AreaVibes
{{Short description|Canadian data analytics and real estate company}}
{{Infobox website
| name = AreaVibes, Inc.
| logo = File:AreaVibes_logo.png
| logo_caption = AreaVibes logo
| screenshot = AreaVibes homepage.jpg
| caption = AreaVibes homepage
| collapsible = Yes
| type = Municipal demographic data and ranking
| company_type = Internet
| language = English
| location = 2146A Queen St East Suite 53 Toronto ON M4E 1E3{{Cite web |title=Federal Corporation Information - AreaVibes |url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=7271875&V_TOKEN=null&crpNm=areavibes&crpNmbr=&bsNmbr= |website=Government of Canada}}
| founded = 2009
| area_served = Canada, United States
| CEO = Jon Russo
| industry = Real estate
| products = Cost of Living Calculator
Livability score
| launch_date = August 30, 2010
| current_status = Online
}}
AreaVibes is a data analytics and real estate company based in Toronto, which provides clients with demographic data and analysis focused on real estate in American and Canadian cities.{{Cite news|last=Mirabella|first=Lorraine|date=June 2, 2018|title=Baltimore Called Good For Software Engineers|pages=A7|work=The Baltimore Sun|url=https://www.newspapers.com/newspage/437307417}}{{Cite news |last=Oliveria |first=Dave |date=May 15, 2016 |title=Boring Is In The Eye of the Beholder, Too |pages=B2 |work=The Spokesman-Review |url=https://www.newspapers.com/newspage/581661749/}}{{Cite news|last=Croke|first=Karen|date=April 30, 2016|title=Towns|pages=3C|work=The Journal News|url=https://www.newspapers.com/newspage/180151495}}{{Cite news|last=Willard|first=Michelle|date=February 4, 2016|title=Is the 'Boro One of the Most Costly Cities in the State?|pages=A5|work=The Daily News Journal|url=https://www.newspapers.com/newspage/151592536/}}
Background
The online data collector Datanyze states that AreaVibes was founded in 2009 by Canadian entrepreneur Jon Russo.{{Cite web|title=AreaVibes Company Profile {{!}} Management and Employees List|url=https://www.datanyze.com/companies/areavibes/357328057|access-date=2022-02-12|website=Datanyze|language=en}} The Government of Canada corporate registry states more specifically that AreaVibes was incorporated 4 November 2009.{{Cite web |title=Federal Corporation Information - AreaVibes |url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=7271875&V_TOKEN=null&crpNm=areavibes&crpNmbr=&bsNmbr= |website=Government of Canada}} AreaVibes states that their aggregate data "takes into account dozens of characteristics in seven different categories including nearby amenities, cost of living, crime rates, employment, schools, housing and user ratings."{{Cite web|title=About Us - Find Out More About AreaVibes|url=https://www.areavibes.com/about/|access-date=2022-02-12|website=www.areavibes.com}}{{Cite web |last=Austrew |first=Ashley |date=July 3, 2020 |title=AreaVibes Review - It is Worth Using? |url=https://securitynerd.com/areavibes-review/ |access-date=2022-04-14 |website=SecurityNerd |language=en-US}} The methodology employed by AreaVibes is publicly available on the company website.{{Cite book |url=https://books.google.com/books?id=U3NyDwAAQBAJ |title=Socio-Economic Development: Concepts, Methodologies, Tools, and Applications |publisher=IGI Global |year=2018 |isbn=9781522573135 |location=Hershey, Pennsylvania |pages=1115–1116 |chapter=Areavibes.com Livability Index}} In 2020, it was revealed that AreaVibes outsources content writing services from Las Vegas-based search engine optimization company TextBroker.{{Cite web|title=A Case Study on High-Quality Content: AreaVibes|url=https://www.textbroker.com/case-study-areavibes|access-date=2022-02-12|website=TextBroker|language=en-US}}
Crime Data
AreaVibes online methodology states that crime data is taken from FBI Uniform Crime Reports and from Statistics Canada.{{Cite web|title=AreaVibes Methodology - How The Livability Score Works|url=https://www.areavibes.com/methodology/|access-date=2022-02-12|website=www.areavibes.com}}{{Cite web|last=Austrew|first=Ashley|date=2020-07-03|title=AreaVibes Review - It is Worth Using?|url=https://securitynerd.com/areavibes-review/|access-date=2022-02-12|website=SecurityNerd|language=en-US}} In 2021, Business Insider stated that "AreaVibes is a useful resource for learning more about the crime rates in your zip code... AreaVibes also categorizes how much of reported crime falls under either violent crime or property crime, then breaks it down into smaller categories such as assault, burglary, and vehicle theft."{{Cite web|last=Tarpley|first=Laura Grace|date=May 19, 2021|title=7 tips for choosing a neighborhood when you're ready to buy a home|url=https://www.businessinsider.com/personal-finance/how-to-choose-location-buying-home|access-date=2022-02-12|website=Business Insider|language=en-US}} In a comparison of various crime reporting websites published in The News & Observer, journalist Bob Wilson stated "one site that struck me as more reliable than others is AreaVibes.com."{{Cite news|last=Wilson|first=Bob|date=September 28, 2014|title=Crime Confounds Renaissance|pages=A4|work=The News and Observer|url=https://www.newspapers.com/newspage/646087757}} Other publications, however, have criticized and questioned AreaVibes crime data; for example, in 2017, the Farmville Herald argued that AreaVibes crime rankings "ignore the uniqueness of each locale."{{Cite web|last=Cahn|first=Martin L.|date=2017-01-17|title=Crime rankings 'ignore the uniqueness of each locale'|url=https://www.farmvilleherald.com/2017/01/crime-rankings-ignore-the-uniqueness-of-each-locale/|access-date=2022-02-12|website=The Farmville Herald|language=en}} In 2021, the Great Falls Tribune stated that AreaVibes' crime data "is inaccurate and some of its sourcing is suspect."{{Cite news|last=Rosenbaum|first=Traci|date=February 4, 2021|title=City Commissioner Defends Data Presented From Websites|pages=3A|work=Great Falls Tribune|url=https://www.newspapers.com/newspage/711685164/}}{{Cite news|last1=Rosenbaum|first1=Traci|last2=Girten|first2=Nicole|date=February 5, 2021|title=Great Falls Crime Numbers Questioned|pages=18|work=Great Falls Tribune|url=https://www.newspapers.com/newspage/711818911/}}
Livability score
AreaVibes employs the term "livability score" as a way to rank various cities, towns, and neighborhoods. While reporting for the Belleville News-Democrat in 2014, Mark Hodapp stated that AreaVibes "created the scoring system using a unique algorithm" and that the livability score is "designed to help people find the best places to live."{{Cite news|last=Hodapp|first=Mark|date=December 25, 2014|title=Website: Highland One of Best Places to Live in Illinois|pages=A1, A3|work=Belleville News-Democrat|url=https://www.newspapers.com/newspage/697293354}} According to a statement posted on the AreaVibes website, the company explains that their Livability Score "is a score out of 100... designed to help people quickly and easily evaluate the quality of an area... [and] consists of 7 different categories and dozens of data points across multiple data sets."
In publications
Data reported by AreaVibes has been referenced in a number of popular news publications such as the Huffington Post and Business Insider, as well as in municipal newspapers such as the Great Falls Tribune and the Beaumont Enterprise.{{Cite web|date=2019-10-08|title=This Is The Most Stereotypical Food In Every State|url=https://www.huffpost.com/entry/food-stereotype-every-state_l_5d9b8562e4b09938980470eb|access-date=2022-02-12|website=HuffPost|language=en}}{{Cite web|last=CEPF|first=Laura Grace Tarpley|title=7 tips for choosing a neighborhood when you're ready to buy a home|url=https://www.businessinsider.com/personal-finance/how-to-choose-location-buying-home|access-date=2022-02-12|website=Business Insider|language=en-US}}{{Cite web|last=Hall|first=Dustin|date=2014-12-02|title=The most livable areas in Southeast Texas|url=https://www.beaumontenterprise.com/news/article/The-most-livable-areas-in-Southeast-Texas-5929673.php|access-date=2022-02-12|website=Beaumont Enterprise|language=en-US}}{{Cite news|last1=Rosenbaum|first1=Traci|last2=Girten|first2=Nicole|date=February 4, 2021|title=Great Falls Crime Numbers Questioned|pages=1A, 3A|work=The Great Falls Tribune|url=https://www.newspapers.com/newspage/711685164/}} As of 2022, the academic database ProQuest lists 113 scholarly sources that reference AreaVibes; for example, in 2018, AreaVibes demographic data on Borough Park, Brooklyn was cited in an article published in the academic journal Contemporary Jewry.{{Cite journal|last=Marchenko|first=Alla|date=2018|title=In the Eyes of Uman Pilgrims: A Vision of Place and Its Inhabitants|journal=Contemporary Jewry|volume=38|issue=2 |pages=232, citation 6|doi=10.1007/s12397-017-9247-0 |s2cid=149359936 |doi-access=free}}
References
{{reflist}}
External links
- {{Official|https://www.areavibes.com/}}
- [https://www.movemeto.com/ontario/toronto/ Real Estate Resources]
{{coord|43|40|18|N|79|17|35|W|type:landmark_region:CA-ON|display=title}}
Category:Real estate valuation
Category:Companies based in Toronto
Category:Online real estate databases
Category:Canadian companies established in 2009
Category:Real estate companies established in 2009
Category:Internet properties established in 2010