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The grouping was launched soon after the defeat of Franceschini, party leader since the resignation of Walter Veltroni, by Pier Luigi Bersani in the 2009 PD leadership election and at its foundation comprised almost 150 MPs and MEPs of the party.[http://www.partitodemocratico.it/allegatidef/avv_aredem88707.pdf AreaDem] partitodemocratico.it {{Webarchive|url=https://web.archive.org/web/20110716220919/http://www.partitodemocratico.it/allegatidef/avv_aredem88707.pdf |date=16 July 2011 }}{{Cite web |url=http://www.asca.it/news-PD__NASCE__AREA_DEMOCRATICA__COMPOSTA_DAI__FRANCESCHINIANI_-870113-ora-.html |title=PD NASCE AREA DEMOCRATICA COMPOSTA DAI FRANCESCHINIANI - Agenzia di stampa Asca |access-date=2009-10-29 |archive-url=https://web.archive.org/web/20110716235101/http://www.asca.it/news-PD__NASCE__AREA_DEMOCRATICA__COMPOSTA_DAI__FRANCESCHINIANI_-870113-ora-.html |archive-date=2011-07-16 |url-status=dead }} AD served as board of coordination between the six main sub-groups which supported Franceschini's bid: Veltroniani, Fassiniani, Populars/Fourth Phase, Simply Democrats, Liberal PD and Democratic Ecologists.

In February 2010, there was a clash between Veltroniani and Franceschiniani over the choice of the candidate for President in Umbria.{{cite web|url=http://archiviostorico.corriere.it/2010/febbraio/04/Gelo_con_Franceschini_Veltroni_ora_co_8_100204016.shtml |title=Gelo con Franceschini E Veltroni ora pensa a una corrente solo sua |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}} The friction was resolved, but Veltroni chose to launch a think tank named Democratica that could eventually become a new faction.{{cite web|url=http://archiviostorico.corriere.it/2010/febbraio/11/Veltroni_prepara_lancio_Democratica_Nella_co_8_100211007.shtml |title=Veltroni prepara il lancio di "Democratica" Nella sua fondazione entreranno Vassallo e Minniti |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}} In April the faction held an assembly in Cortona, attended also by Veltroni, Fassino, Franco Marini and Giuseppe Fioroni, during which Franceschini spoke openly of a possible separation from the party if it does not stick back to its original nature of a broad centre-left party committed to primaries.{{cite web|url=http://archiviostorico.corriere.it/2010/maggio/08/Franceschini_attacca_cambi_separa_co_9_100508007.shtml |title=Franceschini attacca: il Pd cambi o ci si separa |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}}

By September 2010, both Franceschini and Fassino had re-approached with Bersani, a move which was not approved by Veltroni and Fioroni. The latter formed Democratic Movement to defend the "original spirit" of the PD.{{cite web|url=http://archiviostorico.corriere.it/2010/settembre/16/documento_forse_movimento_Veltroni_scossa_co_9_100916011.shtml |title=Un documento e (forse) un movimento Veltroni dà la scossa ai democratici |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}}{{cite web |url=http://www.unita.it/news/italia/104077/pd_veltroni_lancia_quotmovimento_democraticoquot |title=Pagina non trovata - l'Unità - notizie online lavoro, recensioni, cinema, musica |publisher=Unita.it |access-date=2014-07-17 |archive-url=https://web.archive.org/web/20101114071215/http://www.unita.it/news/italia/104077/pd_veltroni_lancia_quotmovimento_democraticoquot |archive-date=2010-11-14 |url-status=dead }} In doing this they were supported by 75 deputies: 33 Veltroniani, 35 Populars close to Fioroni and 7 former Rutelliani led by Paolo Gentiloni.{{cite web|url=http://archiviostorico.corriere.it/2010/settembre/17/Veltroni_Bersani_sul_ring_senza_co_8_100917018.shtml |title=Veltroni e Bersani sul ring "Pd senza bussola". "Sbagli tutto" |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}}{{cite web|url=http://archiviostorico.corriere.it/2010/settembre/18/conta_sul_testo_Veltroni_Firmano_co_9_100918024.shtml |title=Il Pd si conta sul testo Veltroni Firmano in 75, minoranza divisa |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}} During a meeting of the party's national board, held on 23 September, Franceschiniani and Fassiniani voted a motion proposed by Bersani (thus entering the party's majority), while most Veltroniani abstained from the vote: the resolution was passed by a landslide.{{cite web|url=http://archiviostorico.corriere.it/2010/settembre/24/Ribaltone_nel_Franceschini_con_Bersani_co_9_100924005.shtml |title=Ribaltone nel Pd, Franceschini con Bersani |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}} It was the end of AD, as Franceschini soon acknowledged.{{cite web|url=http://archiviostorico.corriere.it/2010/settembre/24/Doloroso_rompere_con_Walter_questa_co_9_100924009.shtml |title="Doloroso rompere con Walter, ma questa è la strada giusta" |publisher=Archiviostorico.corriere.it |access-date=2014-07-17}} The faction continued to be active within the party majority.

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{{Democratic Party factions}}

Category:Democratic Party (Italy) factions