Applebee's

The Applebee's chain was founded by Bill and T. J. Palmer in July 1980. Their vision was "to create a restaurant that had a neighborhood pub feel to it and could offer friendly service along with quality fare at a lower price than most of their competition." The name “Appleby” was their first choice for this concept, but they found that it had already been registered.{{cite web|url=https://www.rewindandcapture.com/why-is-applebees-called-applebees/|title=Why is Applebee's Called Applebee's? {{!}} Rewind & Capture|last=McDonald|first=Travis|access-date=March 20, 2020}} They also considered "Cinnamon's" and "Pepper's" before arriving at Applebee's.{{Cite web|url=https://www.insider.com/things-to-know-about-applebees-2019-2|title=12 things you didn't know about Applebee's|last=Attride|first=Tiana|website=Insider|access-date=March 20, 2020}} They opened their first location on November 19, 1980 in Decatur, Georgia, at the time named T.J. Applebee's Rx for Edibles & Elixirs. They opened a second location outside of Atlanta, Georgia, a few years later, and sold the company to W. R. Grace and Company in May 1983.{{cite web |last1=Meyers |first1=Dan |title=10 Things You Didn't Know About Applebee's |url=https://www.thedailymeal.com/eat/10-things-you-didn-t-know-about-applebee-s |website=The Daily Meal|date=May 22, 2015 }} As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. R. Grace and Company. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. He became an Applebee's franchisee in 1985. Bill Palmer died in 2020.

In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar.{{cite news |last1=Allen |first1=Scott |title=Humble origins of 10 favorite restaurants |url=http://www.cnn.com/2011/LIVING/03/04/mf.chain.restaurants/index.html |access-date=November 10, 2019 |publisher=CNN |date=March 4, 2011}} In 1988, Applebee's International, Inc., became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace.{{cite web|url=http://ab.hoovers.com/12395831-1.html?hid=11606243&serv=GGLCHQ2231011760&t=30&num=8662819168&cm_ven=PAID&cm_cat=GGL&cm_pla=CHQ&cm_ite=applebee%27s_headquarters |title=Hoover's – Company Locations and Addresses: Applebee's International, Inc}}{{dead link|date=April 2012}} In 1989, Applebee's opened their 100th restaurant in Nashville, Tennessee.{{Cite web|url=https://www.applebees.com/en/our-history|title=Our History|website=www.applebees.com|access-date=March 20, 2020}}

In the 1990s, Applebee's became one of the largest sit-down restaurant chains in the United States,{{cite news |last1=Adamy |first1=Janet |title=A Shift in Dining Scene Nicks a Once-Hot Chain |url=https://www.wsj.com/articles/SB118308375479752522 |access-date=November 10, 2019 |publisher=The Wall Street Journal |date=June 29, 2007}} and it began trading publicly in November 1991.{{cite news |title=Small Stocks High Hopes |date = August 1995|url=https://books.google.com/books?id=4AYEAAAAMBAJ&q=%22Applebee%27s%22+initial+public+offering&pg=PA46 |access-date=November 10, 2019 |publisher=Kiplingers Personal Finance}} In 1998, Applebee's opened its 1000th restaurant.

File:Applebees-lenexa.jpg (now called Restaurant Support Center)]]

On July 16, 2007, IHOP Corp. announced that it agreed to buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6% premium to the closing price on July 13, 2007.

The acquisition was completed on November 29, 2007,{{cite web|url=http://edgar.secdatabase.com/1034/110465907086923/filing-main.htm |title=Applebee's, Form 8-K, Current Report, Filing Date Dec 5, 2007 |publisher=secdatabase.com |access-date =January 11, 2013}}{{cite press release|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104384&p=irol-newsArticle_Print&ID=1082773|title=IHOP Corp. Successfully Completes the Acquisition of Applebee's International, Inc.|publisher=IHOP Corp.|date=November 29, 2007|access-date=April 10, 2012}} after which IHOP Corp. was renamed Dine Equity.{{cite web|url=http://pdf.secdatabase.com/632/0001104659-08-037204.pdf |title=DineEquity, Form 8-K, Current Report, Filing Date Jun 2, 2008 |publisher=secdatabase.com |access-date =January 11, 2013}} The combined company became the largest full-service restaurant company in the world, with more than 3,250 locations.{{cite web|url=http://edgar.secdatabase.com/1076/110465907053976/filing-main.htm |title=Applebee's, Form 8-K, Current Report, Filing Date Jul 16, 2007 |publisher=secdatabase.com |access-date =January 11, 2013}} A major goal for the new ownership was to revitalize the chain, as well as shift towards a franchise model for the majority of its locations.{{cite news|last=Adamy|first=Janet|date=October 31, 2007|title=IHOP's Tall Order: Reviving Applebee's|work=The Wall Street Journal|url=https://www.wsj.com/article/SB119376561362776405?mod=dist_smartbrief|accessdate=July 12, 2019}}

In 2013, the chain faced an uproar on the Internet after firing a waitress who posted a picture of a customer's receipt that had a rude note written on it objecting to a required gratuity, and then poorly handling their response to the incident.{{Cite web|url=https://www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556|title=Applebee's social media faux pas a 'learning experience'|last=Weisbaum|first=Herb|date=February 5, 2013 |publisher=NBC News|access-date=March 7, 2022}}

On August 11, 2017, DineEquity announced that Applebee's would close between 105 and 135 locations by the end of the year. Same-store sales decreased 7% in the previous quarter.{{Cite web|url=http://fortune.com/2017/08/10/applebees-closing-105-restaurants/|title=Applebee's Will Close at Least 105 Restaurants This Year|last=Abrams|first=Abigail|website=Fortune|access-date=August 11, 2017}}{{Cite web|url=https://www.businessinsider.com/applebees-is-ditching-millennials-2017-8|title=Applebee's is ditching millennials after they forced hundreds of restaurant closures|last=Taylor|first=Kate|website=Business Insider|access-date=March 20, 2020}}

In-late 2017, Applebee's began to place an increased focus on promotions involving low-cost cocktails, including a $1 margarita promotion dubbed the "Dollarita" in October, and $1 Long Island iced tea (promoted as "L.I.T.s") in December. The drinks would serve as a loss leader, with customers subsequently upsold towards higher-priced food products. Despite hesitation by some franchisees to participate, the promotions were associated with a major increase in traffic at some locations, and prompted the chain to offer similar promotions later on. Dine Brands' new CEO Steve Joyce credited the promotions with having helped influence a major financial turnaround at the company, noting that almost all customers who ordered one also ordered food, and that some customers also moved towards the other cocktails on its menu.{{cite web|last=Taylor|first=Kate|date=November 10, 2018|title=The CEO behind Applebee's reveals how the Dollarita played an essential role in the chain's turnaround|url=https://www.businessinsider.com/applebees-dollarita-sparked-turnaround-ceo-says-2018-11|access-date=March 23, 2020|website=Business Insider Australia}}{{cite web|last=Taylor|first=Kate|title=How the CEO behind Applebee's and IHOP pulled off a shocking turnaround in just a year|url=https://www.businessinsider.com/applebees-ihop-dine-brands-ceo-comeback-interview-2018-11|access-date=February 25, 2022|website=Business Insider}}{{Cite web|date=December 12, 2017|title=Are Applebee's $1 Cocktails Really a Good Idea?|url=https://www.eater.com/2017/12/12/16747622/applebees-1-dollar-long-island-iced-teas-dollaritas-cocktail-economics|access-date=February 12, 2018|website=Eater}}

As of December 31, 2019, there were 1,787 restaurants operating system-wide in the United States and 15 other countries, including 69 that are company owned and 1,718 that are franchised. United States locations have steadily declined in recent years and as of December 26, 2022, there were 1,586 locations.{{Cite web |last=A data company |first=ScrapeHero |date=December 26, 2022 |title=Number of Applebees International stores in the United States in 2022 |url=https://www.scrapehero.com/location-reports/Applebees%20International-USA/ |access-date=2023-01-07 |website=ScrapeHero |language=en}}

In March 2024, Dine Brands announced it was exploring Applebee’s-IHOP dual-branded restaurants that might launch within 12-24 months, after the successful introduction of prototypes in international markets. CEO John Peyton said the restaurants were the same size as standalone restaurants of each brand but generated twice the revenue.{{Cite web |title=A combination Applebee's-IHOP? Parent company wants to bring dual-brand restaurants to the US |url=https://www.usatoday.com/story/money/food/2024/03/03/ihop-applebees-combination-restaurants-us/72831601007/ |access-date=2024-03-04 |website=USA TODAY |language=en-US}}{{Cite web |date=2024-02-29 |title=Co-branded IHOP/Applebee's restaurants may come to the U.S. soon |url=https://www.nrn.com/franchising/co-branded-ihopapplebee-s-restaurants-may-come-us-soon |access-date=2024-03-04 |website=Nation's Restaurant News |language=en}}

As part of the company's marketing campaign and slogan, Wanda Sykes was hired in 2007 to voice the chain's new mascot, the Applebee's Apple.{{cite news |url=https://www.nytimes.com/2007/10/25/business/media/25adco.html|title=Polishing Up the Apple in Applebee's|author=Quenqua, Douglas|work=The New York Times|date=October 25, 2007 |access-date=April 10, 2012}} The character appears in commercials touting Applebee's various specials and stating the new slogan "Together is good" or saying "Get it together, baby!" as the slogan appears at the bottom right of the screen. A new campaign started on February 25, 2008, without Sykes' character (the spokesapple), with the slogan "It's a whole new neighborhood." The commercials used both the original and new logos.{{citation needed|date=April 2012}} In 2009 Applebee's changed its slogan again to "There's no place like the neighborhood."

From 2012 to 2016, Applebee's aired an advertising campaign focusing on fresh ingredients and new dishes, narrated by Jason Sudeikis, featuring the slogan "See you tomorrow."{{cite web|url=http://adwhois.com/2012/07/26/applebees-2012-commercials/ |title=Applebees 2012 Commercials |publisher=AdWhois |access-date=August 25, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120801025553/http://adwhois.com/2012/07/26/applebees-2012-commercials/ |archive-date=August 1, 2012 }}

In 2012, Applebee's partnered with the country group Zac Brown Band on a Veteran's Day-themed "Thank You Movement" campaign to honor members of the U.S. military.{{cite web|title=CMT Blog: Zac Brown Joins Applebee's in Honoring Military|url=http://www.cmt.com/news/1696651/cmt-blog-zac-brown-joins-applebees-in-honoring-military/|archive-url=https://web.archive.org/web/20200805054443/http://www.cmt.com/news/1696651/cmt-blog-zac-brown-joins-applebees-in-honoring-military/|url-status=dead|archive-date=August 5, 2020|access-date=February 25, 2022|website=CMT News}} The band's song "Chicken Fried" has also been featured in a Applebee's commercial; in February 2022, Applebee's pulled its advertising from CNN after an incident where an inappropriately timed split-screen commercial break featured live footage of the 2022 Russian Invasion of Ukraine shown alongside the ad.{{cite news|last=Pesce|first=Nicole Lyn|title=Applebee's says its commercial 'never should have aired' during CNN's Russia-Ukraine coverage|url=https://www.marketwatch.com/story/cnn-slammed-for-awkward-applebees-ad-that-aired-during-its-live-russia-ukraine-coverage-11645737347|access-date=February 25, 2022|website=MarketWatch}}{{cite web|last=Baragona|first=Justin|date=February 24, 2022|title=Ukraine Air Raid Sirens Transition to Cheesy Applebee's Jingle on CNN|url=https://www.thedailybeast.com/ukraine-air-raid-sirens-on-cnn-transition-to-cheesy-applebees-jingle|access-date=February 25, 2022|website=The Daily Beast}}

In late September 2017, Applebee's brought back its most famous slogan from the early-to-mid 2000s, "Eatin' Good in the Neighborhood." In 2022, Applebee's advertising fees accounted for 177.4 million U.S. dollars.{{cite web | url=https://www.statista.com/statistics/815179/applebee-s-ad-revenue/ | title=Applebee's ad revenue worldwide 2022 }}

{{cite web | url=https://applebeemenu.net/applebees-specials/ | title=Applebee's Special }}

In August 2021, after having removed it due to the impact of the COVID-19 pandemic, Applebee's restored its Oreo Cookie Shake to its menu. The chain and beverage had been mentioned in Walker Hayes' song "Fancy Like", which was subsequently featured in a new Applebee's commercial as well.{{Cite news|last=Gilbert|first=Asha C.|date=August 24, 2021|title='Fancy Like' Walker Hayes song brings back Applebee's Oreo shake|work=USA Today|url=https://www.usatoday.com/story/money/2021/08/24/fancy-like-walker-hayes-song-brings-back-applebees-oreo-shake/8253507002/|url-status=live|archive-url=https://web.archive.org/web/20210824140557/https://www.usatoday.com/story/money/2021/08/24/fancy-like-walker-hayes-song-brings-back-applebees-oreo-shake/8253507002/|archive-date=August 24, 2021}}{{Cite web |last=Harris |first=Molly |date=2021-08-25 |title=The Real Reason Applebee's Is Bringing Back Its Oreo Shake |url=https://www.mashed.com/585604/the-real-reason-applebees-is-bringing-back-its-oreo-shake/ |access-date=2024-01-22 |website=Mashed |language=en-US}}{{Cite magazine |last=Trust |first=Gary |date=2021-09-07 |title=BTS' 'Butter' Rebounds for 10th Week Atop Billboard Hot 100, Kanye West, Walker Hayes Hit Top 10 |url=https://www.billboard.com/pro/bts-butter-tops-hot-100-tenth-week/ |access-date=2024-01-22 |magazine=Billboard |language=en-US}}

In January 2024, the company introduced Applebee’s Date Night Pass. The $300 card would provide holders 52 date nights, from February 1, 2024 to January 21, 2025, the opportunity to spend $30 on food and non-alcoholic beverages either in restaurants or using takeout. It came during an inflationary environment for restaurants and was designed to make going out more accessible. CNN reported this move came amid others that indicated the chain was emphasizing its role as an affordable place to eat, like bringing back all-you-can-eat boneless wings or heavily discounted margaritas. At the time of the announcement, it could also be used for online orders but not for those through third-party services.{{Cite web |date=2024-01-17 |title=Applebee's embraces its date night reputation with a new subscription pass |url=https://www.nrn.com/marketing/applebee-s-embraces-its-date-night-reputation-new-subscription-pass |access-date=2024-01-17 |website=Nation's Restaurant News |language=en}}{{Cite web |last=Maruf |first=Ramishah |date=2024-01-19 |title=Applebee's is offering a subscription pass for your date nights {{!}} CNN Business |url=https://www.cnn.com/2024/01/19/business/applebees-date-nights-subscription-pass/index.html |access-date=2024-01-22 |website=CNN |language=en}}

Since 2006, Applebee's and its servers have been engaged in a lawsuit over hourly wages. The servers, who received a federal minimum wage of $2.13 per hour as tipped employees, allege that the company requires them to spend 20% of their time doing non-serving labor, for which they should be paid the federal non-tipped minimum wage of $7.25 per hour. The case has gone through several stages, including a judicially mandated binding arbitration session.{{cite web |url=http://kansascity.bizjournals.com/kansascity/stories/2007/10/08/daily42.html |title=Judge orders mediation in Applebee's lawsuit |date=October 12, 2007|work=Kansas City Business Journal |access-date=April 10, 2012}}{{cite web |url=http://nrn.com/article/applebee%E2%80%99s-wages-fight-over-nontipped-duties |title=Applebee's wages fight over nontipped duties |archive-url=https://web.archive.org/web/20140829223336/http://nrn.com/corporate/applebee-s-wages-fight-over-nontipped-duties |archive-date=August 29, 2014 |last=Prewitt |first=Milford |date=October 21, 2007 |work=Nation's Restaurant News |url-status=dead |access-date=November 25, 2019}}

In September 2012, a judge in Illinois ruled in favor of the Applebee's employees and will evaluate damages at a later date.{{cite web|url=https://topclassactions.com/lawsuit-settlements/employment-labor/2390-applebees-workers-win-compensation-in-wage-class-action-lawsuit/|last1=O'Donnell |first1=Matt |last2=Mirando|first2=Sarah |date=September 4, 2012|title=Applebee's Workers Win Compensation In Wage Class Action Lawsuit|work=Top Class Actions|access-date=June 21, 2019}}

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{{Casual dining chains of the United States}}

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Category:1980 establishments in Georgia (U.S. state)

Category:1991 initial public offerings

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