BrightRoll

{{Infobox company

| name = BrightRoll

| type = Subsidiary

| logo = BrightRoll logo.png

| logo_size = 180px

| parent = Yahoo! (2014–2017)
Yahoo! Inc. (2017–present)

| owner =

| foundation = {{Start date and age|2006}}

| founder = Tod Sacerdoti
Dru Nelson

| location_city = San Francisco, California

| location_country = United States

| industry = Advertising

| homepage = {{URL |www.brightroll.com}}

}}

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media,{{cite web |title=Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon's business. |url=https://www.verizon.com/about/news/introducing-verizon-media-group |website=Verizon Media |date=18 December 2018 |accessdate=3 October 2020}} the parent company of Yahoo, in favor of Verizon Media Video SSP{{cite web |title=Video Ads - Publisher Monetization Solutions |url=https://www.verizonmedia.com/advertising/publishers/solutions#/video |website=Verizon Media |accessdate=3 October 2020}} (re-brand of AOL's One Video Platform) after the company merged.{{cite web |title=Verizon is mashing Yahoo and AOL into a new company called Oath |url=https://www.theverge.com/2017/4/3/15166872/aol-verizon-oath-announced-merger-rebranding-new-name-logo |website=The Verge |date=3 April 2017 |accessdate=3 October 2020}} Yahoo and AOL consolidated their ad platforms during 2017{{En dash}}2018 to phase out duplicate platforms.

BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson.{{Cite web |title= Form D: Notice of Sale of Securities |publisher= US SEC |date= October 10, 2007 |url= https://www.sec.gov/Archives/edgar/vprr/0708/07080087.pdf |accessdate= November 8, 2016 }} Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.{{cite web |title= History: Pioneering digital video since 2006 |url= http://www.brightroll.com/about/history/ |publisher= BrightRoll |archivedate= August 31, 2014 |archiveurl= https://web.archive.org/web/20140831231151/http://www.brightroll.com/about/history/ |accessdate= November 8, 2016 }}

In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.{{cite web|url=https://www.forbes.com/sites/greatspeculations/2014/11/12/yahoo-eyes-video-ad-dollars-with-brightroll-acquisition/|title=Yahoo Eyes Video Ad Dollars With BrightRoll Acquisition|date=November 12, 2014|work=Forbes|author=Trefis Team|accessdate=November 8, 2016}}