Bending Spoons
{{short description|Italian technology company}}
{{Use dmy dates|date=September 2020}}
{{Infobox company
| name = Bending Spoons S.p.A.
| type = Private
| founded = {{Start date and age|2013}} in Copenhagen, Denmark{{cite web |url=https://wwd.com/business-news/mergers-acquisitions/renzo-rosso-red-circle-investments-buys-stake-bending-spoons-1235014344/ |title=Renzo Rosso's Red Circle Investments Takes Stake in Bending Spoons |date=9 December 2021 |last=Zargani |first=Luisa |work=Women's Wear Daily}}
| hq_location = Milan, Italy
| founders = {{Unbulleted list|Luca Ferrari|Francesco Patarnello|Matteo Danieli|Luca Querella|Tomasz Greber}}
| products = {{Unbulleted list|Evernote|Issuu|Komoot|Meetup|{{ill|Remini (aplicación)|es|lt=Remini}}|StreamYard|WeTransfer}}
| logo = Bending_Spoons_logotype.png
| website = {{url|https://bendingspoons.com/}}
| subsid = {{Unbulleted list|Brightcove|Evernote Corporation}}
}}
Bending Spoons S.p.A. is an Italian technology company, founded in 2013 and based in Milan. The company is known primarily for mobile applications that it develops or acquires.{{Cite web |title=Bending Spoons Apps IVS Revenue & App Download Estimates |url=https://sensortower.com/ios/publisher/bending-spoons-apps-ivs/1280299077 |access-date=2 July 2020 |website=sensortower.com}}
Immuni
On 17 April 2020, the Italian government released a statement on its website announcing that Bending Spoons had been selected to design and develop Italy's official COVID-19 contact tracing app, Immuni.{{Cite news |last=Pollina |first=Elvira |date=1 April 2020 |title=Italy tests contact-tracing app to speed lockdown exit |url=https://www.reuters.com/article/us-health-coronavirus-italy-technology/italy-tests-contact-tracing-app-to-speed-lockdown-exit-idUSKBN21Z0VJ |access-date=23 June 2020 |work=Reuters |language=EN}}{{Cite web|author=Ministry of Health|author-link=Ministry of Health (Italy)|title=Contact tracing: Arcuri firma ordinanza per app italiana|url=http://www.salute.gov.it/portale/nuovocoronavirus/dettaglioNotizieNuovoCoronavirus.jsp?lingua=italiano&menu=notizie&p=dalministero&id=4513|access-date=2 July 2020|website=www.salute.gov.it|language=IT}} The app was released on 1 June 2020.{{Cite web |author=Italian Minister for Technological Innovation |author-link=Italian Minister for Technological Innovation |date=3 June 2020 |title=IMMUNI APP available for downloading on the APPLE and GOOGLE stores |url=https://innovazione.gov.it/app-immuni-available-from-today/ |access-date=29 June 2020 |website=innovazione.gov.it |language=en}} It was initially released in four regions, then countrywide.{{Cite news |last1=Horowitz |first1=Jason |last2=Satariano |first2=Adam |date=1 June 2020 |title=Europe Rolls Out Contact Tracing Apps, With Hope and Trepidation |url=https://www.nytimes.com/2020/06/16/world/europe/contact-tracing-apps-europe-coronavirus.html |access-date=2 July 2020 |work=The New York Times}}
The app did not receive significant adoption and successfully tracked less than 1% of the total confirmed positive cases reported during the period it was active.{{Cite journal |last1=Ussai |first1=Silvia |last2=Pistis |first2=Marco |last3=Missoni |first3=Eduardo |last4=Formenti |first4=Beatrice |last5=Armocida |first5=Benedetta |last6=Pedrazzi |first6=Tatiana |last7=Castelli |first7=Francesco |last8=Monasta |first8=Lorenzo |last9=Lauria |first9=Baldassare |last10=Mariani |first10=Ilaria |date=2022-06-20 |title="Immuni" and the National Health System: Lessons Learnt from the COVID-19 Digital Contact Tracing in Italy |journal=International Journal of Environmental Research and Public Health |volume=19 |issue=12 |pages=7529 |doi=10.3390/ijerph19127529 |doi-access=free |issn=1661-7827 |pmc=9223529 |pmid=35742778}} The most commonly cited reasons for not using the app were the lack of perceived effectiveness and major technical issues.{{Cite journal |last1=Isonne |first1=Claudia |last2=De Blasiis |first2=Maria Roberta |last3=Turatto |first3=Federica |last4=Mazzalai |first4=Elena |last5=Marzuillo |first5=Carolina |last6=De Vito |first6=Corrado |last7=Villari |first7=Paolo |last8=Baccolini |first8=Valentina |date=2022-06-10 |title=What Went Wrong with the IMMUNI Contact-Tracing App in Italy? A Cross-Sectional Survey on the Attitudes and Experiences among Healthcare University Students |journal=Life |volume=12 |issue=6 |pages=871 |doi=10.3390/life12060871 |doi-access=free |issn=2075-1729 |pmc=9225335 |pmid=35743902|bibcode=2022Life...12..871I }}
Immuni was decommissioned on December 31, 2022.{{Cite web |last=Salute |first=Ministero della |title=Dismissione Piattaforma contact tracing digitale e APP IMMUNI |url=https://www.salute.gov.it/portale/news/p3_2_1_1_1.jsp?lingua=italiano&menu=notizie&p=dalministero&id=6115 |access-date=2023-04-24 |website=www.salute.gov.it |language=IT}}
Acquisitions
In September 2022, Bending Spoons acquired FiLMiC{{Cite web |date=2022-09-04 |title=FiLMiC & Bending Spoons Join Forces. Changes to Subscription Model |url=https://www.newsshooter.com/2022/09/04/filmic-bending-spoons-join-forces-changes-to-subscription-model/ |access-date=2024-01-12 |website=Newsshooter |language=en-US}} and converted its video-recording app FiLMiC Pro to a subscription revenue model.{{Cite web |last=Voss |first=Olaf von |date=2022-09-08 |title=FiLMiC Pro Acquired by Bending Spoons – New Subscription Model |url=https://www.cined.com/filmic-pro-is-joining-forces-with-bending-spoons-new-subscription-model/ |access-date=2024-01-12 |website=CineD |language=en-US}} In December 2023, the original FiLMiC team were laid off, and development of FiLMiC Pro was continued in-house by Bending Spoons.{{Cite web |last=Davis |first=Wes |date=2023-12-03 |title=Bending Spoons confirmed it laid off all 22 of Filmic's original staff |url=https://www.theverge.com/2023/12/3/23986187/filmic-staff-laid-off-bending-spoons |access-date=2024-01-12 |website=The Verge |language=en}}
In November 2022, Bending Spoons agreed to acquire Evernote.{{cite web |last=Roth |first=Emma |date=November 16, 2022 |title=Evernote's getting acquired by mobile developer Bending Spoons |url=https://www.theverge.com/2022/11/16/23462444/evernote-acquired-mobile-developer-bending-spoons-2023 |website=The Verge}} The acquisition was concluded in January 2023.{{Cite web |date=2023-01-06 |title=Evernote has been acquired — here's how its new owner can fix it |url=https://thenextweb.com/news/evernote-acquired-how-new-owner-can-fix-it |access-date=2023-04-24 |website=TheNextWeb}} In July 2023, Evernote laid off all of its existing staff and announced it would relocate to Europe to be closer to Bending Spoons' headquarters.{{Cite web |last=Purdy |first=Kevin |date=2023-07-10 |title=Evernote, the memory app people forgot about, lays off entire US staff |url=https://arstechnica.com/gadgets/2023/07/evernote-the-memory-app-people-forgot-about-lays-off-entire-us-staff/ |access-date=2024-01-12 |website=Ars Technica |language=en-us}}
Bending Spoons made a series of acquisitions in 2024. In January, it acquired the assets of New York City-based mobile app developer Mosaic Group from IAC Inc.; subsequently, Mosaic's entire workforce of 330 staff members was laid off, as they were not part of the acquisition.{{Cite web |last=Leach |first=Kamaron |date=2024-01-10 |title=IAC Divests Mosaic Apps to Bending Spoons in Deal Valued Above $100 Million |url=https://www.bloomberg.com/news/articles/2024-01-10/iac-divests-mosaic-apps-to-bending-spoons-in-deal-valued-at-100-million-plus |access-date=2024-01-12 |website=www.bloomberg.com}}{{Cite news |url=https://www.reuters.com/markets/deals/italys-bending-spoons-acquires-mosaic-groups-digital-assets-iac-2024-01-10/ |title=Italy's Bending Spoons acquires Mosaic Group's digital assets from IAC |date=10 January 2024 |publisher=Reuters}} Also that month, Bending Spoons acquired Meetup, a social media platform for organizing in-person and virtual activities.{{Cite web |last=Roth |first=Emma |date=2024-01-11 |title=Meetup got acquired by Bending Spoons. |url=https://www.theverge.com/2024/1/11/24034564/meetup-got-acquired-by-bending-spoons |access-date=2024-01-12 |website=The Verge |language=en}}{{Cite web |last=Ferrari |first=Luca |date=2024-01-08 |title=A New Home for Meetup |url=https://www.meetup.com/blog/a-new-home-for-meetup/ |access-date=2024-01-12 |website=Meetup Blog |language=en-US}} In April, the company announced that it would acquire Hopin, owner of the popular live streaming studio StreamYard.{{cite web |url=https://sifted.eu/articles/bending-spoons-italy-startup-ipo |title=Hundreds of millions in revenue and three acquisitions in 2024 — what’s behind Bending Spoons’ success? |date=11 April 2024 |website=Sifted |access-date=31 July 2024 |last=O'Brien |first=Amy }} Later in July, the company announced it had acquired digital publishing platform Issuu.{{Cite web |last= |first= |date=2024-07-22 |title=Digital publishing platform Issuu acquired by Bending Spoons |url=https://www.editorandpublisher.com/stories/digital-publishing-platform-issuu-acquired-by-bending-spoons,251034 |access-date=2024-07-22 |website=Editor & Publisher |language=en}} Also in July, the company agreed to acquire the Dutch file transfer service WeTransfer, then announced in September they were laying off 75% of the company's workforce.{{Cite news |url=https://www.reuters.com/markets/deals/italys-bending-spoons-buys-file-sharing-service-wetransfer-2024-07-31/ |title=Italy's Bending Spoons buys file sharing service WeTransfer |date=31 July 2024 |publisher=Reuters |last=Pollina |first=Elvira |editor-last=Weir |editor-first=Keith |access-date=31 July 2024}}{{Cite news |url=https://techcrunch.com/2024/09/08/bending-spoons-plans-to-lay-off-75-of-wetransfer-staff-after-acquisition/ |title=Bending Spoons plans to lay off 75% of WeTransfer staff after acquisition |date=8 September 2024 |publisher=TechCrunch|access-date=9 September 2024}} In November, the company agreed to acquire video platform company Brightcove for $233 million.{{Cite news |last=Chesto |first=Jon |date=25 November 2024 |title=Video company Brightcove sold for $233 million to Italian app developer |url=https://www.bostonglobe.com/2024/11/25/business/brightcove-sold-video-bending-spoons/ |work=Boston Globe |access-date=26 November 2024}}
In March 2025, Bending Spoons acquired Komoot.{{cite web |title=Bending Spoons Acquires komoot |url=https://www.businesswire.com/news/home/20250320568940/en/Bending-Spoons-Acquires-komoot |website=BusinessWire |access-date=20 March 2025}}
See also
References
External links
- {{Official website|https://bendingspoons.com/}}
{{Portal|Companies|Italy|Technology}}
Category:Technology companies established in 2013
Category:Italian companies established in 2013
Category:Companies based in Milan