Breville Group

{{Short description|Australian multinational home appliances manufacturer}}

{{Redirect|Sage Appliances|other uses|Sage (disambiguation)}}{{For|the unrelated British home appliance brand 'Breville'|Jarden Corporation}}

{{Infobox company

|name = Breville Group Limited

|logo = Breville logo.svg|

|type = Public

|traded_as = {{ubl|{{ASX|BRG}}|S&P/ASX 200 component}}

|predecessor =

|owner =

|foundation = {{Start date and age|1932|1|11}}

|location = Alexandria, New South Wales, Australia

|key_people = Jim Clayton (CEO)

|area_served = Worldwide

|industry = Home appliances

|products =

|revenue = {{increase}} A$1.48 billion (2023){{cite web |url=https://announcements.asx.com.au/asxpdf/20231004/pdf/05vnj2dr35dw2z.pdf|title=Breville Group Limited Annual Report 2023|publisher=Breville Group Limited |access-date=28 June 2024}}

|operating_income = {{increase}} {{A$}}172.02 million (2023)

|net_income = {{increase}} {{A$}}110.21 million (2023)

|assets = {{increase}} {{A$}}1.37 billion (2023)

|equity = {{increase}} {{A$}}769.66 million (2023)

|num_employees =

|homepage = [https://brevillegroup.com/ brevillegroup.com]

}}

Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of home appliances, headquartered in Alexandria, an inner suburb of Sydney, New South Wales, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and LELIT. Breville markets its products worldwide using its namesake Breville brand, except in Europe, where the Sage brand is used.{{cite magazine|url=https://www.prweek.com/article/1817165/breville-crockpot-appoint-agency-retained-basis|title=Beville and Crockpot appoints agency on retained basis|magazine=PR Week|date=21 March 2023}}

Breville is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens.[http://www.powerhousemuseum.com/collection/database/?irn=356713 'Breville 800 Class Espresso Machine', 2003], Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13. {{As of|2016}}, the company also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.{{cite web|url=https://www.afr.com/business/retail/appliances/breville-group-tips-global-business-conditions-to-remain-challenging-20170817-gxy09s|website=Australian Financial Review|access-date=13 July 2019|title=Breville Group tips global business conditions to remain challenging|date=16 August 2017 }}

History

=Breville=

The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand.{{cite web |url=https://www.radiomuseum.org/dsp_hersteller_detail.cfm?company_id=12436 |website=Radiomuseum |access-date=13 July 2019 |title=Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney}} In the 1960s, Breville turned its attention to manufacturing kitchen appliances.{{cite web|url=https://www.annualreports.com/HostedData/AnnualReports/PDF/ASX_BRG_2018.pdf|title=2018 Annual Report|access-date=2019-07-09}}

The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it was met with similar success.{{cite web|url=https://australianfoodtimeline.com.au/breville-snacknsandwich-maker/|website=Australian Food History|access-date=13 July 2019|title=1974 Breville Snack'n'Sandwich maker|date=21 September 1970 }}

Breville has been listed on the Australian Securities Exchange since 1999,{{cite web|url=http://www.housewares.com.au/our_company/our_history.html |title=Our History |access-date=2007-04-18 |publisher=Housewares International (corporate website) |archive-url=https://web.archive.org/web/20070416103046/http://www.housewares.com.au/our_company/our_history.html |archive-date=2007-04-16 |url-status=dead }} and in 2016 relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria.{{cite web|url=https://officesnapshots.com/2016/10/17/breville-headquarters-sydney/|title=Office Snapshots, Breville Group|date=17 October 2016 |access-date=2019-07-09 |publisher=Office Snapshots}}

=Housewares International Limited=

The company was founded in 1957 as Housewares International Limited, and imported homeware products.{{cite web |title=History |url=https://brevillegroup.com/about/ |website=brevillegroup.com |date=17 July 2017}} In 2001, Housewares International bought the Breville companies in Australia, New Zealand and Hong Kong. That acquisition resulted in the group shifting its focus to the electrical business and it ceased operating its Australian homewares and cleaning businesses in March 2007.

=Breville Group Limited=

File:Breville.jpg

In 2008, Housewares International Limited officially changed its name to the Breville Group Limited.{{Cite web |date=2017-07-17| title=History |url=https://brevillegroup.com/about/|access-date=2021-05-10 |website=brevillegroup.com}} The Breville Group Limited also owns the Kambrook and Sage brands.{{Cite web|date=2017-07-18|title=Brands|url=https://brevillegroup.com/brands/|access-date=2021-05-10|website=brevillegroup.com|language=en-US}} It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Newell Brands company in the UK.

Other brands include, Ronson, Solis, Gastroback, Stollar, Catler, Bork and Riviera&Bar.{{Cite web |url=http://www.breville.com/european-brands/ |title=European Brands |access-date=6 April 2016 |archive-url=https://web.archive.org/web/20160329063206/http://www.breville.com/european-brands |archive-date=29 March 2016 |url-status=dead }}{{cite web|url=http://www.housewares.com.au/our_brands/electrical/ |title=Electrical |access-date=2007-04-18 |publisher=Housewares International (corporate website) |archive-url=https://web.archive.org/web/20070115000103/http://www.housewares.com.au/our_brands/electrical/ |archive-date=2007-01-15 |url-status=dead }}

=Timeline=

1932 Breville is founded
1955 Breville sell their Precedent brand of televisions.{{cite web|url=https://www.radiomuseum.org/dsp_hersteller_detail.cfm?company_id=12436|website=Radiomuseum|access-date=13 July 2019|title=Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney}}
1974 The popular Snack’n’Sandwich maker is invented.{{cite web|url=https://australianfoodtimeline.com.au/breville-snacknsandwich-maker/|website=Australian Food History|access-date=13 July 2019|title=Australian Food History: 1974 Breville Snack'n'Sandwich maker|date=21 September 1970 }}
1999 Breville is listed on the Australian Stock Exchange, {{ASX|BRG}}.
2013 Breville entered into a partnership with Nespresso to manufacture coffee machines.{{cite web|url=https://www.applianceretailer.com.au/2013/01/hgluebzmvv/|website=Appliance Retailer|access-date=2019-07-13|title=Breville to partner with Nespresso for new portioned coffee machines|date=7 January 2013 }}
2017 Breville acquires water purification brand Aquaport and air purifier brand Cli-Mate.{{cite web|url=https://www.applianceretailer.com.au/2017/08/breville-acquires-aquaport-business/|website=Appliance Retailer|access-date=2019-10-15|title=Breville acquires Aquaport business|date=16 August 2017 }}
2019 Breville acquire the Seattle-based food and technology company, ChefSteps.{{Cite web |last=Group |first=Breville |title=Breville Group Acquires ChefSteps |url=https://www.prnewswire.com/news-releases/breville-group-acquires-chefsteps-300886150.html |access-date=2023-07-23 |website=www.prnewswire.com |language=en}}
2020 Breville acquires coffee grinder company Baratza.{{Cite web|date=2020-10-02|title=Acquisition of Baratza LLC|url=https://brevillegroup.com/wp-content/uploads/2020/10/Breville-Group-BRG-Completes-Acquisition-of-Baratza-LLC.pdf|url-status=live|archive-url=https://web.archive.org/web/20220118182959/https://brevillegroup.com/wp-content/uploads/2020/10/Breville-Group-BRG-Completes-Acquisition-of-Baratza-LLC.pdf |archive-date=18 January 2022 }}
2022 Breville acquires LELIT, an Italian espresso equipment company{{cite news |last1=LaFrenz |first1=Carrie |title=Coffee to Italy: Breville snaps up specialty coffee group |url=https://www.afr.com/companies/retail/breville-snaps-up-italian-specialty-coffee-group-20220311-p5a3s0 |access-date=29 April 2023 |work=Australian Financial Review |date=11 March 2022}}

{{gallery

|File:Máy pha cafe Breville 920.png|Breville coffee machine and coffee grinder

|File:The Juice Fountain Plus details & food (15645217452).png|Breville juice fountain

|File:Grilled Pizza with Wheat Dough 4of9 BEM800XL (8735174063).jpg|Breville stand mixer

}}

Operations

Breville trades in over 70 countries,{{Cite web|title=About Us|url=https://www.breville.com/us/en/learn-more/about-us.html|website=www.breville.com|access-date=2020-05-11}} including China, Brazil, South Africa and Mexico.{{cite news|last1=Bencic|first1=Emily|title=How Breville is planning for global domination|url=http://www.applianceretailer.com.au/2016/11/breville-planning-global-domination/#.WWA4IYjytPY|access-date=8 July 2017|publisher=Appliance Retailer|date=21 Nov 2016}} In 2002, the Breville brand was launched in Canada and the United States.