Bodhi Tree Bookstore
{{Short description|Independent bookstore in West Hollywood, California}}
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{{More citations needed|date=February 2021}}
{{Overly detailed|date=February 2021}}
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{{Use mdy dates|date=February 2025}}
{{Use American English|date=January 2025}}
{{Infobox company
| image = Bodhi Tree Bookstore - 1970s front of old bldg.jpg
| image_caption = Entryway to the Bodhi Tree Bookstore (1970s).
| type = Independent bookstore
| founded = 1970
| founder = Stan and Fran Madson; Dan and Marj Morris; and Phil and Elsa Thompson
| hq_location = 8585 Melrose Avenue
| hq_location_city = West Hollywood, California
| hq_location_country = United States
}}
The Bodhi Tree Bookstore, originally Bodhi Tree Book and Tea Shop, was an independent bookstore specializing in world religions, wisdom traditions, metaphysics, psychology, philosophy, and health. It opened in 1970{{cite news |last1=Watanabe |first1=Teresa |title=From Zen to now: After 40 years, Bodhi Tree Bookstore is closing |url=https://www.latimes.com/local/la-xpm-2011-dec-30-la-me-bodhi-20111231-story.html |access-date=17 April 2025 |publisher=The Los Angeles Times |date=30 December 2011}} in Los Angeles, California (now West Hollywood, California). According to Buddhist tradition, the Bodhi Tree was the tree under which Siddhārtha Gautama sat in meditation until he attained enlightenment and became a Buddha.Geoffrey Parrinder, A Dictionary of Non-Christian Religions (Philadelphia: Westminster Press, 1971). {{ISBN|978-0-664-20981-0}}. The motto of the bookstore was: "Books to Illuminate the Heart and Mind".
The bookstore became widely known through the 1983 book Out On A Limb by Shirley MacLaine and the subsequent eponymous 1987 television series.The Bodhi Tree Bookstore is specifically referenced at least 4 times in MacLaine's book: p. 45-46, 102, and 134. In her book, MacLaine declares that her "decision to visit an unusual bookstore [the Bodhi Tree Bookstore] was one of the most important decisions of my life".Shirley MacLaine, Out on a Limb (New York: Bantam Books, 1983): p. 46. The Bodhi Tree Bookstore was on Melrose Avenue in West Hollywood, near the Pacific Design Center. The bookstore closed its physical location on December 31, 2011 and continued under new ownership as an online bookstore thereafter.{{Cite web |last=Blauner |first=Andrew |title=Shelf Awareness for Monday, November 9, 2015 |url=https://www.shelf-awareness.com/issue.html?issue=2630 |access-date=2024-01-24 |website=www.shelf-awareness.com}}Aricia Lee, “Sharing Wisdom in a Global Age: What the Bodhi Tree Is Becoming,” Whole Life Times, December 2016/January 2017, p. 8-9.
In May 1994, the bookstore and the co–owners received numerous commendations: the bookstore was named Business of the Year in 1994 by the West Hollywood Chamber of Commerce;“Bodhi Tree Named Business of the Year,” Los Angeles Independent Newspapers, May 18, 1994. the co–owners – Stan Madson and Phil Thompson – were both honored with Certificates of Recognition from the California State Senate – signed by California State Senator Tom Hayden – in recognition of their "extraordinary contribution of knowledge in art and spirituality and excellence in service to the city of West Hollywood and its citizens"; and the co–owners were named the 1994 Business Persons of the Year by the City of West Hollywood.Jeff Lipham, “Bodhi Tree Takes the Prize,” West Hollywood Weekly, May 17, 1994: p. 1, 6. The bookstore served as a community center for information about events, teachers, practitioners, and places for the spiritual community at large. It had the reputation of being "the spiritual heart" of Los Angeles, "the spiritual superstore, the grand central station for New Agers,"Rayl, A. J. S. "Magical Mystery Tour". Harper's Bazaar, April 1988 (Issue 3316), 158. {{ProQuest|1957689247}} and "L.A.'s premier New Age shop".Gregory, Deborah. "The Skeptic and the Psychics". Essence, October 1996 (vol. 27, no. 6), p. 142. {{ProQuest|1876757250}}
Founding and early years (1970s)
File:Bodhi_Tree_Bookstore_-_Front_of_store_on_westbourne,_1970s.jpg
The Bodhi Tree Bookstore was founded on July 10, 1970 by Dan and Marj Morris, Stan and Fran Madson, and Phil and Elsa Thompson.A. B. Ramsky, "Taking Care of the Small World", The Hollywood Newspaper, July 26, 1972, sec. Places, p. 6.McKenna, Kristine. "Sentient Reading". Los Angeles Times (October 30, 1994), p. 14. {{ProQuest|1985205616}} The original name of the bookstore was the Bodhi Tree Book and Tea Shop. When the bookstore incorporated in 1972, the name changed to the Bodhi Tree Bookstore.
File:Bodhi_Tree_Bookstore_-_interior_-_1970s.jpg
In the 1970s in America, spiritual books were not readily available in most bookstores. The Bodhi Tree Bookstore gathered them together and made them accessible. The Bodhi Tree bookstore was located at 8585 Melrose Avenue, West Hollywood, CA. It was a stucco, flat–roofed building, originally a two–bedroom residence that had been converted into commercial property. The neighborhood was residential but Melrose Avenue itself was low key commercial, consisting of a number of one– or two–story buildings containing a variety of businesses, primarily antique shops.
Starting in 1971, the Bodhi Tree Bookstore featured a number of bookstore Tuesday and Sunday public events where authors, educators, spiritual leaders, or musicians would make presentations. On one evening, Nan Fuchs, the famous Herb Lady, spoke on Herbs and the Body. On another evening, D. W. Harding, author of On Having No Head, gave an informal lecture on the possibilities of losing one's own head (or ego). Another well-attended event was by Herb Soloman, who gave an introduction and demonstration of the Arica Work. Vimala Thakar gave a talk called Towards Total Transformation. Chӧgyam Trungpa made two public talks, The Battle of the Ego and The Open Way, at the Embassy Auditorium in downtown Los Angeles and presented a talk at the Bodhi Tree Bookstore. Maezumi Roshi, head of the Los Angeles Zen Center, presented Zen Buddhism in America: What is Zen in America Today and How Is It Practiced. The Yasutani Roshi (1885–1973) gave a dharma talk.
One of the founding members, Dan and Marj Morris decided to leave the bookstore for personal reasons. Stan and Fran Madson and Phil and Elsa Thompson formed the corporation "Bodhi Tree Bookstore, Inc." on November 30, 1972.California Secretary of State, Business Search. Entry for "C0658914 BODHI TREE BOOKSTORE, INC."
One of the earliest pieces of news coverage was an article called "Spellbinders for the Ancient Mystic Arts" by John Fleischman. The article reported on the rise of interest in the 'occult', 'esoterica', or 'mysticism' in the Los Angeles area, stating, "The Bodhi Tree Book and Tea Shop... is the city's key occult specialty bookstore."John Fleischman, “Spellbinders for the Ancient Mystic Arts,” Los Angeles Times, November 1, 1972, sec. Part IV, p. 6. The February 1975 issue of Los Angeles Magazine featured an article by Devra Hill Zucker about "Romantic Places" in Los Angeles in which she included The Bodhi Tree Bookstore: "Three aerospace engineers converted this Spanish–style Melrose Avenue home into a bookstore with a strong Eastern bent. The Bodhi Tree embraces all directions of spiritual awakening and is also a place to read among plants and sip a complimentary herb tea."Devra Hill Zucker and Jessica Maxwell, “The 25 Most Romantic Places in Town,” Los Angeles Magazine, February 1975, p. 44. In 1976, a profile appeared in The Movement, published by Movement of Spiritual Inner Awareness. The author described the article as being, "about the people who created this sanctuary or book oasis in the middle of Los Angeles. Today, the Bodhi Tree can be considered one of, if not the main source of literature on consciousness, a term which extends from occult sciences and mysticism (East and West) to psychology, self-healing, tai chi, and more."Vicki Marriot, “What Is the Bodhi Tree? Using the New Age Consciousness in Business,” The Movement, 1976, p. 14.
= Bodhi Tree Used Bookstore (1975) =
File:Stan Madson and Phil Thompson in Bodhi Tree.jpg
In 1975, Areta Ferrell, the owner of a clothing store located adjacent to the Bodhi Tree Bookstore, closed her business and the bookstore took over the building lease. On September 18, 1975 the used book part of the Bodhi Tree Bookstore was opened.
The bookstore grew into a flourishing landmark with its roots strongly grounded in the spiritual community. The bookstore was composed of four buildings: The New Books building (fronting on Melrose Avenue), the Used Book building (fronting on Westbourne Drive), and two storage buildings. Then, in 1979, the land and buildings of the Bodhi Tree Bookstore were purchased.
In 1979, the Bodhi Tree Bookstore was included as a favorite bookstore in Brady & Lawless's Favorite Bookstores.Frank Brady and Joann Lawless, Brady & Lawless’s Favorite Bookstores (Kansas City, Missouri: Sheed Andrews McMeel, 1978).
Expansion and increased notoriety (1980s and 1990s)
The Bodhi Tree Bookstore was an information center for the spiritual community. In 1980, the booklet Bodhi Tree Directory: a Guide to Community Resources was published and updated yearly. The Bodhi Tree Directory grew to have over 51 subject areas and had a print run of 2,000 copies per issue.
In 1981, the Los Angeles Times published an article by John Dart, in which he wrote, "As a bookstore, the Bodhi Tree can be a sensuous experience, offering the taste of free herb tea, the sound of soft 'un-elevator' music, the chance to sit while book browsing, and the scent of incense. As a well–stocked 'New Age' way station, it provides a psychic rest stop between gurus or a simple refueling for the eclectic wisdom seeker. In this unofficial way-station role, the bookstore is also a sensory device (to blend metaphors) for picking up the direction of mystical–metaphysical traffic and the spiritual–speculative signal away from mainline religion."John Dart, "Bookstore Offers a Way Station for Minds: Eclectic Readers Can Find Signposts Pointing East and West", Los Angeles Times, May 9, 1981, sec. Part I.
A major remodel started in 1982, designed by architect Barry Gittelson. The project added significant floor space and a second story addition and improved the Used Book building. The two storage buildings were removed, opening up the rear area for parking. The remodeled result was a distinctive modernist rounded–edge rectangle with a big, round window facing Melrose Avenue near the entrance door, along with a pyramid skylight in the West wing.
In a small area to the rear of the bookstore, grew a Ficus religiosa (Bodhi Tree), given to the bookstore in the early 1970s by a neighbor who had raised it from a seed. By 2008, it stood at nearly three stories high.
Shirley MacLaine's book Out On A Limb discussed her experiences at the bookstore. A subsequent mini-series was filmed partially at the bookstore. Subsequently, the bookstore gained a local, national, and international identity and the number of customers increased dramatically. Many customers desired to explore the same subjects that inspired Shirley MacLaine.Rideout, Ernie. "Blow Off the Record Biz: How to Sell More CDs than You Ever Thought Possible, in Places You Never Even Heard of". Keyboard, March 1998 (vol. 24, no. 3), p. 37. {{ProQuest|1360261}}
= ''Bodhi Tree Book Review'' magazine (1991–2002) =
The bookstore published a book review magazine with the first issue appearing in late 1991. Bodhi Tree Bookstore staffers Dana LaFontaine and Mark Kenaston were the creators and first editors along with editorial assistant Mariam Angel. The magazine contained feature articles by noteworthy authors, best seller lists, and short reviews of recently published books, CDs, and video cassettes. The magazine started as a quarterly but eventually was published two times a year (semi-annually), in the spring and fall. At its peak, 40,000 copies of each issue were printed. About 50% were mailed out to customers and the other 50% given away to customers at the store. The first issues of the magazine featured interviews initiated by the editors, Mark Kenaston and Dana LaFontaine. A complete archive of the magazine is freely available online.{{Cite web|url=https://archive.org/details/bodhi-tree-book-review|title = Bodhi Tree Book Review magazine|year = 1991}}
- Issue 1 (Fall 1991) contained an interview with the guitar duo of Strunz & Farah that give texture and shape to the sound of their world music.LaFontaine, Dana and Mark Kenaston. "The Passion of Strunz & Farah: An Interview with the Guitar Virtuosos of 'World Music{{'"}}. Bodhi Tree Book Review, Winter 1991 (Issue 1): p. 1, 20-22. https://archive.org/download/bodhi-tree-book-review/Issue%201%201991%20winter.pdf
- Issue 2 (Spring 1992) included a feature article that was an interview with Marianne Williamson.LaFontaine, Dana and Mark Kenaston. "Only Love Is Real: Marianne Williamson on A Course in Miracles". Bodhi Tree Book Review, Spring 1992 (Issue 2): p. 4-7. https://archive.org/download/bodhi-tree-book-review/Issue%202%201992%20spring.pdf
- Issue 3 (Summer 1993) the feature article was an interview of Huston Smith by Mark Kenaston.Kenaston, Mark. "Huston Smith: An Interview with the Author of The World's Religions". Bodhi Tree Book Review, Summer 1992 (Issue 2): p. 4-8. https://archive.org/download/bodhi-tree-book-review/Issue%203%201992%20summer.pdf
In 1993, Dana LaFontaine left the bookstore and Mark Kenaston assumed the role of head editor. The following year, Mark Kenaston departed and the primary editor of the book review became Stan Madson with co–editors James Culnan and Camilla Denton. Subsequent book reviews were written by staff (both current and former). Publication of the Bodhi Tree Book Review ceased with the Fall 2002 issue – Issue 28.{{efn|The entire run of the publication has been made available by the publishers on Internet Archive - https://archive.org/details/bodhi-tree-book-review.}}
= The Bodhi Tree Bookstore meeting room =
In 1994, the bookstore acquired the adjacent storefront at 8383 Melrose Avenue. This building became a meeting room for author readings, book signing events, and a wide variety of workshops.Johnson, Tracy. "Clubs; Club Hoppin'; Bookstores". Los Angeles Times (Mar 19, 1998), p. 40. {{ProQuest|421348748}}
The Bodhi Tree Bookstore offered almost daily events or workshops in the Annex building. "The Artist’s Way Workshop" conducted by Kelly Morgan was a twelve-week lecture series, drawing on the work pioneered by Julia Cameron."The Calendar; Workshops". Los Angeles Times (July 31, 1994), p. WS14. {{ProQuest|1973224157}}Beigel, Greta. "The Path to the Person Inside". Los Angeles Times (July 23, 1995), p. E1, E4. {{ProQuest|2022174179}} The program, designed for creative people in all walks of life, integrated the spiritual path of the artist into ones daily routine using exercises and a supportive group to recover creative flow from excessive self–criticism, perfectionism, jealousy, limiting beliefs, addictions and other inhibiting blocks.{{Cite web |date=2008-12-29 |title=Whole Person Calendar - December 2008 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-11-08 |access-date=2024-01-24 |website=issuu.com |language=en}} Educator Roger Weir taught several cycles of his "Yoga of Civilization" (a 2-year long, weekly course). Weir was noted for his dynamic, broad–reaching cosmic lectures that ranged from the most esoteric spiritual teachings to the latest in scientific exploration while planting the seeds of dynamic personal transformation and nurturing self–education.{{Cite web |title=Shared Presence Foundation |url=https://sharedpresencefoundation.org/ |access-date=2024-01-24 |website=sharedpresencefoundation.org}} The Krishnamurti Foundation of America conducted monthly workshops, starting in 2002. They explored the work of J. Krishnamurti, one of the most influential and independent spiritual teachers of the 1900s, by showing one of his archived talks followed by a dialogue discussion.{{Cite web |date=2008-12-29 |title=Whole Person Calendar - December 2008 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-11-08 |access-date=2024-01-24 |website=issuu.com |language=en}} Yudhishtara, the spiritual son of Poonjaji, an enlightened Indian master, conducted monthly meetings (Satsang) to a large group of devotees (typically 30 to 50 people) in the Bodhi Tree Bookstore meeting room.{{Cite web |date=2008-12-29 |title=Whole Person Calendar - December 2008 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-11-08 |access-date=2024-01-24 |website=issuu.com |language=en}} Sacred Poetry, produced by poet Doraine Poretz, presented reading performances of sacred poetry from a variety of traditions and eras of world spirituality.{{Cite web |date=2008-12-29 |title=Whole Person Calendar - December 2008 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-11-08 |access-date=2024-01-24 |website=issuu.com |language=en}}"Book Calendar". Los Angeles Times (March 9, 1997), p. F11. {{ProQuest|2100858944}}
Some of the notable authors who made book presentations at the bookstore were: Margot Anand,"Book Calendar". Los Angeles Times (June 28, 1998), p. F10. {{ProQuest|2100789032}} Ted Andrews,"Book Calendar". Los Angeles Times (November 3, 1996), p. F9. {{ProQuest|2047052547}} Stephen Batchelor,"Book Calendar". Los Angeles Times (April 27, 1997), p. F11. {{ProQuest|2109396567}} Harold Bloomfield,"Book Calendar". Los Angeles Times (June 1, 1997), p. F15. {{ProQuest|2110215396}} Julia Cameron,"Weekend Perspective". Los Angeles Times (August 5, 1993), p. WSJ3. {{ProQuest|1833014403}}"Book Calendar". Los Angeles Times (August 8, 1993), p. 10. {{ProQuest|1852024882}}"Calendar of Events". Los Angeles Times (August 8, 1993), p. WSJ2. {{ProQuest|1852024230}} Mantak Chia,"Book Calendar". Los Angeles Times (May 12, 1996), p. 7. {{ProQuest|2047871655}}"Westside Calendar". Los Angeles Times (May 12, 1996), p. WS5. {{ProQuest|2047868158}} Paulo Coelho,"Book Calendar". Los Angeles Times (September 26, 1993), p. 14. {{ProQuest|1851823687}} Phyllis Curott,Rourke, Mary. "She's Got that Old-Time Religion: Witchcraft: A Premonition Led a Lawyer to Find Her Calling as a High Priestess of Witchcraft". Los Angeles Times (September 3, 1998), p. E1. {{ProQuest|2098143698}} Nancy Cooke de Herrera,"Book Calendar". Los Angeles Times (September 11, 1994), p. 22. {{ProQuest|1981575313}} Guy Finley,"Book Calendar". Los Angeles Times (November 15, 1992), p. 14. {{ProQuest|1731085472}}"Weekend Perspective". Los Angeles Times (November 19, 1992), p. WSJ2. {{ProQuest|1730331748}} Thom Hartmann,"Book Calendar". Los Angeles Times (May 11, 1997), p. F11. {{ProQuest|2109911244}}"Westside Calendar". Los Angeles Times (May 11, 1997), p. WS4. {{ProQuest|2109902512}} Andrew Harvey,"Book Calendar". Los Angeles Times (January 7, 1996), p. 6. {{ProQuest|2044169282}} Jamake Highwater,"The Calendar". Los Angeles Times (January 16, 1994), p. WS12. {{ProQuest|1973109155}} James Hillman,"Book Calendar". Los Angeles Times (Oct 06, 1996), p. F10. {{ProQuest|2047816652}}Hanania, Joseph. "A Contradictory Soul: James Hillman, Author of 'the Soul's Code' and Ex-Therapist, Calls Even His Own Teachings a Myth". Los Angeles Times (October 31, 1996), p. E6. {{ProQuest|2047924704}} Lex Hixon,"Book Calendar". Los Angeles Times (May 17, 1992), p. 11. {{ProQuest|1730288779}} Jean Houston,"Book Calendar". Los Angeles Times (July 18, 1993), p. 10. {{ProQuest|1851964485}} Jon Kabat-Zinn,"Book Calendar". Los Angeles Times (January 16, 1994), p. 14. {{ProQuest|1973109591}} Rodger Kamenetz,"Book Calendar". Los Angeles Times (June 5, 1994), p. 14. {{ProQuest|1973172725}}"The Calendar; Events". Los Angeles Times (June 5, 1994), p. WS19. {{ProQuest|1973173325}} Jonathan Kirsch,"Westside Calendar". Los Angeles Times (July 13, 1997), p. WS4. {{ProQuest|2109465389}} Thomas Laird,"Films & Programs". Los Angeles Times (October 29, 1995), p. L6. {{ProQuest|2030819948}} Terence McKenna,"Book Calendar". Los Angeles Times (Apr 25, 1993), p. 18. {{ProQuest|1851879110}} Michael Meade, Dan Millman,"Book Calendar". Los Angeles Times (October 17, 1993), p. 14. {{ProQuest|1851997750}} Robert Moss,"Book Calendar". Los Angeles Times (June 14, 1998), p. F18. {{ProQuest|2100760397}} Michael Murphy,"Book Calendar". Los Angeles Times (May 9, 1993), p. 14. {{ProQuest|1851797333}} Caroline Myss,"Book Calendar". Los Angeles Times (October 27, 1996), p. F9. {{ProQuest|2044252088}} Robin Norwood,"Book Calendar". Los Angeles Times (May 29, 1994), p. 18. {{ProQuest|1973421106}}"The Calendar". Los Angeles Times (June 2, 1994), p. WS20. {{ProQuest|1973326960}} Judith Orloff,"Book Calendar". Los Angeles Times (June 30, 1996), p. F9. {{ProQuest|2044150707}}"Book Calendar". Los Angeles Times (April 20, 1997), p. F15. {{ProQuest|2109400093}} Daniel Quinn,"Book Calendar". Los Angeles Times (December 8, 1996), p. F27. {{ProQuest|2047709520}} James Redfield,"Book Calendar". Los Angeles Times (March 6, 1994), p. 10. {{ProQuest|1973318252}} Layne Redmond,"Book Calendar." Los Angeles Times (October 26, 1997), p. F11. {{ProQuest|2100764545}} Malidoma Patrice Somé,"Book Calendar". Los Angeles Times (May 22, 1994), p. F10. {{ProQuest|1973437500}} Hyemeyohsts Storm,"Book Calendar". Los Angeles Times (May 1, 1994), p. 10. {{ProQuest|1973822627}} Frank Tipler,Huneven, Michelle. "Authors Take Over the Universe!" Los Angeles Times (October 16, 1994), p. 18. {{ProQuest|1985206514}} Kriyananda (J. Donald Walters),"Book Calendar". Los Angeles Times (April 9, 1989), p. M11. {{ProQuest|1147266280}} Andrew Weil, Roger Weir,{{Cite web |date=2008-12-29 |title=Whole Person Calendar - December 2008 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-11-08 |access-date=2024-01-24 |website=issuu.com |language=en}} and Marianne Williamson"Book Calendar". Los Angeles Times (April 5, 1992), p. F8. {{ProQuest|1729624503}}"Book Calendar". Los Angeles Times (December 4, 1994), p. 33. {{ProQuest|1973827249}}Dart, John. "Southern California File". Los Angeles Times (November 18, 1995), p. B5. {{ProQuest|2030578911}} among numerous others.
In May 1994, as part of the Small Business week, the Bodhi Tree Bookstore was named the Business of the Year by the West Hollywood Chamber of Commerce, celebrating 34 years of service to the community. The City of West Hollywood named Stan Madson and Phil Thompson as the Business Persons of the Year. The California State Senate gave the Bodhi Tree Bookstore a Certificate of Recognition signed by Tom Hayden.
= Los Angeles area book fairs =
The Bodhi Tree Bookstore was a founding and participating member of the Los Angeles Times Book Fair when it began in 1996"Exhibitor Paid Announcements; Bodhi Tree Bookstore, Booth 69". Los Angeles Times (April 14, 1996), p. M. {{ProQuest|2047779090}} but ceased participating in 2008.
In 2002, the City of West Hollywood started a regional West Hollywood Book Fair, modeled upon the highly successful annual Los Angeles Times Book Fair. The Bodhi Tree Bookstore had a booth at the book fair until the physical bookstore closed at the end of 2011.City of West Hollywood. “City Council Meeting Minutes.” City of West Hollywood, September 23, 2002. https://www.weho.org/home/showpublisheddocument/8660/637679851284870000.
= Psychic reading program =
The Bodhi Tree Bookstore Psychic Reading program started in 1998 and readings were done in a covered area between the Annex and New Book buildings. Readings offered included tarot reading, dreamwork, animal divination, astrology, aura cleansing, numerology, and psychic channeling or mediumship.
= Bookstore cats =
The Bodhi Tree Bookstore had a reigning cat for several years. The first holder of the crown was "Chubby", a large orange colored male cat. He joined the staff in the 1970s. The second reigning cat was "Little Girl", a friendly long-haired multi-colored cat. "Little Girl" was much admired. In 1998, LA Weekly's Best of LA identified "Little Girl" as number 2 for the Best Bookstore Cat. She was given the distinction as "the cat with the most karma."L.A. Weekly. “Best Bookstore Cat.” Los Angeles Weekly - Best of Los Angeles, September 1998.
Expansion and maturity (2000s and beyond)
In 2000, the Bodhi Tree Bookstore became the official book supplier for Jim Strohecker's Health World Online. For a time, the Bodhi Tree Bookstore was designated to receive online orders, packaged and shipped orders, and took payment for Health World Online.{{efn|Health World Online has gone through a few different names through the years but Jim Strohecker remains at the helm.}}
For a few months in 2002, the bigger than life–size angel statues were sponsored and placed about Los Angeles. Each of them were hand–painted by individual artists. It was called A Community of Angels. One of the artists for the A Community of Angels 2002 project was Diane A. Curran who lived near the Bodhi Tree Bookstore and was a bookstore customer. Her painted angel statue was placed on the front porch of the Used Book Building where it remained for several months. It was named "Planetary Angel" and on its wings were cosmic symbols on a blue background.A history of the exhibit was published in the book A Community of Angels: Los Angeles 2002, p. 116 ({{ISBN|1-883318-27-0}}).{{page needed|date=August 2021}}
In 2005, West Hollywood officially recognized the Bodhi Tree Bookstore as one of West Hollywood's oldest landmarks and a cultural treasure."Mayor Pro Tempore [John] Heilman presented a commendation to the Bodhi Tree Bookstore for their contributions to the City." City of West Hollywood. “City Council Meeting Minutes.” City of West Hollywood, August 15, 2005. https://www.weho.org/home/showpublisheddocument/750/637527913795470000.
In 2009 the Bodhi Tree Bookstore was operating below financial break-even and had been experience a decline in sales for several years. It was about 40% less than peak sales in the late 1980s. Book sales were moving more and more to other retail establishments and to online booksellers such as Amazon. The Bodhi Tree Bookstore owners decided to retire.
The story about the sale of the bookstore property become widely known and within a few days, with articles appearing in the local press.{{Cite web |last=Alimurung |first=Gendy |date=2010-02-11 |title=Farewell to the Bodhi Tree Bookstore - LA Weekly |url=https://www.laweekly.com/farewell-to-the-bodhi-tree-bookstore/ |access-date=2024-01-24 |website=www.laweekly.com |language=en-US}} The Los Angeles Times reported, "the store on Melrose Avenue, a mecca for spiritualist and philosophers since 1970 has been sold. Its owners hope to find someone to buy their inventory and reopen the store in a new location."{{Cite web |last= |date=2010-01-18 |title=Booksellers step out from beneath the Bodhi Tree |url=https://www.latimes.com/archives/la-xpm-2010-jan-18-la-me-bodhi18-2010jan18-story.html |access-date=2024-01-24 |website=Los Angeles Times |language=en-US}} The LA Weekly article pointed out that the history of the Bodhi Tree was, in a sense, a history of Los Angeles – modest store fronts became large glass fronted show rooms; Melrose Avenue became a destination drawing in both locals and tourists; the neighborhood became pricey; change was inherent and inevitable. For all things, there was a time for growth, for sustaining, then decline and transition. The Bodhi Tree Bookstore was still in business until the end of 2011.
Many paid tribute to the bookstore. The July 2011 issue of Los Angeles Magazine contained an article by Dave Gadetta called "Bodhi Tree, the Bookstore that Enlightened New Age L.A., Readies For Its Final Exit". He described how the Bodhi Tree created a template for New Age browsing when it opened in the 1970s, spawning many similar New Age bookshops throughout Los Angeles and around the country.Gardetta, Dave, "Finding Closure: Bodhi Tree, the Bookstore That Enlightened New Age L.A., Readies For Its Final Exit", Los Angeles Magazine, July 2011.
The Los Angeles Magazine article was followed by another article in The Whole Person Calendar of Events in Southern California (July/August 2011) that surveyed the span and legacy of the Bodhi Tree Bookstore.{{Cite web |date=2011-06-30 |title=Whole Person Calendar - July - August 2011 by Whole Person Calendar - Issuu |url=https://issuu.com/wholeperson/docs/wholeperson-07-11 |access-date=2024-01-24 |website=issuu.com |language=en}} Sharon Hall wrote, "Bookstores were a place where people of like minds could gather; they were a place where spiritual communities formed and strengthened. Now, after 40 years as proprietors of what may be the best known metaphysical bookstore in the country, the owners are retiring. The beloved Bodhi Tree is moving on to its next incarnation." Stan Madson was quoted as saying, "Things change. There’s the possibility that new energy will take it [the bookstore] in new directions – positive energy. There’s such a change in the world these days with the Internet and communications . . . even the New Age isn’t new age anymore . . . Change is important and it’s inevitable. It would be nice if things went on forever, but they don’t. Certain good things are disappearing or changing into something else. But what is out there is quite exciting and new."
Early in 2011, the Used Book building was closed. In December 2011, the physical bookstore entered its last month – closing on December 31, 2011. On the day of closing, the Los Angeles Times ran a front–page story about the closing of the bookstore by Teresa Watanabe. She wrote, "The cozy store on Melrose Avenue — with its incense, herbal teas and portraits of sages on the walls — has served as a spiritual mecca for seekers of all persuasions, including Jerry Brown, Ringo Starr and Shirley MacLaine. Its owners hope it can be reborn at a different location."{{Cite web |last= |date=2011-12-30 |title=From Zen to now: After 40 years, Bodhi Tree Bookstore is closing |url=https://www.latimes.com/local/la-xpm-2011-dec-30-la-me-bodhi-20111231-story.html |access-date=2024-01-24 |website=Los Angeles Times |language=en-US}}
The new owner of the Bodhi Tree Bookstore business was Jasmine Fayad. The plan was to establish a new location and build on the look and sense of the old Bodhi Tree Bookstore. Eventually, plans for a new physical bookstore were abandoned in favor of developing an online presence. The new Bodhi Tree Bookstore continued as an online bookstore and extended its roots into digital and e–learning products with a line of educational courses.Lee, Aricia. “Sharing Wisdom in a Global Age: What the Bodhi Tree Is Becoming.” Whole Life Times, December 2016, p. 89.
Publications published by the bookstore
- Bodhi Tree Directory of Community Resources
- Basic Book List
- Bodhi Tree Book Review (published 1991–2002, twice a year, a total of 28 issues)
- Astrology Charts
- How To Run A Bookstore
- Hsin Hsin Ming Sengstan booklet
- Channeling and Mediumship–A Guide
- Crystals, Minerals, and Stones Reference List
- I Ching: How to Use
- Crystal, Mineral, and Gem Stones
- Ear Conning Instructions
- Incense: A Description of Incense and Fragrance List including How to Use
- Mala Stones & Beads
- Malas, Rosary, Prayer or Meditation Beads
Notes
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References
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