Behance#99U

{{Infobox website

| name = Behance

| logo = Behance logo.svg

| logo_size = 250px

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| url = {{URL|https://www.behance.net/}}

| ipv6 = No

| commercial = Yes

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| registration = Optional{{efn|Registration is required for certain tasks.}}

| language = English

| num_users = 24,000,000+

| content_license =

| programming_language =

| key_people = Scott Belsky; Will Allen; Zach McCullough

| owner = Adobe Inc.

| author =

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| launch_date = {{start date and age|2005|11|6}}{{cite web|url=http://whois.domaintools.com/behance.net|title=BeHance.net WHOIS, DNS, & Domain Info - DomainTools|work=WHOIS|access-date=2016-12-09}}

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Behance, stylized as Bēhance, is a creative networking site{{Cite web |last=Dillet |first=Romain |date=2012-12-21 |title=Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock |url=https://techcrunch.com/2012/12/21/adobe-acquired-portfolio-service-behance-for-more-than-150-million-in-cash-and-stock/ |access-date=2025-03-04 |website=TechCrunch |language=en-US}} owned by Adobe whose main focus is to showcase and discover creative work.{{cite web|url=http://blog.softwareinsider.org/2013/02/11/news-analysis-adobe-behances-the-creative-class-with-150m-community-acquisition/|title=News Analysis Adobe Behances The Creative Class With 150M Community Acquisition |publisher=blog.softwareinsider.org|access-date=February 21, 2013}}{{cite web|url=https://techcrunch.com/2012/12/20/adobe-acquires-social-media-platform-behance-to-power-its-creative-cloud-community-features/|title=Adobe Acquires Social Media Platform Behance to Power its Creative Cloud Community|date=20 December 2012 |publisher=techcrunch.com|access-date=February 21, 2013}}

Behance was founded by Matias Corea and Scott Belsky in November 2005.[https://www.behance.net/galleries/schools School Galleries on Behance] {{Webarchive|url=https://web.archive.org/web/20150713173914/https://www.behance.net/galleries/schools|date=2015-07-13}}, Behance.net It was acquired by Adobe in December 2012.{{Cite web |title=Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock |url=https://techcrunch.com/2012/12/21/adobe-acquired-portfolio-service-behance-for-more-than-150-million-in-cash-and-stock/ |access-date=2022-02-09 |website=TechCrunch |date=21 December 2012 |language=en-US}} As of October 2020, Behance had over 24 million members.{{Cite web |last=Allen |first=Will |title=What's new in the creative community |url=https://blog.adobe.com/en/publish/2020/10/20/whats-new-in-the-creative-community |access-date=2022-07-09 |website=Adobe Blog}}

History

Behance was founded by Matias Corea and Scott Belsky in November 2005.{{Cite web|url=https://www.inc.com/magazine/201904/inc-staff/sweetgreen-parachute-kind-classpass-minted-best-business-advice.html|title=13 All-Star Founders Share the Single Best Piece of Advice They Ever Received|author=Inc. staff|date=2019-02-27|website=Inc.com|access-date=2019-07-24}} The company initially relied on revenue, generating income by selling banner ads, job postings and later, 99U conference tickets. In May 2012, their first round of outside funding received $6.5 million from investors including Dave McClure and Jeff Bezos's personal investment firm, Bezos Expeditions.{{Cite web|title=After 5 Years Of Bootstrapping, Behance Nabs $6.5M From USV, Jeff Bezos, Dave Morin & More|url=https://techcrunch.com/2012/05/14/behance-raises-first-round-after-5-years/|last=Empson|first=Rip|date=15 May 2012|website=TechCrunch|language=en-US|access-date=2020-05-18|archive-date=2019-05-27|archive-url=https://wayback.archive-it.org/all/20190527101331/https://techcrunch.com/2012/05/14/behance-raises-first-round-after-5-years/|url-status=live}}{{Cite web|title=Amazon's Jeff Bezos backs Behance, a place for artists to showcase their talents|url=https://www.geekwire.com/2012/jeff-bezos-backs-behance-place-artists-showcase-talents/|last=Cook|first=John|date=14 May 2012|website=GeekWire|language=en-US|access-date=2020-05-18}}

The company was acquired by Adobe Systems for $150 million in December 2012.{{Cite web|title=Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock|url=https://techcrunch.com/2012/12/21/adobe-acquired-portfolio-service-behance-for-more-than-150-million-in-cash-and-stock/|access-date=2021-10-04|website=TechCrunch|date=21 December 2012 |language=en-US}}{{Cite web|last=Carlson|first=Nicholas|title=Here's Why Adobe Just Bought My Startup For $150 Million|url=https://www.businessinsider.com/heres-why-adobe-just-bought-my-startup-for-150-million-2012-12|access-date=2021-10-04|website=Business Insider|language=en-US}} In 2021, Behance added a subscription feature for users to sell their tutorials and other services. It also added crypto wallet integration.{{Cite web |title=Adobe's Behance adds support for NFTs and paid subscriptions |url=https://techcrunch.com/2021/10/26/adobes-behance-adds-support-for-nfts-and-paid-subscriptions/ |archive-url=https://web.archive.org/web/20211026153203/https://techcrunch.com/2021/10/26/adobes-behance-adds-support-for-nfts-and-paid-subscriptions/ |url-status=dead |archive-date=October 26, 2021 |access-date=2022-08-16 |website=TechCrunch |language=en-US}}

Corporate affairs

=Products=

Users can sign up to Behance and build profiles consisting of projects. Both registered and unregistered users can view any particular project, as well as comment on them. Members of Behance can follow other users' profiles. Co-founder Belsky compared the first version of Behance's online portfolios with "project" structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community.{{Cite book|last=Belsky|first=Scott|title=The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture|publisher=Penguin UK|year=2018|isbn=9780241981436}}

== Adobe Portfolio ==

Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as Weebly and Joomla. It is a personal portfolio site creation tool on the web and it syncs with a user's Behance project.{{Cite web|url=https://zurb.com/blog/interview-with-founder-of-behance-challen|title=Interview with Founder of Behance: Challenges and Takeaways|website=zurb.com|language=en|access-date=2019-08-07}} Adobe Portfolio can only be accessed by buying an Adobe Creative Cloud subscription.

==Served sites==

Content from the Behance Network gets fed into a network of sites called the Served sites, which display work in specific categories such as fashion, industrial design, and typography. In September 2010, more were added, including branding, digital art and toy design. In April 2012, advertising, art, architecture and more were added as categories.{{Cite book|last1=Cunnane|first1=Prof Vincent|url=https://books.google.com/books?id=b09mDwAAQBAJ&dq=Behance+fashion+industrial+design+typography&pg=PA103|title=ECSM 2018 5th European Conference on Social Media|last2=Corcoran|first2=Dr Niall|date=2018-06-21|publisher=Academic Conferences and publishing limited|isbn=978-1-911218-84-5|language=en}}

==Action Method==

Action Method is a productivity methodology targeting creative professionals. It includes a line of paper products (since 2014 sold by The Ghostly Store rather than Behance itself) and an online application called Action Method Online (although this was discontinued 1 June 2014). Its purpose is to connect every event with a set of specific tasks which the user can perform, called action steps.{{Cite web|url=https://productivityist.com/action-method-todoist/|title=How To Use The Action Method With Todoist|date=2014-06-03|website=Productivityist|language=en-US|access-date=2019-08-07}}

==99U==

99U is a consulting service and annual conference in New York City that focuses on marketing. The name 99U comes from the Thomas Edison quote that "Genius is 1% inspiration, 99% perspiration." In 2011, 99U won a Webby Award for "Best Cultural Blog."{{cite web |url=http://www.webbyawards.com/webbys/current.php?season=15#webby_entry_blog_-_cultural |title=2011 Webby Award Winners |publisher=Webbyawards.com |date=October 28, 2011 |access-date=January 16, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120126031720/http://www.webbyawards.com/webbys/current.php?season=15#webby_entry_blog_-_cultural |archive-date=January 26, 2012 }}

Awards

2009 Webby Award Finalist (The Behance Network) – Self-Promotion/Portfolio Category
2009 Silicon Alley Insider Award Finalist – Most Loved Product or Service{{cite web|title=Congratulations To The Winners Of The 2009 Silicon Alley Awards!|url=http://www.businessinsider.com/silicon-alley-awards-winners-2009-6|website=Business Insider|ref=Business Insider Congratulates Silicon Alley Winners}}
2011 Webby Award Winner (The 99%) – Best Cultural Blog{{cite web|title=Home|url=http://www.webbyawards.com/webbys/current.php?season=15#webby_entry_blog_-_cultural|ref=Webby Award Winners|url-status=dead|archive-url=https://web.archive.org/web/20120126031720/http://www.webbyawards.com/webbys/current.php?season=15#webby_entry_blog_-_cultural|archive-date=2012-01-26}}
2017 Webby Award Winner (Behance) – Community{{Cite web|url=https://www.webbyawards.com/winners/2017/websites/general-website/community/behance/|title=Behance -- The Webby Awards|language=en-US|access-date=2019-04-14}}

Criticism

Adobe's acquisition of Behance in 2012 prompted concerns that the company would start monitoring the activity of its users, which may limit users' trust in the site.{{Cite web|date=2016-12-22|title=Automated Graphic Design|url=http://modesofcriticism.org/automated-graphic-design/|access-date=2019-09-18|website=Modes of Criticism|language=en-US}}

Studies on Behance user demographics show that male users on Behance outnumber female users by more than two to one. This contrasts with the gender demographics of Pinterest, where female users are the dominant majority, making up 90% of the user numbers. While male and female Behance users created about the same number of projects, men tended to have a greater number of followers and receive more likes for their projects.{{Cite arXiv |last=Kim |first=Nam Wook |date=2 March 2017 |title=Creative Community Demystified: A Statistical Overview of Behance |class=cs.SI |eprint=1703.00800 }}