BMW Welt
{{Short description|Building in Munich, Germany}}
File:BMW Welt, Múnich, Alemania16.jpg
File:München - BMW-Werk in 2018-07.jpg, BMW Headquarters, and BMW factory]]
The BMW Welt is a combined exhibition, delivery, adventure museum, and event venue located in Munich's district Am Riesenfeld, next to the Olympic Park, in the immediate vicinity of the BMW Headquarters and factory. It was built from August 2003 to summer 2007. A solar system with 800 kW of power is installed on the roof of the main building. The opening took place on 17 October 2007. The BMW Welt is the most visited tourist attraction in Bavaria.{{cite web |last=Kronewiter |first=Thomas |url=https://www.sueddeutsche.de/muenchen/sehenswuerdigkeiten-in-bayern-bmw-welt-beliebter-als-schloss-neuschwanstein-1.1878973 |title=Sehenswürdigkeiten in Bayern: BMW-Welt beliebter als Schloss Neuschwanstein |trans-title=Sights in Bavaria: BWM Welt is more popular than the Neuschwanstein Castle |language=de |date=February 4, 2014 |work=Süddeutsche Zeitung |access-date=April 10, 2019 }}
Operations
BMW Welt operations are coordinated with the other local BMW facilities, the BMW Museum and BMW Headquarters.{{Cite web |url=http://www.bmw.com/generic/com/de/fascination/discover/history/mobiletradition/index.html |title=BMW AG: Geschichte: BMW Classic |access-date=2008-01-22 |archive-url=https://web.archive.org/web/20080517150152/http://www.bmw.com/generic/com/de/fascination/discover/history/mobiletradition/index.html |archive-date=2008-05-17 |url-status=dead }} It has a showroom with the current model lineup of BMW cars and motorcycles, and the other two BMW Group brands, Mini and Rolls-Royce.
File:BMW Museum (2014).jpgCustomers picking up special ordered cars are given a dramatic "staged experience" in which they await their new car in an enormous glass-walled hall, and their cars are lifted up from lower levels on round elevator platforms to their respective delivery area.{{Citation |url= https://books.google.com/books?id=UPi7nca0jukC&pg=PA64 |page=64 |title= Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology |first1=Bernd |last1=Schmitt |first2= Glenn |last2= Van Zutphen |publisher=Macmillan |year= 2012 |isbn=978-1-137-00046-0 }} BMW Welt also has shops selling BMW-branded promotional merchandise and accessories, and a restaurant.
Design and construction
In 2001, an international architectural design competition was sponsored by BMW. Twenty-seven offices participated in the competition[http://www.phase1.de/projects_bmweaz_home_e.htm BMW Welt Architectural Competition] four of which were awarded prizes. The jury awarded two offices Sauerbruch Hutton and COOP HIMMELB(L)AU first prize and made the recommendation for the competitors to rework their design submissions in a third design phase in order for BMW to determine which office would be awarded the contract.
The contract was awarded to the Vienna-based architects COOP HIMMELB(L)AU and the facility was constructed from August 2003 through summer 2007 at a cost of US$200 million. Originally conceived to be open and ready for World Cup 2006, it eventually opened on 17 October 2007, and deliveries commenced on 23 October 2007. The first customer to take European delivery of a new BMW at the Welt was Jonathan Spira.{{cite web | url=https://www.welt.de/muenchen/article1267819/Bauen_fuer_die_Zukunft_.html | title=Bauen für die Zukunft | publisher=Die Welt | date=2007-10-15 | access-date=2013-06-29 | author=Rudolf Stumberger und Miriam Zerbel}}
There were 2,200,000 visitors during the first 12 months of operation.{{cite journal|last=Hemmes|first=Henny|title=Family Affair|journal=Roundel|date=March 2013|volume=45|issue=3|pages=68–72}} The number of visitors increased to 2,930,000 in 2013, of which 60% came from Germany.{{cite journal|title=BMW Welt attracted almost 3,000,000 visitors last year|journal=Roundel|date=April 2014|volume=46|issue=4|page=46}}
File:BMW Welt and BMW Headquarters, Munich, Germany.jpg
Designed with an 800 kW solar plant on its roof, "the building does not have the boredom of an exhibition hall, it is not only a temple but also a market place and communication center, and a meeting point for knowledge transfer", said architect Wolf D. Prix at the opening ceremony."a3-bau" Nr. 11/07 vom 22.11.2007, Seite 20.
COOP HIMMELB(L)AU's BMW Welt project records are archived at the Canadian Centre for Architecture in Montreal, Quebec, Canada.{{cite web |title=COOP HIMMELB(L)AU BMW Welt project records |url=https://www.cca.qc.ca/en/archives/449937/coop-himmelblau-bmw-welt-project-records |website=Canadian Centre for Architecture |access-date=April 8, 2020}}
Gallery
File:BMWWelt2.jpg|BMW Welt, 2009
File:BMW Welt, Múnich, Alemania, 2013-02-24, DD 28.JPG|BMW Welt interior, 2013
File:BMW_Welt_Night.jpg|The BMW Welt exhibition center as seen at night
BMW Welt, Múnich, Alemania, 2013-02-11, DD 14.JPG|Side view
File:BMW Welt Winter2.jpg|BMW Welt at night
BMW Welt, Múnich, Alemania, 2013-04-22, DD 05.jpg|Touratech BMW F800GS inside the BMW Welt
See also
References
{{Reflist}}
External links
{{Commons category|BMW Welt}}
- {{official website|https://www.bmw-welt.com/en.html}}
- BMW-Welt on [http://www.muenchenarchitektur.com/index.php4?sessionid=13f8d87335d86059985f33fa112f8c7c&lang=1&p_id=7&aACTION=aARTICLE&aID=31 www.muenchenarchitektur.com]
- [http://www.bimmerfest.com/wiki/index.php?title=BMW_European_Delivery BMW European Delivery wiki], on the Bimmerfest.com site
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{{BMW}}
{{Visitor attractions in Munich}}
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Category:Buildings and structures in Munich