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Alternative Distribution Alliance

{{Short description|Music distribution company}}

{{Infobox company

| name = ADA Worldwide

| logo = Alternative Distribution Alliance logo.svg

| type = Subsidiary

| genre = Various

| parent = Warner Music Group

| foundation = {{start date and age|1993}}

| founders =

| location_city = New York

| location_country = United States

| location =

| area_served = Worldwide

| key_people =

| industry = Music and entertainment

| num_employees = 75+

| subsid =

| footnotes =

| intl =

| homepage = {{Official|www.ada-music.com}}

}}

Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels.{{cite news|url=http://www.musicbusinessworldwide.com/warner-takes-care-of-a2im-member-fees-for-adas-independent-labels/|title=Warner's ADA takes care of A2IM member fees for independent labels|work=Music Business Worldwide|date=June 17, 2016}} ADA provides "independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience."{{Cite web|url=http://www.ada-music.com/|title=ADA - INDEPENDENT MUSIC WORLDWIDE SERVICES|website=ada-music.com|access-date=October 18, 2018}}

History

As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records{{cite web|url=http://www.wmg.com/salesmarketing/?id=8a0af8120da8434e010dae0316a8054c|title=Alternative Distribution Alliance profile|publisher=Warner Music Group|access-date=January 19, 2013|archive-url=https://web.archive.org/web/20070730111558/http://www.wmg.com/salesmarketing/?id=8a0af8120da8434e010dae0316a8054c|archive-date=July 30, 2007|url-status=dead}} to offer a distribution system and marketing, merchandising, promotion, and music licensing services.

In January 2008, ADA acquired Insound, an online music retailer.{{Cite web |last=Christman |first=Ed |date=2008-01-04 |title=ADA Acquires Insound.com |url=https://www.billboard.com/music/music-news/ada-acquires-insoundcom-1314617/ |access-date=2024-11-14 |website=Billboard |language=en-US}}

In 2012, Warner Music Group merged the Independent Label Group with ADA, creating a full-service company. The new ADA offered global distribution—both physical and digital—along with physical production, merchandise services, account management, and in-house music licensing. Additional offerings included custom products, marketing and sponsorship support, and digital marketing tools.

In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide.{{cite news|url=http://www.musicbusinessworldwide.com/bmg-moves-distribution-8000-albums-warners-ada/|title=BMG moves distribution of 8,000 albums to Warner's ADA|work=Music Business Worldwide|date=March 7, 2017}}

In January 2020, Beggars Group, Domino Recording Co., and Saddle Creek left ADA and switched to Redeye Distribution,{{cite web |last=Stassen |first=Murray |date=January 6, 2020 |title=Beggars leaves ADA to join Redeye, alongside Domino, for physical distribution in the US |url=https://www.musicbusinessworldwide.com/beggars-leaves-ada-to-join-redeye-alongside-domino-for-physical-distribution-in-the-us/ |access-date=January 7, 2020 |website=Music Business Worldwide}} and later in November, Entertainment One followed suit and had AMPED distribute most of eOne's labels.{{cite news |title=AMPED inks North American physical distribution deal with Entertainment One |url=https://www.musicbusinessworldwide.com/amped-inks-deal-with-entertainment-one-for-north-american-physical-distribution/ |access-date=March 8, 2021 |work=Music Business Worldwide |date=November 3, 2020}} In October 2023, BMG moved its physical distribution to Universal Music Group, and started distributing their own catalog on digital platforms.{{cite web|url=https://www.musicbusinessworldwide.com/bmg-forms-alliance-with-universal-sets-plan-to-move-physical-distro-to-umgs-commercial-services-division12/|date=19 October 2023|website=musicbusinessworldwide.com|title=BMG FORMS ALLIANCE WITH UNIVERSAL MUSIC GROUP; PLANS TO MOVE PHYSICAL DISTRIBUTION TO UMG’S COMMERCIAL SERVICES DIVISION}}

Independent labels

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References

{{Reflist}}

{{Warner Music Group}}

{{Authority control}}

Category:Mass media companies established in 1993

Category:1993 establishments in New York City

Category:Warner Music labels

Category:Labels distributed by Warner Music Group

Category:American record labels

Category:Record label distributors

Category:Cavity Search Records