Alex Wiederin
{{Orphan|date=February 2024}}
{{Infobox artist
| name = Alex Wiederin
| image = File:Alex Wiederin - Portrait.jpg
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| caption = Wiederin in 2011
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| birth_date = {{birth date and age|mf=yes|1971|01|24}}
| birth_place = Feldkirch, Vorarlberg, Austria
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| nationality = {{flagicon|Austria}} Austrian
| field = Graphic Design, Creative Director
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Alex Wiederin (born January 24, 1971) is a New York-based creative director, graphic designer and typefont designer. He is currently the Executive Design Director of Town & Country Magazine and has previously served as creative director of Italian Elle, AnOther Magazine, 10 Magazine, Vogue Hommes International, Glamour Italy and BIG Magazine, among others.{{cite news|last=Houser|first=Kristopher|title=Now Showing: Back to Berlin|url=http://tmagazine.blogs.nytimes.com/2009/07/02/now-showing-back-to-berlin/?_php=true&_type=blogs&_r=0|newspaper=New York Times|accessdate=3 March 2014}}{{cite magazine|last=Eliott|first=Hannah|title=Carine Roitfeld: Irreverent, Thank Goodness|url=https://www.forbes.com/sites/hannahelliott/2011/10/06/carine-roitfeld-irreverent-thank-goodness/|magazine=Forbes|accessdate=28 April 2014}}{{cite web|title=Alex Wiederin Biography|url=http://www.admanagement.com/en/adm/3/art-directors/4/alex-wiederin/mode/biography/|publisher=Art Director Management|accessdate=3 March 2014|archive-url=https://web.archive.org/web/20140714195007/http://www.admanagement.com/en/adm/3/art-directors/4/alex-wiederin/mode/biography/|archive-date=14 July 2014|url-status=dead|df=dmy-all}}{{cite book|last1=Rink|first1=Martina|title=Fashion Germany Kreative Stories Trends|date=2014|publisher=Prestel|location=München|isbn=978-3-7913-4888-9|pages=56–59}}{{cite web|last1=Steigrad|first1=Alexandra|title=Town & Country Names Alex Wiederin Executive Design Director|url=http://www.wwd.com/media-news/fashion-memopad/town-country-names-alex-wiederin-executive-design-director-8158243|website=Women's Wear Daily|date=3 February 2015 |accessdate=3 February 2015}}
Biography
=Early life=
At the age of 16 Alex Wiederin was working as an intern for German Zeitgeist magazine Tempo, part of German-language New Journalism. Years later he became art director of the publication. At Tempo he collaborated with upcoming and established photographers, including Wolfgang Tillmans, Terry Richardson, Marcello Krasilcic, Bettina Rheims and Paul Schirnhofer.{{cite web|last=Schröder|first=Jens|title=Tempo|url=http://www.popkulturjunkie.de/retromedia/?p=10|publisher=Pop Kultur Junkie|accessdate=25 April 2014}}{{cite web|last=Harmsen|first=Lars|title=Tempo ist wieder da|url=http://www.slanted.de/eintrag/tempo-ist-wieder-da|publisher=Slanted|accessdate=25 April 2014}}
=1990s=
In 1997, Jane Pratt invited Wiederin to New York City to design the prototype of Jane Magazine. During this time, Wiederin collaborated with photographers Bruce Davidson, Steven Sebring and Luis Sanchis.{{cite magazine|last=Kerwin|first=Ann Marie|title='Jane' ups print run for debut: much-hyped launch hits stands setp. 9|url=http://adage.com/article/news/jane-ups-print-run-debut-hyped-launch-hits-stands-sept-9/70968/|magazine=Ad Age|accessdate=5 March 2014}} Later on, Wiederin worked as creative director at A/R Media with Alex Gonzales and Raul Martinez for clients such as Valentino,{{cite web|title=3 Fragen an Auslands-Österreicher|date=30 October 2012 |url=http://diepresse.com/home/leben/kreativ/1306922/3-Fragen-an-AuslandsOsterreicher|publisher=Die Presse|accessdate=25 April 2014}} Versace, Lanvin, Cesare Paciotti and Missoni.{{cite magazine|last=Dumenco|first=Simon|title=Brand X: Dead Heat|url=http://nymag.com/nymetro/news/media/features/1937/|magazine=New York Magazine|accessdate=4 March 2014}}
=2000s=
In 2001, Alex Wiederin co-founded AnOther Magazine, a bi-annual culture and fashion magazine, with Jefferson Hack and worked with many renowned photographers, including Nick Knight, David Sims, Inez van Lamsweerde and Vinoodh Matadin and Helmut Newton.{{cite web|title=Adriano Sack talk to Alex Wiederin|last=Sack|first=Adriano|url=http://www.derze.it/archives/1850|publisher=derzeit|accessdate=4 March 2014}} Later that same year, Wiederin founded Buero New York, a creative agency and think-tank for creative talents and photographers.{{cite magazine|title=The Originals – Elizabeth Musmanno and Alex Wiederin|url=http://www.wwd.com/beauty-industry-news/people/double-major-elizabeth-musmanno-alex-wiederin-7743181?full=true|magazine=Women's Wear Daily|accessdate=27 June 2014}} In 2002, Wiederin redesigned Dazed & Confused, a famous British style magazine founded by Jefferson Hack and fashion photographer Rankin.{{cite news|last=Blanchard|first=Tamsin|title=The hack pack|url=https://www.theguardian.com/theobserver/2001/sep/16/features.magazine27|newspaper=The Guardian|accessdate=4 March 2014}}
In 2003, Italian Glamour hired Alex Wiederin as their creative director.{{cite web|title=Neuer CD mit Alex Wiederin|url=http://www.persoenlich.com/news/medien/neuer-cd-mit-alex-wiederin-255907#.UxZOOPSwJU1|publisher=Persoenlich|accessdate=4 March 2014}} Two years later, Alex Wiederin became the creative director of BIG Magazine for issue 58 with Lauren Hutton. The same year, Dietrich Mateschitz, founder of Red Bull, hired Wiederin as a creative director to relaunch Seitenblicke, Austria's leading entertainment magazine.{{cite web|title=Savoir vivre!|url=http://www.horizont.at/fileadmin/user_upload/ePaper/bestseller/2013/0113/files/assets/basic-html/page6.html|publisher=Horizont|accessdate=4 March 2014}}
While working with Red Bull, Alex Wiederin created a Formula 1 magazine: The Red Bulletin - “The Fastest Magazine In The World”, written, assembled and printed in the paddock at each race. The publication covered stories from the inner sanctum of Formula 1, setting a new standard for quality in high-speed production.{{cite journal|title=The Red Bulletin|date=24 April 2005|issue=4}}
In 2006 Alex Wiederin designed a number of stores for Helmut Lang in Los Angeles, San Francisco, New York and Tokyo. One year later Annie Leibovitz teamed up with Alex Wiederin to design an advertising campaign for Parisian couture house Nina Ricci.{{cite web|last=Güereña |first=Elsa |title=Portfolio |url=http://www.somethingelsa.com/portfolio/portfolio-2011/10274415?originalSize=true |archive-url=https://archive.today/20140310093922/http://www.somethingelsa.com/portfolio/portfolio-2011/10274415?originalSize=true |url-status=dead |archive-date=March 10, 2014 |accessdate=4 March 2014 }}
In 2008 Wiederin became creative director for 10 Magazine and 10 Men, he redesigned both publications.{{cite web|last=Schneier |first=Matthew |title=Good Or Bad, They're Bringing Sexy Back |url=http://www.style.com/stylefile/tag/alexis-bittar/ |publisher=Style |accessdate=4 March 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20140503152229/http://www.style.com/stylefile/tag/alexis-bittar/ |archivedate=3 May 2014 }} Since then, Alex Wiederin has been the creative director of ELLE Italia.{{cite journal|title=ELLE Italia|date=November 2008|issue=11|url=http://www.elle.it/|accessdate=4 March 2014}} In 2009 Vogue Hommes International hired Wiederin as their creative director.{{cite web|last=von Hahn|first=Karen|title=The irreverent Carine Roitfeld gets set to launch a new magazine|url=https://www.thestar.com/life/fashion_style/2012/01/17/the_irreverent_carine_roitfeld_gets_set_to_launch_a_new_magazine.html|work=The Star|date=17 January 2012 |accessdate=28 April 2014}}{{cite web|last=Battista|first=Anna|title=Cracking The Dress Code: Samuel Gassman|url=http://www.zootmagazine.com/2012/01/31/cracking-the-dress-code-samuel-gassmann/|publisher=Zoot Magazine|accessdate=4 March 2014}}
=2010s=
In 2011, Alex Wiederin designed the book “Carine Roitfeld: Irreverent”,{{cite news|last=Carter|first=Lee|title=Made in France: Carine Roitfeld|url=https://www.independent.co.uk/life-style/fashion/features/made-in-france-carine-roitfeld-2371547.html |archive-url=https://web.archive.org/web/20111018075731/http://www.independent.co.uk/life-style/fashion/features/made-in-france-carine-roitfeld-2371547.html |archive-date=2011-10-18 |url-access=limited |url-status=live|newspaper=The Independent|accessdate=28 April 2014}} a visual history of the former editor-in-chief of Vogue Paris.{{cite magazine|last=Odell|first=Amy|title=Carine Roitfeld: 'I Was the Queen of Porno Chic. And I Will Do Something Totally Different Now.'|url=http://nymag.com/thecut/2011/02/carine.html|magazine=New York Magazine|accessdate=28 April 2014}}{{cite book|editor-last=Zahm|editor-first=Olivier|title=Carine Roitfeld : irreverent|date=2011|publisher=Rizzoli|location=New York|isbn=978-0847833689|editor2=Wiederin, Alex}}
In 2012 and 2013, Wiederin was put in charge of designing the Pirelli Calendar, a famous annual publication for important Pirelli customers and celebrity VIPs. The 2012 calendar was shot by Mario Sorrenti.
In the following year, Wiederin collaborated with photographer Steve McCurry.{{cite web|title=PDF|url=http://www.lemonde.fr/mmpub/edt/doc/20140124/4354171_9ee5_pirelli-calendar-2013.pdf|work=Pirelli Calendar|publisher=Pirelli|accessdate=4 March 2014}}
References
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Category:Austrian graphic designers
Category:Austrian typographers and type designers