Tod Sacerdoti
{{short description|American businessperson}}
{{Infobox person
| name = Tod Sacerdoti
| image = Tod Sacerdoti & Bruce Falck (15823179156).jpg
| alma_mater = Yale University
Stanford University
| known_for = Founder of BrightRoll
| occupation = Business executive and investor
}}
Tod Sacerdoti is an American businessperson. He served as Founder and CEO of BrightRoll between 2006 and 2014, which was purchased by Yahoo! for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017.
Education
During high school Sacerdoti was a competitive badminton player.{{cite web|url=https://www.paloaltoonline.com/weekly/morgue/sports/1995_May_31.PREPBAD.html|title=Palo Alto captures two titles in tourney|website=www.paloaltoonline.com}} Sacerdoti received his undergraduate education from Yale University, where he served as the president of the fraternity Sigma Alpha Epsilon,{{cite web|url=http://archives.yalealumnimagazine.com/issues/98_10/frats.html|title=Yale Alumni Magazine: frats are back (Oct 98)|publisher=Yale Alumni Publications, Inc.|website=archives.yalealumnimagazine.com}} and then received an MBA from the Stanford Graduate School of Business.
Career
Sacerdoti began his career as an investment banking analyst at Robertson Stephens.{{cite book |title= Technology Ventures: From Idea to Enterprise |author=Richard C. Dorf and Thomas H. Byers |publisher=McGraw Hill Professional |year=2005 |page=515}} He later worked as Director of Business Development at Spoke Software, and eventually at Plaxo as Director of Revenue and Business Development.{{cite web|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=30235329&privcapId=30051833&previousCapId=30051833&previousTitle=BrightRoll+Inc.|title=Tod M. Sacerdoti: Executive Profile & Biography - Bloomberg|website=www.bloomberg.com|date=18 August 2023 }} In 2006 he founded the company BrightRoll with business partner Dru Nelson, and served as the company’s CEO.{{cite web|url=http://www.sbnonline.com/article/tod-sacerdoti-brightroll-prioritized-customers-needs-stake-claim-nascent-world-video-advertising/|title=Tod Sacerdoti|publisher=}}
In 2014 Sacerdoti sold BrightRoll to Yahoo for $640 million.{{cite web|url=https://www.biznews.com/briefs/2014/11/17/man-just-sold-brightroll-yahoo-640m/|title=Who is BrightRoll and why did Yahoo pay $640m|date=17 November 2014|publisher=}}{{cite web|url=https://www.cnbc.com/2014/11/12/brightroll-takes-yahoo-deal-over-risky-ipo.html|title=BrightRoll takes Yahoo deal over risky IPO|first=Ari|last=Levy|website=CNBC |date=12 November 2014|publisher=}} Following this, he joined Yahoo and served as the company’s Vice President, Display and Video Advertising Products. In 2016, Sacerdoti was one of the key figures on the response team to various public technical problems and ad traffic issues.{{cite web|url=https://adexchanger.com/ad-exchange-news/brightroll-founder-tod-sacerdoti-exited-yahoo-er-oath/|title=BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath - AdExchanger|date=21 June 2017|publisher=}} Sacerdoti has stated that traditional media is unable to keep up with digital media in terms of ad revenue, largely because of software that automates ad selling and buying.{{cite web|url=http://www.businessinsider.com/brightrolls-sacerdoti-automated-ads-killing-media-2013-7|title=BrightRoll's Sacerdoti: Automated Ads Killing Media|website=Business Insider |publisher=}} He has also been an investor in other private companies.{{cite web|url=https://technical.ly/philly/2018/02/21/amino-payments-first-round-capital-hiring/|title=Amino Payments raises $4.5M seed round to ramp up hiring - Technical.ly Philly|date=21 February 2018|publisher=}}
Recognition
In 2012 Sacerdoti was named to the forty under forty of the San Francisco Business Times.{{Cite web|title=Forty Under 40: Tod Sacerdoti|url=https://www.bizjournals.com/sanfrancisco/print-edition/2012/02/24/tod-sacerdoti.html|access-date=2021-07-08|website=www.bizjournals.com}} He then received a Bronze Stevie Award for innovator of the year in computer software in 2013.{{cite web|url=https://issuu.com/burkesschool/docs/kdbs_2017_ar_single_for_upload|title=Burke's Annual Report 2016-17|date=5 January 2018 |publisher=}}{{cite web|url=http://stevieawards.com/iba/management-awards-0|title=Management Awards - Stevie Awards|website=stevieawards.com}} In 2014 Sacerdoti was awarded the EY Entrepreneur of the Year – Media, Entertainment and Communications Award.{{cite web|url=https://www.forbes.com/sites/ey/2015/03/18/how-starting-small-and-failing-fast-can-help-you-win/#3d21de8834a7|archive-url=https://web.archive.org/web/20150324043054/http://www.forbes.com/sites/ey/2015/03/18/how-starting-small-and-failing-fast-can-help-you-win/#3d21de8834a7|url-status=dead|archive-date=March 24, 2015|title=EYVoice: How Starting Small And Failing Fast Can Help You Win|first=Mike|last=Kacsmar|website=Forbes |publisher=}}
References
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Category:Yale University alumni