Atlassian

{{Short description|Australian software company}}

{{Use dmy dates|date=February 2022}}

{{Use Australian English|date= September 2011}}

{{Infobox company

| name = Atlassian Corporation

| logo = Atlassian-horizontal-blue-rgb.svg

| image = George Place Sydney 001.jpg

| image_caption = George Place, where Atlassian's Sydney headquarters are located

| type = Public

| traded_as = {{ubl|class=nowrap|{{NASDAQ|TEAM}} (Class A)|Nasdaq-100 component}}

| ISIN = {{ISIN|sl=n|pl=y|GB00BZ09BD16}}

| industry = Software

| foundation = {{start date and age|2002|df=yes}} in Sydney

| founders = {{ubl|Mike Cannon-Brookes|Scott Farquhar}}

| hq_location_city = Sydney, New South Wales

| hq_location_country = Australia

San Francisco,United states{{cite web | url=https://www.sec.gov/Archives/edgar/data/1650372/000165037224000056/team-20240930.htm | title=Team-20240930 }}

| key_people = {{ubl|Shona Brown (chair)|Mike Cannon-Brookes (CEO)}}

| products = {{plainlist|

}}

| revenue = {{increase}} {{US$|3.92 billion|link=yes}} (2024)

| operating_income = {{increaseNegative}} {{US$|−117 million}} (2024)

| net_income = {{increaseNegative}} {{US$|−301 million}} (2024)

| assets = {{increase}} {{US$|5.21 billion}} (2024)

| equity = {{increase}} {{US$|1.03 billion}} (2024)

| num_employees = 12,157 (2024)

| owners = {{ubl|Mike Cannon-Brookes (20%)|Scott Farquhar (20%)}}

| website = {{URL|https://atlassian.com/}}

| footnotes = {{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1650372/000165037224000036/team-20240630.htm |title=U.S. SEC: Atlassian Corporation Form 10-K |date=16 August 2024 |publisher=U.S. Securities and Exchange Commission}}{{Cite web |last1=Farquhar |first1=Scott |last2=Cannon-Brookes |first2=Mike |last3=Deatsch |first3=Cameron |last4=Beer |first4=James |date=28 April 2022 |title=Our Q3 FY22 letter to shareholders |url=https://www.atlassian.com/blog/announcements/shareholder-letter-q3fy22 |access-date=2 June 2022 |website=Atlassian}}{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001650372/000165037222000071/team-20221003.htm |title=Atlassian Corporation Form 8-K |date=3 October 2022 |publisher=U.S. Securities and Exchange Commission}}

}}

Atlassian Corporation ({{IPAc-en|ə|t|ˈ|l|æ|s|i|ə|n}}) is an Australian-American proprietary software company that specializes in collaboration tools designed primarily for software development and project management. Domiciled in the United States{{Cite web |date=2022-10-03 |title=Atlassian Announces Completion of its Redomiciliation to the United States |url=https://www.nasdaq.com/press-release/atlassian-announces-completion-of-its-redomiciliation-to-the-united-states-2022-10-03 |website=www.nasdaq.com}}{{cite press release | url=https://www.businesswire.com/news/home/20221003005143/en/Atlassian-Announces-Completion-of-its-Redomiciliation-to-the-United-States | title=Atlassian Announces Completion of its Redomiciliation to the United States }} as Atlassian Corporation Plc., the company is globally headquartered in Sydney, Australia, with a US headquarters in San Francisco,{{Cite web |date=24 February 2016 |title=Office Envy: Inside Atlassian's San Francisco headquarters |url=https://www.cnbc.com/2016/02/24/office-envy-inside-atlassians-san-francisco-headquarters.html |publisher=CNBC}}{{cite press release |author= |title=Atlassian Announces Completion of its Redomiciliation to the United States |url=https://www.businesswire.com/news/home/20221003005143/en/Atlassian-Announces-Completion-of-its-Redomiciliation-to-the-United-States |location=San Francisco |publisher=Business Wire |date=2022-10-03 |access-date=2022-10-04}} and over 12,000 employees across 14 countries.{{Cite news |last=Druzin |first=Bryce |date=28 November 2016 |title=San Francisco software firm opens Silicon Valley hub |url=https://www.bizjournals.com/sanjose/news/2016/11/28/san-francisco-software-firm-opens-silicon-valley.html |url-status=live |archive-url=https://web.archive.org/web/20170202031247/http://www.bizjournals.com/sanjose/news/2016/11/28/san-francisco-software-firm-opens-silicon-valley.html |archive-date=2 February 2017 |access-date=25 January 2017 |work=Silicon Valley Business Journal}}{{Cite web |title=Contact |url=https://www.atlassian.com/company/contact |access-date=2 June 2022 |website=Atlassian}}{{Cite web |title=Atlassian Announces Fourth Quarter and Fiscal Year 2022 Results |url=https://investors.atlassian.com/news/news-details/2022/Atlassian-Announces-Fourth-Quarter-and-Fiscal-Year-2022-Results/default.aspx |access-date=2022-08-04 |website=investors.atlassian.com |language=en-US}}{{Cite web |title=About Us {{!}} Atlassian |url=https://www.atlassian.com/company |access-date=2024-08-27 |website=Atlassian |language=en-US}} Atlassian currently serves over 300,000 customers in over 200 countries across the globe.{{Cite web |title=Atlassian Customers {{!}} Achieving Together What's Impossible Alone |url=https://www.atlassian.com/customers |access-date=2024-11-01 |website=www.atlassian.com}}

History

In 2001, Mike Cannon-Brookes sent an email to his University of New South Wales classmates asking if any of them were interested in helping him launch a tech startup after graduation.{{cite web |title=Atlassian: Mike Cannon-Brookes and Scott Farquhar |url=https://podcasts.apple.com/ie/podcast/atlassian-mike-cannon-brookes-and-scott-farquhar/id1150510297?i=1000508150130 |access-date=24 March 2024}} Scott Farquhar was the only one who replied, and together they founded Atlassian in 2002.{{Cite web |date=17 January 2019 |title=Atlassian Shareholder Letter Q2 FY19 |url=https://s28.q4cdn.com/541786762/files/doc_financials/2019/q2/TEAM-Q2-2019-shareholder-letter_FINAL.pdf |access-date=19 January 2023 |website=Atlassian}}{{Cite news |last=Moses |first=Asher |date=15 July 2010 |title=From Uni dropouts to software magnates |work=The Sydney Morning Herald |url=http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html |url-status=live |archive-url=https://web.archive.org/web/20131204162406/http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html |archive-date=4 December 2013}}{{Cite web |last=Asher |first=Moses |date=14 July 2010 |title=From Uni dropouts to software magnates |url=http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html |url-status=live |archive-url=https://web.archive.org/web/20121214142241/http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html |archive-date=14 December 2012 |access-date=15 May 2013 |website=The Sydney Morning Herald}} They bootstrapped the company for several years, financing the startup with a $10,000 credit card debt.{{Cite web |last=Mckenzie |first=Hamish |title=Hard yakka: Why Atlassian's founders are the pride of Australia's startup world |url=https://pandodaily.com/2013/04/26/hard-yakka-why-atlassians-founders-are-the-pride-of-australias-startup-world/ |url-status=live |archive-url=https://web.archive.org/web/20130517184925/http://pandodaily.com/2013/04/26/hard-yakka-why-atlassians-founders-are-the-pride-of-australias-startup-world/ |archive-date=17 May 2013 |access-date=15 May 2013 |website=PandoDaily}} The name was derived from the Greek mythological figure Atlas,{{Cite web |date=27 October 2011 |title=Behind the Scenes of the Atlassian Logo Redesign - Atlassian Blog |url=https://www.atlassian.com/blog/archives/behind-the-scenes-of-the-atlassian-logo-redesign |url-status=usurped |archive-url=https://web.archive.org/web/20201030104555/https://www.atlassian.com/blog/archives/behind-the-scenes-of-the-atlassian-logo-redesign |archive-date=30 October 2020 |access-date=28 September 2017}} inspired by his bronze statue in New York's Rockefeller Center.{{Cite news |last=Korporaal |first=Glenda |date=9 June 2018 |title=Atlassian's founders: best mates, business partners and billionaires |url=https://www.theaustralian.com.au/weekend-australian-magazine/atlassians-founders-best-mates-business-partners-and-billionaires/news-story/b5769b1d3cbe9af0a58fb6f162c06d12?amp&nk=f3d22c8c9ccba2870195f81f0896ecb7-1713842641 |work=The Weekend Australian |archive-url=https://archive.today/20240423032350/https://www.theaustralian.com.au/weekend-australian-magazine/atlassians-founders-best-mates-business-partners-and-billionaires/news-story/b5769b1d3cbe9af0a58fb6f162c06d12?amp&nk=f3d22c8c9ccba2870195f81f0896ecb7-1713842641 |archive-date=23 April 2024 |url-status=live}}

Initially, Cannon-Brookes and Farquhar were engaged in supporting other customer service teams, which required them to be available for calls at all hours.{{Cite web |date=2022-06-02 |title=20 years of Atlassian, 20 lessons learned |url=https://www.atlassian.com/blog/announcements/atlassian-founders-20-years-20-lessons |access-date=2024-06-16 |website=Work Life by Atlassian |language=en-US}} They were also unhappy with the bug-tracking software they were using at the time. To solve these issues, they developed Atlassian's flagship product, Jira, a project and issue tracking tool, and shifted their focus to selling this software.{{Cite web |last=Weinberger |first=Matt |title=The co-CEOs of $26 billion Atlassian changed the way programmers work together. Now, they explain their plan to do it for everybody else too. |url=https://www.businessinsider.com/atlassian-mike-cannon-brookes-scott-farquhar-interview-2019-4 |access-date=5 May 2019 |website=Business Insider}} Then, in 2004, Atlassian launched its team collaboration platform named Confluence.{{Cite web |title=Products |url=https://www.atlassian.com/software |url-status=live |archive-url=https://web.archive.org/web/20130514044058/http://www.atlassian.com/software/ |archive-date=14 May 2013 |access-date=15 May 2013 |website=Atlassian}}

In July 2010, Atlassian raised $60 million in secondaries venture capital from Accel Partners.{{Cite news |last=Tam |first=Pui-Wing |date=14 July 2010 |title=Accel Invests $60 Million in Atlassian |work=The Wall Street Journal |url=https://blogs.wsj.com/digits/2010/07/14/accel-invests-60-million-in-atlassian/ |url-status=live |access-date=15 May 2013 |archive-url=https://web.archive.org/web/20130317063750/http://blogs.wsj.com/digits/2010/07/14/accel-invests-60-million-in-atlassian/ |archive-date=17 March 2013}} By June of the next year it announced that revenue had increased 35% in the previous year to $102 million.{{Cite web |last=Schonfeld |first=Erick |title=Atlassian's 2011 Revenues Were $102 Million With No Sales People |url=https://techcrunch.com/2012/01/16/atlassian-2011-revenues-102-million/ |url-status=live |archive-url=https://web.archive.org/web/20130521032901/http://techcrunch.com/2012/01/16/atlassian-2011-revenues-102-million/ |archive-date=21 May 2013 |access-date=15 May 2013 |website=Tech Crunch|date=16 January 2012 }} The 2014 restructuring saw the parent company became Atlassian Corporation PLC of the UK whose address was registered in London though the de facto headquarters remained in Sydney.{{Cite web |last=Hutchinson |first=James |title=Atlassian's Farquhar justifies London switch |work=Financial Review |date=22 February 2014 |url=http://www.afr.com/technology/atlassians-farquhar-justifies-london-switch-20140217-ixrqy |url-status=live |archive-url=https://web.archive.org/web/20151013000134/http://www.afr.com/technology/atlassians-farquhar-justifies-london-switch-20140217-ixrqy |archive-date=13 October 2015 |access-date=15 September 2015}}

In 2013, Atlassian announced a Jira service desk product with full service-level agreement support.{{Cite web |last=Darrow |first=Barb |date=2 October 2013 |title=Atlassian parlays Jira issue tracking tool in service desk world |url=https://gigaom.com/2013/10/02/atlassian-parlays-jira-into-service-desk-world/ |url-status=dead |archive-url=https://web.archive.org/web/20170202033337/https://gigaom.com/2013/10/02/atlassian-parlays-jira-into-service-desk-world/ |archive-date=2 February 2017 |access-date=25 January 2017 |website=Giga Om}}

In November 2015, Atlassian announced sales of $320 million,{{Cite web |last1=Lunden |first1=Ingrid |last2=Roof |first2=Katie |last3=Wilhelm |first3=Alex |date=9 November 2015 |title=Enterprise Software Co Atlassian Files IPO on Sales Of $320M, Net Income Of $6.8M in 2015 |url=https://techcrunch.com/2015/11/09/atlassian-ipo/ |url-status=live |archive-url=https://web.archive.org/web/20170211135931/https://techcrunch.com/2015/11/09/atlassian-ipo/ |archive-date=11 February 2017 |access-date=25 January 2017 |website=Tech Crunch}} and Shona Brown was added to its board.{{Cite web |date=7 December 2015 |title=Form F-1 Amendment 3: Registration of Securities |url=https://www.sec.gov/Archives/edgar/data/1650372/000104746915009069/a2226799zf-1a.htm |url-status=live |archive-url=https://web.archive.org/web/20160313013538/http://www.sec.gov/Archives/edgar/data/1650372/000104746915009069/a2226799zf-1a.htm |archive-date=13 March 2016 |access-date=25 January 2017 |publisher=US Securities and Exchange Commission}} On 10 December 2015, Atlassian made its initial public offering (IPO) on the NASDAQ stock exchange,{{Cite web |last=Primack |first=Dan |title=And the Price of the Last Big Tech IPO of 2015 Is... |url=http://fortune.com/2015/12/09/atlassian-ipo-price/ |url-status=live |archive-url=https://web.archive.org/web/20151211200857/http://fortune.com/2015/12/09/atlassian-ipo-price/ |archive-date=11 December 2015}} under the symbol TEAM, putting the market capitalization of Atlassian at $4.37 billion.{{Cite web |title=And the Price of the Last Big Tech IPO of 2015 Is... |url=http://fortune.com/2015/12/09/atlassian-ipo-price/ |access-date=17 December 2018 |website=Fortune}} The IPO made its founders Farquhar and Cannon-Brookes Australia's first tech startup billionaires and household names in their native country, despite Atlassian being called a "very boring software company" in The New York Times for its focus on development and management software.{{Cite magazine |last=Finley |first=Klint |title=Atlassian Challenges GitHub to a Fork Fight |url=https://www.wired.com/wiredenterprise/2012/12/atlassian-stash/ |url-status=live |magazine=Wired |archive-url=https://web.archive.org/web/20130522040906/http://www.wired.com/wiredenterprise/2012/12/atlassian-stash |archive-date=22 May 2013 |access-date=15 May 2013}}{{Cite news |last=Bowles |first=Nellie |date=13 February 2019 |title=The Strange Experience of Being Australia's First Tech Billionaires |language=en-US |work=The New York Times |url=https://www.nytimes.com/2019/02/13/technology/atlassian-cannon-brookes-farquhar.html |access-date=18 September 2020 |issn=0362-4331}}

In March 2019, Atlassian's value was US$26.6 billion.{{Cite web |last=Kruger |first=Colin |date=19 March 2019 |title=Atlassian founders worth $10 billion each after record stock rise |url=https://www.smh.com.au/business/companies/atlassian-founders-worth-10-billion-each-after-record-stock-rise-20190319-p515gs.html |access-date=5 May 2019 |website=The Sydney Morning Herald}} Cannon-Brookes and Farquhar own approximately 30% each. In October 2020, Atlassian announced the end of support for their "Server" products with sales ending in February 2021 and support ending in February 2024 to focus on "Cloud" and "Data Center" editions.{{Cite web |title=Atlassian to end sale and support of on-premise server products by 2024 |url=https://www.zdnet.com/article/atlassian-to-end-sale-and-support-of-on-premise-server-products-by-2024/ |access-date=2022-08-21 |website=ZDNET |language=en}}

In October 2021, Atlassian received approval to construct their new Headquarters in Sydney, which will anchor the Tech Central precinct.{{Cite web |last=McKeown |first=Renee |date=18 October 2021 |title=Atlassian Wins Approval for $1bn Tech Central Tower |url=https://www.theurbandeveloper.com/articles/atlassian-wins-approval-on-tech-central-tower |access-date=17 January 2022 |website=The Urban Developer |language=en}} Their building is planned to be the world's tallest hybrid timber structure and will embody leading sustainability technologies and principles.{{Cite web |title=World's tallest hybrid timber tower to house Atlassian HQ in Sydney |url=https://architectureau.com/articles/worlds-tallest-hybrid-timber-tower-to-be-built-in-sydney/ |access-date=17 January 2022 |website=ArchitectureAU |language=en}}

In March 2023, the firm announced layoffs of 500 employees, or 5% of its workforce.{{cite news |last1=Ford |first1=Brody |title=Atlassian to Eliminate 500 Jobs in Latest Software Cutbacks |url=https://www.bloomberg.com/news/articles/2023-03-06/atlassian-will-eliminate-500-jobs-in-latest-software-cutbacks?srnd=premium&sref=CIpmV6x8 |access-date=6 March 2023 |work=Bloomberg.com |date=6 March 2023 |language=en}} In October 2023, Microsoft identified a severe zero-day vulnerability that can be exploited remotely and anonymously in Atlassian's Confluence product. It also accused Chinese state-backed group known as Storm-0062, DarkShadow, or Oro0lxy, of breaking into Atlassian customers' systems several weeks earlier. Atlassian asked its customers to look for signs of a breach, as it could not itself confirm whether their systems were affected. The flaw has since been fixed via an update that the customers would need to apply.{{Cite news |last=Bonyhady |first=Nick |date=11 October 2023 |title=Atlassian hit by Chinese state-linked hackers |url=https://www.afr.com/technology/atlassian-hit-by-chinese-state-linked-hackers-20231011-p5ebfa |work=Australian Financial Review}}

At the end of August 2024, Farquhar stepped down as co-CEO, leaving Cannon-Brookes as the sole CEO of the company. Farquhar remains on the board and as a special adviser.{{Cite news |last=Biggs |first=Tim |date=26 April 2024 |title=Scott Farquhar to step down as Atlassian co-CEO |url=https://www.smh.com.au/technology/scott-farquhar-to-step-down-as-atlassian-co-ceo-20240426-p5fmqc.html |work=The Sydney Morning Herald |archive-url=https://web.archive.org/web/20240427114036/https://www.smh.com.au/technology/scott-farquhar-to-step-down-as-atlassian-co-ceo-20240426-p5fmqc.html |archive-date=27 April 2024 |url-status=live}}{{Cite news |last=Bennett |first=Tess |date=1 September 2024 |title=Farquhar's Atlassian era passes without a grand farewell |url=https://www.afr.com/technology/farquhar-s-atlassian-era-passes-without-a-grand-farewell-20240827-p5k5nv |work=Australian Financial Review |archive-url=https://web.archive.org/web/20240901173947/https://www.afr.com/technology/farquhar-s-atlassian-era-passes-without-a-grand-farewell-20240827-p5k5nv |archive-date=1 September 2024 |url-status=live}}

= 2019 data leak =

{{main|DataSpii}}

In July 2019, cybersecurity researcher Sam Jadali exposed a catastrophic data leak known as DataSpii involving clickstream data provider DDMR and marketing intelligence company Nacho Analytics (NA).{{Cite web |last=Goodin |first=Dan |date=2019-07-18 |title=My browser, the spy: How extensions slurped up browsing histories from 4M users |url=https://arstechnica.com/information-technology/2019/07/dataspii-inside-the-debacle-that-dished-private-data-from-apple-tesla-blue-origin-and-4m-people/ |access-date=2024-03-05 |website=Ars Technica |language=en-us}}Fowler, Geoffrey A. (2019-07-19). "[https://www.washingtonpost.com/technology/2019/07/18/i-found-your-data-its-sale/ Perspective | I found your data. It's for sale]". Washington Post. ISSN 0190-8286. Retrieved 2024-03-04. Branding itself as the "God mode for the internet," NA granted its free and paid members the ability to access real-time Jira and Confluence data from Atlassian's cloud and on-premise products, impacting thousands of Atlassian customers including Reddit, FireEye, NBC Digital, BuzzFeed, AlienVault, Cardinal Health, T-Mobile, and Under Armour.{{Cite web |last=Jadali |first=Sam |date=2019-07-18 |title=DataSpii - A global catastrophic data leak via browser extensions |url=https://securitywithsam.com/2019/07/dataspii-leak-via-browser-extensions/ |access-date=2024-03-05 |website=Security with Sam |language=en-US}}{{Cite web |title=DataSpii Impacted Companies |url=https://securitywithsam.com/dataspii-impacted-companies/ |access-date=2024-03-05 |website=Security with Sam |language=en-US}}

Ars Technica's coverage of Jadali's findings highlighted DataSpii's ability to disseminate sensitive Atlassian Jira data, including Blue Origin staff's competitor discussions and technical issues with sensors, equipment and manifolds.

DataSpii circumvented the most effective security measures, enabling the unauthorized dissemination of Jira data from the internal corporate networks of leading cybersecurity firms. This resulted in the real-time leakage of Jira tickets containing the cybersecurity issues of entities such as the Pentagon, Bank of America, AT&T, and others.Sam Jadali [@sam_jadali] (December 5, 2019). "[https://twitter.com/sam_jadali/status/1202691665451864064/photo/1 Multibillion dollar cybersecurity companies leaked client data including government (Pentagon) and corporate data (BofA, AT&T, Novartis, Orange, and KP) in the #DataSpii browser extension leak. See attached for heavily redacted screenshot]" (Tweet) – via X. Jadali's investigation revealed that DDMR facilitated rapid dissemination of the data to additional third parties, often within minutes of acquisition, endangering the privacy of the sensitive data collected.{{Cite web |last=Goodin |first=Dan |date=2019-07-18 |title=More on DataSpii: How extensions hide their data grabs—and how they're discovered |url=https://arstechnica.com/information-technology/2019/07/dataspii-technical-deep-dive/ |access-date=2024-03-05 |website=Ars Technica |language=en-us}}

Sales model

Atlassian operates under the principle that "software should be bought, not sold". Instead of running a traditional sales team, they opted to build a self-service purchase experience. This was considered risky in the early 2000s, but the strategy worked better than expected when they awoke one morning to an order form from American Airlines in the fax machine. While a majority of sales are made through their website,{{Cite news |last=Douglas MacMillan |date=8 April 2014 |title=Atlassian Valued at $3.3 Billion Selling Business Software Sans Salespeople |work=Wall Street Journal Digits blog |url=https://blogs.wsj.com/digits/2014/04/08/atlassian-valued-at-3-3-billion-selling-business-software-sans-salespeople/ |url-status=live |access-date=25 January 2017 |archive-url=https://web.archive.org/web/20170202040838/http://blogs.wsj.com/digits/2014/04/08/atlassian-valued-at-3-3-billion-selling-business-software-sans-salespeople/ |archive-date=2 February 2017}} Atlassian also runs a partner program where solution partners not only provide knowledge about Atlassian products but can also assist with product implementation and configuration depending on their partner classification.{{Cite web |last=Atlassian |title=Atlassian Partners: Receive Product Support |url=https://www.atlassian.com/partners |access-date=2024-06-16 |website=Atlassian |language=en}}{{Cite web |last=Player |first=Chris |title=Atlassian's partner program comes of age |date=13 October 2016 |url=https://www.arnnet.com.au/article/608410/atlassian-partner-program-comes-age/}}{{Cite web |last=Teal |first=Kelly |date=5 September 2019 |title=Atlassian 'Doubling Down' on Cloud Means More Margin for Partners |url=https://www.channelfutures.com/cloud-2/atlassian-doubling-down-on-cloud-means-more-margin-for-partners}}

Acquisitions and product announcements

Additional products include Crucible, FishEye, Bamboo, and Clover, which target programmers working with a code base. FishEye, Crucible, and Clover came into Atlassian's portfolio by acquiring another Australian software company, Cenqua, in 2007.{{Cite web |last=Burnette |first=Ed |title=Atlassian acquires Cenqua, drops .NET |url=https://www.zdnet.com/article/atlassian-acquires-cenqua-drops-net/ |url-status=live |archive-url=https://web.archive.org/web/20130619054020/http://www.zdnet.com/blog/burnette/atlassian-acquires-cenqua-drops-net/357 |archive-date=19 June 2013 |access-date=15 May 2013 |publisher=ZDNet}} In 2010, Atlassian acquired Bitbucket, a hosted service for code collaboration.{{Cite web |last=Rao |first=Leena |title=Atlassian Buys Mercurial Project Hosting Site BitBucket |url=https://techcrunch.com/2010/09/29/atlassian-buys-mercurial-project-hosting-site-bitbucket/ |url-status=live |archive-url=https://web.archive.org/web/20130514103831/http://techcrunch.com/2010/09/29/atlassian-buys-mercurial-project-hosting-site-bitbucket/ |archive-date=14 May 2013 |access-date=15 May 2013 |website=Tech Crunch|date=29 September 2010 }}

In 2012, Atlassian acquired HipChat, an instant messenger for workplace environments. Then in May 2012, Atlassian Marketplace was introduced as a website where customers can download plug-ins for various Atlassian products.{{Cite web |last=Miller |first=Kyle |title=Browse, Try, Buy, on Atlassian Marketplace |url=https://blogs.atlassian.com/2012/05/browse-try-buy-on-atlassian-marketplace |url-status=live |archive-url=https://web.archive.org/web/20130701215658/http://blogs.atlassian.com/2012/05/browse-try-buy-on-atlassian-marketplace/ |archive-date=1 July 2013 |access-date=15 May 2013 |website=Atlassian Blogs}}{{Cite web |date=6 June 2012 |title=Atlassian announces app store for app developers |url=https://www.sdtimes.com/link/36686 |url-status=live |archive-url=https://web.archive.org/web/20130510172751/http://www.sdtimes.com/link/36686 |archive-date=10 May 2013 |access-date=15 May 2013 |website=SD Times}}{{Cite web |title=Atlassian Launches A Marketplace For Project Management Add-Ons |url=https://techcrunch.com/2012/05/30/atlassian-marketplace/ |url-status=live |archive-url=https://web.archive.org/web/20160812121112/https://techcrunch.com/2012/05/30/atlassian-marketplace/ |archive-date=12 August 2016 |access-date=16 June 2016 |website=Tech Crunch|date=30 May 2012 }} That same year Atlassian also released Stash, a Git repository for enterprises, later renamed Bitbucket Server.{{Cite web |last=Frederic Lardinois |date=22 September 2015 |title=Atlassian Updates Its Git Services, Combines Them Under The Bitbucket Brand |url=https://techcrunch.com/2015/09/22/atlassian-updates-its-git-services-combines-them-under-the-bitbucket-brand/ |url-status=live |archive-url=https://web.archive.org/web/20170202042009/https://techcrunch.com/2015/09/22/atlassian-updates-its-git-services-combines-them-under-the-bitbucket-brand/ |archive-date=2 February 2017 |access-date=25 January 2017 |website=Tech Crunch}} Also, Doug Burgum became chairman of its board of directors in July 2012.{{Cite news |last=Apostolou |first=Natalie |date=20 July 2012 |title=Atlassian heading for the exit? New Board members have extensive experience selling software companies to the big boys |work=The Register |url=https://www.theregister.co.uk/2012/07/20/atlassian_upgrade_board/ |url-status=live |access-date=25 January 2017 |archive-url=https://web.archive.org/web/20170202033553/https://www.theregister.co.uk/2012/07/20/atlassian_upgrade_board/ |archive-date=2 February 2017}}

In May 2015, the company announced its acquisition of work chat company Hall, intending to migrate all of Hall's customers across to its chat product HipChat.{{Cite news |date=8 May 2015 |title=Atlassian buys rival work chat tool Hall |work=Business Spectator / The Australian Business Review |url=https://www.theaustralian.com.au/business/business-spectator/atlassian-buys-rival-work-chat-tool-hall/news-story/8bd8621ad0250b797b15d0e810885235?nk=1d70575acc1b6530e40e1fbc761c73e8-1500467262}} In April 2015, Atlassian announced that it had acquired Blue Jimp—the company behind Jitsi—to expand its video capabilities.{{cite web |url=https://www.zdnet.com/article/atlassian-acquires-video-conferencing-company-blue-jimp/ |title=Atlassian acquires video conferencing company Blue Jimp |date=21 April 2015 |work=ZDNet |first=Leon |last=Spencer}}

A small startup called Dogwood Labs in Denver, Colorado, which had a product called StatusPage (that hosts pages updating customers during outages and maintenance), was acquired in July 2016.{{Cite news |last=Lardinois |first=Frederic |date=14 July 2016 |title=Atlassian acquires StatusPage |work=Tech Crunch |url=https://techcrunch.com/2016/07/14/atlassian-acquires-statuspage/ |url-status=live |access-date=25 January 2017 |archive-url=https://web.archive.org/web/20170119052526/https://techcrunch.com/2016/07/14/atlassian-acquires-statuspage/ |archive-date=19 January 2017}}{{Cite news |last=Miller |first=Ben |date=16 July 2016 |title=Denver tech company bought, moving to San Francisco |work=Denver Business Journal |url=https://www.bizjournals.com/denver/news/2016/07/18/denver-tech-company-bought-moving-to-san-francisco.html |url-status=live |access-date=25 January 2017 |archive-url=https://web.archive.org/web/20170202031628/http://www.bizjournals.com/denver/news/2016/07/18/denver-tech-company-bought-moving-to-san-francisco.html |archive-date=2 February 2017}}

In January 2017, Atlassian announced the purchase of Trello for $425 million.{{Cite news |last=Lardinois |first=Frederic |date=9 January 2017 |title=Atlassian acquires Trello for $425M |work=Tech Crunch |url=https://techcrunch.com/2017/01/09/atlassian-acquires-trello/ |url-status=live |access-date=25 January 2017 |archive-url=https://web.archive.org/web/20170129015511/https://techcrunch.com/2017/01/09/atlassian-acquires-trello/ |archive-date=29 January 2017}} On 7 September 2017, the company launched Stride, a web chat alternative to Slack.{{Cite web |last=Lardinois |first=Frederic |title=Atlassian launches Stride, its Slack competitor {{!}} TechCrunch |date=7 September 2017 |url=https://techcrunch.com/2017/09/07/atlassian-launches-stride-its-slack-competitor/ |url-status=live |archive-url=https://web.archive.org/web/20170907134536/https://techcrunch.com/2017/09/07/atlassian-launches-stride-its-slack-competitor/ |archive-date=7 September 2017 |access-date=7 September 2017}}{{Cite news |date=7 September 2017 |title=Atlassian launches Stride, the latest would-be Slack killer |work=Reuters |url=https://www.reuters.com/article/us-atlassian-stride/atlassian-launches-stride-the-latest-would-be-slack-killer-idUSKCN1BI1R6 |url-status=live |access-date=11 September 2017 |archive-url=https://web.archive.org/web/20170910013959/http://www.reuters.com/article/us-atlassian-stride/atlassian-launches-stride-the-latest-would-be-slack-killer-idUSKCN1BI1R6 |archive-date=10 September 2017}} Less than a year later, on 26 July 2018, Atlassian announced it was going to exit the chat business, that it had sold the intellectual property for HipChat and Stride to competitor Slack, and that it was going to shut down HipChat and Stride in 2019. As part of the deal, Atlassian took a small stake in Slack.{{Cite web |last1=Bass |first1=Dina |last2=Huet |first2=Ellen |date=26 July 2018 |title=Goodbye HipChat: Slack and Atlassian Team Up on Chat Software |url=https://www.bloomberg.com/news/articles/2018-07-26/slack-and-atlassian-team-up-to-take-on-microsoft-in-chat-software |access-date=4 July 2019 |website=www.bloomberg.com |publisher=Bloomberg}}

On 4 September 2018, the company acquired OpsGenie (a tool that generates alerts for helpdesk tickets) for $295 million.{{Cite web |last1=Grant |first1=Nico |last2=Bass |first2=Dina |date=4 September 2018 |title=Atlassian Buys OpsGenie to Expand in ServiceNow's Market |url=https://www.bloomberg.com/news/articles/2018-09-04/atlassian-buys-opsgenie-to-expand-in-servicenow-s-market |access-date=4 September 2018 |publisher=Bloomberg L.P.}} In October 2018, the company announced that it was selling Jitsi to 8x8.{{cite web |url=https://techcrunch.com/2018/10/29/atlassian-sells-jitsi-an-open-source-videoconferencing-tool-it-acquired-in-2015-to-8x8/ |title=Atlassian sells Jitsi, an open-source videoconferencing tool it acquired in 2015, to 8×8 |date=29 October 2018 |work=TechCrunch |first=Ingrid |last=Lunden}}

On 18 March 2019, the company announced that it had acquired Agilecraft for $166 million.{{Cite web |title=Atlassian acquires AgileCraft for $166M |date=18 March 2019 |url=https://techcrunch.com/2019/03/18/atlassian-acquires-agilecraft-for-166m |access-date=18 March 2019 |publisher=Techcrunch}} On 17 October 2019, Atlassian completed the acquisition of Code Barrel, makers of "Automation for Jira", available on Jira Marketplace.{{Cite web |title=Atlassian acquires Code Barrel, makers of Automation for Jira |url=https://techcrunch.com/2019/10/17/atlassian-acquires-code-barrel-makers-of-automation-for-jira/ |access-date=30 September 2020 |website=TechCrunch|date=17 October 2019 }}

On 12 May 2020, Atlassian acquired {{proper name|Halp}}, a tool that generates helpdesk tickets from Slack conversations,{{Cite web |title=Atlassian acquires help desk firm Halp |date=12 May 2020 |url=https://www.computerworld.com/article/3543272/atlassian-acquires-help-desk-firm-halp.html |accessdate=28 February 2022}} for an undisclosed amount.{{Cite web |title=Atlassian acquires Halp to bring Slack integration to the forefront |url=https://techcrunch.com/2020/05/12/atlassian-acquires-halp-to-bring-slack-integration-to-the-forefront/ |access-date=14 May 2019 |publisher=Techcrunch}} On 30 July 2020, Atlassian announced the acquisition of Mindville, a provider of IT service management software, for an undisclosed amount.{{Cite web |title=Atlassian acquires asset management company Mindville |url=https://techcrunch.com/2020/07/30/atlassian-acquires-asset-management-company-mindville/?tpcc=ECTW2020 |access-date=30 September 2020 |website=TechCrunch| date=30 July 2020 }}

On 26 February 2021, Atlassian acquired the cloud-based visualization and analytics company Chartio.{{Cite web |last=Dignan |first=Larry |title=Atlassian acquires Chartio, plans to add data visualization to Jira |url=https://www.zdnet.com/article/atlassian-acquires-chartio-plans-to-add-data-visualization-to-jira/ |access-date=14 March 2021 |website=ZDNet |language=en}}

On 19 April 2023, Atlassian announced a set of new features, branded as "Atlassian Intelligence", which integrate technology from OpenAI.{{Cite web |title=Atlassian taps OpenAI to make its collaboration software smarter |url=https://www.cnbc.com/2023/04/19/atlassian-taps-openai-for-atlassian-intelligence-generative-ai-launch.html |access-date=2023-04-24 |website=cnbc.com |date=19 April 2023 |language=en}} Then, on 12 October 2023, Atlassian agreed to buy video messaging company Loom for US$975 million, with the intention to integrate Loom's technology into its existing services.{{Cite web |last=Sriram |first=Akash |date=12 October 2023 |title=Atlassian to buy video messaging provider Loom for nearly $1 billion |url=https://www.reuters.com/markets/deals/atlassian-agrees-buy-video-messaging-provider-loom-nearly-1-bln-2023-10-12/ |access-date=13 October 2023 |website=Reuters}}{{Cite news |last=Biggs |first=Tim |date=13 October 2023 |title=Atlassian bets big on remote work with $1.5b acquisition |url=https://www.smh.com.au/business/companies/atlassian-bets-on-remote-future-snaps-up-async-video-firm-loom-for-1-5b-20231013-p5ebzb.html |work=Sydney Morning Herald}} The following day Atlassian announced the acquisition of "AirTrack" a data and asset management tool. {{Cite web |last=Wong |first=Edwin |date=2023-10-31 |title=AirTrack, maker of leading IT data quality management technology, joins the Atlassian family |url=https://www.atlassian.com/blog/announcements/atlassian-acquires-airtrack |access-date=2024-12-02 |website=Work Life by Atlassian |language=en-US}}

In April 2024, Atlassian released Rovo, a set of search and automation tools that use AI.{{cite web |last1=Lardinois |first1=Frederic |title=Atlassian launches Rovo, its new AI teammate |url=https://techcrunch.com/2024/05/01/atlassian-launches-rovo-its-new-ai-teammate/ |website=TechCrunch |access-date=4 May 2024 |date=1 May 2024}} On 29 August 2024, Atlassian acquired the AI-powered meeting recorder company Rewatch.{{Cite web |last=Lardinois |first=Frederic |title=Atlassian acquires Rewatch as it gets into AI meeting bots |url=https://techcrunch.com/2024/08/29/atlassian-acquires-rewatch-as-it-gets-into-ai-meeting-bots/ |date=29 August 2024 |access-date=2 September 2024 |website=TechCrunch |language=en}}

Sponsorship

In February 2025, Williams Racing announced a record multi-year title sponsorship with Atlassian and will compete as Atlassian Williams Racing from the 2025 season of Formula One onwards.{{Cite web |last=Mann-Bryans |first=Mark |date=11 February 2025 |title=Record title sponsorship for Williams as Atlassian deal announced |url=https://www.autosport.com/f1/news/record-title-sponsorship-for-williams-as-atlassian-deal-announced/10695069/ |access-date=11 February 2025 |website=Autosport.com |language=en}}{{Cite web |date=11 February 2025 |title=Williams announce new title partnership |url=https://www.formula1.com/en/latest/article/williams-announce-new-title-partnership-ahead-of-2025-season.4eRDXpi9xv7hyvr9hBbre1 |url-status=live |archive-url=https://web.archive.org/web/20250211124102/https://www.formula1.com/en/latest/article/williams-announce-new-title-partnership-ahead-of-2025-season.4eRDXpi9xv7hyvr9hBbre1 |archive-date=11 February 2025 |access-date=11 February 2025 |website=Formula 1 |language=en}}

References

{{Reflist|30em}}