Apple Maps

File:WWDC 2012 Interior.jpg, OS X Mountain Lion, and iCloud during the 2012 Apple Worldwide Developers Conference (WWDC).]]

Apple revealed that the application would replace Google Maps as the default web mapping service for iOS. Apple also announced that the application would include turn-by-turn navigation, 3D maps, and the virtual assistant Siri.{{Cite web |url =http://www.iculture.nl/wwdc-apple-kondigt-eigen-kaartendienst-maps-met-volledige-navigatie-aan-wwdc/ |language =nl |date =June 11, 2012 |access-date =November 29, 2015 |publisher =iCulture |title =WWDC 2012: Apple kondigt eigen kaartendienst Maps met volledige navigatie aan |author =Vroegop, B. }}{{Cite web |url =http://www.iculture.nl/wwdc-2012-ios-6-aangekondigd-ipad-1-krijgt-geen-update/ |language =nl |date =June 11, 2012 |access-date =November 29, 2015 |publisher =iCulture |title =WWDC 2012: iOS 6 aangekondigd, iPad 1 krijgt geen update #WWDC |author = Zwaag, G. van der }} The mapping service was released on September 19, 2012. Following the launch, Apple Maps was heavily criticized, which resulted in a public apology by Apple CEO Tim Cook in late September and the departure of two key employees of Apple (see also §Early inaccuracy).{{Cite web |url =https://www.theguardian.com/technology/2012/sep/28/apple-maps-tim-cook-apology |date =September 28, 2012 |author =Arthur, C. |work =The Guardian |access-date =October 22, 2015 |title =Apple Maps: Tim Cook says he is 'extremely sorry' }}{{Cite web |author=Satariano, A. |date=November 28, 2012 |title=Apple's Cue Seeks Overhaul of Maps Amid Duel With Google |url=https://www.bloomberg.com/news/articles/2012-11-27/apple-said-to-fire-maps-manager-after-flaws-hurt-iphone-5-debut |access-date=October 24, 2015 |publisher=Bloomberg Businessweek}}

Google Maps was the default mapping app in iOS from the first generation iPhone in 2007.{{Cite web |title=IOS {{!}} operating system {{!}} Britannica |url=https://www.britannica.com/topic/iOS |access-date=2023-05-27 |website=www.britannica.com |language=en}} In late 2009, tensions between Google and Apple started when the Android version of Google Maps featured turn-by-turn navigation, a feature which the iOS version lacked. At the time, Apple argued that Google collected too much user data.{{Cite web |url =https://www.theguardian.com/technology/2013/nov/11/apple-maps-google-iphone-users |author =Arthur, C. |date =November 11, 2013 |access-date =December 30, 2015 |work =The Guardian |title =Apple maps: how Google lost when everyone thought it had won }} When Apple made iOS 6 available, Google Maps could only be accessed by iOS 6 users via the web.{{Cite web |author=Garside, J. |date=September 20, 2012 |title=Apple Maps service loses train stations, shrinks tower and creates new airport |url=https://www.theguardian.com/technology/2012/sep/20/apple-maps-ios6-station-tower |access-date=October 23, 2015 |work=The Guardian}} Although Google did not immediately launch an iOS version Maps, shortly after the announcement of Apple Maps, Google did add a Flyover feature to its virtual globe application Google Earth.{{Cite web |url =http://www.iculture.nl/apps/google-earth-of-apple-kaarten-wie-heeft-de-beste-3d-beelden/ |title =Google Earth of Apple Kaarten: wie heeft de beste 3D-beelden? |language =nl |author =Zwaag, G. van der |publisher =iCulture |access-date =November 29, 2015 |date =July 27, 2012 }} Three months later, in December 2012, Google Maps was released in the App Store. This version of Google Maps, unlike the previous version, featured turn-by-turn navigation. Shortly after it was launched, it was the most popular free application in the App Store.{{Cite web |url =https://www.cnet.com/news/google-maps-already-no-1-among-free-iphone-apps/ |publisher =CNET |access-date =December 1, 2015 |date =December 13, 2012 |author =Whitney, L. |title =Google Maps already No. 1 among free iPhone apps }}

Speculation around Apple creating a mapping service of its own arose in 2009 after computer magazine Computerworld reported that Apple had acquired Jaron Waldman's company Placebase, an online mapping service, in July of that year.{{cite web |title=Placebase Innovates Again |url=https://www.directionsmag.com/article/2874 |website=Directions Magazine |access-date=23 November 2021 |date=July 28, 2006}}{{cite web |last1=Kahn |first1=Jordan |title=Maps roundup: Early Placebase founder leaves for startup & secret project job listing |url=https://9to5mac.com/2013/09/27/maps-roundup-early-placebase-founder-leaves-for-startup-alaska-airport-directions-disabled-secret-project-job-listing/ |website=9to5Mac |access-date=23 November 2021 |date=27 September 2013}}{{Cite web|url=http://www.computerworld.com/article/2467794/smartphones/apple-purchased-placebase-in-july-to-replace-google-maps-.html|title=Apple purchased Placebase in July to replace Google Maps?|last=Weintraub|first=Seth|website=Computerworld|access-date=March 20, 2016|date=October 2009}} The CEO of Placebase became a part of Apple's "Geo Team".{{Cite web |url =http://www.computerworld.com/article/2467794/smartphones/apple-purchased-placebase-in-july-to-replace-google-maps-.html |publisher =Computerworld |access-date =November 29, 2015 |title =Apple purchased Placebase in July to replace Google Maps? |date =October 1, 2009 |author =Weintraub, S. }}{{Cite web |url =http://www.iculture.nl/apple-neemt-kaartleverancier-placebase-over-en-richt-geo-team-op/ |language =nl |publisher =iCulture |access-date =November 29, 2015 |title =Apple neemt kaartleverancier Placebase over en richt Geo Team op |date =October 1, 2009 |author =Zwaag, G. van der }} In the following two years, Apple acquired two more mapping related companies who specialized in 3D maps: Poly9 in 2010 and C3 Technologies in 2011.{{Cite web |url =http://www.pcworld.com/article/201118/apple_buys_poly_9.html |author =Bertolucci, J. |work =PCWorld |access-date =November 29, 2015 |title =Why Apple Bought Poly9: And What Is Poly9? |date =2010-07-14 }}{{Cite web |url =http://9to5mac.com/2011/10/29/apple-acquired-mind-blowing-3d-mapping-company-c3-technologies-looking-to-take-ios-maps-to-the-next-level/ |title =Apple acquired mind-blowing 3D mapping company C3 Technologies, looking to take iOS Maps to the next level |date =October 29, 2011 |publisher =9to5Mac |author =Gurman, M. |access-date =November 29, 2015 }} C3 Technologies' imagery was later used for the Flyovers feature in Apple Maps.{{Cite web |url =http://9to5mac.com/2012/07/19/apples-ios-6-3d-maps-are-straight-from-c3-technologies-some-interesting-notes/ |title =Apple's iOS 6 3D Maps are straight from C3 Technologies, some interesting notes |date =July 19, 2012 |publisher =9to5Mac |author =Gurman, M. |access-date =November 29, 2015 }} Earlier in 2011, Apple indicated its plan for a mapping service when it stated on its website that it was collecting location data to create "an improved traffic service in the next couple of years" for iPhone users.{{Cite web |url =https://www.apple.com/pr/library/2011/04/27Apple-Q-A-on-Location-Data.html |date =April 27, 2011 |publisher =Apple Press Info |title =Apple Q&A on Location Data |access-date =November 29, 2015 }} In September 2012, when Apple Maps was released, a "source" connected to both Google and Apple Maps claimed to technology website TechCrunch that Apple was recruiting Google employees that worked on Google Maps.{{Cite web |url =https://techcrunch.com/2012/09/23/source-apple-aggressively-recruiting-ex-google-maps-staff-to-build-out-ios-maps/ |title =Source: Apple Aggressively Recruiting Ex-Google Maps Staff To Build Out iOS Maps |author =Etherington, D. |date =September 23, 2012 |access-date =November 29, 2015 |publisher =TechCrunch }}

In the first year after its release, Apple Maps received a number of improvements which solved various errors in the application.{{Cite web |url =http://www.iculture.nl/apple-verbetert-eigen-maps-meer-3d-gebouwen-minder-fouten/ |language =nl |title =Apple verbetert eigen Maps: meer 3D-gebouwen, minder fouten |date =October 6, 2012 |author =Zwaag, G. van der |publisher =iCulture |access-date =December 1, 2015 }} Other changes included adding more satellite imagery and making the navigation available in more cities. In 2013, Apple also acquired a few companies to improve Apple Maps, namely HopStop, Embark, WifiSlam, and Locationary, as well as the team and the technology of the company BroadMap. HopStop and Embark both specialized in mapping public transportation, WifiSlam specialized in interior maps, Locationary provided accurate company data for mapping services, and BroadMap managed, sorted, and analyzed map data.{{Cite web |url =http://www.techradar.com/news/software/applications/apple-maps-one-year-on-1182395/1 |publisher =TechRadar |date =September 21, 2013 |author =Marshall, G. |title =Apple Maps: one year on |access-date =October 22, 2015 }}{{Cite web |url =http://9to5mac.com/2013/12/23/apple-likely-acquired-mapping-firm-broadmap-location-infused-evernote-competitor-catch/ |title =Apple acquired mapping firm BroadMap's talent, location-infused Evernote competitor Catch |author =Gurman, M. |work =9to5Mac |date =December 23, 2013 |access-date =November 29, 2015 }}{{Cite web |url =http://allthingsd.com/20131223/apple-did-indeed-acquire-broadmap-and-catch-earlier-this-year/ |title =Apple Did Indeed Acquire BroadMap and Catch Earlier This Year |author =Fried, I. |date =December 23, 2013 |access-date =November 29, 2015 |publisher =All Things Digital }}

During WWDC in June 2013, Apple announced the new version of Apple Maps in iOS 7. This new version (and the rest of the operating system) had a new look and icon. Several new functions were also implemented, including full-screen mode, night mode, real-time traffic information, navigation for pedestrians, and the Frequent Locations feature. The latter feature, which can be switched on and off, was introduced to record the most frequently visited destinations by users in order to improve Apple Maps. In addition, new satellite imagery was added once again. On September 18, 2013, Apple released iOS 7. At that time, the new iPhone 5S included a new motion coprocessor, the M7, which can identify whether a user is walking or driving in order to adjust the navigation mode.

During that same conference, Apple announced that a desktop version of the application would be made available for OS X Mavericks.{{Cite web |url =https://www.theverge.com/2013/6/10/4414348/apple-maps-coming-os-x-mavericks |date =June 10, 2013 |publisher =The Verge |access-date =October 24, 2015 |title =Apple Maps coming to OS X Mavericks }} On October 22, 2013, Apple released OS X Mavericks and the desktop version of Apple Maps. The desktop version was similar to that in iOS 7, but it connected with the Contacts and Calendar applications. Additionally, the desktop version enabled users to send locations and directions to other devices with iOS.{{Cite web |url =https://www.cnet.com/news/walk-with-us-through-os-x-mavericks-new-maps-app/ |title =Walk with us through OS X Mavericks' new Maps app |date =October 22, 2013 |author =Goodwin, A. |publisher =CNET |access-date =October 24, 2015 }} In June of the following year, Apple acquired the company Spotsetter, a social search engine that gave personalized recommendations for places to visit. Since the acquisition, most of its employees work at Apple.{{Cite web |url =https://techcrunch.com/2014/06/06/spotsetter-a-social-search-engine-for-places-acquired-by-apple/ |publisher =TechCrunch |access-date =December 6, 2015 |author =Perez, S. |date =June 6, 2014 |title =Apple Acquires Spotsetter, A Social Search Engine For Places }}

On September 17, 2014, the successor of iOS 7, iOS 8, became available. Later that year, on October, 16, Apple released OS X Yosemite.{{Cite web |url =https://www.apple.com/pr/library/2014/09/09Apple-Announces-iOS-8-Available-September-17.html |publisher =Apple Press Info |access-date =December 30, 2015 |date =September 9, 2014 |title =Apple Announces iOS 8 Available September 17 }} Neither update brought any major modifications to Apple Maps. However, the feature "City Tours" was introduced to both iOS and OS X. This function made it possible for the user to be guided through locations with Flyovers.{{Cite web |url =http://www.macrumors.com/2014/09/07/flyover-city-tours/ |publisher =MacRumors |access-date =December 6, 2015 |date =September 7, 2014 |author =Slivka, E. |title =Apple Filling Out Flyover City Tours Ahead of iOS 8 and OS X Yosemite Launches }} Also, Apple Maps results were shown in the search feature Spotlight in OS X Yosemite.{{Cite web |url =https://www.apple.com/pr/library/2014/10/16OS-X-Yosemite-Available-Today-as-a-Free-Upgrade.html |date =October 16, 2014 |publisher =Apple Press Info |access-date =October 24, 2015 |title =OS X Yosemite Available Today as a Free Upgrade }} Later in 2014, Apple news website 9to5Mac reported that in the previous months a number of Apple Maps employees, including a key employee, had left the company to work for Uber.{{Cite web |url =http://9to5mac.com/2014/11/25/top-apple-maps-app-manager-for-watch-ios-os-x-exits-for-uber/ |date =November 25, 2014 |author =Gurman, M. |access-date =December 7, 2015 |publisher =9to5Mac |title =Top Apple Maps app manager for Watch, iOS & OS X exits for Uber }} In the next year, Apple Maps was added to the new Apple Watch, which was released on April 24.{{Cite web |url =https://www.apple.com/pr/library/2015/03/09Apple-Watch-Available-in-Nine-Countries-on-April-24.html |title =Apple Watch Available in Nine Countries on April 24 |access-date =November 29, 2015 |publisher =Apple Press Info |date =March 9, 2015 }} The app indicates navigation instructions by taps on the user's wrist.{{Cite web |url =http://www.macworld.com/article/2915572/apple-watch-how-to-use-maps.html |title =How to use Maps to navigate from your Apple Watch |author =Allsopp, A. |date =April 28, 2015 |access-date =December 30, 2015 |publisher =Macworld |archive-date =January 27, 2016 |archive-url =https://web.archive.org/web/20160127062258/http://www.macworld.com/article/2915572/apple-watch-how-to-use-maps.html |url-status =dead }}

During WWDC on June 8, 2015, Craig Federighi, Apple's senior vice president of Software Engineering, announced that the new version of Apple Maps in iOS 9 would have information about public transportation in a number of global cities.{{Cite web |url =http://www.techradar.com/news/software/apple-maps-finally-adds-public-transit-info-1295842 |title =Apple Maps finally adds public transit info |publisher =TechRadar |author =Pino, N. |access-date =October 22, 2015 |date =June 8, 2015 }} The function also became available for OS X El Capitan and watchOS 2. In addition, Apple added the function "Nearby", which shows nearby points of interest in several categories. With the update, the application chooses a detour in case of a traffic delay. The three new versions of the operating systems became available in September 2015. In addition to these new releases, Apple acquired a few companies in 2015 in order to improve the mapping application even further. In the spring, Apple also acquired Coherent Navigation, that provides precise location data through High Integrity GPS, and the startup company Mapsense later that year.{{Cite web |url =https://www.engadget.com/2015/05/17/apple-reportedly-buys-coherent-navigation/??ncid=rss_full |date =May 17, 2015 |author =Fingas, J. |publisher =Engadget |access-date =December 25, 2015 |title =Apple bought a company focused on super-accurate GPS }}{{Cite web |url =http://www.iculture.nl/apple-overname-coherent-navigatiebedrijf/ |title =Apple nam navigatiebedrijf Coherent over |language =nl |date =May 17, 2015 |author =Zwaag, G. van der |publisher =iCulture |access-date =December 29, 2015 }} The latter had developed software to organize large amounts of location data.{{Cite web |url =https://www.zdnet.com/article/apple-acquires-mapping-visualisation-startup-mapsense/ |publisher =ZDNet |access-date =December 25, 2015 |title =Apple acquires mapping visualisation startup Mapsense |date =September 17, 2015 |author =Tung, L. }}

In 2016, Apple Maps opened a new development center and it was updated for watchOS and iOS. The application was improved when watchOS 2.2 came out in March 2016. Apple Maps was renewed in the new version of the operating system and received several new features, including "Nearby" which had previously been exclusive to iOS.{{Cite web|url=http://www.iculture.nl/nieuws/watchos-2-2-apple-watch-verschenen/|title=Apple brengt watchOS 2.2 voor Apple Watch met verbeterde Kaarten-app uit|date=March 21, 2016|publisher=iCulture|language=nl|access-date=November 11, 2016}} Four months later, Apple CEO Tim Cook inaugurated a new office in partnership with IT company RMSI, Noida, at the WaveRock campus in Hyderabad, India. The development center focuses on the development of Apple Maps and employs 4,000 people.{{Cite web |url =https://www.rmsi.com/uploads/press/02_apple.pdf |publisher =The Economic Times |title =Apple opens development office in Hyderabad |date =May 19, 2016 |access-date =October 15, 2016 |author =Kulshrestha, Ashish |archive-date =October 18, 2016 |archive-url =https://web.archive.org/web/20161018205909/https://www.rmsi.com/uploads/press/02_apple.pdf |url-status =dead }}{{Cite web|url=https://www.apple.com/pr/library/2016/05/19Apple-Opens-Development-Office-in-Hyderabad.html|title=Apple Opens Development Office in Hyderabad|date=May 19, 2016|publisher=Apple Press Info|access-date=October 15, 2016}} According to ZDNet, the {{Convert|250,000|sqft|sqm|abbr=off}} office cost US$25 million.{{Cite web|url=https://www.zdnet.com/article/apple-to-open-first-offshore-technology-development-centre-in-india/|title=Apple to open first offshore technology development centre in India|last=Srinivasan|first=V. L.|date=February 11, 2016|publisher=ZDNet|access-date=October 16, 2016}} In September, iOS 10 was released. The update of the Apple's mobile operating system was accompanied by a new design of Apple Maps. Moreover, the application was opened up to developers and gained a few features: it makes suggestions for places to go based on earlier usage of the app, it can remember the location where the user parked their vehicle, it allows a user to filter search suggestions, and the turn-by-turn navigation was improved.{{Cite web|url=http://www.iculture.nl/nieuws/apple-maps-nieuw-design-vernieuwingen/|title=Apple Maps krijgt nieuw design: alle vernieuwingen op een rij|last=Meijer|first=Eveline|date=June 13, 2016|publisher=iCulture|language=nl|access-date=November 11, 2016}}{{Cite web|url=http://www.iculture.nl/nieuws/kleine-ios-10-verbeteringen/|title=Twintig kleine iOS 10-verbeteringen die je zeker even moet proberen|last=Zwaag|first=Gonny van der|date=September 15, 2016|publisher=iCulture|language=nl|access-date=November 11, 2016}} The navigation automatically zooms in and out, shows traffic ahead, and allows users to search for points of interests along the route. These features are available for CarPlay as well.

File:Apple Maps Car April 2023.jpg data and image collection vehicle in Kent, England in April 2023]]

In early 2018, Apple announced that Maps now included bike-sharing stations in more than 175 cities in 36 countries, including San Francisco (Bay Wheels), New York (Citi Bike), Montreal (BIXI), London (Santander Cycles), Paris (Vélib' Métropole) and Brisbane (CityCycle).{{cite web |last1=Dillet |first1=Romain |title=Apple Maps shows you the nearest bike-sharing stations – TechCrunch |url=https://techcrunch.com/2018/03/12/apple-maps-shows-you-the-nearest-bike-sharing-stations/ |website=techcrunch.com |date=March 12, 2018 |access-date=July 2, 2018}}{{cite web |last1=Estrada |first1=Zac |title=Apple Maps gets upgraded bike-sharing information |url=https://www.theverge.com/2018/3/12/17110362/apple-maps-bike-share-data |website=The Verge |date=12 March 2018 |access-date=July 2, 2018}}

In summer 2018, Maps leader Eddy Cue announced major updates to Apple Maps, which he said had been rebuilt "from the ground up" using map data Apple had been quietly gathering for the past four years. Newly detailed maps were available first for the San Francisco Bay area, and later for other areas of the United States and other countries.{{cite web |last1=Panzarino |first1=Matthew |title=Apple is rebuilding Maps from the ground up – TechCrunch |url=https://techcrunch.com/2018/06/29/apple-is-rebuilding-maps-from-the-ground-up/ |website=techcrunch.com |date=June 29, 2018 |access-date=July 2, 2018}}{{cite web |last1=Panzarino |first1=Matthew |title=Questions about Apple's new Maps, answered – TechCrunch |url=https://techcrunch.com/2018/06/29/questions-about-apples-new-maps-answered/ |website=techcrunch.com |date=June 29, 2018 |access-date=July 2, 2018}} Areas with the new detail show outlines of buildings, more minor roads (for example, roads within parking lots), walking paths, and traffic lights and stop signs during navigation. Grassy areas also show more detail; for example, strips of grass and vegetation between roads, outlines of holes on golf courses, baseball/football fields within parks, etc.

In November 2018, Apple said that it would send its backpack-wearing team to various locations, including Los Angeles, San Francisco, and Santa Clara County, in an attempt to improve Apple Maps' walking directions along footpaths and walkways. The company also said it would deploy its mapping cars throughout the US and the UK to gather its own data and add details to the maps.{{cite web|url=https://maps.apple.com/vehicles/|title=Apple Maps vehicles|access-date=November 12, 2018}}{{cite web|url=https://www.digitaltrends.com/mobile/apple-confirms-its-using-pedestrians-to-improve-its-maps-app/|title=Apple confirms it's collecting data on foot to improve its Maps app|date=19 November 2018 |access-date=November 19, 2018}}

By the end of January 2020, Apple completed the rollout of their new maps detail in the United States and the District of Columbia; several U.S. territories were also added in April 2020.{{Cite web|url=https://www.cnbc.com/2020/01/30/apple-launches-improved-maps-app.html|title=Apple's new and improved maps that cost 'billions' are now out across the U.S.|last=Leswing|first=Kif|date=2020-01-30|website=CNBC|access-date=2020-01-31}} Apple also said that Europe would receive updated maps later that year.{{Cite web|title=Apple delivers a new redesigned Maps for all users in the United States|url=https://www.apple.com/newsroom/2020/01/apple-delivers-a-new-redesigned-maps-for-all-users-in-the-united-states/|access-date=2020-10-03|website=Apple Newsroom}} During WWDC on June 22, 2020, Apple announced that the UK, Ireland, and Canada would be the first countries outside of the U.S. to receive the updated maps.{{Cite web|title=Revamped Apple Maps App Expanding to UK, Ireland, and Canada Later This Year|url=https://www.macrumors.com/2020/06/22/apple-maps-revamp-uk-ireland-canada/|access-date=2020-10-03|website=MacRumors|date=22 June 2020 }}

In September 2020, cycling directions were added to Maps alongside the public rollout of iOS 14, iPadOS 14, and watchOS 7. As of launch, cycling directions were only available in the cities of New York, Los Angeles, San Francisco, Shanghai, and Beijing, but Apple intends to add more over time.{{Cite web|title=iOS 14: How to Get Cycling Directions in Apple Maps|url=https://www.macrumors.com/how-to/cycling-directions-apple-maps/|access-date=2020-09-17|website=MacRumors|date=21 July 2020 }} In October, Apple updated the United Kingdom and Ireland to include their new maps detail, Look Around, and cycling directions.{{Cite web|title=UK, Ireland get Apple Maps Look Around, cycling directions|url=https://appleinsider.com/articles/20/10/01/uk-and-ireland-get-apple-maps-look-around-cycling-directions|access-date=2020-10-02|website=AppleInsider|date=October 2020 }} On October 19, 2020, Apple began testing their new maps for Canada and rolled out the final version on December 10, 2020.{{cite web |last=Clover |first=Juli |title=Redesigned Apple Maps Expanding to Canada Soon |url=https://www.macrumors.com/2020/10/20/apple-maps-expansion-canada/ |website=MacRumors |date=20 October 2020 |access-date=3 January 2022}}{{cite web |last1=Clover |first1=Juli |title=Redesigned Apple Maps Expands to Canada |url=https://www.macrumors.com/2020/12/10/redesigned-apple-maps-expands-to-canada/ |website=MacRumors |date=10 December 2020 |access-date=3 January 2022}}

On April 22, 2021, Apple began testing its new maps for Spain and Portugal, with the final version going live during Apple's annual WWDC conference on June 7, 2021. In addition, Apple announced that Italy and Australia would get the new maps later in the year.{{cite web |last1=McShan |first1=Frank |title=Redesigned Apple Maps Expanding to Spain and Portugal Today, Italy and Australia Later This Year |url=https://www.macrumors.com/2021/06/07/redesigned-apple-maps-expanding/ |website=MacRumors |date=7 June 2021 |access-date=8 June 2021}} During WWDC 2021, Apple had announced a brand new "city experience" for select areas that would include real-world road widths, vegetation, turn lanes, realistic building models and colors, among other things. Apple released this new experience in seven cities in 2021, including Los Angeles and New York; more cities will follow in the future. In addition, Apple announced new changes to the "Transit" feature and non-vehicle directions, such as new AR walking directions and the ability to follow transit on an Apple Watch. Apple published its new map data in Italy, San Marino, Vatican City and Andorra on September 10, 2021, while also adding real-time transit for Rome, Milan, and Turin on the 26th. Apple released its new map data for Australia on December 9, 2021.{{cite web |last1=Clover |first1=Juli |title=Apple Rolls Out Updated Maps Interface in Australia |url=https://www.macrumors.com/2021/12/09/apple-maps-australia/ |website=MacRumors |date=9 December 2021 |access-date=3 January 2022}} In August 2021, native ratings and a photo system became available to US users, previously using Foursquare, Yelp and Tripadvisor.{{Cite web |last=Espósito |first=Filipe |date=2021-08-24 |title=Apple Maps native ratings and photo system now available in the US |url=https://9to5mac.com/2021/08/23/apple-maps-native-ratings-and-photo-system-now-available-in-the-us/ |access-date=2022-08-09 |website=9to5Mac}}

On March 4, 2022, Apple began testing its new map data in Germany and Singapore, with the final version launching on April 21, 2022.{{cite web |last1=Hardwick |first1=Tim |title=Redesigned Apple Maps Expands to Germany and Singapore |url=https://www.macrumors.com/2022/04/21/apple-maps-redesign-germany-singapore/ |website=MacRumors |date=21 April 2022 |access-date=21 April 2022}} On March 24, 2022, Apple released its new detailed city experience for Montreal, Toronto, and Vancouver.{{cite web |last1=Rossignol |first1=Joe |title=Apple Announces Revamped 3D Maps in Toronto, Montreal, and Vancouver |url=https://www.macrumors.com/2022/03/24/apple-maps-3d-city-experience-canada/ |website=MacRumors |date=24 March 2022 |access-date=25 March 2022}} On May 29, 2022, Apple began testing its new map data in France, Monaco, and New Zealand, with the final version launching on July 7, 2022.{{cite web |last1=Fathi |first1=Sami |title=Apple Expands Revamped Apple Maps Experience to New Countries |url=https://www.macrumors.com/2022/07/08/apple-maps-expands-to-new-countries/ |website=MacRumors |date=7 July 2022 |access-date=20 July 2022}} During Apple's annual WWDC conference on June 6, 2022, Apple announced that in addition to France, Monaco, and New Zealand, the new maps would be expanded to Belgium, Israel, Liechtenstein, Luxembourg, Netherlands, Palestinian Territories, Saudi Arabia, and Switzerland. As for the Detailed City Experience, Apple had announced that Atlanta, Chicago, Las Vegas, Miami, Seattle, Sydney and Melbourne would be getting it later in the year. Apple had introduced multi-stop routing, Pay in Transit, and Mapkit for better integration of products in apps for developers.{{cite web |last1=Fathi |first1=Sami |title=Apple Maps Gaining Support for Multi-Stop Routing in iOS 16 and Expanding New Maps to 11 More Countries |url=https://www.macrumors.com/2022/06/06/apple-maps-multi-stop-new-countries/ |website=MacRumors |date=6 June 2022 |access-date=6 June 2022}}

On August 5, 2022, Apple began testing its new map data in Israel, the Palestinian Territories and Saudi Arabia.{{cite web |last1=Clover |first1=Juli |title=Updated Apple Maps Design Expanding to Israel, Palestine and Saudi Arabia |url=https://www.macrumors.com/2022/08/05/apple-maps-update-israel-palestine-saudi-arabia/ |website=MacRumors |date=5 August 2022 |access-date=6 August 2022}} Apple also published the new Detailed City Experience for Atlanta, Miami and Seattle. On September 12, 2022, Apple published the new Detailed City Experience for Chicago and Las Vegas alongside the launch of iOS 16. On November 2, 2022, Apple began testing its new map data in Belgium, Liechtenstein, Luxembourg, Netherlands, and Switzerland, with the final version launching on December 15, 2022, alongside Israel, Saudi Arabia, and Palestinian Territories.{{cite web |title=Apple lanceert gloednieuwe kaart voor Nederland, België, Liechtenstein, Luxemburg en Zwitserland |url=https://www.apple.com/nl/newsroom/2022/12/apple-rolls-out-all-new-map-across-belgium-liechtenstein-luxembourg-the-netherlands-and-switzerland/ |website=Apple Newsroom |access-date=15 December 2022}}

On January 19, 2023, Apple launched the new Detailed City Experience for Sydney and Melbourne.{{cite web |last1=Fenech |first1=Stephen |title=Apple launches enhanced maps for Sydney and Melbourne with a new level of detail |url=https://www.techguide.com.au/news/mobiles-news/apple-launches-enhanced-maps-for-sydney-and-melbourne-with-a-new-level-of-detail/ |website=Tech Guide |access-date=24 January 2023|date=19 January 2023}} On January 23, 2023, Apple began testing its new map data in Austria, Finland, Norway, and Sweden, with the latter three being released on March 2, 2023.{{cite web |last1=Hardwick |first1=Tim |title=Apple Maps Redesign Expands to Finland, Norway, and Sweden |url=https://www.macrumors.com/2023/03/03/apple-maps-redesign-finland-norway-and-sweden/ |website=MacRumors |date=3 March 2023 |access-date=4 March 2023}} On March 10, 2023, Apple started testing its new map in Austria, Croatia, the Czech Republic, Hungary, Poland, and Slovenia.{{cite web |last1=Miller |first1=Chance |title=Apple testing rebuilt Apple Maps in six new Central Europe countries |url=https://9to5mac.com/2023/03/12/apple-maps-new-design-central-europe/ |website=9to5Mac |access-date=14 March 2023 |date=12 March 2023}} The map data was officially published on April 6, 2023.{{cite web |last1=Hardwick |first1=Tim |title=Apple Maps Redesign Expands to Austria, Croatia, Czechia, Hungary, Poland, and Slovenia |url=https://www.macrumors.com/2023/04/07/apple-maps-redesign-expands-6-countries/ |website=MacRumors |date=7 April 2023 |access-date=7 April 2023 |language=en}} On May 2, 2023, Apple started testing its new map in Hong Kong, Slovakia, and Taiwan.{{cite web |last1=Clover |first1=Juli |title=Apple Maps Redesign Now Rolling Out in Taiwan |url=https://www.macrumors.com/2023/05/02/apple-maps-redesign-now-rolling-out-in-taiwan/ |website=MacRumors |date=2 May 2023 |access-date=3 May 2023 |language=en}} The new maps began rolling out to all users on June 15, 2023.{{citation needed|date=June 2023}}

During Apple's annual WWDC conference on June 5, 2023, it was announced that offline maps would be coming to the Maps app, along with enhanced EV routing.{{cite web |last1=Rossignol |first1=Joe |title=Apple Maps Finally Lets You Download Maps for Offline Use on iOS 17 |url=https://www.macrumors.com/2023/06/07/apple-maps-offline-downloads-ios-17/ |website=MacRumors |access-date=7 June 2023 |language=en |date=7 June 2023}}{{cite web |last1=Korosec |first1=Kirsten |title=Need to charge your EV? Apple Maps will show open spots near you |url=https://techcrunch.com/2023/06/07/need-to-charge-your-ev-apple-maps-will-show-open-spots-near-you/ |website=TechCrunch |access-date=7 June 2023 |date=7 June 2023}} Later that day, Apple released the Detailed City Experience for Paris.{{cite web |last1=Popa |first1=Bogdan |title=Google Maps in Trouble As Apple's Modern Navigation App Launches for More Users |url=https://www.autoevolution.com/news/google-maps-in-trouble-as-apple-s-modern-navigation-app-launches-for-more-users-216150.html |website=autoevolution |access-date=8 June 2023 |language=en |date=7 June 2023}}

On July 27, 2023, Apple released the Detailed City Experience for Dallas and Houston and added Look Around imagery for Dallas, Minneapolis, and Tampa Bay.{{cite web |last1=Mejia-Hilario |first1=Irving |title=Apple Maps debuts 'Detailed City Experience' and other new features in Dallas |url=https://www.dallasnews.com/business/2023/07/27/apple-maps-debuts-detailed-city-experience-and-other-new-features-in-dallas/ |website=Dallas News |access-date=28 July 2023 |language=en |date=27 July 2023}} On July 31, 2023, Apple began testing its new map data in Denmark and Greece.{{cite web |last1=Popa |first1=Bogdan |title=Apple Getting Ready to Expand Its New Maps to More Regions |url=https://www.autoevolution.com/news/apple-getting-ready-to-expand-its-new-maps-to-more-regions-218944.html |website=autoevolution |access-date=3 August 2023 |language=en |date=2 August 2023}} The new maps launched for everyone on October 12, 2023.{{cite web |last1=Hardwick |first1=Tim |title=Apple Maps Redesign Expands to Denmark and Greece |url=https://www.macrumors.com/2023/10/13/apple-maps-redesign-expands-denmark-greece/ |website=MacRumors |access-date=13 October 2023 |language=en |date=13 October 2023}}

On July 24, 2024, Apple began public beta testing Apple Maps on the web. The web version is available on Safari, Chrome, and Edge on Windows PCs and iPads.{{Cite web |title=Apple Maps on the web launches in beta |url=https://www.apple.com/newsroom/2024/07/apple-maps-on-the-web-launches-in-beta/ |access-date=2024-07-24 |website=Apple Newsroom |language=en-US}}

On October 25, 2024, Apple released the Detailed City Experience for Amsterdam.{{Cite web |last=Popa |first=Bogdan |year=2024 |title=Apple Releases the First Apple Maps DCE Update in a Very, Very Long Time |url= https://www.autoevolution.com/news/apple-releases-major-apple-maps-update-after-384-days-241781.html |access-date=2025-04-09 |website=autoEvolution |publisher=SoftNews NET |language=en}} In order to improve the service in India, the Apple Maps team has been surveying roads in several states since November 2024 using sophisticated camera and Lidar-equipped backpacks to obtain precise road markings.{{Cite web |last=KVN |first=Rohit |date=21 February 2025 |title=Apple to begin another leg of ground survey in India to improve Maps |url=https://www.deccanherald.com/technology/gadgets/apple-to-begin-another-leg-of-ground-survey-in-india-to-improve-maps-3414497 |access-date=2025-02-21 |website=Deccan Herald |language=en}}{{Cite web |last=Das |first=Mehul Reuben |date=2025-02-21 |title=Apple to start sending teams equipped with portable imaging & LiDAR backpacks to refine its Maps services in India |url=https://www.firstpost.com/tech/apple-to-start-sending-teams-equipped-with-portable-imaging-lidar-backpacks-to-refine-its-maps-services-13865273.html |access-date=2025-02-21 |website=Firstpost |language=en-us}}

On January 25, 2025, Apple began testing its new map data in Thailand. On January 30, 2025, Apple released the Detailed City Experience for New Orleans.{{Cite web |last=Popa |first=Bogdan |year=2025 |title=Apple Releases the First Apple Maps DCE Update in a Very, Very Long Time |url=https://www.autoevolution.com/news/apple-releases-the-first-apple-maps-dce-update-in-a-very-very-long-time-246293.html |access-date=2025-02-02 |website=autoEvolution |publisher=SoftNews NET |language=en}}

File:Apple Maps directions interface.png to Los Angeles, as shown on an iPad running iOS 9]]

Apple Maps started using vector graphics before competitor Google Maps, which allowed the application to use less data than Google Maps.{{Cite web |url =http://www.iculture.nl/apple-maps-efficienter-met-data-dan-google-maps/ |language =nl |author =Vroegop, B. |publisher =iCulture |access-date =May 10, 2021 |date =October 2, 2012 |title =Apple Maps efficiënter met data dan Google Maps }} The map has four available layers: regular map, satellite view, hybrid view (a combination of regular and satellite view), and public transit view.{{Cite web |url =http://www.iculture.nl/dossiers/apple-maps/ |language =nl |title =Dossier: Apple Maps |access-date =December 30, 2015|publisher= iCulture }} The main provider of map data is TomTom, but data is also supplied by Automotive Navigation Data, Getchee, Hexagon AB, IGN, Increment P, Intermap Technologies, LeadDog, MDA Information Systems, OpenStreetMap, and Waze.{{Cite web|title=Apple: Acknowledgements|url=http://gspe21.ls.apple.com/html/attribution-8.html|archive-url=https://web.archive.org/web/20160118101039/http://gspe21.ls.apple.com/html/attribution-8.html|archive-date=January 18, 2016|access-date=November 29, 2015}} Apple renewed their agreement with TomTom in 2015, though later decided to gradually switch to OpenStreetMap and remove all of TomTom-contributed map data except for live traffic information.{{Cite web|url =http://corporate.tomtom.com/releasedetail.cfm?ReleaseID=913777 |publisher =TomTom |access-date =December 29, 2015 |date =May 19, 2015 |title =TomTom extends Apple agreement }}{{Cite web|url =https://gspe21-ssl.ls.apple.com/html/attribution-264.html |publisher =Apple |access-date =September 26, 2023 |date =August 30, 2023 |title =Apple Maps Credits Information }} TomTom is the parent company of Tele Atlas, which is also used by Apple Maps' competitor, Google Maps. The satellite imagery comes from Maxar Technologies. iPhones located in China use data from AutoNavi and MapKing for Hong Kong instead.

Apple Maps can be used to plan routes. Apple expands their basic Maps interface by adding badges. A weather and air quality index badge will be seen alongside the current traffic information constantly. Before, a user could only observe the traffic information while using the turn-by-turn directions.{{cite journal |last1=Cross |first1=Jason |title=What's new in Apple Maps in iOS 13. |journal=Macworld - Digital Edition |date=November 2019 |volume=36 |issue=11 |pages=56–60 |url=https://www.macworld.com/article/232920/whats-new-in-apple-maps-in-ios-13.html |access-date=21 February 2023}} According to Apple, the navigation function is available in 56 countries worldwide.name="availability">{{Cite web|title=Apple: iOS Feature Availability|url=https://www.apple.com/ios/feature-availability/|access-date=June 11, 2017}} Apple Maps can also be used to see real-time traffic information. In addition, Apple's virtual assistant, Siri, is integrated into Apple Maps. The map displays points of interest provided by approximately twenty companies, including Booking.com, Foursquare, TripAdvisor, and Yelp. The data from Foursquare was added in late 2015.{{Cite web|author=Kahn, J.|date=November 16, 2015|title=Apple adds Foursquare business listings to Apple Maps|url=http://9to5mac.com/2015/11/16/apple-maps-foursquare-business-listings/|access-date=December 25, 2015|publisher=9to5Mac}} Users can drop pins on the map to save places for later retrieval. The satellite view features Flyovers, three-dimensional satellite views, in designated locations.{{Cite web|author=Zwaag, G. van der|date=June 12, 2012|title=iOS 6 uitgelicht: Apple Maps-kaartendienst met grote Nederlandse invloed|url=http://www.iculture.nl/ios-6-uitgelicht-apple-maps-kaartendienst-met-grote-nederlandse-invloed/|access-date=November 29, 2015|language=nl}}

{{Main|Flyover (Apple Maps)}}

With Flyover, certain locations — mainly big cities and landmarks — can be seen from a birds-eye perspective. The three-dimensional views are photo-realistic, and users can change the perspective.{{Cite web |title=Apple: Maps |url=https://www.apple.com/ios/maps/ |access-date=December 30, 2015}} Flyover has been available since the first release of Apple Maps. Many cities with Flyovers also have "City Tours." With this feature, the user is guided in the Flyover view along landmarks in that location. "City Tours" was added to Apple Maps in iOS 8 (released on September 17, 2014) and in OS X Yosemite (released on October 16, 2014). In addition to Flyovers, more than 300 cities also feature 3D maps. This feature enables the user to see three-dimensional models of structures in the map view. These models, which are not photo-realistic, can also be seen when using the turn-by-turn navigation.

The "Nearby" feature in Apple Maps is available on iOS 15 and watchOS 8{{Cite web |title=Find nearby attractions, restaurants, and services in Maps on iPhone |url=https://support.apple.com/guide/iphone/find-nearby-attractions-restaurants-services-iphbaf51b2c0/ios |access-date=2023-11-22 |website=Apple Support |language=en}} It allows users to search for nearby places of interest, such as restaurants, gas stations, and parking lots, among others.{{Cite web |date=2020-06-15 |title=How to use Apple Maps' Nearby feature |url=https://tech.hindustantimes.com/how-to/how-to-use-apple-maps-nearby-feature-71592156565485.html |access-date=2023-11-22 |website=HT Tech |language=en}} Users can also access indoor maps of select airports and shopping malls.

When a user selects a category, such as "food" or "transportation," nearby points of interest in that category are displayed with their names, distances, and reviews on Yelp. Pins also appear at the locations of these places on the map Turn-by-turn navigation can be activated with Nearby as well.

The function "Transit" shows the public transport networks on the map in a number of cities and their surroundings. The functionality was added to iOS 9 (released on September 16, 2015), OS X El Capitan (released on September 30), and watchOS 2 (released on September 21).{{Cite web |url =http://www.macworld.co.uk/feature/mac-software/mac-os-x-el-capitan-updates-issues-fixes-features-specs-3594193/ |author =Haslam K. |access-date =October 23, 2015 |publisher =Macworld |title =Mac OS X 10.11 El Capitan updates, issues and fixes: 10.11.1 update released, addresses Mail, Office 2016 and more |date =October 23, 2015 }}{{Cite web |url =http://www.iculture.nl/dossiers/watchos/ |title =Dossier: watchOS |access-date =October 23, 2015 |language =nl |publisher =iCulture }}{{Cite web |url =https://www.apple.com/pr/library/2015/09/09iOS-9-Available-as-a-Free-Update-for-iPhone-iPad-iPod-touch-Users-September-16.html |title =iOS 9 Available as a Free Update for iPhone, iPad & iPod touch Users September 16 |date =September 9, 2015 |publisher =Apple Press Info |access-date =October 23, 2015 }} Apple Maps displays the networks of buses, subways, trains, and ferries in these cities. Additionally, the mapping service includes public transit schedules and shows the locations of the entries and exits of the subway and train stations.{{Cite web |url =https://www.apple.com/pr/library/2015/06/08Apple-Previews-iOS-9.html |publisher =Apple Press Info |access-date =October 23, 2015 |title =Apple Previews iOS 9 |date =June 8, 2015 }}

Support for all the routes of Amtrak in the United States has been added as of October 2, 2016. The routes of NSW TrainLink in New South Wales were added in April 2016. The routes of V/Line (Regional Rail) in Victoria (Australia) were added on October 9, 2016. Transit directions were expanded across the United Kingdom, excluding Northern Ireland, on December 19, 2016. Ireland (Republic of Ireland and Northern Ireland) was added on October 16, 2017.{{Cite web |url =http://www.macworld.com/article/2994932/ios-apps/apple-maps-gets-a-boost-with-boston-transit-and-amtrak-routes.html |publisher =Macworld |access-date =October 23, 2015 |date =October 19, 2015 |author =McGarry, C. |title =Apple Maps gets a boost with Boston transit and Amtrak routes }}{{Cite web |url =http://www.macrumors.com/2016/04/28/apple-maps-transit-new-south-wales/ |publisher =MacRumors |access-date =May 4, 2016 |date =April 28, 2016 |author =Broussard, M. |title =Apple Maps Expands Transit Data in New South Wales, Australia With TrainLink and Bus Routes }}{{Cite web |url =http://www.macrumors.com/2016/12/19/apple-maps-transit-united-kingdom/ |publisher =MacRumors |access-date =December 19, 2016 |date =December 19, 2016 |author =Rossignol, J. |title =Apple Maps Expands Transit Directions Across the United Kingdom}}

Apple's transit directions are not available in third-party apps.

In iOS 16, Apple added the ability to add Transit Cards to the Maps app, as well as see Transit Fares.{{cite web |last1=Clover |first1=Juli |title=What's New With the Maps App in iOS 16: Multi-Stop Routing, Transit Card Support and More |url=https://www.macrumors.com/guide/ios-16-maps/ |website=MacRumors |date=September 12, 2022 |access-date=14 September 2022}}{{cite web |last1=Teague |first1=Katie |title=iOS 16's 2 Essential Updates for Apple Maps: How They Make Travel Easier |url=https://www.cnet.com/tech/mobile/ios-16s-2-essential-updates-for-apple-maps-how-they-make-travel-easier/ |website=CNET |access-date=14 September 2022}}

With the release of iOS 14, various countries in Europe received congestion zone alerts in the Maps app to reduce harmful emissions in the area. Users have the option of inputting navigation that avoids these areas. As of iOS 16, this feature has expanded outside of Europe.

Apple Indoor Maps is a feature of Apple Maps that provides indoor maps for select airports and shopping malls. It was first introduced in iOS 11 and has since been expanded to include more locations. The feature provides detailed information about the interior of these buildings, allowing users to navigate them more easily.

Apple developed the Indoor Mapping Data Format (IMDF) to provide indoor maps for venues. The format is designed to be mobile-friendly, compact, human-readable, and highly extensible. It provides a basis for orientation, navigation, and discovery within indoor spaces.

Apple Indoor Maps is a useful feature for users who need to navigate large and unfamiliar buildings. It is also beneficial for businesses that want to provide their customers with an easy way to find their way around their premises.{{Cite web |last=Evans |first=Jonny |date=2021-02-26 |title=Apple's indoor maps format is now a standard; here's why that matters |url=https://www.computerworld.com/article/3609852/apples-indoor-maps-format-is-now-a-standard-heres-why-that-matters.html |access-date=2023-11-22 |website=Computerworld |language=en}}

Apple Maps shows real-time traffic information on the map. In addition, the turn-by-turn navigation takes delays into account when calculating the estimated time of arrival and will occasionally choose a detour in case of traffic. Apple introduced this function in iOS 7 (released on September 18, 2013) and it is available in 75 countries as of June 2019.{{Cite web |url =http://www.macworld.co.uk/news/apple/ios-7-available-download-now-how-download-ios-7-update-your-iphone-ipad-3440312/ |author =Haslam, K. |date =September 18, 2013 |access-date =December 30, 2015 |publisher =Macworld |title =iOS 7 available to download now. How to download iOS 7 and update your iPhone and iPad }}{{Cite web|title=Apple: iOS Feature Availability|url=https://www.apple.com/ios/feature-availability/|access-date=June 11, 2017}} In the beginning of 2015, Consumentenbond, a Dutch organization promoting consumer rights, researched the traffic information of various navigation applications and concluded that Apple Maps gave the most false responses of all seven applications that were tested.{{Cite news |url =http://tweakers.net/nieuws/101047/consumentenbond-verkeersinfo-in-apple-maps-scoort-dikke-onvoldoende.html |language =nl |title =Consumentenbond: verkeersinfo in Apple Maps scoort dikke onvoldoende |author =Wokke, A. |date =January 27, 2015 |newspaper =Tweakers |access-date =December 29, 2015 }}

iOS 14 introduced the addition of speed cameras when doing turn-by-turn navigation. More countries will be added as time goes on. In iOS 14.5, Apple implemented new ways to report incidents in real-time, with users able to report accidents, hazards, and speed checks during their route using Siri.

When Apple announced iOS 14 at WWDC 2020, they introduced cycling directions for Apple Maps in select cities, including Los Angeles, New York, and London.

{{main|Look Around (Apple)}}

Look Around allows the user to view 360°street-level imagery, with smooth transitions as the scene is navigated to provide precision in city environment. Look Around was introduced with iOS 13 at Apple Worldwide Developers Conference in June 2019. It was publicly released as part of iOS 13, with additional areas to be covered as time goes on.{{cite web |title=iOS 13 Preview – Features |url=https://www.apple.com/ios/ios-13-preview/features/ |website=Apple |access-date=June 26, 2019}}

In October 2014, Apple introduced Apple Maps Connect,{{Cite web|url=http://searchengineland.com/apple-launches-maps-connect-self-service-local-listings-portal-206349|title=Apple Launches "Maps Connect" Self-Service Local Listings Portal|date=October 21, 2014|website=Search Engine Land|access-date=May 27, 2016}} which allows small business owners to claim their business listing and edit business information, such as location and open hours. After the user logs in with their Apple ID, they are given a prompt to claim and link an Apple Maps listing to their account. The user can search through Apple's database to locate their listing or add a missing listing to Apple's database.{{Cite web|url=https://mapsconnect.apple.com|title=Maps Connect|website=mapsconnect.apple.com|access-date=May 27, 2016}}

At WWDC 2021, Apple officials announced they would add new information to Apple Maps' portrayal of various cities, including real-world widths of roads, accurate elevations, and more detailed depictions of some buildings and landmarks.

File:Apple Maps Native Ratings and Photos Support (As of 02-2024).png

iOS 14 introduced the addition of native ratings and reviews to make it easier to search ratings. Yelp, as a result, is slowly being phased out in exchange for this new system. The feature allows users to rate the app with a thumbs up or thumbs down on a select range of categories depending on the type of business, alongside an overall rating. The average rating for each category is displayed for each business, and the "Overall" category can be seen in search results.

Users are also now able to upload their own photos they took of the locations.

This feature is available only in certain countries, as shown on the map.

At WWDC 2020, Apple announced that iOS 14 would bring "Guides"—packages of tourist information—for certain cities, many produced by third-party publications.{{Cite web|title=Maps|url=https://www.apple.com/maps/|access-date=2022-02-14|website=Apple}}

File:Market share Apple Maps and Google Maps.png)]]

Prior to the launch of Apple Maps in September 2012, there were 103.6 million Americans with iOS or Android, 81 million of whom used Google Maps. One year after the release of Apple Maps, there were 136.7 million Americans with iOS or Android. During this time, Google Maps users decreased to 58.7 million, while Apple Maps gained 35 million new users.{{Cite news |last=Arthur |first=Charles |date=2013-11-11 |title=Apple maps: how Google lost when everyone thought it had won |url=https://www.theguardian.com/technology/2013/nov/11/apple-maps-google-iphone-users |access-date=2024-10-14 |work=The Guardian |language=en-GB |issn=0261-3077}} Out of the 60.1 million iPhone users, 8.3 million used Google Maps. However, some of those iPhone users were not able to use Apple Maps, since their devices were not updated to iOS 6.

Between July 2013 and February 2016, 20% to 30% of all American smartphone users utilized Apple Maps, including those with operating systems that were not compatible. During the same timeframe, 40% to 51% of American smartphone owners used Google Maps.{{Cite web |url =https://www.comscore.com/Insights/Market-Rankings/ |title =comScore: Market Rankings |access-date =November 3, 2015 }}

In September 2013, one year after its launch, more than 6.2 million of the total 10.35 million British iPhone owners used Apple Maps. Google Maps had the second largest market share on British iPhones with over 1.8 million British iPhone users.{{Cite web |url =https://www.theguardian.com/technology/2013/nov/26/apple-maps-europe-google |author =Arthur, C. |date =November 26, 2013 |title =How Apple Maps won on UK iPhones over Google Maps – despite Waze |work =The Guardian |access-date =November 3, 2015 }}

In 2024, Google Maps has approximately 1.8 billion users while Apple maps has 500 million users.{{Cite web |title=Navigation App Revenue and Usage Statistics (2024) |url=https://www.businessofapps.com/data/navigation-app-market/ |access-date=2024-10-14 |website=Business of Apps |language=en-US}}

Apple Maps received considerable criticism after its launch on September 19, 2012, due to wrong and inaccurate information about places and points of interests. Many of these errors are now fixed.{{Cite web |author=Zwaag, G. van der |date=June 23, 2011 |title=Google belooft 'geweldige Google Maps-ervaring' op iOS |url=http://www.iculture.nl/apps/google-belooft-geweldige-google-maps-ervaring-op-ios/ |access-date=November 29, 2015 |publisher=iCulture |language=nl}}

Some places were misspelled, were displayed with the wrong name, or were missing entirely. Examples of those mistakes included the Ukrainian capital Kyiv, which was incorrectly spelled as "Kylv", the Welsh town Pontypridd, whose label was shown {{convert|6|mi|km|0|abbr=off}} northeast of its actual location, and the English town Stratford-upon-Avon, which was missing altogether in Apple Maps. Also, when users looked up "London," they were directed to the Canadian city London, Ontario, instead of its namesake, the capital of the United Kingdom. Many complained about outdated or inaccurate data about companies and places of interest. For example, in the United Kingdom, chains that no longer exist were still on the maps, and large stores were accidentally mapped in backyards. Furthermore, in the United States, the label of the Willis Tower was displayed in the wrong location. Apple Maps was sometimes inadequate to find companies or other points of interest at all. For instance, the London train and underground station Paddington and Tokyo Station were missing, and the Helsinki Central railway station was shown as a park. Also, parks were occasionally displayed as airports. Some instances of maps had cloud cover that obstructed the view of the road.{{Cite web |date=September 18, 2012 |title=Apple apologises for Maps switch 'frustration' |url=https://www.bbc.com/news/technology-19760978 |access-date=April 16, 2023 |publisher=BBC}}

On several occasions, government authorities and politicians warned citizens of errors with Apple Maps. In early December 2012, the police department of the Australian city Mildura alerted people who planned to reach the city using Apple Maps, because Mildura was shown in the middle of Murray-Sunset National Park, {{convert|40|mi|km|0|abbr=off}} from its actual location. The police department stated that the error was potentially life-threatening, as national park temperatures could rise to {{convert|114|F|C|0|abbr=on}} and those traveling would be without water supplies. The police rescued at least four people, one of whom was stranded for 24 hours. After that, the police department tried to contact Apple to solve the problem. Apple fixed the error in December 2012.{{Cite web |author=Thompson, N. |date=December 11, 2012 |title=Apple Maps flaw could be deadly, warn Australian police |url=https://edition.cnn.com/2012/12/10/tech/apple-maps-australia-flaw/ |access-date=October 23, 2015 |publisher=CNN}}{{Cite web |author=Musil, S. |date=December 9, 2012 |title=Australia police discourage use of Apple maps app after rescues |url=https://www.cnet.com/news/australia-police-discourage-use-of-apple-maps-app-after-rescues/ |access-date=October 23, 2015 |publisher=CNET}}{{Cite web |author=Arthur, C. |date=December 10, 2012 |title=Apple redraws maps after Australian drivers led astray in the bush |url=https://www.theguardian.com/technology/2012/dec/10/apple-maps-life-threatening-australian-police |access-date=October 24, 2015 |work=The Guardian}} Alan Shatter, the Minister for Justice and Equality and Minister of Defence of Ireland at the time, issued a warning because of a mistake in Apple Maps: a non-existent airport was shown near the Irish capital Dublin. This location was in reality a public farm called "Airfield." Shatter wrote in his statement that the mistake was dangerous because a pilot could try to make an emergency landing there.{{Cite web |date=September 20, 2012 |title='Alan Shatter concerned over fake Apple airport' Statement of the Day |url=http://www.thejournal.ie/alan-shatter-apple-maps-airport-dundrum-602115-Sep2012/ |access-date=October 23, 2015 |publisher=The Journal|author-first1=Gavan|author-last1=Reilly}}{{Cite web |date=September 21, 2012 |title=Apple map glitch relocates Dublin Airport to farm |url=https://www.bbc.com/news/world-europe-19676125 |access-date=April 16, 2023 |publisher=BBC}}

As a result of the criticism, Tim Cook, CEO of Apple Inc., published a letter of apology on Apple's website on September 28, 2012, in which he apologized for the "frustrations" experienced by users. He said that Apple fell short and that the company was making every effort to improve the mapping service. Cook also suggested that dissatisfied users could use rival mapping applications like Bing Maps, MapQuest, Waze, Google Maps, and Nokia Maps.{{Cite web |author=Cook, T. |date=September 28, 2012 |title=Apple: A letter from Tim Cook on Maps |url=https://www.apple.com/letter-from-tim-cook-on-maps/ |url-status=dead |archive-url=https://web.archive.org/web/20120928170739/http://www.apple.com/letter-from-tim-cook-on-maps/ |archive-date=September 28, 2012 |access-date=October 22, 2015}} Steve Jobs, former CEO of Apple Inc., had used this way of apologizing in the past. A week before the release of the letter of apology, just after the launch of Apple Maps, spokesperson Trudy Miller had stated to technology news website All Things Digital that Apple Maps was a major initiative and that they "were just getting started with it." Miller also said the application would improve as more people used it.{{Cite web |author=Yarow, J. |date=September 20, 2012 |title=Apple Responds To The Maps Backlash: 'We Are Just Getting Started With It' |url=http://www.businessinsider.com/apple-statement-maps-2012-9?IR=T |access-date=October 23, 2015 |publisher=Business Insider}}

In the aftermath of the criticism, two key employees left the company due to the problems associated with Apple Maps. The departure of Scott Forstall, senior vice president of iOS, was announced in October 2012. Sources told technology news website The Verge that he had been fired for refusing to sign Tim Cook's letter of apology.{{Cite web |author-last1=Ziegler |author-first1=Chris |date=October 29, 2012 |title=Apple's Scott Forstall's fatal mistake was not signing iOS 6 Maps apology letter: sources |url=https://www.theverge.com/2012/10/29/3574022/apple-scott-forstall-ios-6-maps-apology-letter |access-date=October 24, 2015 |publisher=The Verge}} According to business magazine Bloomberg Businessweek, Richard Williamson, the person responsible for the mapping team at Apple, left the following month. He was succeeded by Eddy Cue.

In June 2016, Eddy Cue said in an interview with Fast Company that Apple "had completely underestimated the product, the complexity of it." He also said the problems with Apple Maps led to "significant changes to all of our development processes." After the launch of Maps, Apple started offering public betas of new versions of iOS and OS X. Furthermore, Cue commented that before Maps was launched Apple's executive team long discussed if Apple should have its own mapping service.{{Cite web |last=Tetzeli |first=Rick |date=August 8, 2016 |title=Playing The Long Game Inside Tim Cook's Apple |url=https://www.fastcompany.com/3062090/tim-cooks-apple/playing-the-long-game-inside-tim-cooks-apple |access-date=October 16, 2016 |publisher=Fast Company}} One month later, Tim Cook looked back to the launch of Apple Maps in an interview with The Washington Post and said "Maps was a mistake." He added that the company admitted its mistake and that Maps is something the company is now proud of because of the improvements.{{Cite news |last=McGregor |first=Jena |date=August 12, 2016 |title=Tim Cook, the interview: Running Apple 'is sort of a lonely job' |newspaper=The Washington Post |url=https://www.washingtonpost.com/classic-apps/stepping-out-of-steve-jobss-shadow-tim-cook-champions-the-promise-of-apple/2016/08/12/fadb6c26-59cd-11e6-831d-0324760ca856_story.html |access-date=October 16, 2016}}

As the primary provider of map data, TomTom has also received criticism. Cees van Dok, TomTom's head of user experience design, in April 2013 told technology news website TechRadar that Apple was the problem. According to him, Apple was trying to combine too many sources of data to create Apple Maps.{{Cite web |author=Langley, H. |date=April 22, 2013 |title=TomTom still defensive over Apple Maps, says smartphones not a threat |url=http://www.techradar.com/news/car-tech/satnav/tomtom-still-defensive-over-apple-maps-says-smartphones-not-a-threat-1146027 |access-date=October 22, 2015 |publisher=TechRadar}}

Despite fixing preliminary issues, Apple Maps has received mixed reviews, with some critics complimenting its "Flyover" feature and appearance of the street map,{{cite web|last1=Braue|first1=David|title=Apple Maps' worldview is now better than Google Maps'|url=https://www.zdnet.com/article/apple-maps-worldview-is-now-better-than-google-maps/|website=ZDNet|access-date=January 31, 2016}} while others are criticizing its lack of features similar to those in Google Maps. ZDNet said "[Apple Maps] had its share of problems, but Apple Maps is back with a vengeance. Powered by some jaw-dropping 3D graphics and enjoying an aggressive multi-platform strategy, Apple is finally set to redefine our geospatial expectations – and take Google down a few notches." An editor of The Street wrote "But, today, and presumably after the iOS 7 update, Apple Maps has come into its own.

In 2019, Apple began rolling out a comprehensive overhaul of Apple Maps to certain areas. The redesigned Maps introduced significant improvements, including more comprehensive views of roads and buildings, enhanced pedestrian data, more precise addresses, and detailed land cover. Apple completed the rollout of this new experience in the United States by early 2020, adding features like faster navigation, Look Around (a high-resolution, interactive street-level imagery feature), and Favorites for quick access to frequently visited places. Eddy Cue described the update as a complete rebuild of the app, with privacy as a central focus. The redesign received praise for its visual improvements and functionality, with critics noting that it addressed many of the app's initial shortcomings and brought the experience closer to competing services like Google Maps. These "new maps" have continued to expand to other countries over time.{{Cite web |title=Apple delivers a new redesigned Maps for all users in the United States |url=https://www.apple.com/newsroom/2020/01/apple-delivers-a-new-redesigned-maps-for-all-users-in-the-united-states/ |access-date=2025-01-28 |website=Apple Newsroom |language=en-US}}

Despite the lingering absence of transit directions (at last check, Apple still suggests Google Maps and other 'routing' apps), I now prefer to Apple over Google."{{cite web|url=http://www.thestreet.com/story/12047750/1/google-maps-no-longer-embarrasses-apple-maps.html|title=Google Maps No Longer Embarrass Apple Maps|author=Rocco Pendola|work=TheStreet|date=September 25, 2013 }} Macworld wrote "Apple Maps has vastly improved since it was first launched and now we conclude the turn-by-turn navigation is a lot better than Google's offering. While there are areas that both Google and Apple can improve on, we're certain that using Apple Maps won't direct you to drive into the Thames and that most of the initial issues have been fixed."{{cite web |author=Rodríguez |first=José Jr. |date=December 23, 2021 |title=Apple Really Wants You to Use Its Maps App, Now in 3D |url=https://jalopnik.com/apple-really-wants-you-to-use-its-maps-app-now-in-3d-1848265695 |access-date=April 16, 2023 |work=Jalopnik}} Thrillist wrote an article about "Things Apple Maps Does Better Than Google Maps," praising its ability to let the user "send directions instantly from your computer to your phone," "see turn-by-turn directions from the lock screen," "get more specific recommendations for nearby attractions," "know which subway car to get on and which exit to use," "see true-to-life details," and "get seamless directions from Siri." Apple Maps was also praised for its Look Around feature offering higher quality images than Google Street View.{{cite web |author=Vonau |first=Manuel |date=February 14, 2023 |title=Apple Maps is good now, and that's a big problem for Google |url=https://www.androidpolice.com/apple-maps-good-now-problem-google-maps/ |access-date=April 16, 2023 |work=Android Police}}

Apple Maps allows integration with a car's multi-media system through CarPlay.

Taiwan (Republic of China) was classified as a province of the People's Republic of China in the application in 2013; searches for "Taiwan" were changed automatically to "China Taiwan province" in Simplified Chinese, prompting the Taiwan Ministry of Foreign Affairs to demand a correction from Apple.{{Cite web |url=https://www.telegraph.co.uk/news/worldnews/asia/taiwan/10413744/Taiwan-demands-Apple-change-map-that-shows-it-as-part-of-China.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/worldnews/asia/taiwan/10413744/Taiwan-demands-Apple-change-map-that-shows-it-as-part-of-China.html |archive-date=2022-01-12 |url-access=subscription |url-status=live|title=Taiwan demands Apple change map that shows it as part of China |website=The Daily Telegraph|date=October 30, 2013 }}{{cbignore}}

{{see also|Restrictions on geographic data in China}}

Apple has received criticism regarding its map concerning the greater China region. Apple uses Chinese map suppliers for map display within China and uses TomTom and local map suppliers for Taiwan and Hong Kong. If the phone is located within mainland China, it can result in all geotagged photos taken in Hong Kong, Macau, Taiwan, Arunachal Pradesh, or the disputed South China Sea islands being applied with an incorrect location, or displaying the area as part of China. There are some English language issues with the Chinese pinyin transliterations of the Chinese names in Taiwan and Hong Kong. Photos taken in Taipei or Itanagar will display the location respectively as "Taiwan Province, China"{{Cite web |last=Kan |first=Michael |date=October 30, 2013 |title=Taiwan protests Apple maps that show the island as a province of China |url=https://www.computerworld.com/article/2485454/taiwan-protests-apple-maps-that-show-island-as-province-of-china.html |website=Computerworld}} or "Tibet Autonomous Region, China".{{Cite web |title=Why Digital Maps Are Inaccurate in China |url=https://www.travelandleisure.com/travel-tips/digital-maps-skewed-china |website=Travel + Leisure}} Additionally, Apple in China has agreed to manipulate Apple Maps to support China in the Senkaku Islands dispute by making Chinese-claimed islands appear larger than they actually are, as part of a business deal that was personally negotiated by Apple CEO Tim Cook.{{Cite web |author=Richard Lawler |date=December 10, 2021 |title=Apple's concessions in China reportedly include a secret $275 billion deal and one odd change in Maps |url=https://www.theverge.com/2021/12/10/22826695/apple-china-mou-275-billion-tim-cook-icloud |access-date=December 13, 2021 |work=The Verge}}

Apple Maps has limited functionality in South Korea due to restrictions on geographic data in South Korea.{{Cite web |date=2023-03-06 |title=Apple request for detailed Korean mapping data rejected |url=https://koreajoongangdaily.joins.com/2023/03/06/business/tech/Korea-Apple-map/20230306174727032.html |access-date=2023-10-09 |website=koreajoongangdaily.joins.com |language=en}}

Apple's compliance with local laws has been criticized. For example, Apple labels Crimea as part of Russia in Apple Maps, specifically for users who were accessing the app with a Crimean IP address.{{Cite web |date=28 November 2019 |title=Apple under fire for labelling Crimea as part of Russia in its apps |url=https://www.theguardian.com/world/2019/nov/28/apple-under-fire-for-labelling-crimea-as-part-of-russia-in-its-apps |access-date=24 January 2020 |website=The Guardian}} Users in the rest of the world are shown Crimea as belonging to Ukraine.{{Cite web |date=28 November 2019 |title=Ukraine condemns Apple for calling Crimea part of Russia in its apps |url=https://www.cnbc.com/2019/11/28/ukraine-condemns-apple-for-calling-crimea-part-of-russia-in-its-apps.html |access-date=24 January 2020 |website=CNBC}}

In response to the Russian invasion of Ukraine, Apple suspended its business operations in Russia. As a safety precaution to those in Ukraine, Apple had also disabled live traffic and other features in Maps.{{cite news |last1=Wakabayashi |first1=Daisuke |title=Apple pauses sales of its products in Russia |work=The New York Times |date=March 2022 |url=https://www.nytimes.com/2022/03/01/business/apple-russia-ukraine-maps.html |access-date=27 May 2022 }}

Apple's response to the Gulf of Mexico–America naming dispute was to relabel the Gulf of Mexico to "Gulf of America" due to the signing of Executive Order 14172 by President Trump.{{Cite web |date=2025-02-12 |title=Apple changes Gulf of Mexico to Gulf of America on maps |url=https://apnews.com/article/apple-maps-gulf-of-mexico-gulf-of-america-ea9f17241ad5c42880708f27ffe18baf |access-date=2025-03-29 |website=AP News |language=en}}

• Citymapper
• Comparison of web map services
• Here WeGo
• MapQuest
• OpenStreetMap
• Google Maps
• Waze

{{Reflist}}

{{Sister project auto}}

• {{Official website|https://www.apple.com/maps/}}

{{Apple}}

{{iOS}}

{{OpenStreetMap}}

Maps

Category:Mobile route-planning software

Category:Web mapping

Category:Internet properties established in 2012

Category:2012 establishments in California

Category:Map companies of the United States

Category:IOS software

Category:IPadOS software

Category:MacOS software

Category:WatchOS software

Category:Virtual globes

Maps