Alex Day

He worked in the Regent Street Apple Store during 2009.{{cite AV media|url=https://www.youtube.com/watch?v=SxDGG-yvl1Y|title=Apple Store Stories|publisher=YouTube|work=nerimon|date=18 January 2010|access-date=5 November 2014}}{{cbignore}}{{Dead YouTube link|date=February 2022}} In August 2010, Day visited Zambia whilst taking part in the World Vision Vlogger charity event. He filmed and shared his experiences on YouTube.{{cite web|url=https://www.youtube.com/watch?v=wA6YfnT4738|title=Cabbage|last=Alex|date=22 August 2010|publisher=YouTube}}{{cbignore}}{{Dead YouTube link|date=February 2022}} Until 2013, Day lived with friend, collaborator and bandmate Charlotte McDonnell (formerly Charlie McDonnell).{{cite web|last=Wroblewski|first=Eleanor|url=http://ffrf.org/news/day/dayitems/item/14945-alex-day|title=Alex Day|publisher=Freedom From Religion Foundation|access-date=5 November 2014}}

Day announced on 14 February 2014 that he had been dating fellow YouTuber Carrie Hope Fletcher since October 2013. However, Fletcher announced their break-up via Twitter on 14 March 2014.{{cite AV media|url=https://www.youtube.com/watch?v=S-hND5SD_CQ |title=Sweets For Two |last=Day |first=Alex |publisher=YouTube |date=14 February 2014 |access-date=14 February 2014 }}{{cbignore}}{{Dead YouTube link|date=February 2022}}

Day has identified as an atheist, and as a mindful Vegan began to follow Buddhist teachings after visiting the Plum Village Monastery in mid 2014. Day also identifies as a minimalist.{{cite AV media|last=Day|first=Alex|url=https://www.youtube.com/watch?v=3TBmvvbCrVg|title=Hi, I'm An Atheist|publisher=YouTube|work=nerimon|date=6 November 2010|access-date=5 November 2014}}{{cbignore}}{{Dead YouTube link|date=February 2022}}{{cite web|last=Day|first=Alex|url=https://www.reddit.com/r/Buddhism/comments/2ik51s/buddhism_and_arrogance/|title=Buddhism and arrogance|website=Reddit|date=7 October 2014|access-date=5 November 2014}}{{cite web|url=https://www.youtube.com/watch?v=35A7uTQGOag&google_comment_id=z12gjb1g4uzgu3cbh04cgds5itamudajqx40k|title=New Years' Revolution|last=Alex|date=8 January 2015|publisher=YouTube}}{{cbignore}}{{Dead YouTube link|date=February 2022}}

In March 2014, Day admitted to having engaged in "manipulative relationships" with some women and having "created situations that put people under enormous pressure". He made further admission, saying, "the model of consent that I followed... was that only, 'no' meant, 'no'. That is not what consent is".{{cite web|last=Day|first=Alex|title=ON CONSENT|url=http://alexday-shitstorm.tumblr.com/post/79571587250/on-consent|url-status=dead|archive-url=https://web.archive.org/web/20140704132104/http://alexday-shitstorm.tumblr.com/post/79571587250/on-consent|archive-date=4 July 2014|access-date=26 April 2014|work=Alex Day|publisher=Tumblr}}{{cite web|last=Klima|first=Jeff|title=Alex Day Now Involved In 'Sexual Misconduct' Allegations, Asked To Be Pulled From DFTBA Records As Well|url=http://newmediarockstars.com/2014/03/alex-day-now-involved-in-sexual-misconduct-allegations-asked-to-be-pulled-from-dftba-records-as-well/|access-date=30 April 2014|work=NewMediaRockstars}} He also announced via his blog that he had taken down his merchandise and artist pages from his label's website.{{cite web|last=Day |first=Alex |title=ON CONSENT |url=http://alexday-shitstorm.tumblr.com/post/79571587250/on-consent |work=Alex Day |publisher=Tumblr |access-date=26 April 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140704132104/http://alexday-shitstorm.tumblr.com/post/79571587250/on-consent |archive-date=4 July 2014 }}{{cite web|last=Klima|first=Jeff|title=Alex Day Now Involved In 'Sexual Misconduct' Allegations, Asked To Be Pulled From DFTBA Records As Well|url=http://newmediarockstars.com/2014/03/alex-day-now-involved-in-sexual-misconduct-allegations-asked-to-be-pulled-from-dftba-records-as-well/|work=NewMediaRockstars|access-date=30 April 2014}}

A former friend and coworker, Charlotte McDonnell stated, "I just don't feel able to call Alex a friend of mine any more." Day alleges that he subsequently attempted to reach out to McDonnell and that they could not agree upon a method of communication.{{cite web|url=http://young-perspective.net/alex-day-interview-exclusive/|title=Alex Day on exile and allegations -|date=17 August 2015|website=Young-perspective.net|access-date=3 February 2016|archive-date=13 February 2016|archive-url=https://web.archive.org/web/20160213231603/http://young-perspective.net/alex-day-interview-exclusive/|url-status=dead}}

On 5 October 2014, after a seven-month hiatus, Day released a statement regarding the allegations, claiming that he "didn't realise at the time that [the women] felt pressured", and apologising. In the half-hour video he also referenced what he saw as "militant" reactions posted on the social networking site, Tumblr, labelling them as "an angry torrent of abuse" and "people just being absolutely horrible to anyone who doesn't agree with them".{{Cite web|url=https://www.dailymotion.com/video/x27bibw|title=Alex Day – The Past'. As of December 2015, Day has taken down the Past |via=You Tube|website=Dailymotion.com|date=5 October 2014}} His response was criticised by several YouTube contributors such as Laci Green, Jack Howard and Tomska.{{cite news|title=YouTuber 'sorry' for 'manipulative' relationships|work=BBC News|date=6 October 2014|url=https://www.bbc.co.uk/newsbeat/29506320|access-date=6 October 2014}}

File:Alex Day at Gizzis Coffee NY with Eddplant.jpgDay first became interested in music in 2005 when he bought an electric guitar at the age of 15.[https://www.youtube.com/watch?v=A2ofcXOD6Qg Alex Day: 'People Are Friendly in America' (Tubefilter Interview)]. YouTube. 8 September 2011. He started his YouTube account one year later on 4 August 2006.[https://www.youtube.com/user/nerimon/about YouTube join date ('about' page)], 23 September 2013 In 2008, Day founded Chameleon Circuit, a Trock (short for "timelord rock") band that wrote music inspired by the British TV show Doctor Who.{{cite web|url=http://www.digitalspy.com/tv/s7/doctorwho/tubetalk/a158350/introducing-trock-songs-about-doctor-who.html|title=Introducing Trock: Songs about 'Doctor Who'|first=Neil|last=Wilkes|date=8 June 2009|work=Digital Spy}}{{cite web|url=http://itsyowyow.com/2010/01/16/meet-alex-day|title=Meet: Alex Day|date=16 January 2010|work=Yow Yow! blog}}{{cite web|url=http://io9.com/5086730/its-not-filk-+-its-trock|title=It's Not Filk – It's Trock!|first=Annalee|last=Newitz|author-link=Annalee Newitz|date=14 November 2008|work=io9}} In June 2009, the band released its first self-titled album by YouTube musicians' record label DFTBA Records and a second album Still Got Legs in July 2011.{{cite web|url=http://dftba.com/shop/products/Chameleon-Circuit-%5BCD%5D.html|title=Chameleon Circuit (CD)|work=DFTBA Records web site|access-date=26 April 2010|archive-url=https://web.archive.org/web/20100413110711/http://dftba.com/shop/products/Chameleon-Circuit-%5BCD%5D.html|archive-date=13 April 2010|url-status=dead|df=dmy-all}} Wired noted that Chameleon Circuit "puts out titles that could pass for chart-toppers – if they weren't excessively nerdy in the subject matter department."{{cite web|url=https://www.wired.com/underwire/2009/06/trock-gaining-traction-with-time-lord-fans/|title='Trock' Gaining Traction With Time Lord Fans|first=John Scott|last=Lewinski|date=8 June 2009|work=Underwire}}

Day released his debut album Parrot Stories in April 2009 through DFTBA Records,{{cite web|title=Parrot Stories [CD]|url=http://dftba.com/product/vf/Parrot-Stories-CD|publisher=DFTBA|access-date=15 November 2012|archive-url=https://web.archive.org/web/20121006013442/http://dftba.com/product/vf/Parrot-Stories-CD|archive-date=6 October 2012|url-status=dead|df=dmy-all}} which was produced by fellow musician and friend Tom Milsom. This was then followed by an EP, 117% Complete, in March 2010 which contained songs referencing various video games such as Pokémon.{{cite web|title=117% Complete [CD + Buttons]|url=http://dftba.com/product/w5/117-Complete-CD--Buttons|publisher=DFTBA|access-date=15 November 2012|archive-url=https://web.archive.org/web/20121006013321/http://dftba.com/product/w5/117-Complete-CD--Buttons|archive-date=6 October 2012|url-status=dead|df=dmy-all}} His second album, The World Is Mine (I Don't Know Anything), was released in June 2010 contained a more electronic-dance sound than his previous folk album. To ensure he did not alienate his fans of his debut album, Day released an EP of acoustic songs, Soup Sessions: Acoustic, in November 2010 which contained newly recorded acoustic versions of half the songs on the album.{{cite web|title=The World Is Mine (I Don't Know Anything) [CD]|url=http://dftba.com/product/wh/The-World-Is-Mine-I-Dont-Know-Anything-CD|publisher=DFTBA|access-date=15 November 2012|archive-url=https://web.archive.org/web/20121006013529/http://dftba.com/product/wh/The-World-Is-Mine-I-Dont-Know-Anything-CD|archive-date=6 October 2012|url-status=dead|df=dmy-all}}{{cite web|title=Soup Sessions: Acoustic [CD] |url=http://dftba.com/product/ww/Soup-Sessions-Acoustic-CD |publisher=DFTBA |url-status=dead |archive-url=https://web.archive.org/web/20111011000945/http://dftba.com/product/ww/Soup-Sessions-Acoustic-CD |archive-date=11 October 2011 }}

Day was a featured artist on the BBC Two reality show Chartjackers in 2009.{{cite web|url=https://www.bbc.co.uk/programmes/b00mwyfl |title=Chartjackers |work=BBC Switch |archive-url=https://web.archive.org/web/20110401050256/http://www.bbc.co.uk/programmes/b00mwyfl |archive-date=1 April 2011 |url-status=live |df=dmy }} The programme challenged four YouTube video producers to write, record and release a pop song in 10 weeks, using YouTube as a tool to get lyrics and singers,{{cite web|url=https://www.youtube.com/user/ChartJackersProject |title=ChartJackersProject |publisher=YouTube |access-date=11 May 2010 |archive-url=https://web.archive.org/web/20101014102914/http://www.youtube.com/user/ChartJackersProject |archive-date=14 October 2010 |url-status=live |df=dmy }} with the proceeds going to the BBC Children in Need charity.{{cite web|url=https://www.bbc.co.uk/pudsey/news/news090909.shtml |title=Chartjackers go for number one |date=9 September 2009 |work=Children in Need web site |archive-url=https://web.archive.org/web/20091124105430/http://www.bbc.co.uk/pudsey/news/news090909.shtml |archive-date=24 November 2009 |url-status=live |df=dmy }}

The completed single, entitled "I've Got Nothing", was sung by vocalists Miranda Chartrand and Adam Nichols, and was released worldwide through the iTunes Store on 9 November 2009. It was reviewed with varying degrees of approval by various media outlets, including The Times,{{cite news|url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6914409.ece |title=YouTube if you want to be a star |first=Mary |last=Bowers |date=13 November 2009 |work=The Times |location=London |archive-url=https://archive.today/20240525055036/https://www.webcitation.org/5wc3D0W3W?url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6914409.ece |archive-date=25 May 2024 |url-status=dead |df=dmy }} Yahoo! Music's James Masterton,{{cite web|url=http://new.uk.music.yahoo.com/blogs/chartwatch/5358/week-ending-november-21st-2009/ |title=Week Ending 21 November 2009 |first=James |last=Masterton |author-link=James Masterton |date=16 November 2009 |work=Chart Watch UK |publisher=Yahoo! Music |archive-url=https://web.archive.org/web/20110716162045/http://new.uk.music.yahoo.com/blogs/chartwatch/5358/week-ending-november-21st-2009/ |archive-date=16 July 2011 |url-status=dead |df=dmy }} BBC Radio 1's Chart Blog{{cite web|url=https://www.bbc.co.uk/blogs/chartblog/2009/12/thoughts_about_rage_against_th.shtml|title=Thoughts About Rage Against The Machine vs X Factor|first=Fraser|last=McAlpine|date=14 December 2009|publisher=BBC Radio 1|location=London|access-date=3 August 2010}} and Popjustice.{{cite news|title=Subtle hints that Simon Cowell might not always be musically motivated |url=http://www.popjustice.com/index.php?option=com_content&task=view&id=4212 |publisher=Popjustice |date=16 November 2009 |access-date=4 June 2010 |archive-url=https://web.archive.org/web/20110715105521/http://www.popjustice.com/index.php?option=com_content&task=view&id=4212 |archive-date=15 July 2011 |url-status=dead |df=dmy }} The song peaked at No. 36 on the UK Singles Chart{{cite web|url=https://www.officialcharts.com/charts/ |title=Chart For Week Up To 21/11/2009 |work=Official Charts Company |df=dmy }} and raised almost £10,000 for Children in Need.{{cite web|url=http://www.theyorker.co.uk/news/uninews/3739|title=York student attempt to storm charts|first=Fiona|last=Lavelle|date=20 November 2009|work=The Yorker|access-date=26 April 2010|archive-url=https://web.archive.org/web/20100306234903/http://www.theyorker.co.uk/news/uninews/3739|archive-date=6 March 2010|url-status=dead|df=dmy-all}}

Day also appeared with the Chartjackers at the Hammersmith Apollo for the BBC Switch Live 2009 show, along with artists such as Black Eyed Peas, N-Dubz, and Pixie Lott.{{cite web|url=http://alexdaymusic.com/fact-sheet/|title=Fact Sheet|work=Alex Day web site|access-date=26 April 2010|archive-url=https://web.archive.org/web/20100314131125/http://alexdaymusic.com/fact-sheet/|archive-date=14 March 2010|url-status=dead|df=dmy-all}}{{cite web|url=https://www.bbc.co.uk/switch/events/live2009/photos/backstage_photos.shtml|title=Switch Live – Best of backstage|year=2009|work=BBC Switch}} Day was also a member of Youstage, an ad hoc group of YouTube vloggers who competed successfully on the BBC Three talent show Upstaged during March 2008.{{cite web|url=http://www.ireport.com/docs/DOC-5519|title=BBC Upstaged Interview with YouTube Star Ysabella Brave|date=24 March 2008|work=CNN iReport|access-date=26 April 2010|archive-url=https://web.archive.org/web/20080507040043/http://www.ireport.com/docs/DOC-5519|archive-date=7 May 2008|url-status=dead}}{{cite web|url=http://www.unrealitytv.co.uk/reality-tv/upstaged-the-youstage-vloggers|title=Upstaged: The YouStage Vloggers|first=Gerard|last=McGarry|date=7 March 2008|work=Unreality TV blog|access-date=23 June 2010|archive-url=https://web.archive.org/web/20100803002457/http://www.unrealitytv.co.uk/reality-tv/upstaged-the-youstage-vloggers/|archive-date=3 August 2010|url-status=dead|df=dmy-all}} – Includes group photo

For Christmas 2011, Day released his single "Forever Yours", which reached No. 4 in the UK Singles chart after selling over 50,000 copies in one week.{{cite web|url=http://www.musicweek.com/news/read/no-record-label-required-unsigned-alex-day-single-sells-over-50k-in-a-week-more-than-coldplay/047671|title=Unsigned Alex Day single sells over 50k in a week – more than Coldplay|access-date=25 December 2011}} Day released the single without support from a record label or TV coverage, and outsold songs from multi-platinum artists such as Coldplay, Rihanna, and Katy Perry.{{cite news|url= http://www.bigtop40.com/chart/archive/2011/51/|title=Chart Archive |work=The Big Top 40 |date= 18 December 2011}} The Official Charts Company lauded Day's success, stating "'Forever Yours' is certainly one of the most successful self-released tracks we have ever seen, the Official Charts are based on sales, and sales alone, so Alex's achievements this week are a genuine reflection of the passion of his army of fans, and of course, the power of social media."{{cite web|url=http://www.musicweek.com/story.asp?sectioncode=1&storycode=1047964&c=1|title=Unsigned Alex Day single sells over 50k in a week – more than Coldplay|access-date=25 December 2011}} Day also released 11 alternate versions of "Forever Yours", confirming that all sales revenue made from the alternate versions would be going to charity, chiefly to World Vision.{{cite web|url=https://www.bbc.co.uk/newsbeat/16248536|title=YouTube artist aims to top the Christmas charts|work=BBC|access-date=20 December 2011}}

On 1 April 2012, Day released his second single, "Lady Godiva", a cover of the 1966 Peter and Gordon song. The single was Day's first to get a physical release in UK record stores following a one-single distribution arrangement with HMV and other stores. Within its first week of release, the song charted at No. 15, making it Day's second UK Top 20 hit.{{cite web|url=https://www.bbc.co.uk/radio1/chart/singles|title=Official Radio 1 Chart|access-date=8 April 2012}} The song also charted in 15 other countries including Australia, New Zealand, Canada, the United States, Sweden, Norway, and Spain as well as reaching No. 1 in Slovenia.{{cite web|last=Day|first=Alex|title=Press|url=http://alexdaymusic.com/press/|website=Alexdaymusic.com|access-date=15 November 2012|archive-url=https://web.archive.org/web/20120804082947/http://alexdaymusic.com/press/|archive-date=4 August 2012|url-status=dead|df=dmy-all}} In May 2012, Day released three singles—"Good Morning Sunshine", "She Walks Right Through Me", and "This Kiss"—on a single day, selling nearly 150,000 copies.Holiday, Ryan. [https://www.forbes.com/sites/ryanholiday/2012/06/13/tracking-indie-musician-...Tracking Indie Musician Alex Day's Next Big Move]{{dead link|date=January 2022|bot=medic}}{{cbignore|bot=medic}}. Forbes. 13 June 2012.{{cite web|title=Three new songs!|url=http://alexdaymusic.com/314/|website=Alexdaymusic.com|access-date=15 November 2012|archive-url=https://web.archive.org/web/20120808075414/http://alexdaymusic.com/314/|archive-date=8 August 2012|url-status=dead|df=dmy-all}} This "disruptive" model largely ignored the conventional method of releasing one single every few months, and its success was profiled in MTV and Billboard.{{cite magazine|last=Keith|first=Culfield|title=Alex Day's 'Forever Yours' Sends Him Flying on Billboard's Social 50 Chart (Video)|url=http://www.billboard.biz/bbbiz/industry/digital-and-mobile/alex-day-s-forever-yours-sends-him-flying-1005767352.story|magazine=Billboard|date=30 December 2011|access-date=15 November 2012|archive-date=14 November 2012|archive-url=https://web.archive.org/web/20121114104133/http://www.billboard.biz/bbbiz/industry/digital-and-mobile/alex-day-s-forever-yours-sends-him-flying-1005767352.story|url-status=dead}}{{cite web|title= Military Wives Take Christmas No. 1 SpotForces' charity single tops chart on Christmas Day... |url=http://www.mtv.co.uk/news/military-wives/340839-military-wives-no-1|archive-url=https://web.archive.org/web/20120117044115/http://www.mtv.co.uk/news/military-wives/340839-military-wives-no-1|url-status=dead|archive-date=17 January 2012|publisher=MTV UK |date=26 December 2011}}{{cite web|title=Alex Day releases new single 'Lady Godiva' |url=http://hangout.altsounds.com/news/144047-alex-day-releases-single-lady-godiva.html |author=Lauren J. Milner |publisher=Alt Sounds |date=27 February 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120228211416/http://hangout.altsounds.com/news/144047-alex-day-releases-single-lady-godiva.html |archive-date=28 February 2012 |df=dmy }}

Day has received millions of plays for his music by releasing music videos on YouTube, with his most popular being the 2011 single "Forever Yours", whose music video reached 1.5 million views in its first week of release.{{cite web|url=http://www.last.fm/music/Alex+Day|title=Alex Day|work=last.fm|access-date=8 December 2011}}{{cite AV media|url=https://www.youtube.com/watch?v=qOW2eEz9cYk|title='Forever Yours' Music Video|work=YouTube|access-date=8 December 2011}}{{cbignore}}{{Dead YouTube link|date=February 2022}} The video has since been removed from the website by Charlotte McDonnell.{{cite web|url = http://www.bbc.co.uk/newsbeat/26664725|title = Vlogger admits 'manipulative relationships with women'|date =20 March 2014 |access-date = 5 November 2014 |website = Newsbeat|publisher =BBC |last =Butterly |first =Amelia }}

On 16 December 2012, he attempted to break the world record for most songs sold in 1 hour with his song "Stupid Stupid". The song later peaked on UK charts at No. 25. In order to promote the single, Day held a one-day tour entitled Stupidfest, which was free for entry.http://alexdaymusic.com/post/37789723604/why-music-should-be-an-event|{{Dead link|date=September 2019 |bot=InternetArchiveBot |fix-attempted=yes }} Announcement of Stupidfest

Day released his third album, Epigrams and Interludes, on 17 March 2013. It contains all his previously released singles since "Forever Yours". He also released a music video for 'I've Got What It Takes' starring Tom Ridgewell, Carrie Hope Fletcher and Khyan Mansley. The album debuted at No. 2 on the UK iTunes charts.{{cite news|last=Altucher|first=James|title=How A YouTube Sensation Beat Justin Timberlake and the Music Industry|url=https://techcrunch.com/2013/03/18/how-a-youtube-sensation-beat-justin-timberlake-and-the-music-industry/|work=TechCrunch}}

Day partnered with the file sharing service BitTorrent for an exclusive bundle with the release of Epigrams and Interludes. The package was downloaded over 1 million times in the first week of release.{{cite web|title=7 Days, 1 Million Downloads, and Alex Day Outcharts Justin Timberlake|url=http://blog.bittorrent.com/2013/03/20/7-days-1-million-downloads-and-alex-day-outcharts-justin-timberlake/|publisher=BitTorrent}}

In March 2014, Day removed his artist pages, merchandise and information from his record label, DFTBA Records. His official website, alexdaymusic.com, was also taken down.

On 5 October 2014, Day uploaded a video on his YouTube channel, his first video since February 2014. It was titled "The Past".{{cite AV media|last=Day|first=Alex|url=https://www.youtube.com/watch?v=vqfWxwCMYKA|title=The Past|publisher=YouTube|work=nerimon|date=5 October 2014|access-date=5 October 2014}}{{cbignore}}{{Dead YouTube link|date=February 2022}}{{cite news|last=Jaworski|first=Michelle|url=http://www.dailydot.com/entertainment/alex-day-youtube-return-the-past/|title=Alex Day breaks his silence on abuse allegations|work=The Daily Dot|date=6 October 2014|access-date=5 November 2014}} In the video, Day talks about his side of the allegations accused of him, as well as his thoughts and opinion on the matter. Day also mentioned that he planned on creating and uploading more videos talking about the situation.

On 10 January 2015, Day uploaded his new single, "Scared Like Me", to YouTube and thus announced his musical return.{{cite web|last1=Day|first1=Alex|title=Alex Day – Scared Like Me (lyrics/chords)|url=https://www.youtube.com/watch?v=GefN5-EZGK8|website=YouTube|date=10 January 2015 |publisher=Alex Day|access-date=11 January 2015}} It was his first new song in two years.{{cite web|last1=Day|first1=Alex|title=Alex Day's Status|url=https://www.facebook.com/alexday.page/posts/10152682427856379|publisher=Alex Day|access-date=11 January 2015}} Day also announced that he would be releasing a new album on 4 October 2015 and throughout the year he would release three more singles from this album.{{cite web|last1=Day|first1=Alex|title=Alex Day's Comment on Alex Day – Scared Like Me (lyrics/chords) video|url=https://www.youtube.com/watch?v=GefN5-EZGK8&google_comment_id=z13xfn1q0tmfhnzhv04cj3mhtq2iu3nztp40k|website=YouTube|date=10 January 2015 |publisher=Alex Day|access-date=11 January 2015|quote=It'll be out October 4th but I'll be releasing three more singles from it, one every couple months :)}} It was later announced that this album would be called 'Nowhere Left To Hide'.{{cite web|url = http://alexday.ninja/product/keep-me-up-single/|title = Keep Me Up (single)|date = 17 May 2015|last = Day|first = Alex|quote = from my fourth album, 'Nowhere Left To Hide', available in October.}}{{Dead link|date=May 2019 |bot=InternetArchiveBot |fix-attempted=yes }}

On 3 April 2015, Day uploaded a new track to his channel, which was a cover of Chumbawamba's "Ugh! Your Ugly Houses!".{{Citation | url=https://www.youtube.com/watch?v=UKY3scPIMd8 |archive-url=https://ghostarchive.org/varchive/youtube/20211221/UKY3scPIMd8 |archive-date=2021-12-21 |url-status=live| title=youtube.com/devicesupport | date=2015-04-17 | access-date=2015-05-18}}{{cbignore}} It was intended as a protest single, to be released on the week of the 2015 UK General Election, focusing on the lack of representativeness of the UK government and electoral system. Day aimed for the single to chart at number 1 in the UK on the track's week of release;{{cite web|title = ELECTION PROTEST SONG! Get UGLY HOUSES by Alex Day to Number 1 {{!}} Facebook|url = https://www.facebook.com/events/858537574204892|website = www.facebook.com|access-date = 2015-05-18}} however, it failed to chart. It was later released as part of his 2021 album Relax! Nothing Is Under Control!.

On 17 May 2015, Day released a new single available to download on his website, entitled 'Keep Me Up'.{{cite web|url = http://alexday.ninja/product/keep-me-up-single/|title = Keep Me Up (single)|last = Day|first = Alex}}{{Dead link|date=May 2019 |bot=InternetArchiveBot |fix-attempted=yes }} His fourth and final single, titled 'Beyond You' was released on 26 July 2015.{{cite web|url=https://www.youtube.com/watch?v=unuAGb5td3M |archive-url=https://ghostarchive.org/varchive/youtube/20211221/unuAGb5td3M |archive-date=2021-12-21 |url-status=live|title=Beyond You – Live At Soup Studios – Original Song|last=Alex|date=25 July 2015|publisher=YouTube}}{{cbignore}} On 3 October, Day announced he would release the album a day early for all of those who signed on for the newsletter. He also announced that rather than a physical CD edition, Nowhere Left To Hide would be released as a physical USB with the album on.{{cite web|url=http://alexday.ninja/the-news/|title=The News – Alex Day|website=alexday.ninja}} On the album, Day stated 'This was a hard album to make. In a lot of ways, it was an album I needed to make. It's quite raw and makes me feel a bit exposed. But I love it and I'm very proud to have it and to share it. I think parts of it are my best work and overall it's probably the most cohesive release I’ve ever put out'.{{cite web|url=http://alexday.ninja/the-news/ |title=Alex Day: In Development |website=Alexday.ninja |access-date=2020-05-15}}

In December 2015, Day announced he had recorded five new songs for an untitled studio release in the future. On 28 January 2016 he confirmed the album would be called Split Infinities and would be the first of his solo albums to feature a backing band.{{cite web | url=http://alexday.ninja/fifth-album/ | title=Fifth album | publisher=Alex Day | date=28 January 2016 | access-date=6 January 2019 }} He released it on 30 September 2016.{{cite web|url=http://alexday.ninja/product/split-infinities-2016-album-preorder/|title=Split Infinities (2016) {{!}} Alex Day|access-date=17 October 2018}} Day released his sixth album Sunset on streaming platforms in October 2019{{cite web|url=https://open.spotify.com/album/2oWDPA3QgoFyxEH6jBs5eh |title=Sunset by Alex Day on Spotify |website=Open.spotify.com |date=2019-10-10 |access-date=2020-05-15}}{{cite web|url=https://www.youtube.com/watch?v=t1o4sDy4V6A |archive-url=https://ghostarchive.org/varchive/youtube/20211221/t1o4sDy4V6A |archive-date=2021-12-21 |url-status=live|title=Sunset |publisher=YouTube |date=2019-10-10 |access-date=2020-05-15}}{{cbignore}} and then his seventh album Relax! Nothing Is Under Control in August 2021.{{cite web|url=https://open.spotify.com/album/6Dbc1qj1m24H1XtnqRNwKp?si=lnOIBGG3SeuIi-wx_MvorQ |title=Relax! Nothing Is Under Control by Alex Day on Spotify |website=Open.spotify.com |date=2021-08-12 |access-date=2021-08-12}}

File:Alex Day,VidCon 2010.jpg

At one point, Day was named as "one of Britain's most popular YouTubers."{{cite news|author=Bobbie Johnson|url=https://www.theguardian.com/technology/2008/oct/06/youtube.youngpeople|title=The rise and rise of the YouTube generation, and how adults can help | Technology|work=The Guardian |location=London |date= 6 October 2008|access-date=29 April 2010}} He created his first YouTube channel, Nerimon, as a teenager making videos in his bedroom, stating, "I was making a video podcast to entertain family and friends – just a little comedy series." He received international attention for his video entitled "Alex and Liam Do Walmart" in which he visited the American Superstar Walmart megastore alongside fellow YouTubers and Chameleon Circuit band members, Liam Dryden and Michael Aranda. CBS called the titular vloggers "delightfully confused",{{cite web |url=https://www.cbsnews.com/news/alex-and-liam-visit-their-first-wal-mart/|title=Alex and Liam visit their first Wal-Mart|work=CBS News|date=26 July 2011 |url-status=live|archive-url=https://web.archive.org/web/20121113231402/http://www.cbsnews.com/8301-504784_162-20083498-10391705.html|archive-date=13 November 2012}} while the Huffington Post described the video as possibly providing detail into American Pop Culture, placing a poll at the end of their article.{{cite web |url=http://www.huffingtonpost.com/2011/07/26/brits-visit-walmart-find-_n_909671.html|title=Brits Visit Walmart, Find American Culture In A Box Store (VIDEO) |work=Huffington Post|date=25 September 2011}}

Day further found success through a popular series of videos entitled Alex Reads Twilight, in which he read and critically analysed the popular young-adult novel Twilight, by Stephenie Meyer. The videos have received a total of over 14 million views.{{cite web|url=https://www.youtube.com/playlist?list=PL7CCC01B887254707&feature=plcp |title='Alex Reads Twilight' video series |publisher=YouTube |access-date=19 December 2011 |archive-url=https://web.archive.org/web/20111221075952/http://www.youtube.com/playlist?list=PL7CCC01B887254707&feature=plcp |archive-date=21 December 2011 |url-status=dead }} Amongst these, Day's YouTube channel also contains travel vlogs, music videos and satirical rants. In June 2014, he had reached over a million subscribers and his videos had been watched over 100 million times.{{cite web|url=https://www.youtube.com/channel/UCqyku6Kofy1nV86yh9R8n8A|title=Alex|website=YouTube}}

On his celebrity, Day has stated he became disillusioned with it. He said "I like the focus not being on me. I’ve never really liked the recognition very much. I just wanna make the best work I can make".

After losing an average of over 10,000 subscribers per month after sexual misconduct allegations were made against him,{{cite web|url = http://socialblade.com/youtube/user/nerimon/monthly|title = Nerimon Monthly Stats|website =Socialblade.com }} as of April 2021, Day has less than 900,000 subscribers.{{cite web|url=https://socialblade.com/youtube/user/nerimon|title=Alex|website=Social Blade}}

In early 2015, Day stated that he was discontinuing his main channel after releasing what was then his final video on that platform, in order to set up a new channel named The Daily Day. In December 2015, Day announced his return to Nerimon.{{cite web|url=https://www.youtube.com/watch?v=BhSL5_9fy0Y|title=TRIGGER WARNING: ALEX DAY|last=Alex|date=1 December 2015|publisher=YouTube}}{{cbignore}}{{Dead YouTube link|date=February 2022}} In order to develop a more private life, he eventually hid most of his channel's content from public view and set up a Patreon where he continues to produce unlisted videos, music and other content through donations.{{cite web|url=https://metro.co.uk/2017/11/04/youtuber-alex-day-offering-boat-trips-in-exchange-for-donations-after-accusations-of-sexual-manipulation-7053490/|title=Shamed YouTuber Alex Day offering boat trips in exchange for donations|date=4 November 2017|website=Metro.co.uk}}{{Cite web|url=https://www.patreon.com/alexday/|title = Alex Day is creating a video diary}}

On 10 May 2015, Day uploaded his final video to his Main channel, titled "Goodbye Nerimon (last video!)".{{cite web|url = https://www.youtube.com/watch?v=ofiyQ4_mfu0&a|title = Goodbye Nerimon (Last Video!)|website = YouTube|last = Day|first = Alex}} Within it, he explained that he was launching a new YouTube channel called The Daily Day, which would feature a new vlog everyday, with a focus on the topic of mindfulness. Day stated that the creation of a new channel was to "define a fresh start and have a channel focused on my new direction, with an active audience I know is there just for that", and to clear out dead subscribers from the old channel after the loss of viewership.{{cite web|url = https://www.youtube.com/watch?v=ofiyQ4_mfu0&lc=z12rtxvwoxjmhvxkd223jl0ovty1hvdlq|title = Comment on Goodbye Nerimon (Last Video!)|access-date = 2015-05-18|website = YouTube|last = Day|first = Alex|quote = Q: Why start a new channel? A: Tumblr will follow me everywhere – I don't expect to get any distance from that. It's just to define a fresh start and have a channel focused on my new direction, with an active audience I know is there just for that :) Clearing out the dead subs, as you said.}}

As of 18 May 2015, the Daily Day channel has accumulated 13,000 subscribers and 44,000 video views.{{cite web|title = The Daily Day|url = https://www.youtube.com/channel/UC10IqceGvMIRTTCjs9hOqLg|publisher=YouTube|access-date = 2015-05-18}}

Eventually, The Daily Day became a shared channel in which other creators could share and distribute their own videos on mindfulness. Therefore, the channel featured various other hosts, with videos created by people other than Day.{{cite web|url=https://www.youtube.com/watch?v=1fTtZGPWRf8|title=The Value of Impermanence|last=The Daily Day|date=12 July 2015|publisher=YouTube}}{{cbignore}}{{Dead YouTube link|date=February 2022}}

The Daily Day channel became inactive during late 2015, and has since been stripped of all public content.

In late 2013, Day announced that he had completed work on his first book, with the working title The Underground Storyteller,{{cite web|url= http://that-alexday.tumblr.com/post/75608559678/im-so-excited-for-you-alex-a-book-deal-is-such-an|title= I'm so excited for you, Alex!|date= 4 February 2014|access-date= 9 February 2014|archive-date= 25 February 2014|archive-url= https://web.archive.org/web/20140225091731/http://that-alexday.tumblr.com/post/75608559678/im-so-excited-for-you-alex-a-book-deal-is-such-an|url-status= dead}} the book was about his experiences with the London Underground. It was 12 chapters in length and was scheduled to be published in July 2014.{{cite web |url=https://www.youtube.com/watch?v=nfW5qwUSo9A |title=Let's Make A Deal |last=Day |first=Alex |publisher=YouTube |date=24 January 2014 |access-date=24 January 2014 }}{{cbignore}}{{Dead YouTube link|date=February 2022}} It was cancelled by the publishers.{{cite web |url=http://teneightymagazine.com/2014/06/10/alex-day-book-scrapped-by-publisher/ |title=Alex Day's book The Underground Storyteller has been scrapped by publisher Ebury. |last=Foxx |first=Chris |publisher=TenEighty |date=10 June 2014 |access-date=15 June 2014 }} On 13 October 2014, Day announced online that he was releasing his book independently, keeping the name of The Underground Storyteller, and that he will sign and number the first thousand copies.{{cite web|url = http://alexday.ninja/the-news/|title = Alex Day – The News|access-date = 2014-10-13|website = Alexday.ninja|last = Day|first = Alex}}

Day's second book was the memoir Living and Dying on the Internet, which detailed his personal experiences as a YouTuber and the controversies surrounding his sexual misconduct allegations. During its conception and writing, Carrie Hope Fletcher threatened legal action in regards to her inclusion in the book. Though nothing came of this, Fletcher and many other YouTubers and ex-colleagues of Day spoke out against the release of the book and encouraged their followers not to purchase it.{{cite web|url=https://www.bbc.com/news/entertainment-arts-44952440|title=Carrie Hope Fletcher urges Alex Day book boycott|date=25 July 2018|website=Bbc.co.uk}}{{cite web|url=https://www.tubefilter.com/2018/07/25/carrie-hope-fletcher-alex-day-book-boycott/|title=Carrie Hope Fletcher Urges Boycott Of Fellow YouTuber Alex Day's Upcoming Book |website=Tubefilter.com|date=25 July 2018}} The book was released on 5 August 2018.

Day's "disruptive distribution" strategy was once described as "the future of music" by Ryan Holiday. Day has been profiled on BBC and CNN and in world publications like Forbes, The Guardian and Holy Moly.

Day was featured in the book Choose Yourself by James Altucher, where Altucher encourages others to bypass the "middle man" and build their own audience online.{{cite news |last1=Altucher |first1=James |title=How A YouTube Sensation Beat Justin Timberlake And The Music Industry |url=https://techcrunch.com/2013/03/18/how-a-youtube-sensation-beat-justin-timberlake-and-the-music-industry/ |access-date=30 April 2021 |publisher=Tech Crunch |date=19 March 2013}}

Day unlisted a video about cosplaying entitled "Big Girls in Costumes" after criticism that he was belittling obese women who took part in the activity. He stated that it was "satirical" and that, "I'm not going to take the video down because I don't want to pretend this didn't happen – running away from mistakes isn't how you solve them – but I have made the video unlisted so you can only see it if you have the link. I think that's a good compromise between not risking more people being hurt by the content but also not trying to hide the mistake. I’ve also taken the ads off it."{{cite web|last=Day|first=Alex|title=Let's talk about Alex Day's new video "Big Girls in Costumes".|url=http://that-alexday.tumblr.com/post/52980561915/billie-pipers-eyebrows-lets-talk-about-alex|website=Alexday.tumblr.com|access-date=26 April 2014|archive-date=27 April 2014|archive-url=https://web.archive.org/web/20140427072032/http://that-alexday.tumblr.com/post/52980561915/billie-pipers-eyebrows-lets-talk-about-alex|url-status=dead}}{{cite web|last=Saphire-Bernstein|first=Evie|title=Why Alex Day's "Big Girls In Costumes" Video Upset Everyone|url=https://www.buzzfeed.com/evianasuperbo/big-girls-in-costumes-9gi6|website=Buzzfeed.com|date=17 June 2013 |access-date=26 April 2014}}

Day's return to YouTube in October 2014 following the sexual misconduct allegations was met with a negative response, in particular his decision to monetise response videos to the sexual misconduct allegations.{{cite web|url=https://www.bbc.co.uk/newsbeat/article/29506320/youtuber-sorry-for-manipulative-relationships|title=YouTuber 'sorry' for 'manipulative' relationships – BBC Newsbeat|date=10 June 2014|website=Bbc.co.uk}}

{{Main list|Alex Day discography}}

Albums

• Parrot Stories (2009)
• The World Is Mine (I Don't Know Anything) (2010)
• Epigrams and Interludes (2013){{cite web|url=http://alexdaymusic.com/post/27059726060/epigrams-charts-and-jack|title=サイトをチェックして安い時期を見極めよう！格安航空券使いこなし術|website=alexdaymusic.com|access-date=9 February 2013|archive-url=https://web.archive.org/web/20130323044752/http://alexdaymusic.com/post/27059726060/epigrams-charts-and-jack|archive-date=23 March 2013|url-status=dead|df=dmy-all}}
• Nowhere Left to Hide (2015)
• Split Infinities (2016)
• Sunset (2019)
• Relax! Nothing Is Under Control (2021)

Extended Plays

• 117% Complete (2010)
• Soup Sessions: Acoustic (2010)
• Shoebox EP (2016)

• {{cite book |last1=Day |first1=Alex |title=The Underground Storyteller |date=15 August 2014 |publisher=Ebury Publishing |isbn=978-0091959784 |pages=320 |url=https://books.google.com/books?id=4ObXoAEACAAJ }}
• {{cite book |last1=Day |first1=Alex |title=Living and Dying on the Internet |date=5 August 2018 |publisher=Alex Day |isbn=9780993020421 |pages=330 |url=https://books.google.com/books?id=nmsMuQEACAAJ }}

{{reflist|colwidth=30em}}

{{Commons category|Alex Day}}

• {{official website|https://www.patreon.com/alexday}}

{{Alex Day}}

{{Chartjackers}}

{{Authority control}}

{{DEFAULTSORT:Day, Alex}}

Category:Living people

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Category:English Buddhists

Category:Comedians from the London Borough of Havering

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Category:English video bloggers

Category:English male comedians

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Category:Time Lord rock

Category:English male bloggers

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Category:British YouTube vloggers

Category:YouTubers from London

Category:People from Hornchurch

Category:Chameleon Circuit (band) members

Category:Musicians from the London Borough of Havering