Asis Boats
{{Infobox company
| name = ASIS Boats
| logo = File:Asis Boats.jpg
| logo_size =
| logo_alt = The logo for ASIS
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| type = Private
| industry = Boat manufacturing
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| hq_location =
| hq_location_city = Dubai
| hq_location_country = UAE
| area_served = Worldwide
| website = {{URL|asisboats.com}}
}}
ASIS Boats is a leading manufacturer of rigid inflatable boats, and other vessels.{{Cite web |title=UAE Business: Asis Boats reports sale of 12 electric jet tenders at Dubai show |url=http://www.gdnonline.com/Details/73178/Asis-Boats-reports-sale-of-12-electric-jet-tenders-at-Dubai-show |access-date=2020-06-11 |website=www.gdnonline.com}} The company's headquarters are in Dubai, United Arab Emirates near the Jebel Ali industrial area. It also possesses an office and factory in Maryland, United States.[http://businesspulse.ae/Home/story/watch/VID20141123141224 Passion drives ASIS Boats’ success]
ASIS is one of the largest three manufacturers of RHIBS in the world.{{Cite web |title=Global Inflatable Adventure Boats Market Consumption Forecast to 2021 with Competitive Landscape Analysis and Key Companies Profile |url=http://empowerednews.net/global-inflatable-adventure-boats-market-consumption-forecast-to-2021-with-competitive-landscape-analysis-and-key-companies-profile/18106518/ |url-status=dead |archive-url=https://web.archive.org/web/20160601013723/http://empowerednews.net/global-inflatable-adventure-boats-market-consumption-forecast-to-2021-with-competitive-landscape-analysis-and-key-companies-profile/18106518/ |archive-date=2016-06-01 |access-date=2016-05-09}} The company is completely vertically integrated which makes allows them a full control of the process of manufacturing from the initial design phases to the delivery.{{Cite web |title=Oil&Gas%3BMiddle East |url=http://www.arabianoilandgas.com/emagazines/oe_162.php |url-status=dead |archive-url=https://web.archive.org/web/20160809214018/http://www.arabianoilandgas.com/emagazines/oe_162.php |archive-date=2016-08-09 |access-date=2018-05-30 |website=www.arabianoilandgas.com}}
History
Roy Nouhra founded ASIS boats in 2005. He had been serving as Co-CEO of his family business Solico UAE.{{Citation |title=Podcast from the radio show with EO UAE Member Roy Nouhra |url=https://soundcloud.com/rano-numanova/podcast-from-the-radio-show-with-eo-uae-member-roy-nouhra |language=en |accessdate=2018-05-30}} He founded the company using the already existing network of customers and suppliers.{{Cite web |title=Roy Nouhra |url=http://www.tcf-me.com/client_portal/asis-boats/biographies/927866519 |url-status=dead |archive-url=https://web.archive.org/web/20160603190141/http://www.tcf-me.com/client_portal/asis-boats/biographies/927866519 |archive-date=2016-06-03 |access-date=2016-05-09}} The company sold its first boat in 2006 and was established as an independent company."Roy R Nouhra, Patner ASIS, Focuses on The Work/Life Balance and Family." FinanceME. October 2015, pp.16,17.
In 2014, ASIS was given the licence to assemble the Sealegs Amphibious System on their boats, making them the first manufacturer outside New Zealand and Australia to use such technology.{{Cite web |title=ASIS Boats Attends 2015 Dubai Boat Show with Sealegs |url=http://www.sealegsrecreational.com/asis-dubai-boat-show.html |url-status=dead |archive-url=https://web.archive.org/web/20160610121507/http://www.sealegsrecreational.com/asis-dubai-boat-show.html |archive-date=2016-06-10 |access-date=2018-05-30 |website=Sealegs Recreational |language=en}} The company presented its first amphibious inboard RIB at the Dubai International Boat Show.Ebelthite, Shaun. "ASIS Amphibious RIB By Land or Sea" Yachts International, Emirates, June 2014 The next year the company launched its first outboard amphibious boat at the Dubai International Boat Show.{{Cite web |title=Sealegs begins licensing its amphibious drive system to boat builders worldwide |url=http://www.gizmag.com/sealegs-begins-licensing-its-amphibious-drive-system-to-boat-builders-globally/31594/ |access-date=2018-05-30 |website=www.gizmag.com |language=en}}{{Cite web |title=Asis Boats unveils electric jet tender |url=http://www.tradearabia.com/news/IND_302095.html |access-date=2018-05-30 |website=www.tradearabia.com}} Three years later they decided to improve the existing amphibious boats and went on to develop their own 4WD amphibious system, the BAS 80-4.{{Cite web |title=ASIS Boats Launch of Its Latest 4WD Amphibious System in the Market |url=https://uaenews247.com/2019/10/29/asis-boats-announces-the-launch-of-its-latest-4wd-amphibious-system-in-the-market/ |access-date=2019-10-30 |website=www.uaenews247.com/ |language=en}}
Initially the company manufactured boats for leisure and recreational segments, and later began producing boats for commercial and military purposes as well.{{Cite web |title=Asis Boats wins top Gulf Capital SME award |url=http://www.tradearabia.com/news/BANK_293615.html |access-date=2018-05-30 |website=www.tradearabia.com}} As of 2016, ASIS has reduced its leisure division to 10% of the overall total, with greater focus on the professional and military segment.{{Cite web |title=Interview with ASIS Founder & CEO - World Renowned Range of boats |url=http://asisboats.com/asis-news/interview-with-asis-founder-co-ceo/ |access-date=2018-05-30 |website=asisboats.com |language=en-US}}
Amphibious Boats
ASIS Boats offers a range of amphibious boats, these boats come equipped with a full 4-Wheel-Drive system. The system relies on Hydro-electric engines powered by an inboard gas powered engine. The wheels can be raised and lowered as wished and enable the operator to seamlessly move in and out of the water as needed.
These amphibious boats come very handy for emergency and rescue services during emergencies and floodings due to the decrease of intervention time and the possibility of reaching zones that wouldn't be reachable by other means like cars or airplanes.[https://www.jrnautical.com.au/2020/06/asis-amphibious-boat-range-now-available-in-australia]
Other
The company also provides training to their customers in piloting and maintaining the boats.{{Cite news |title=ASIS - Naval Technology |language=en-GB |work=Naval Technology |url=http://www.naval-technology.com/contractors/patrol/asis/ |access-date=2018-05-30}}{{Cite news |date=2015-10-27 |title=Kenya navy inspects its first ASIS rigid inflatable boat |language=en-US |work=Smart Own Boats |url=http://www.smartown.ae/kenya-navy-inspects-its-first-asis-rigid-inflatable-boat/ |access-date=2018-05-30}}Homes, Steve. "ASIS Boats; The Bluebird", Yachts International, Lebanon, April 2015
The company's RHIB Patrol and Rescue Boat was featured in Yacht Emirates Magazine in 2014, where the innovative design was highlighted.It's The Journey That Matters. Yacht Emirates Magazine. July 2014
ASIS was awarded the Business of The Year Award at the Gulf Capital SME Awards in 2015 and Nouhra was named Entrepreneur of The Year.{{Cite web |title=MEED {{!}} |url=https://www.meed.com/news/gulf-capital-sme-awards-winners-revealed/3215724.fullarticle |access-date=2020-06-11 |website=www.meed.com}}{{Cite web |title=Asis Boats wins top Gulf Capital SME award |url=http://www.tradearabia.com/news/BANK_293615.html |access-date=2018-05-30 |website=www.tradearabia.com}}