Brodie Duke
{{Short description|American tobacco entrepreneur}}
{{Infobox person
| name = Brodie Duke
| image = Brodie duke photo.png
| image_size = 200
| alt =
| caption =
| birth_name = Brodie Leonidas Duke
| birth_date = {{Birth date|1846|09|17}}
| birth_place = Orange County, North Carolina, United States
| death_date = {{Death date and age|1919|02|02|1846|09|17}}
| death_place = Durham, North Carolina, United States
| nationality = North American
| father = Washington Duke
| mother = Mary Caroline Clinton
| relatives = James Buchanan Duke (half-brother)
Benjamin Newton Duke (half-brother)
| other_names =
| occupation = Tobacco entrepreneur
| years_active = 1869–1893
| known_for = Semper Idem
Duke of Durham
W. Duke, Sons & Co.
| notable_works =
}}
Brodie Leonidas Duke (September 17, 1846 – February 2, 1919) was an American entrepreneur, often credited with starting the tobacco manufacturing industry in Durham, North Carolina.{{cite web |title=Brodie Duke Obituary |url=https://www.newspapers.com/clip/5734845/brodie_duke_obituary/ |website=Newspapers.com |accessdate=25 June 2019}} Founder of Semper Idem, and co-founder of W. Duke, Sons & Co., Brodie produced and sold tobacco products across North Carolina for over 20 years. He mainly worked out of his property around Downtown Durham, including from his famous warehouse, the Brodie Duke Warehouse.
Early life
Brodie Duke was born in 1846, to Washington Duke and Mary Caroline Clinton two years after their first child, Sidney Taylor Duke. Just one year after Brodie's birth, his mother died. Five years later, his father remarried to Artelia Roney, from Alamance County, North Carolina. Washington and Artelia had three children, Mary Elizabeth Duke, Benjamin Newton Duke, and James Buchanan Duke.{{cite web |last1=Dowling |first1=Tim |title=Brodie Leonidas Duke |url=https://gw.geneanet.org/tdowling?lang=en&n=duke&oc=0&p=brodie+leonidas |website=Geneanet |accessdate=25 June 2019}} In 1858, Sidney caught typhoid fever and died at age 14. Days later, Artelia, who had been caring for Sidney, fell ill and died as well.
Along with his father, Brodie volunteered for military service in the Civil War, and served as a guard.{{cite book |last1=Sobel |first1=Robert |title=The Entrepreneurs: Explorations Within the American Business Tradition |date=1974 |publisher=BeardBooks |location=Washington, D.C., United States of America |isbn=1-58798-027-4 |page=155 |url=https://books.google.com/books?id=ySTQVeEwO6EC&q=the+entrepreneurs:+exploration+brodie+duke&pg=PA161 |accessdate=1 July 2019}}{{cite web |title=The Dukes of Durham |url=https://dukehomestead.org/duke-family-history/ |website=Duke Homestead Education & History Corporation |accessdate=25 June 2019}}
Career
The Duke family owned and ran a 72-acre farm in what is Durham County today. Brodie was the first of the family to move away, relocating to Durham. He purchased a two-level space, living on the upper level while selling tobacco from the lower level. After a few years, the rest of the Dukes moved to Durham. At this time, Washington Duke built a split warehouse to share with Brodie, and the two held an agreement by which each would sell the other's products.
Eventually, Brodie built his warehouse and co-founded W. Duke, Sons & Co. with his father, half-brothers, and a family business partner, George Washington Watts. Despite the rest of the Duke family's affection towards Watts, Brodie despised him. So much so, that he bought three pieces of land in Durham, and named the streets so that they read "Washington, Hated, Watts" from East to West. In 1902, however, Hated Street was renamed Gregson Street after Amos Gregson, a Durham minister.{{cite web |title=Gregson Street |url=http://museumofdurhamhistory.org/beneathourfeet/streets/GregsonStreet |website=History Beneath Our Feet |publisher=Museum of Durham History |accessdate=25 June 2019}}
Built around 1878, the Brodie Duke Warehouse is one of the oldest tobacco-related buildings in Durham. It remained operational through the mid-twentieth century.{{cite web |title=BRODIE DUKE WAREHOUSE |url=http://www.opendurham.org/buildings/brodie-duke-warehouse |website=Open Durham |accessdate=25 June 2019}} In 2000, educational testing company, Measurement Incorporated purchased the warehouse and renovated it.
Alcoholism
When he first moved away from his family and started his business in Durham, Brodie developed an addiction to alcohol. In the early 1890s, he traveled to Illinois to receive the Keeley Cure for his alcoholism. He returned to North Carolina completely sober, but less than three years later he declared bankruptcy. The mills were taken over by Benjamin, and Brodie returned to his alcoholic tendencies.{{cite web |title=Duke, Brodie Leonidas |url=http://www.opendurham.org/people/duke-brodie-leonidas |website=Open Durham |accessdate=25 June 2019}}
References
{{Reflist}}
{{American Tobacco Company}}
{{Authority control}}
{{DEFAULTSORT:Duke, Brodie}}