Beggin' Strips
{{Short description|Brand of dog treats}}
{{Infobox brand
| name = Beggin' Strips
| logo = File:Beggin' Strips Logo.png
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| producttype = Pet food and snacks
| currentowner = Nestlé Purina PetCare
| producedby = Nestlé Purina PetCare
| country = Worldwide
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| previousowners = Ralston Purina
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| website = www.purinatreats.com/dog-treats/beggin
}}
Beggin’ Strips is a brand of pet food and pet snack manufactured by Nestlé Purina PetCare. The product was first manufactured by Ralston Purina. The product's tagline is "Dogs Don't Know It's Not Bacon," which appeared in U.S. television commercials in the 1990s.{{dead link|date=August 2020}} The product is manufactured to resemble bacon strips.{{cite web|title=Purina Beggin|url=http://www.beggin.com/}}
History
Beggin' Strips were first sold in 1989. Nestlé Purina started off by selling this product in North America.{{cite web|title=Beggin Strips History |url=http://knol.google.com/k/anonymous/beggin-strips-history/3ivw14g92f5zv/23# |work=Knol }}{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}
Nutrition
Purina Beggin' Strips contain some bacon and include other ingredients such as sodium nitrite and BHA as preservatives{{cite web |url=http://www.beggintime.com/Default.aspx |title=Beggin' Time |url-status=dead |archive-url=https://web.archive.org/web/20120329161135/http://www.beggintime.com/default.aspx |archive-date=2012-03-29 }} and corn gluten meal, wheat flour, ground yellow corn, water, sugar, glycerin, soybean meal, hydrogenated starch hydrolysate, phosphoric acid, sorbic acid, natural and artificial smoke flavors. The product comes in a variety of flavors.{{Cite web|url=https://www.purinatreats.com/dog-treats/beggin/strips|title=Beggin' Strips {{!}} Purina Treats|website=www.purinatreats.com|access-date=2019-06-07|archive-date=2019-06-07|archive-url=https://web.archive.org/web/20190607174245/https://www.purinatreats.com/dog-treats/beggin/strips|url-status=dead}}
Marketing
The trademark bag for the product features a cartoon dog licking his chops while awaiting a treat. Drawn up in 1994, the dog was named "Hamlet." Hamlet was chosen to appear in Nestlé Purina's advertising for Beggin' Strips, and to represent the product.{{cite web|url=http://www.petfoodindustry.com/search/Default.aspx?criteria=beggin'+strips|title=Pet Food Industry|archive-url=https://archive.today/20130131041647/http://www.petfoodindustry.com/search/Default.aspx?criteria=beggin'+strips|archive-date=2013-01-31|url-status=dead}}
Purina holds an annual pet parade around the time of Mardi Gras. The Parade, originally sponsored by Purina Beggin’ Strips, and now a general Purina event, is held every year in Soulard, a historic French neighborhood in St. Louis, Missouri with over 5,000 pets and their owners in attendance.{{cite news |title=Take your crew to a Mardi Gras |url=https://newspaperarchive.com/daily-herald/2004-12-12/page-94?tag=beggin+strips+parade |access-date=17 March 2017 |archive-url=https://archive.today/20120712170228/http://newspaperarchive.com/daily-herald/2004-12-12/page-94?tag=beggin+strips+parade |archive-date=July 12, 2012 |url-status=dead |work=Daily Herald |location=Middletown, New York |date=December 12, 2004 |page=94 }}{{Cite web|url=https://kmox.radio.com/articles/blues-puppy-grand-marshal-st-louis-mardi-gras-pet-parade|title=Blues Puppy to Grand Marshal St. Louis' Mardi Gras Pet Parade|date=2019-01-30|website=KMOX-AM|language=en|access-date=2019-05-29}} St. Louis' Waterloo Courier also covered the Beggin' Strips Stupid Dog Contest on July 4, 1999. In prior years, the contest offered multiple monetary prizes, the grand prize being a $5,000 supply of Beggin' Strips per year and a trip to see the Late Show with David Letterman in New York.{{cite news |title=Pooches nationwide put best paws forward |url=https://newspaperarchive.com/waterloo-courier/1999-07-04/page-35?tag=beggin+strips |access-date=17 March 2017 |archive-url=https://archive.today/20120716121317/http://newspaperarchive.com/waterloo-courier/1999-07-04/page-35?tag=beggin+strips |archive-date=July 16, 2012 |url-status=dead |work=Waterloo Courier |date=July 4, 1999 |page=35 }}
References
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Further reading
- {{cite book | title=Guide to Trademark Trial and Appeal Board Practice | publisher=Wolters Kluwer Law & Business | year=2007 | isbn=978-0-7355-6531-9 | url=https://books.google.com/books?id=-iwS-WUnv-sC&pg=SA6-PA96-IA2 | access-date=December 1, 2016 | pages=6–96.2}}