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AppleMasters

{{short description|Group of selected people who used the Apple Macintosh}}

AppleMasters was a group of selected people from all over the world who used and endorsed the Apple Macintosh computer. According to Apple, AppleMasters were "an international group of educators, artists, designers, writers, producers, architects, inventors, scientists, business leaders, humanitarians, musicians, athletes, and others who think different."[https://www.apple.com/applemasters Apple Inc's AppleMasters site (defunct)] {{webarchive |url= https://web.archive.org/web/20040803092007/http://www.apple.com/applemasters |date= August 3, 2004 }} Members would be invited to events and workshops to explore creative new ways to use emerging Apple technology - like digital video or CD-ROMs.[http://www.rops.org/cen/writing/cen_guardian_10.htm Apple Renaissance Project] Later as part of Apple's "Think Different" advertising campaign, Apple would use the members in various forms of advertising - including company events and commercials. In return, Apple would reimburse the members with free computers, technical support for new ideas, and use of other Apple branded equipment.[https://www.salon.com/1999/12/02/apple_masters/ Celebs Flock to Apple Hype Fest] Janelle Brown. February 12, 1999. The more active members included Sinbad, Herbie Hancock, James Woods, Gregory Hines, and Bryan Adams.[https://developer.apple.com/adcnews/pastissues/devnews042800.html Apple Developer Connection] A list of active members[http://www.apple.com/applemasters/home.html AppleMasters Index] {{webarchive |url= https://web.archive.org/web/20011108135222/http://www.apple.com/applemasters/home.html |date= November 8, 2001 }} and alumni[http://www.apple.com/applemasters/alumni.html AppleMasters Alumni] {{webarchive |url= https://web.archive.org/web/20011119145722/http://www.apple.com/applemasters/alumni.html |date= November 19, 2001 }} was included on Apple's website.

Duration of the program

The AppleMasters program was launched in 1996. The program was managed globally by Kanwal Sharma. Based on findings at archive.org's Wayback Machine, Apple removed the program from their web site on or before August 7, 2002.[https://web.archive.org/web/*/http://www.apple.com/applemasters AppleMasters archive on Internet Archive]

During the program's life, the following people were members:

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References

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Category:Apple Inc. advertising

Category:Apple Inc. people