Audimas

The joint-stock company Audimas was established in 1931 in Kaunas (Lithuania) and opened its own manufacturing facilities, producing sportswear.

In 1991, after the re-establishment of Lithuania's independence, the company started its new period of business and development.Tony Pappa. [http://www.baltictimes.com/news/articles/7108/ Audimas "just doing it"], The Baltic Times. Retrieved 30 January 2015.

In 1997, the first retail store belonging to the company opened. The first seasonal collections with Audimas trademark were introduced to the market.[http://www.e-audimas.lt/audimas-company-presentation-2014.pdf Audimas: the company presentation 2014]{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}, Audimas. Retrieved 30 January 2015. In 1998, Audimas signed its first sponsorship contracts with sports clubs. In 2001, Audimas introduced its first TV commercial and the slogan "Freedom of Movement".

In the first three-quarters of 2002, Audimas's total sales amounted to 45.4 million litas (13.16 million euros), a significant increase from 42.5 million litas the previous year.{{Cite web|url=https://www.baltictimes.com/news/articles/7108/|title=Audimas "just doing it"|website=baltictimes.com|access-date=2020-03-30}}

The first store in Latvia (Riga) was opened in 2002, but the country later (2008) was heavily affected by the economic crisis and rental prices were raised, so the company had to close it. At the end of 2013, Audimas returned to the market of Latvia and opened its first store in Riga for the second time.[http://www.baltic-course.com/eng/good_for_business/?doc=84819 Lithuanian Audimas returns to Latvia], The Baltic Course. Retrieved 1 February 2015.[http://www.delfi.lt/verslas/verslas/audimas-atidarys-pirmaja-parduotuve-latvijoje.d?id=1417018 "Audimas" atidarys pirmąją parduotuvę Latvijoje], Delfi.lt. Retrieved 1 February 2015.

In 2003, an extra line of clothing was created for the winter sport. In 2007, Audimas updated its brand logo. In 2008, Audimas opened its first e-shop. In 2010, all company manufactured products were available in e-shop.

In 2011, all participants of the Lithuanian expedition to the Antarctica wore clothing the company designed and made for them.[http://www.lithuaniatribune.com/5703/lithuanians-to-have-first-ski-race-in-antarctica-20115703/ Lithuanians to have first ski race in Antarctica] {{webarchive|url=https://web.archive.org/web/20160303221759/http://www.lithuaniatribune.com/5703/lithuanians-to-have-first-ski-race-in-antarctica-20115703/ |date=3 March 2016 }}, Lithuania Tribune. Retrieved 30 January 2015.[http://www.e-audimas.lt/index.php/en/news/clothing-challenge Audimas clothing withstood challenges of the northernmost continent] {{webarchive |url=https://web.archive.org/web/20150405231524/http://www.e-audimas.lt/index.php/en/news/clothing-challenge |date=5 April 2015 }}, Audimas. Retrieved 30 January 2015. In 2012, Lithuanian designer Juozas Statkevičius presented outdoor clothing line for women specially created for Audimas.[http://stilius.lrytas.lt/mano-stilius/j-statkeviciu-sukurti-kolekcija-ikvepe-olimpiada.htm J. Statkevičių sukurti kolekciją įkvėpė olimpiada] {{Webarchive|url=https://web.archive.org/web/20150211030820/http://stilius.lrytas.lt/mano-stilius/j-statkeviciu-sukurti-kolekcija-ikvepe-olimpiada.htm |date=11 February 2015 }}, Lietuvos rytas. Retrieved 10 February 2015. The company distributed Statkevičius' designed "Muscle suit" originally created for his 2013 Spring.[http://www.lrytas.lt/pramogos/zmones/kolekcija-pristates-ir-uzsienio-spaudos-demesio-sulaukes-j-statkevicius-liudi-del-lietuvos-likimo.htm Kolekciją pristatęs ir užsienio spaudos dėmesio sulaukęs J. Statkevičius liūdi dėl Lietuvos likimo] {{Webarchive|url=https://web.archive.org/web/20141106072349/http://www.lrytas.lt//pramogos/zmones/kolekcija-pristates-ir-uzsienio-spaudos-demesio-sulaukes-j-statkevicius-liudi-del-lietuvos-likimo.htm|date=6 November 2014}}, Lietuvos rytas. Retrieved 10 February 2015.[http://amoureusedemode.blogspot.com/2012/11/juozas-statkevicius-ss-2013-couture.html Juozas Statkevicius SS 2013 Couture] {{Webarchive|url=https://web.archive.org/web/20150211040626/http://amoureusedemode.blogspot.com/2012/11/juozas-statkevicius-ss-2013-couture.html |date=11 February 2015 }}, Amoureuse De Mode. Retrieved 10 February 2015. In 2013, two new concept retail stores opened in Vilnius (Lithuania).

In 2014, Audimas sold its first franchise in Ukraine and opened its first brand store in Kyiv.[http://www.franchisehub.eu/news/664-lithuanian-audimas-sold-first-franchise-in-ukraine Lithuanian AUDIMAS sold first franchise in Ukraine], FranchiseHub.eu. Retrieved 1 February 2015. The company also initiated a joint project for street basketball Basketball court renovation in major Lithuanian cities.[http://www.sekunde.lt/panevezyje/kompanija-audimas-kartu-su-miestu-merais-atgaivins-krepsinio-aikstynus/ Kompanija "Audimas" kartu su miestų merais atgaivins krepšinio aikštynus] {{Webarchive|url=https://web.archive.org/web/20150924100259/http://www.sekunde.lt/panevezyje/kompanija-audimas-kartu-su-miestu-merais-atgaivins-krepsinio-aikstynus/ |date=24 September 2015 }}, Sekunde.lt. Retrieved 8 February 2015.

In 2016, Audimas's sales revenue fell by 10% to 27.2 million euros, and net profit fell by almost 40%.{{Cite web|url=https://www.vz.lt/pramone/2017/06/02/audimo-pelno-auginimo-planas|title="Audimo" pelno auginimo planas|last=Rutkauskaitė|first=Rima|website=vz.lt|language=lt|access-date=2019-06-28}}

In August 2018, the asset management company LitCapital acquired 60% of Audimas.{{Cite web|url=https://www.vz.lt/pramone/2018/08/02/litcapital-isigijo-kontrolini-audimo-akciju-paketa|title="LitCapital" įsigijo kontrolinį "Audimo" akcijų paketą|last=Verseckas|first=Darius|website=vz.lt|language=lt|access-date=2019-06-28}} In 2021, Donatas Pušinskis became CEO of Audimas.{{Cite web|url=https://www.vz.lt/verslo-valdymas/2019/02/18/keiciasi-audimo-vadove|title=Keičiasi "Audimo" vadovė|last=Jankaitytė|first=Greta|website=vz.lt|language=lt|access-date=2019-06-28}}

Since 1999, the company has been cooperating with the National Olympic Committee of Lithuania and manufactured sportswear for the Lithuanian athletes who participate in the Olympics and national competitions. Audimas was the official wear of the Lithuanian Olympic team the following years:

• 2000: the Summer Olympic Games in Sydney (Australia)Šerėnaitė, Asta. [http://vz.lt/article/2013/11/15/olimpinei-aprangai-gimti-prireikia-bent-pusantru-metu Olimpinei aprangai gimti prireikia bent pusantrų metų], Verslo žinios. Retrieved 30 January 2015.
• 2002: the Winter Olympic Games in Salt Lake City (US)[http://www.delfi.lt/sportas/kitos-sporto-sakos/olimpieciai-vilkes-audimo-sportinius-drabuzius.d?id=746699 Olimpiečiai vilkės "Audimo" sportinius drabužius], Delfi.lt. Retrieved 30 January 2015.
• 2004: the Summer Olympic Games in Athens (Greece)[https://archive.today/20141015213941/http://archyvas.vz.lt/news.php?strid=1002&id=226962 Olimpiečiams – "Audimo" apranga], Verslo žinios. Retrieved 30 January 2015.
• 2006: the Winter Olympic Games in Turin (Italy)
• 2008: the Summer Olympic Games in Beijing (China)Ramoška, Saulius. [http://www.delfi.lt/sportas/kitos-sporto-sakos/lietuvos-olimpieciai-issiskirs-zalia-spalva.d?id=16866644 Lietuvos olimpiečiai išsiskirs žalia spalva], Delfi.lt. Retrieved 30 January 2015.
• 2012: the Summer Olympic Games in London (United Kingdom)Jurkevičienė, Jurga. [http://www.lrytas.lt/-13414990431339311136-londono-arenose-ir-stiliaus-var%C5%BEybos.htm Londono arenose – ir stiliaus varžybos] {{Webarchive|url=https://web.archive.org/web/20120711111041/http://www.lrytas.lt/-13414990431339311136-londono-arenose-ir-stiliaus-var%C5%BEybos.htm |date=11 July 2012 }}, Lietuvos rytas. Retrieved 30 January 2015.
• 2013: the Winter Olympic Games in Sochi (Russian Federation)Jauhien Valoshyn. [http://euroradio.fm/en/belarusian-olympic-sports-suits-made-lithuanians-photo Belarus Olympic team sports suits made by Lithuanians], Euroradio.fm. Retrieved 30 January 2015.Krukauskas, Modestas. [http://www.15min.lt/naujiena/sportas/ziemos-sportas/likus-84-dienoms-iki-socio-olimpiados-lietuvos-olimpieciu-aprangos-pristatymas-be-olimpieciu-295-385226 Likus 84 dienoms iki Sočio olimpiados – Lietuvos olimpiečių aprangos pristatymas be olimpiečių] {{Webarchive|url=https://web.archive.org/web/20131120064203/http://www.15min.lt/naujiena/sportas/ziemos-sportas/likus-84-dienoms-iki-socio-olimpiados-lietuvos-olimpieciu-aprangos-pristatymas-be-olimpieciu-295-385226 |date=20 November 2013 }}, 15min.lt. Retrieved 30 January 2015.

In 2014, Audimas began sponsorship of Belarus National Olympic Committee. One of the first outcomes of this new agreement was the Belarus Olympic team wearing the company-manufactured sportswear in Sochi Olympic Games (2014).[http://www.audimas.lt/?lang=en#news Audimas.lt – News – Sochi 2014], Audimas. Retrieved 8 February 2015.

Audimas manufactures and provides kit uniforms for sport teams in and around Lithuania. Company currently sponsors basketball club BC Pieno žvaigždės. In 2010–2011, Audimas sponsored BC Žalgiris. The company was a long-time sponsor of BC Lietuvos rytas.[http://bc.lrytas.lt/en/2012-11-25-09-32-46/list-of-sponsors BC Lietuvos rytas - List of sponsors] {{Webarchive|url=https://web.archive.org/web/20121203074545/http://bc.lrytas.lt/en/2012-11-25-09-32-46/list-of-sponsors |date=3 December 2012 }}, BC Lietuvos rytas. Retrieved 8 February 2015. In the past, Audimas was sponsoring Latvia national basketball team as well.

Audimas sponsored the Lithuanian athletics federation and supported the Lithuania national athletics team.[http://kauno.diena.lt/naujienos/vilnius/miesto-pulsas/rengti-lietuvos-komandas-monkes-biznis-487154 Rengti Lietuvos komandas - monkės biznis], Kauno diena. Retrieved 8 February 2015.

Audimas is a joint stock company ("AB") and almost 90% of its shares belong to the three key shareholders.

Audimas has two manufacturing divisions in Kaunas and Jonava (Lithuania), the subsidiaries in Belarus and Latvia (since 2013).[http://issuu.com/diena/docs/business-leaders-2012 Business Leaders 2012], Diena Media News. Retrieved 30 January 2015. Audimas has a retail and wholesale network in Lithuania. As a retailer, Audimas runs directly operated and franchise stores. As a wholesaler, Audimas works with local sportswear retailers and brand owners on business-to-business (B2B) basis. In 2007, the company expanded its retail network to Poland.

The company runs 14 branded (directly operated) stores in all major cities of Lithuania, one branded store in Riga (Latvia), 11 franchise stores (10 in Lithuania and one in Ukraine) and one e-store. Since 2008, Audimas produces four clothing collections per year, these are dedicated for every season of the year separately (Fall, Winter, Spring and Summer).

Audimas exports its products to Europe, especially Germany, Poland and Finland, as well as Middle East (United Arab Emirates) and Baltic States (Latvia, Estonia).[http://vz.lt/article/2013/10/4/audimas-tinklo-atnaujinimui-ir-pletrai-skirs-4-mln-litu "Audimas" tinklo atnaujinimui ir plėtrai skirs 4 mln. Lt], Verslo žinios. Retrieved 1 February 2015. 80% of the company's products are exported to European Union countries.[http://www.e-audimas.lt/audimas-bendroves-pristatymas-2013.pdf Audimas.Bendrovės pristatymas 2013] {{webarchive |url=https://web.archive.org/web/20141024005054/http://www.e-audimas.lt/audimas-bendroves-pristatymas-2013.pdf |date=24 October 2014 }}, Audimas. Retrieved 1 February 2015. In addition, Audimas is manufacturing for other brands and supplies products to Switzerland, Italy, Germany, France, Great Britain, Sweden and the United States of America.Tvirbutas, Saulius.[http://www.15min.lt/naujiena/verslas/bendroves/audimo-vadovas-rimvydas-povilaitis-drasiai-zengiame-i-ukraina-663-449920?cf=df "Audimo" bendrovės vadovas Rimvydas Povilaitis: "Drąsiai žengiame į Ukrainą"] {{Webarchive|url=https://web.archive.org/web/20141006110909/http://www.15min.lt/naujiena/verslas/bendroves/audimo-vadovas-rimvydas-povilaitis-drasiai-zengiame-i-ukraina-663-449920?cf=df |date=6 October 2014 }}, 15min.lt. Retrieved 1 February 2015. In the past, the company was also working with Nike Inc. on such basis (Audimas manufacturing divisions were used as contractual factories by Nike[http://www.nikeresponsibility.com/report/uploads/files/Nike_FY05_06_CR_Report_China.pdf Innovate for a Better World. Nike FY05-06 Corporate Responsibility Report], Nike Inc. Retrieved 1 February 2015.) and provided to this partner with roughly 35000 clothing sets per year.

The company has about 300 suppliers and about 300 people work in its manufacturing divisions (2011).[http://prekyba.eversus.lt/naujienos/1725 Matomi ir nematomi "Audimo" veidai(1)] {{webarchive |url=https://web.archive.org/web/20120118012336/http://prekyba.eversus.lt/naujienos/1725 |date=18 January 2012 }}, eVersus. Retrieved 1 February 2015.

In 2014, the company sold about 40% of apparel production with its own brand and the rest with other brand names including Assos, Lucas Hugh, Rapha and others.Sesartė, Indrė.[http://vz.lt/?PublicationId=0a31f084-4bc7-4422-9fef-6dea0de13cb7 Iš Briuselio prašoma 200 mln. Lt eksporto skatinimui], Verslo žinios. Retrieved 1 February 2015.

File:Juozas Statkevicius Audimas Black And White.jpg

The company produces sports and active lifestyle wear for women and men. Audimas manufactures the following products: tops (shirts, t-shirts, polo shirts), outerwear (jackets, pants, blouses, tunics, skirts, dresses, coats, jackets, overalls), swimsuits, cycling jerseys and sports clothing (basketball wear), undergarments (lingerie, bras, panties, socks). In addition, the company produces headgear (hats, kerchiefs), accessories (bracelets, belts, gloves, scarves), towels and backpacks.[http://www.e-audimas.lt/index.php/en/visos-prekes/ All products - Audimas Official e-store] {{Webarchive|url=https://web.archive.org/web/20150208222752/http://www.e-audimas.lt/index.php/en/visos-prekes/ |date=8 February 2015 }}, Audimas. Retrieved 10 February 2015.

Audimas seasonal clothing collections are usually divided into themes. Recent collection "Autumn - Winter 2014" is divided into four themes: an active lifestyle, active sport, limited and special. Company's active indoor wear is designed for gym, exercises, body training, basketball and fashion. Active lifestyle products range is designed for traveling, winter sports, bike wear, tennis wear and swimwear.

Special clothing lines usually are created by Lithuanian and foreign fashion designers, including Juozas Statkevičius, Sandra Straukaitė, Aleksandras Pogrebnojus, Kristina Kalinauskaitė, Kristi Andress and others.

• 2001, 2003 and 2004: "Lithuanian Exporter of the Year" by the Lithuanian Confederation of Industrialists.[http://www.lpk.lt/sites/default/files/2001-2011_lme_nugaletojai_1_0.doc "Lietuvos metų eksportuotojo" 2001–2011 metų nugalėtojai] {{webarchive|url=https://web.archive.org/web/20140322051456/http://www.lpk.lt/sites/default/files/2001-2011_lme_nugaletojai_1_0.doc|date=22 March 2014}}, Official website of the Lithuanian Confederation of Industrialists. Retrieved 10 February 2015.
• 2001: "best IKEA supplier" in the Baltic states[http://www.elibrary.lt/resursai/Bankai/SEB/LMR_2001_06_No.6eng.pdf Lithuanian Macroeconomic Review 2001], Vilniaus bankas. Retrieved 10 February 2015.[http://www.delfi.lt/verslas/verslas/ikea-pripazino-audima-geriausiu-tiekeju.d?id=350196 "IKEA" pripažino "Audimą" geriausiu tiekėju], Delfi.lt. Retrieved 10 February 2015.
• 2005: "Mercury" prize by the Lithuanian Chamber of Commerce in Latvia for the successful business development in Latvia.[http://www.delfi.lt/verslas/verslas/geriausia-lietuvos-imone-latvijoje-vp-market.d?id=5865430 Geriausia Lietuvos įmonė Latvijoje - "VP Market"], Delfi.lt. Retrieved 10 February 2015.
• 2012: "Good Design" (Lithuanian design prize) for the official Lithuania national Olympic team wear in London Olympic Games.[http://www.dizainoforumas.lt/lt/dizaino-prizas/2012-m-dizaino-prizo-nugaletojai/ 2012 m. dizaino prizo nugalėtojai] {{webarchive|url=https://web.archive.org/web/20150111200424/http://www.dizainoforumas.lt/lt/dizaino-prizas/2012-m-dizaino-prizo-nugaletojai/|date=11 January 2015}}, Lietuvos dizaino forumas. Retrieved 10 February 2015.

File:Audimas retail store.jpg

The creative idea behind the newest concept of the Audimas retail stores is a loft with a view combining so called "home" and "action" areas. The facade and the entrance should welcome the shopping centre visitors to come and visit Audimas store. The facade of the store should communicate the brand changes to the visitors. The facade signboard is made of bamboo wood with LED lighting and TV screens (Digital Signage[http://www.hansab.com/audimas-sportswear-stores-with-hansab-digital-signage-solutions/ News: Audimas Sportswear Stores with Hansab Digital Signage Solutions] {{webarchive |url=https://web.archive.org/web/20150211035750/http://www.hansab.com/audimas-sportswear-stores-with-hansab-digital-signage-solutions/ |date=11 February 2015 }}, The official website of the Hansab Group. Retrieved 11 February 2015.) presenting seasonal communication. To realize the "Window with a view" store interior idea, the back area of the retail store is equipped with a plant wall. This is how the company illustrates its marketing idea of the synthesis of the natural and the technical. An important highlight of the store interior is a wall of changeable color which should serve as a background for mannequins wearing brand's new collection items, as well as LED lighting. These details is intended to help communicating Audimas new season's updates to shopping centre visitors before they actually enter the store. The interior of the central store area (or the "home" area) illustrates the home interior. The sales equipment should remind the customer a large closet. The central displays of the sales floor is installed using home-like elements, carpets, armchairs, picture frames and shelves. Such composition is supplemented with natural looking mannequins. The "action" area of the new concept Audimas retail store includes items that should stimulate customers desire to travel. Each store is equipped with a different item stimulating visitors this kind of desire. That is another marketing way Audimas chooses to attract visitors to its products and increase retail sales.

{{reflist}}

• [https://audimas.com Audimas global website]
• [https://audimas.lt Audimas Lithuanian website]

Category:Sportswear brands

Category:Manufacturing companies of Lithuania

Category:Sports organizations of Lithuania

Category:Sporting goods manufacturers

Category:Clothing manufacturers

Category:Clothing retailers of Lithuania

Category:Companies based in Kaunas

Category:Clothing companies established in 1931

Category:Lithuanian brands

Category:1931 establishments in Lithuania