Broligarchy

File:President Donald Trump with reporters, Elon Musk and X Æ A-Xii in the White House Oval Office on February 11, 2025.jpg with Donald Trump and X Æ A-Xii Musk in February, 2025]]

According to Prospect magazine, "Broligarchy appears in surfer language in the early 2000s “when a small group of bros run a break”—referring to locals controlling a surf spot."{{Cite web |last=Journal |first=Men's |date=2019-12-05 |title=The Complete Broisms Dictionary |url=https://www.mensjournal.com/travel/the-complete-broisms-dictionary |website=Men's Journal |language=en}}{{Cite web |last=Ogilvie |first=Sarah |title=The rise of the broligarchy |url=https://www.prospectmagazine.co.uk/views/columns/69274/the-rise-of-the-broligarchy |date=2025-02-19 |website=www.prospectmagazine.co.uk |language=en}} The modern use of the terms broligarch and broligarchy can be traced to a Twitter post in 2009.{{Cite web |date=2024-07-21 |title=broligarchy |url=https://www.wordorigins.org/big-list-entries/broligarchy |website=Wordorigins.org |language=en-US}}{{Cite web |date=2025-02-07 |title=Come si traduce broligarchy? |url=https://www.terminologiaetc.it/2024/11/18/origine-significato-broligarch/ |website=www.terminologiaetc.it |language=it-IT}} Broligarchy appeared on Urban Dictionary in 2011.{{Cite web |title=Urban Dictionary: Broligarchy |url=https://www.urbandictionary.com/define.php?term=Broligarchy |archive-url=http://web.archive.org/web/20250114175644/https://www.urbandictionary.com/define.php?term=Broligarchy |archive-date=2025-01-14 |website=Urban Dictionary |language=en-US}} The terms gained wide adoption on social media during the 2024 US presidential election and the second Trump presidency. In a tweet on X in March 2024, Condé Nast editor Luke Zaleski,{{Cite web |title=Luke Zaleski |url=https://www.gq.com/contributor/luke-zaleski |website=GQ |language=en-US}} called Elon Musk "the world's first broligarch".{{Cite web |title=Zaleski post on X |url=https://x.com/ZaleskiLuke/status/1770091939162898442 |access-date=2024-03-19}}

The term broligarch was first used in the mainstream media in late July 2024 in a news article in The Observer by the British journalist Carole Cadwalladr.{{Cite news |last=Cadwalladr |first=Carole |date=2024-07-20 |title=Tech broligarchs are lining up to court Trump. And Vance is one more link in the chain |url=https://www.theguardian.com/us-news/article/2024/jul/20/tech-broligarchs-court-trump-vance-elon-musk-peter-thiel |work=The Observer |language=en-GB |issn=0029-7712}}

In early August 2024, the term broligarch appeared in the title of articles in the Atlantic magazine by Brooke Harrington{{Cite web |last=Harrington |first=Brooke |date=2024-08-04 |title=The Broligarchs Are Trying to Have Their Way |url=https://www.theatlantic.com/ideas/archive/2024/08/tech-bro-male-billionaire-anti-democratic/679267/ |access-date=2025-02-19 |website=The Atlantic |language=en}} and in the English edition of Al Majalla by Bryn Haworth.{{Cite web |title=Artificial Ignorance: broligarchs and their brains should read Gulliver |last=Haworth |first=Bryn |date=2024-08-14 |url=https://en.majalla.com/node/321865/science-technology/artificial-ignorance-broligarchs-and-their-brains-should-read |website=en.majalla.com |language=en}} The subsequent months saw a flurry of media usage following the 2024 US presidential election in November of the same year{{Cite news |last=Cadwalladr |first=Carole |date=2024-11-17 |title=How to survive the broligarchy: 20 lessons for the post-truth world |url=https://www.theguardian.com/commentisfree/2024/nov/17/how-to-survive-the-broligarchy-20-lessons-for-the-post-truth-world-donald-trump |work=The Observer |language=en-GB |issn=0029-7712}} and the second inauguration of Donald Trump in January 2025.{{Cite web |last=Bassett |first=Laura |date=2025-01-20 |title=The Broligarchy Is Here |url=https://www.thecut.com/article/elon-musk-jeff-bezos-mark-zuckerberg-trumps-broligarchy-is-here.html |website=The Cut |language=en}}{{Cite web |last=Samuel |first=Sigal |date=2025-01-20 |title=The broligarchs have a vision for the new Trump term. It's darker than you think. |url=https://www.vox.com/future-perfect/395646/trump-inauguration-broligarchs-musk-zuckerberg-bezos-thiel |website=Vox |language=en-US}}{{Cite news |last=Berkowitz |first=Joe |date=2025-01-24 |title=How the broligarchy is imitating Trump in more ways than one |url=https://www.fastcompany.com/91266387/broligarchy-imitating-trump-in-more-ways-than-one-musk-altman |archive-url=http://web.archive.org/web/20250126190135/https://www.fastcompany.com/91266387/broligarchy-imitating-trump-in-more-ways-than-one-musk-altman |archive-date=2025-01-26 |work=Fast Company |language=en-US}}{{Cite journal |last=Abbasi |first=Kamran |date=2025-01-30 |title=Trump and the tech bros: demagogues of harm to human and planetary health |url=https://www.bmj.com/lookup/doi/10.1136/bmj.r196 |journal=BMJ |language=en |pages=r196 |doi=10.1136/bmj.r196 |issn=1756-1833|url-access=subscription }}{{Cite news |last=Douthat |first=Ross |date=2025-01-31 |title=Opinion {{!}} Steve Bannon on 'Broligarchs' vs. Populism |url=https://www.nytimes.com/2025/01/31/opinion/steve-bannon-on-broligarchs-vs-populism.html |work=The New York Times |language=en-US |issn=0362-4331}}

In the 2021 book The Tyranny of Big Tech, Republican Party politician and senior United States Senate member of Missouri Josh Hawley argued that major technology companies like Google, Facebook, Amazon, and Apple have become tech oligarchs with overwhelming economic and political power. He describes these companies as modern-day robber barons who are draining prosperity and power from the middle class and creating a new oligarchy.{{Cite web |last=Littlejohn |first=Bradford |date=2021-07-15 |title=Big Tech and the Battle for Republican Liberty |url=https://www.thepublicdiscourse.com/2021/07/76774/ |website=Public Discourse |language=en-US}}

• Plutocracy
• Bromance
• Neo-feudalism
• Glossary of surfing

• {{Cite book |last=Kotkin |first=Joel |title=The new class conflict |date=2014 |publisher=Telos Press Publishing |isbn=978-0-914386-28-5 |location=Candor, NY}}
• {{Cite book |last=Foroohar |first=Rana |title=Don't be evil: how big tech betrayed its founding principles - and all of us |date=2019 |publisher=Currency |isbn=978-1-9848-2398-4 |location=New York}}
• {{Cite book |last=Petit |first=Nicolas |title=Big Tech and the Digital Economy: The Moligopoly Scenario |date=2020 |publisher=Oxford University Press |isbn=978-0-19-883770-1 |location=Oxford}}
• {{Cite book |last=Hawley |first=Joshua |title=The tyranny of big tech |date=2021 |publisher=Regnery Publishing |isbn=978-1-9821-3894-3 |location=Washington, D.C}}
• {{Cite book |last=Suarez-Villa |first=Luis |url=https://www.taylorfrancis.com/books/9781003345893 |title=Technology and Oligopoly Capitalism |date=2023 |publisher=Routledge |isbn=978-1-003-34589-3 |location=New York |language=en |doi=10.4324/9781003345893}}
• {{Cite web |last=Norden |first=Lawrence |last2=Weiner |first2=Daniel I. |date=2025-02-12 |title=The Rise of America's Broligarchy and What to Do About It |url=https://time.com/7221154/rise-of-americas-broligarchy/ |website=TIME |language=en}}

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Category:2020s neologisms

Category:Political culture

Category:Oligarchy