BharatMatrimony#Assisted Matrimony

Murugavel Janakiraman started the BharatMatrimony website in 2000{{cite news|last=Reddy|first=T. Krithika|title=Match Point|url=http://www.thehindu.com/life-and-style/money-and-careers/match-point/article2795884.ece|work=The Hindu|date=12 January 2012|accessdate=May 16, 2014|archive-date=17 May 2014|archive-url=https://web.archive.org/web/20140517122111/http://www.thehindu.com/life-and-style/money-and-careers/match-point/article2795884.ece|url-status=live}} while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his web traffic.{{cite news|title=India's BharatMatrimony ushers in new era of arranged marriages|date=4 May 2011|url=https://www.bbc.co.uk/news/business-13144028|publisher=BBC News|accessdate=May 16, 2014|archive-date=3 October 2013|archive-url=https://web.archive.org/web/20131003200505/http://www.bbc.co.uk/news/business-13144028|url-status=live}} He returned to India in 2004.{{cite web|title=PR Log|url=http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/|accessdate=27 January 2012|archive-url=https://web.archive.org/web/20120125214601/http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/|archive-date=25 January 2012|url-status=usurped}}

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.{{cite web|url=http://swaroopch.com/2008/07/24/protoin4/|title=Doorstep|last=|first=|date=24 July 2008|website=|publisher=|access-date=|archive-date=20 March 2015|archive-url=https://web.archive.org/web/20150320173032/http://www.swaroopch.com/2008/07/24/protoin4/|url-status=live}} The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.{{cite web|url=http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/|title=SoulMate Search|last=|first=|date=|website=|publisher=|access-date=|archive-date=2014-10-07|archive-url=https://web.archive.org/web/20141007205347/http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/|url-status=live}}

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site.{{cite web|title=BharatMatrimony expands suite of mobile services & apps|url=http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103|publisher=exchange4media News Service|accessdate=9 January 2012|url-status=dead|archiveurl=https://web.archive.org/web/20130113222912/http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103|archivedate=13 January 2013}}{{cite web|title=BharatMatrimony expands suite of mobile services and apps|url=http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518|publisher=India Infoline News Service|accessdate=9 January 2012|archive-date=17 May 2014|archive-url=https://web.archive.org/web/20140517122433/http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518|url-status=live}}

Anand Bhushan was hired by BharatMatrimony on a retainer basis.{{cite web|url=http://barandbench.com/content/212/conversation-anand-bhushan-general-counsel-apac-cognizant-technology-solutions#.U3L2z_mSyLF|title=In Conversation: Anand Bhushan, General Counsel (APAC), Cognizant Technology Solutions|publisher=Bar and Bench|archive-url=https://archive.today/20140514051312/http://barandbench.com/content/212/conversation-anand-bhushan-general-counsel-apac-cognizant-technology-solutions%23.U3L2z_mSyLF|archive-date=2014-05-14|url-status=dead}}

Assisted Matrimony is a personalized matchmaking service offered for busy professionals.{{cite web|url=http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579|title=Beyond the norm: Matrimony sites that focus on small groups reap big benefits|last=|first=|date=|website=|publisher=NDTV|access-date=|archive-date=2014-03-30|archive-url=https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579|url-status=live}}

In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India,{{cite web |last=World Record |title=Limca Book of World Record |url=http://www.dnaindia.com/india/1061747/report-bharatmatrimony-enters-limca-book-of-records |accessdate=2 November 2006}} a number that has since reached one million marriages.{{cite web|last=Kumar|first=Meenakshi|title=The Way I Work Murugavel J., BharatMatrimony.com|url=http://www.growthinstitute.in/emagazine/jul12/last-story.html|accessdate=May 16, 2014|archive-url=https://web.archive.org/web/20130820082822/http://www.growthinstitute.in/emagazine/jul12/last-story.html|archive-date=August 20, 2013|url-status=dead}}

In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities.{{cite web|title=BharatMatrimony launches 250 community-based portals|url=http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm|publisher=Business Line|accessdate=May 16, 2014|archive-date=January 3, 2013|archive-url=https://web.archive.org/web/20130103035339/http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm|url-status=live}} The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages.{{cite web|last=Kaur|first=Gagandeep|title=Marriages are now a mega market|url=http://timesofindia.indiatimes.com/city/hyderabad/Marriages-are-now-a-mega-market/articleshow/11007826.cms?referral=PM|publisher=Times of India|accessdate=May 16, 2014|archive-date=January 3, 2017|archive-url=https://web.archive.org/web/20170103235712/http://timesofindia.indiatimes.com/city/hyderabad/Marriages-are-now-a-mega-market/articleshow/11007826.cms?referral=PM|url-status=live}} Another portal was aimed at defence personnel.{{cite web|title=Matrimonial website for defence personnel|url=http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099|publisher=NDTV|accessdate=May 16, 2014|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517124233/http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099|url-status=live}}

In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.{{cite news|title=Bharatmatrimony to tie-up with telecom ops|newspaper=Business Standard India|date=June 2007|url=http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html|publisher=Business Standard|accessdate=May 16, 2014|last1=Umarji|first1=Vinay|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517115706/http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html|url-status=live}}

In 2022, BharatMatrimony reported significant user engagement, with 280 million member logins from India and abroad.{{cite web |author1=The News Desk |title=Bharat Matrimony clocks in 280mn logins in 2022; Indians had 13000+ interactions every minute |url=https://mediabrief.com/bharat-matrimony-clocks-in-280mn-logins-in-2022/?nowprocket=1 |website=MediaBrief |date=23 January 2023}} The service recorded 432,520 members finding life partners through its platform.{{cite web |author1=BrandWagon Online |title=Bharat Matrimony releases 'online matrimony trends report' for 2022 |url=https://www.financialexpress.com/business/brandwagon-bharat-matrimony-releases-online-matrimony-trends-report-for-2022-2957710/ |website=Financial Express |language=en |date=23 January 2023}} User interactions averaged 13,000 per minute, with the most activity among the 25-29 age demographic, particularly on Sundays.{{cite web |title=Bharat Matrimony "Online Matrimony Trends Report 2022" |url=https://www.matrimony.com/node/1980 |website=matrimony.com}}

Assisted Matrimony is a personalized matchmaking service, from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match.{{cite web |last=NDTV |title=Matrimony sites that focus on small groups reap big benefits |url=http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 |publisher=NDTV |accessdate=27 March 2014 |archive-date=30 March 2014 |archive-url=https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 |url-status=live }} There is no database that users can search. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families. BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege.{{cite web |last=oneindia |title=BharatMatrimony launches new personalised service |url=http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html |work=oneindia |accessdate=18 October 2008 |archive-date=30 July 2014 |archive-url=https://web.archive.org/web/20140730024307/http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html |url-status=live }} This was then renamed Privilege Matrimony in 2009.{{cite web |last=afaqs |title=Privilege Matrimony: The invisible matchmaker |url=http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker |publisher=afaqs |accessdate=26 July 2010 |archive-url=https://web.archive.org/web/20140726040739/http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker |archive-date=26 July 2014 |url-status=dead }}{{cite web |last=indiadigitalreview |title=Consim Info launches assisted matchmaking service PrivilegeMatrimony.com |url=http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |publisher=indiadigitalreview |accessdate=26 February 2010 |archive-url=https://web.archive.org/web/20140728163128/http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |archive-date=28 July 2014 |url-status=dead }}

• Red Herring Global 100 Award, 2010{{cite news|title=Consim wins Red Herring Global 100 Award|newspaper=Business Standard India|date=28 January 2010|url=http://www.business-standard.com/article/press-releases/consim-wins-red-herring-global-100-award-110012800077_1.html|publisher=Business Standard|accessdate=May 16, 2014|archive-date=5 January 2015|archive-url=https://web.archive.org/web/20150105122506/http://www.business-standard.com/article/press-releases/consim-wins-red-herring-global-100-award-110012800077_1.html|url-status=live}}
• Technology Fast 50, Deloitte Technology, 2008{{cite web|title=Technology Fast 50|url=http://radiantinfo.com/pdf/Winners_Report_Fast_50_India_2008.pdf|publisher=Deloitte|accessdate=May 16, 2014|archive-date=November 26, 2013|archive-url=https://web.archive.org/web/20131126092802/http://radiantinfo.com/pdf/Winners_Report_Fast_50_India_2008.pdf|url-status=live}}
• Best India Portal, PC World, 2007{{cite web|title=BharatMatriomy ranked best Indian portal for 2007|url=http://articles.economictimes.indiatimes.com/2007-05-08/news/27678997_1_portal-bharatmatrimony-online|publisher=The Economic Times|access-date=May 16, 2014|archive-date=2014-05-17|archive-url=https://web.archive.org/web/20140517122124/http://articles.economictimes.indiatimes.com/2007-05-08/news/27678997_1_portal-bharatmatrimony-online|url-status=dead}}

• Matrimony.com
• Elite Matrimony
• Jeevansathi.com
• Shaadi.com

{{reflist|35em}}

Category:Indian matrimonial websites

Category:Internet properties established in 2000