AllTrails
{{short description|Fitness and travel software application}}
{{Third-party|date=August 2020}}
{{Infobox website
| name = AllTrails
| logo = AllTrails (2023).png
| logo_size = 250
| screenshot = AllTrails User Interface.png
| screenshot_size = 350px
| caption = iPhone example of in-app experience
| collapsible = no
| parent = AllTrails, LLC
| founded = {{Start date and age|2010|12|17}}
| headquarters = San Francisco, California, U.S.
| founder = Russell Cook
| CEO = Ron Schneidermann
| products = Android, iOS, Web browser, WatchOS, Wear OS
| language = English, Danish, Dutch, French, German, Italian, Norwegian Bokmål, Polish, Portuguese, Spanish, Swedish{{cite web | url=https://apps.apple.com/au/app/alltrails-hike-bike-run/id405075943 | title=AllTrails: Hike, Bike & Run }}
| company_type = Privately held
| industry = Health & fitness and travel
| commercial = Freemium
| subsid = GPSies, Trails.com, {{Proper name|iFootpath}}, EveryTrail
| website = {{url|https://www.alltrails.com}}
}}
AllTrails is a fitness and travel mobile app used in outdoor recreational activities. This app is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports. The service allows users to access a database of trail maps, which includes crowdsourced reviews and images. Depending on a user's subscription status, these resources can be used online and offline.
Overview
AllTrails operates on a freemium business model. It is accessible through a mobile app or a web browser for computers. Users can access the app's advanced features via a subscription service called AllTrails+.{{Cite web |title=AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails |url=https://www.alltrails.com/?ref=header |website=AllTrails.com}}
Registration is required on AllTrails. Users can register via Apple, Facebook, Google or by manually entering their name, email and password.{{Cite web |title=Sign up | AllTrails |url=https://www.alltrails.com/signup |website=AllTrails.com}}
Once a user has registered, they will be able to search and explore trails, as well as read reviews for those trails left by other users. Upon arriving at a trail, a user will be able to see information about the trail, track their activity, or even add new trails to the service. Additional features are available but require users to purchase a subscription in order to access them.
History
AllTrails was founded in 2010 by Russell Cook.{{Cite web |date=12 October 2018 |title=AllTrails gets $75M to keep hikers happy |url=https://techcrunch.com/2018/10/12/alltrails-gets-75m-to-keep-hikers-happy/ |access-date=22 April 2024 |website=techcrunch.com}} It was accepted into AngelPad's inaugural class. This incubation period preceded its official launch in December 2010.{{Cite web |date=11 November 2010 |title=The Initial AngelPad Startups Get Their Wings |url=https://techcrunch.com/2010/11/10/angelpad-demo-day/ |access-date=22 April 2024 |website=techcrunch.com}} In 2011, AllTrails gained $400k in seed funding from 500 Global (previously 500 Startups) and 2020 Ventures.{{Cite web |date=14 November 2011 |title=AllTrails Pockets $400K From 500 Startups And More |url=https://techcrunch.com/2011/11/13/alltrails-pockets-400k-from-500-startups-and-more/ |access-date=22 April 2024 |website=techcrunch.com}} As of January 2012, AllTrails had reached 200,000 users.{{Cite web |date=17 January 2012 |title=AllTrails Partners With National Geographic, Launches Redesigned, Co-branded Website |url=https://techcrunch.com/2012/01/17/alltrails-partners-with-national-geographic-launches-redesigned-co-branded-website/ |access-date=22 April 2024 |website=techcrunch.com}}
A major partnership between National Geographic and AllTrails was announced in early 2012. The partnership contributed to an increase in the app's user base and enhanced its mapping data. This partnership also resulted in National Geographic's Topo.com being merged and redirected to AllTrails.{{Cite web|url=https://techcrunch.com/2012/11/07/alltrails-retail-sales/|title=AllTrails Hits 1 Million Mobile Installs, Launches Retail Sales Of Its Map Kits|website=techcrunch.com|date=7 November 2012 |access-date=22 April 2024}} By Q4 2012, 1 million users had installed AllTrails. In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor,{{Cite web|url=https://fieldnotes.alltrails.com/blog/2016/08/15/we-acquired-everytrail/|title=We acquired EveryTrail|website=Fieldnotes.alltrails.com}} who had formerly acquired the company in 2011.{{Cite web|url=https://techcrunch.com/2011/02/03/tripadvisor-buys-trip-planning-service-everytrail-to-expand-mobile-offering/|title=TripAdvisor Buys Trip Planning Service EveryTrail To Expand Mobile Offering|website=techcrunch.com|date=3 February 2011 |access-date=22 April 2024}} AllTrails was listed in the 100 Best Android Apps of 2017 by PhanDroid.{{Cite web|url=https://phandroid.com/2016/12/29/100-best-android-apps-2017/|title=100 Best Android Apps of 2017|date=December 29, 2016|website=Phandroid - Android News and Reviews}}
In 2018, Spectrum Equity provided $75 million in funding to AllTrails in exchange for a majority position in the company.{{Cite web|url=https://www.pehub.com/spectrum-equity-buys-majority-of-alltrails/|title=Spectrum Equity buys majority of AllTrails|first=Luisa|last=Beltran|website=Pehub.com|date=October 12, 2018}} Ben Spero and Matt Neidlinger of Spectrum Equity joined AllTrails' board of directors. In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition. In April of 2019, AllTrails announced the acquisition of iFootpath.{{Cite press release |title=AllTrails Acquires iFootpath |url=https://www.prnewswire.com/news-releases/alltrails-acquires-ifootpath-300837648.html |website=Prnewswire.com}}{{Cite web |title=News | AllTrails Acquires iFootpath | Spectrum Equity |url=https://www.spectrumequity.com/news/alltrails-acquires-ifootpath |website=Spectrumequity.com}} In May, AllTrails announced that the app was available in French, German and Spanish. Formerly, the app had only been available in English.{{Cite web|url=https://fieldnotes.alltrails.com/blog/2019/05/07/bonjour-hallo-hola-alltrails-is-now-in-french-german-and-spanish/|title=Bonjour, Hallo, Hola – AllTrails is now in French, German and Spanish|website=Fieldnotes.alltrails.com}} In July, AllTrails announced its acquisition of GPSies and Trails.com.{{Cite web |title=We Acquired GPSies |url=https://fieldnotes.alltrails.com/blog/2019/07/30/we-acquired-gpsies/ |website=Fieldnotes.alltrails.com}}{{Cite web |date=August 14, 2019 |title=AllTrails Acquires German Trails App GPSies |url=https://gisuser.com/2019/08/alltrails-acquires-german-trails-app-gpsies/ |website=Giuser.com}}{{Cite web |title=News | AllTrails Acquires Trails.com | Spectrum Equity |url=https://www.spectrumequity.com/news/alltrails-acquires-trailscom |website=Spectrumequity.com}}{{Cite web |title=We Acquired Trails.com |url=https://fieldnotes.alltrails.com/blog/2019/07/18/we-acquired-trails-com/ |website=Fieldnotes.alltrails.com}} In December, AllTrails entered into a partnership with Rolling Strong to provide truck drivers with tools and resources aimed at promoting fitness and overall health while on the road.{{Cite web|url=https://www.thetrucker.com/trucking-news/equipment-tech/rolling-strong-teams-up-with-alltrails-to-enhance-trucker-wellness-offerings|title=Rolling Strong teams up with AllTrails to enhance trucker wellness offerings|date=December 23, 2019|website=TheTrucker.com}}
In 2020, Apple partnered with AllTrails to add hiking information to Apple Maps. This was largely in response to the growing popularity of outdoor activities during the global COVID-19 pandemic.{{Cite web|url=https://techcrunch.com/2020/06/23/apples-software-updates-give-a-glimpse-of-software-in-a-covid-19-era/|title=Apple's software updates give a glimpse of software in a COVID-19 era|website=techcrunch.com|date=23 June 2020 |access-date=22 April 2024}} These trends in behavior contributed to "8.7 million users" installing the application in 2020, which represented an "89%" increase from the previous year.{{Cite news |last=Hu |first=Krystal |date=2021-11-17 |title=PE firm Permira invests $150 mln in hiking app AllTrails |language=en |work=Reuters |url=https://www.reuters.com/business/finance/pe-firm-permira-invests-150-mln-hiking-app-alltrails-2021-11-17/ |access-date=2023-02-01}}
References
{{Reflist}}
Further reading
- {{cite news|first=Nikita|last=Richardson|title=Boots, Backpack and a Ubiquitous App|url=https://www.nytimes.com/2024/03/31/style/alltrails.html|work=The New York Times|date=March 31, 2024|access-date=April 6, 2024|url-access=subscription}}
External links
- {{Official website|https://www.alltrails.com/}}
{{Volunteered geographic information}}
Category:Android (operating system) software
Category:Collaborative mapping
Category:Internet properties established in 2010