles and Miami to meet with various producers.{{Cite web |date=2024-02-03 |title=Aitana comparte instantes de su paso por Los Angeles: fotos en el estudio, sushi night y entrenamiento personal |url=https://www.europafm.com/noticias/famosos/aitana-comparte-instantes-paso-angeles-fotos-estudio-sushi-night-entrenamiento-personal_2024020365be1147b834070001f441fc.html |access-date=2025-04-28 |website=EuropaFM |language=es}} While working on new songs, she was the special guest of Sangiovanni at the Sanremo Music Festival (Italy), where she performed a version of "Farfalle".{{Cite web |date=2024-02-10 |title=Aitana causa furor en San Remo cantando a dúo con el italiano Sangiovanni |url=https://www.elmundo.es/cultura/musica/2024/02/10/65c792c3e4d4d8e77b8b459f.html |access-date=2025-04-28 |website=ELMUNDO |language=es}} In January 2024, she visited the contestants of Operación Triunfo 2023, returning to the academy where her career began six years earlier. In April, she collaborated for the third time with Colombian artist Sebastián Yatra on the ballad "Akureyri", with the music video filmed in the Icelandic city of the same name.{{Cite web |last=Cobo |first=Leila |date=2024-05-01 |title=Aitana Talks Writing New Single ‘Akureyri’ With Sebastián Yatra: ‘We’ve Understood Each Other Very Well for a Long Time’ |url=https://www.billboard.com/music/latin/aitana-sebastian-yatra-akureyri-interview-1235670523/ |access-date=2025-04-28 |website=Billboard |language=en-US}} A month later, she featured on Sen Senra’s album PO2054AZ with the indie song "Hermosa Casualidad".{{Cite web |last=LOS40 |date=2024-05-30 |title=Aitana se pone experimental en ‘Hermosa Casualidad’: así es su colaboración especial con Sen Senra {{!}} Novedades |url=https://los40.com/2024/05/30/aitana-se-pone-experimental-en-hermosa-casualidad-asi-es-su-colaboracion-especial-con-sen-senra/ |access-date=2025-04-28 |website=LOS40 |language=es-ES}}

The singer-songwriter announced her first solo concert in a stadium, the Santiago Bernabéu, with a capacity of over 60,000 people, scheduled for December 2024.{{Cite web |date=2023-12-14 |title=Aitana agota todas las entradas del Estadio Santiago Bernabéu para su concierto de 2024 en Madrid |url=https://www.europafm.com/noticias/famosos/aitana-agota-todas-entradas-estadio-santiago-bernabeu-concierto-2024_20231214657b126af03b8e0001ec3f63.html |access-date=2025-04-28 |website=EuropaFM |language=es}} The tickets sold out in record time. A few months later, she announced a second concert at the same stadium, scheduled for the day after the original concert.{{Cite web |date=2024-05-15 |title=Aitana anuncia un segundo concierto en el Bernabéu el 29 de diciembre: cómo y cuándo comprar las entradas |url=https://www.lavanguardia.com/gente/20240515/9644570/aitana-anuncia-segundo-concierto-bernabeu-29-diciembre-como-cuando-comprar-entradas-pmv.html#google_vignette |access-date=2025-04-28 |website=La Vanguardia |language=es}} However, due to soundproofing issues at the stadium, the concerts were postponed to June 2025.{{Cite web |last=Monreal |first=Mar |date=2024-09-14 |title=Los conciertos de Aitana en el Bernabéu se celebrarán el 27 y 28 de junio de 2025 - EFE |url=https://efe.com/cultura/2024-09-14/aitana-conciertos-bernabeu-junio-2025/ |access-date=2025-04-28 |website=EFE Noticias |language=es-ES}}

In early July, she released the solo song "4TO 23", bringing back pop with new sounds like synthpop.{{Cite web |date=2024-07-05 |title=Aitana lanza 4TO 23, su nueva canción compuesta junto a Sebastián Yatra |url=https://www.elmundo.es/cultura/musica/2024/07/05/6687c305e85ece69108b459d.html |access-date=2025-04-28 |website=ELMUNDO |language=es}} A month later, she collaborated with British singer Sam Smith on a version of his song “"Like I Can" (2014), in both Spanish and English.{{Cite web |date=2024-08-09 |title=Aitana y Sam Smith lanzan una versión conjunta de 'Like I can' en español e inglés |url=https://www.eldiario.es/cultura/aitana-sam-smith-lanzan-version-conjunta-like-i-can-espanol-e-ingles_1_11581484.html |access-date=2025-04-28 |website=ElDiario.es |language=es}} In October, she received the Music award at the Bazaar Women of the Year 2024, presented by Harper’s Bazaar to the most influential women in various fields.{{Cite web |date=2024-10-25 |title=Aitana recibirá el premio 'Music' en los Bazaar Women of the Year 2024 |url=https://www.harpersbazaar.com/es/famosas/alfombra-roja/a62593998/aitana-ganadora-bazaar-women-music-of-the-year-2024-woty/ |access-date=2025-04-28 |website=Harper's BAZAAR |language=es-ES}} She also collaborated on Quevedo’s album Buenas Noches with the track "Gran Vía", which debuted at number one on the most-streamed songs list on Spotify, YouTube, and Apple Music.{{Cite web |date=2024-11-22 |title=Quevedo y Aitana se unen en 'Gran Vía': así suena este tema con sabor a éxito |url=https://www.europafm.com/noticias/musica/quevedo-aitana-unen-gran-via-asi-suena-este-tema-sabor-exito_2024112267403429d436010001531264.html |access-date=2025-04-28 |website=EuropaFM |language=es}}

In January 2025, she began a new musical era for the forthcoming release of her fourth studio album. The first song from the album, "Segundo Intento", was released, featuring a sweet melody, dance elements, and a pop foundation.{{Cite web |date=2025-01-20 |title=Aitana anuncia la fecha de estreno de 'Segundo Intento', la primera canción de su nuevo disco |url=https://www.europafm.com/noticias/musica/aitana-anuncia-fecha-estreno-segundo-intento-primera-cancion-nuevo-disco_20250120678e67a647e9a00001df7c6f.html |access-date=2025-04-28 |website=EuropaFM |language=es}} On February 28, her documentary Aitana: Metamorfosis premiered on Netflix, where the singer reveals intimate moments and reflects on her life since leaving Operación Triunfo.{{Cite web |date=2025-02-28 |title=Hipocondría, depresión o su relación con Sebastián Yatra... todo sobre Aitana en 'Metamorfosis' |url=https://www.elespanol.com/corazon/famosos/20250228/hipocondria-depresion-astrologia-relacion-sebastian-yatra-aitana-metamorfosis/927657365_0.html |access-date=2025-04-28 |website=El Español |language=es}} In March 2025, she released a second preview of her fourth album, a single with Puerto Rican artist Myke Towers, "Sentimiento Natural".{{Cite web |last=LOS40 |date=2025-03-11 |title=Aitana y Myke Towers se unen en ‘Sentimiento natural’: letra y significado de la segunda canción de ‘A4’ {{!}} Música |url=https://los40.com/2025/03/11/aitana-y-mike-towers-se-unen-en-sentimiento-natural-letra-y-significado-de-la-segunda-cancion-de-a4/ |access-date=2025-04-28 |website=LOS40 |language=es-ES}} The same month, she announced her stadium tour, Metamorfosis Season.{{Cite web |last=GTS |first=Admin |date=2025-03-17 |title=AITANA ANUNCIA UNA NUEVA FECHA EN EL ESTADIO OLÍMPICO DE BARCELONA EL 19 DE JULIO DE 2025 CON METAMORFOSIS SEASON |url=https://gtsmanagement.com/aitana-anuncia-una-nueva-fecha-en-el-estadio-olimpico-de-barcelona-el-19-de-julio-de-2025-con-metamorfosis-season/ |access-date=2025-04-28 |website=GTS |language=es}}

In 2018, Aitana became the youngest ambassador of multinational clothing company Inditex released a limited edition of a T-shirt titled Pa' Mala Yo with Stradivarius as part of the promotion of her debut single "Lo Malo".{{Cite web|last=LOS40|date=2018-03-27|title=Aitana hace historia en el imperio Inditex|url=https://los40.com/los40/2018/03/27/moda/1522137041_052986.html|access-date=2021-09-19|website=LOS40|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921003758/https://los40.com/los40/2018/03/27/moda/1522137041_052986.html|url-status=live}}{{Cite magazine|last=Gil|first=Por Eva Armas|date=2018-04-13|title=Aitana & Stradivarius: Inditex también se rinde a OT|url=https://www.harpersbazaar.com/es/moda/noticias-moda/a19772490/aitana-stradivarius-inditex-ot/|access-date=2021-09-19|magazine=Harper's BAZAAR|language=es-ES|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921140228/https://www.harpersbazaar.com/es/moda/noticias-moda/a19772490/aitana-stradivarius-inditex-ot/|url-status=live}}{{Cite web|date=2018-04-23|title=Así es la nueva colección completa de Aitana para Stradivarius|url=https://www.ideal.es/sociedad/consumo/coleccion-aitana-stradivarius-20180423093818-nt.html|access-date=2021-09-19|website=Ideal|language=es|archive-date=14 June 2018|archive-url=https://web.archive.org/web/20180614014434/http://www.ideal.es/sociedad/consumo/coleccion-aitana-stradivarius-20180423093818-nt.html|url-status=live}} Both campaigns had a great commercial impact of 2 million euros.{{Cite web|title=Aitana Stradivarius y otros datos: así ha funcionado la campaña|url=https://www.launchmetrics.com/es/recursos/blog/aitana-stradivarius|access-date=2021-09-19|website=Launchmetrics|date=28 May 2018 |language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921005820/https://www.launchmetrics.com/es/recursos/blog/aitana-stradivarius|url-status=live}}{{Cite web|date=2019-11-16|title=Aitana, más rentable que Rosalía para las campañas de Inditex|url=https://www.elespanol.com/invertia/empresas/20191116/aitana-rentable-rosalia-campanas-inditex/444706636_0.html|access-date=2021-09-19|website=El Español|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921005901/https://www.elespanol.com/invertia/empresas/20191116/aitana-rentable-rosalia-campanas-inditex/444706636_0.html|url-status=live}} Later that year she signed a partnership with Rimmel London and with Good Hair Day.{{Cite web|last=Charlie|date=2018-08-13|title=Aitana, Ana Fernández y otras influencers forman parte de la nueva campaña de Rimmel London|url=https://www.trendencias.com/belleza/aitana-ana-fernandez-otras-influencers-forman-parte-nueva-campana-rimmel-london|access-date=2021-09-19|website=Trendencias|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921092318/https://www.trendencias.com/belleza/aitana-ana-fernandez-otras-influencers-forman-parte-nueva-campana-rimmel-london|url-status=live}}{{Cite web|last1=Car|first1=Por Daniel I.|last2=e|date=2019-10-29|title=Aitana desvela si se atrevería a ser actriz|url=https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a29622550/aitana-entrevista-actriz/|access-date=2021-10-20|website=Diez Minutos|language=es-ES|archive-date=22 October 2021|archive-url=https://web.archive.org/web/20211022151305/https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a29622550/aitana-entrevista-actriz/|url-status=live}} During the fall, she released an illustration book titled La Tinta de Mis Ojos through publishing house Alfaguara.{{Cite news|last=Morate|first=Maite|date=2018-10-18|title=Aitana Ocaña juega a ser una estrella literaria|language=es|work=El País|url=https://elpais.com/elpais/2018/10/17/gente/1539790484_931623.html|access-date=2021-09-19|issn=1134-6582|archive-date=18 October 2018|archive-url=https://web.archive.org/web/20181018161903/https://elpais.com/elpais/2018/10/17/gente/1539790484_931623.html|url-status=live}} The first of three perfumes was released in December of that year, and was self-titled.{{Cite web|date=2021-03-06|title=Todo lo que no sabes de Aitana|url=https://www.lasprovincias.es/culturas/premios-goya/aitana-ocana-premimos-goya-20210306202352-nt.html|access-date=2021-09-19|website=Las Provincias|language=es|archive-date=13 January 2022|archive-url=https://web.archive.org/web/20220113163718/https://www.lasprovincias.es/culturas/premios-goya/aitana-ocana-premimos-goya-20210306202352-nt.html|url-status=live}} She also partnered with Coca-Cola for their 2018 Christmas jingle.{{Cite web|date=2018-12-20|title=La canción del anuncio de Coca Cola 2018 reúne a los 'triunfitos': Aitana, Ana Guerra, Lola Índigo, Raoul y Agoney, juntos por Navidad|url=https://www.lasprovincias.es/culturas/tv/anuncio-coca-cola-2018-navidad-operacion-triiunfo-20181220155456-nt.html|access-date=2021-09-19|website=Las Provincias|language=es|archive-date=30 December 2018|archive-url=https://web.archive.org/web/20181230181408/https://www.lasprovincias.es/culturas/tv/anuncio-coca-cola-2018-navidad-operacion-triiunfo-20181220155456-nt.html|url-status=live}} In 2019, a merchandising collection designed by Ana Locking was released for the singer's Play Tour.{{Cite web|last=RTVE.es|date=2021-02-16|title=Ana Locking, la diseñadora de las estrellas: de Madonna a Aitana|url=https://www.rtve.es/television/20210216/ana-locking-disenadora-estrellas-madonna-aitana-diez-vestidos/2075675.shtml|access-date=2021-09-19|website=RTVE.es|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921004845/https://www.rtve.es/television/20210216/ana-locking-disenadora-estrellas-madonna-aitana-diez-vestidos/2075675.shtml|url-status=live}}

During 2020, Aitana was announced as the new face of the summer campaign of optical company Multiópticas and released a new pair of limited sunglasses.{{Cite web|date=2020-06-15|title=Multiópticas lanza su nueva campaña de gafas de sol de la mano de la cantante Aitana|url=https://www.marketingdirecto.com/creacion/campanas-de-marketing/multiopticas-lanza-su-nueva-campana-de-gafas-de-sol-de-la-mano-de-la-cantante-aitana|access-date=2021-09-19|website=Marketing Directo|language=es|archive-date=16 October 2021|archive-url=https://web.archive.org/web/20211016232451/https://www.marketingdirecto.com/creacion/campanas-de-marketing/multiopticas-lanza-su-nueva-campana-de-gafas-de-sol-de-la-mano-de-la-cantante-aitana|url-status=live}} She also became an ambassador for French fashion house Yves Saint Laurent.{{Cite web|title=Aitana (OT 2017) es la nueva chica Yves Saint Laurent|url=https://www.metropoliabierta.com/b-magazine/betrending/aitana-nueva-embajadora-yves-saint-laurent_30726_102.html|access-date=2021-09-19|website=www.metropoliabierta.com|date=2 September 2020 |language=es|archive-date=1 March 2024|archive-url=https://web.archive.org/web/20240301141539/https://metropoliabierta.elespanol.com/betrending/20200902/aitana-ot-nueva-embajadora-de-yves-saint-laurent/517698342_0.html|url-status=live}} A second perfume of Aitana, titled Be Magnetic was released in September 2020 through Douglas, becoming their second collaboration. It featured the smell of gooseberry, tuber and musk.{{Cite web|date=2020-10-02|title=Aitana Ocaña lanza su nuevo perfume, "Be magnetic"|url=https://www.elconfidencialdigital.com/articulo/ultima-hora/aitana-ocana-lanza-nuevo-perfume-be-magnetic/20201002121133169090.html|access-date=2021-09-19|website=Confidencial Digital|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921114924/https://www.elconfidencialdigital.com/articulo/ultima-hora/aitana-ocana-lanza-nuevo-perfume-be-magnetic/20201002121133169090.html|url-status=live}}{{Cite web|date=2021-05-08|title=Aitana Be Magnetic, la fragancia de los conciertos del Tour 11 Razones|url=https://www.neo2.com/aitana-be-magnetic-conciertos/|access-date=2021-09-19|website=Neo2 Magazine|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921135607/https://www.neo2.com/aitana-be-magnetic-conciertos/|url-status=live}} She parallelly collaborated with Coca-Cola again for their European #OpenToBetter campaign, which also featured Katy Perry. As part of the campaign, Aitana and Perry recorded a remixed version of the latter's track "Resilient".{{Cite magazine|title=Katy Perry Partners With Coca-Cola For 'Resilient' Remix Featuring Tiësto & Aitana|url=https://www.billboard.com/articles/columns/pop/9485388/katy-perry-resilient-remix-tiesto-aitana|access-date=2021-09-19|magazine=Billboard|language=en|archive-date=6 December 2020|archive-url=https://web.archive.org/web/20201206022133/https://www.billboard.com/articles/columns/pop/9485388/katy-perry-resilient-remix-tiesto-aitana/|url-status=live}}

2021 saw the release of a third Douglas fragrance, this time called "Aitana 1999", set for a November release; as well as a whole new clothing collection with German manufacturer Puma, which was conceived as the Wild Rose Collection.{{Cite web|date=2021-08-27|title=Aitana: La cantante lanzará su propia colección para Puma|url=https://www.lavanguardia.com/de-moda/20210827/7684426/aitana-lanzara-propia-coleccion-puma.html|access-date=2021-09-19|website=La Vanguardia|language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921004623/https://www.lavanguardia.com/de-moda/20210827/7684426/aitana-lanzara-propia-coleccion-puma.html|url-status=live}}{{Cite web|date=2021-08-27|title=Wild Rose Collection, primera colección cápsula de Puma y Aitana|url=https://www.mundodeportivo.com/ocio/20210827/1001682001/wild-rose-collection-primera-coleccion-capsula-puma-aitana.html|access-date=2021-09-19|website=Mundo Deportivo|language=es|archive-date=27 August 2021|archive-url=https://web.archive.org/web/20210827182706/https://www.mundodeportivo.com/ocio/20210827/1001682001/wild-rose-collection-primera-coleccion-capsula-puma-aitana.html|url-status=live}} In September, Aitana collaborated with American fast food chain franchise McDonald's to launch a limited edition meal, popularly called "McAitana", that was introduced in participating McDonald's restaurants in Spain.{{Cite web|title=Aitana se une a McDonald's para lanzar su menú personalizado|url=https://www.metropoliabierta.com/b-magazine/betrending/aitana-mcdonald-menu-personalizado_43965_102.html|access-date=2021-09-19|website=www.metropoliabierta.com|date=13 September 2021 |language=es|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921003031/https://www.metropoliabierta.com/b-magazine/betrending/aitana-mcdonald-menu-personalizado_43965_102.html|url-status=live}} It consisted of a €9,90 compilation of an extra cheese chicken, bacon and onion (CBO) hamburguer, french fries, Coca-Cola Zero Sugar, four chicken nuggets and an Oreo McFlurry.{{Cite web|last=España|first=McDonald's|title=mcdonalds.es|url=https://www.mcdonalds.es/|access-date=2021-09-19|website=mcdonalds.es|language=es|archive-date=29 October 2021|archive-url=https://web.archive.org/web/20211029193045/https://mcdonalds.es/|url-status=live}} The partnership marked the first celebrity-endorsed McDonald's meal in Europe. Starting in 2020, the United States had already seen personalized meals selected by other celebrities such as Travis Scott, BTS, Saweetie or J Balvin.{{Cite web|last=Shanfeld|first=Ethan|date=2021-04-20|title=BTS Meal Coming to McDonald's in May|url=https://variety.com/2021/music/news/bts-fries-meal-mcdonalds-1234955071/|access-date=2021-09-06|website=Variety|language=en-US|archive-date=19 October 2021|archive-url=https://web.archive.org/web/20211019214456/https://variety.com/2021/music/news/bts-fries-meal-mcdonalds-1234955071/|url-status=live}}{{Cite web|last=Hoyt|first=Alia|date=2021-08-24|title=McDonald's New Saweetie Meal Merch Is Turning Heads|url=https://www.mashed.com/584290/mcdonalds-new-saweetie-meal-merch-is-turning-heads/|access-date=2021-09-06|website=Mashed.com|language=en-US|archive-date=19 November 2021|archive-url=https://web.archive.org/web/20211119092708/https://www.mashed.com/584290/mcdonalds-new-saweetie-meal-merch-is-turning-heads/|url-status=live}}{{cite web|last=Ju|first=Shirley|date=September 8, 2020|title=Travis Scott McDonald's Deal Marks First Celebrity Meal Since Michael Jordan in 1992|url=https://variety.com/2020/music/news/travis-scott-mcdonalds-meal-michael-jordan-1234763132/|url-status=live|archive-url=https://web.archive.org/web/20200909061356/https://variety.com/2020/music/news/travis-scott-mcdonalds-meal-michael-jordan-1234763132/|archive-date=September 9, 2020|access-date=September 9, 2020|website=Variety}}{{Cite web|date=2020-10-06|title=McDonalds y J Balvin con su nueva colaboración...|url=https://soy.marketing/mcdonalds-jbalvin-colaboracion/|access-date=2021-09-19|website=Soy.Marketing|language=es-MX|archive-date=21 September 2021|archive-url=https://web.archive.org/web/20210921141820/https://soy.marketing/mcdonalds-jbalvin-colaboracion/|url-status=live}} The collaboration sparked controversy due to Aitana suffering from coeliac disease and, therefore, being unable to try her own meal.{{Cite web|date=2021-09-16|title=Aitana confiesa que no podría comerse su propio menú de McDonald's porque es celíaca|url=https://www.lavanguardia.com/gente/20210916/7724837/aitana-confiesa-comerse-propio-menu-mcdonalds-celiaca-mmn.html|access-date=2021-09-19|website=La Vanguardia|language=es|archive-date=18 October 2021|archive-url=https://web.archive.org/web/20211018180739/https://www.lavanguardia.com/gente/20210916/7724837/aitana-confiesa-comerse-propio-menu-mcdonalds-celiaca-mmn.html|url-status=live}}

Following her contract with Universal Music, in October 2018, Aitana left Sant Climent de Llobregat and moved alone to an apartment in the Fuente del Berro district in Madrid owned by the Spanish actress Blanca Suárez.{{Cite web|date=2019-03-31|title=Aitana compra la casa de Blanca Suárez por 450.000 euros|url=https://www.elespanol.com/corazon/famosos/20190331/aitana-compra-casa-blanca-suarez-euros/387211559_0.html|access-date=2020-09-12|website=El Español|language=es-ES|archive-date=8 December 2021|archive-url=https://web.archive.org/web/20211208230459/https://www.elespanol.com/corazon/famosos/20190331/aitana-compra-casa-blanca-suarez-euros/387211559_0.html|url-status=live}}{{Cite web|last=LOS40|date=2020-09-11|title=Así es la casa de Aitana en el centro de Madrid|url=https://los40.com/los40/2020/09/11/love40/1599837020_237109.html|access-date=2020-09-12|website=LOS40|language=es|archive-date=27 September 2020|archive-url=https://web.archive.org/web/20200927015702/https://los40.com/los40/2020/09/11/love40/1599837020_237109.html|url-status=live}}

In 2018, she ended her relationship with childhood boyfriend Vicente Rodríguez and began a romantic relation with Operación Triunfo companion Luis Cepeda, which caused a lot of controversy due to the 10-year age disparity. They broke up in September 2018.{{Cite web|title=Aitana deja a Cepeda tras una corta relación después de haber roto con su anterior pareja|url=https://www.clm24.es/articulo/gente/triunfita-aitana-deja-cepeda/20180907105649218817.html|last=Mancha 24|first=Castilla-La|website=Castilla-La Mancha 24|date=7 September 2018|language=es|access-date=2020-05-22|archive-date=20 June 2020|archive-url=https://web.archive.org/web/20200620204723/https://www.clm24.es/articulo/gente/triunfita-aitana-deja-cepeda/20180907105649218817.html|url-status=live}} In late 2018, Aitana started a relationship with actor Miguel Bernardeau.{{Cite web|title=Así ha sido la historia de amor de Aitana y Miguel Bernardeau|url=https://www.eonline.com/mx/news/1122486/asi-ha-sido-la-historia-de-amor-de-aitana-y-miguel-bernardeau|date=12 February 2020|website=E! Online|language=es-MX|access-date=2020-05-22|archive-date=20 June 2020|archive-url=https://web.archive.org/web/20200620204734/https://www.eonline.com/mx/news/1122486/asi-ha-sido-la-historia-de-amor-de-aitana-y-miguel-bernardeau|url-status=live}} They moved in together in September 2020, in a €750,000 worth house in Madrid.{{Cite web|last=Diezminutos.es|first=Por|date=2020-09-16|title=EXCLUSIVA: Aitana se compra una casa en Madrid|url=https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a34023463/aitana-casa-madrid/|access-date=2020-10-07|website=Diez Minutos|language=es-ES|archive-date=27 January 2022|archive-url=https://web.archive.org/web/20220127173814/https://www.diezminutos.es/famosos-corazon/famosos-espanoles/a34023463/aitana-casa-madrid/|url-status=live}} In December 2022, less than two weeks after the release of Our Only Chance, a limited series for Disney+ in which they were co-stars, it was reported that Aitana and Bernardeau had broken up.{{cite web |title=Aitana y Miguel Bernardeau rompen tras cuatro años de amor |url=https://www.20minutos.es/noticia/5084402/0/aitana-y-miguel-bernardeau-rompen-tras-cuatro-anos-de-amor/ |website=20 minutos |access-date=14 December 2022 |language=Spanish |date=14 December 2022 |archive-date=14 December 2022 |archive-url=https://web.archive.org/web/20221214064543/https://www.20minutos.es/noticia/5084402/0/aitana-y-miguel-bernardeau-rompen-tras-cuatro-anos-de-amor/ |url-status=live }} In August 2023 it was confirmed she started a relationship with Sebastián Yatra which ended in 2024.{{cite news |url=https://www.lavanguardia.com/gente/20230809/9158871/aitana-sebastian-yatra-confirman-amor-beso-vacaciones-eivissa-mmn.html |title=Aitana y Sebastián Yatra confirman su amor con un beso durante sus vacaciones en Eivissa |date=9 August 2023 |access-date=28 November 2023 |newspaper=La Vanguardia |language=es |archive-date=1 December 2023 |archive-url=https://web.archive.org/web/20231201211117/https://www.lavanguardia.com/gente/20230809/9158871/aitana-sebastian-yatra-confirman-amor-beso-vacaciones-eivissa-mmn.html |url-status=live }}{{cite news |url=https://cadenaser.com/cataluna/2023/11/28/alicia-framis-lartista-catalana-es-casara-amb-un-holograma-estava-molt-sola-i-volia-tenir-una-presencia-a-casa-meva-sercat/ |title=Aitana y Sebastián Yatra rompen su relación |date=27 November 2023 |access-date=28 November 2023 |work=Cadena SER |language=es |archive-date=29 November 2023 |archive-url=https://web.archive.org/web/20231129004734/https://cadenaser.com/cataluna/2023/11/28/alicia-framis-lartista-catalana-es-casara-amb-un-holograma-estava-molt-sola-i-volia-tenir-una-presencia-a-casa-meva-sercat/ |url-status=live }}

Aitana has been set as an example on various occasions for her excellent dealings with the media. The written press has highlighted the sweetness and authenticity that she exudes in her interviews, highlighting "the professionalism of the singer, who has been in the public sphere for just two years, and has never had a bad face towards the press despite the harassment she has suffered ever since she left Operación Triunfo”.{{Cite web|date=2020-01-22|title=Aitana y el tierno gesto con la prensa que dice mucho de ella|url=https://okdiario.com/happyfm/aitana-tierno-gesto-prensa-que-dice-mucho-5067702|access-date=2021-12-01|website=okdiario.com|language=es|archive-date=1 December 2021|archive-url=https://web.archive.org/web/20211201125503/https://okdiario.com/happyfm/aitana-tierno-gesto-prensa-que-dice-mucho-5067702|url-status=live}} Borja Terán, from 20 Minutos, wrote, in September 2021, an article on the attitude of the singer towards the public and journalists, both in televised and written interviews, where he highlighted her "authenticity" and compared her with folkloric singers of yesteryear for "sharing her experiences with that generosity that seduces, because she gives details without caring to share them with the viewer, so the public feels involved in her life, because she narrates it without apparent snobbery, without any kind of complex or moral superiority".{{Cite web|last=20minutos|title=Aitana, la entrevistada perfecta {{!}} Opinión de Borja Terán|url=https://www.20minutos.es/opinion/aitana-la-entrevistada-perfecta-20210920-4826000/|access-date=2021-12-01|website=www.20minutos.es - Últimas Noticias|date=20 September 2021 |language=es|archive-date=1 December 2021|archive-url=https://web.archive.org/web/20211201125502/https://www.20minutos.es/opinion/aitana-la-entrevistada-perfecta-20210920-4826000/|url-status=live}}

About her early image in the music industry, Aitana stated to Forbes that "I have had a hard time getting credibility from people in the industry. They saw me as a girl who just left OT and to see how I was going to manage her career. But more and more artists have trusted me, I have been collaborating with them —from Katy Perry to Sebastián Yatra— and my first tour, Play Tour, helped add to my credibility as an artist."{{Cite web|last=Avalos|first=Almudena|date=2021-11-29|title=Aitana: cómo pasé de OT a ser la estrella del año|url=http://forbes.es/lifestyle/127498/entrevista-aitana-como-lo-hice/|access-date=2021-12-01|website=Forbes España|language=es|archive-date=1 December 2021|archive-url=https://web.archive.org/web/20211201095222/https://forbes.es/lifestyle/127498/entrevista-aitana-como-lo-hice/|url-status=live}}

{{main|Aitana discography}}

• Spoiler (2019)
• 11 Razones (2020)
• Alpha (2023)

Headlining

• Play Tour (2019)
• 11 Razones Tour (2021-2022)
• Alpha Tour (2023-2024)
• Metamorfosis Season (2025)

Co-headlining

• OT 2017 en concierto (2018) (with Operación Triunfo 2017)

{{reflist}}

{{commons category}}

• {{Twitter|Aitanax}}
• {{Instagram|Aitanax}}
• [https://open.spotify.com/artist/7eLcDZDYHXZCebtQmVFL25 Aitana] on Spotify
• {{IMDb name|9380750}}
• {{YouTube|channel=UCI505QHIvSgj8lbHY7ygE1A}}

{{Aitana (singer)|state=collapsed}}

{{Operación Triunfo}}

{{authority control}}

{{DEFAULTSORT:Aitana}}

Category:1999 births

Category:Living people

Category:21st-century Spanish singer-songwriters

Category:21st-century Spanish women singers

Category:MTV Europe Music Award winners

Category:Operación Triunfo contestants

Category:Singers from Barcelona

Category:Spanish women pop singers

Category:Spanish women singer-songwriters

Category:Universal Music Group artists

Category:Women in Latin music