BrooklynVegan

BrooklynVegan began in July 2004 as a blog that also covered vegan food options in Brooklyn, New York before founder and editor-in-chief, Dave Levine, shifted its focus to more exclusively documenting the live music community of the greater New York City area.{{cite web|last=Weitz|first=Emily|title=Virtual Brooklyn: The Borough and Its Blogs|url=http://www.psreader.com/issue/35/community/virtual-brooklyn-the-borough-and-its-blogs/|work=Park Slope Reader|access-date=29 September 2013|archive-url=https://web.archive.org/web/20120419014031/http://www.psreader.com/issue/35/community/virtual-brooklyn-the-borough-and-its-blogs/|archive-date=19 April 2012|url-status=dead}} The domain was purchased by Levine in early 2004,{{Cite web|date=March 25, 2004|title=BrooklynVegan.com|url=http://brooklynvegan.com/|url-status=dead|archive-url=https://web.archive.org/web/20040325093002/http://brooklynvegan.com/|archive-date=March 25, 2004|access-date=March 25, 2004|website=BrooklynVegan}} and the first blog article was posted on August 24, 2004.{{Cite web|last=Levine|first=David|date=August 24, 2004|title=Greetings from Atlanta|url=http://www.brooklynvegan.com/index.html|url-status=dead|archive-url=https://web.archive.org/web/20040830122519/http://brooklynvegan.com/|archive-date=August 30, 2004|access-date=November 14, 2021|website=BrooklynVegan}}

The blog helps give exposure to new and upcoming artists, such as with its installment in the Artist Discovery Series of blog posts hosted by Austin City Limits and Lollapalooza,{{cite web|title=Artist Discovery: BrooklynVegan & Zola Jesus|url=http://www.aclfestival.com/2012/artist-discovery-brooklynvegan-zola-jesus/|work=Austin City Limits|access-date=29 September 2013|archive-url=https://web.archive.org/web/20130624044811/http://www.aclfestival.com/2012/artist-discovery-brooklynvegan-zola-jesus/|archive-date=24 June 2013|url-status=dead}}{{cite web|title=Artist Discovery: Brooklyn Vegan & Polica|url=http://www.lollapalooza.com/news-events/artists/2012/07/25/artist-discovery-brooklyn-vegan-polica/|archive-url=https://web.archive.org/web/20120801001452/http://www.lollapalooza.com/news-events/artists/2012/07/25/artist-discovery-brooklyn-vegan-polica/|url-status=dead|archive-date=1 August 2012|work=Lollapalooza|access-date=29 September 2013}} and their program on Sirius-XM. The blog also showcases artists at South by Southwest and at CMJ's annual music festival in New York,{{cite web|title=CMJ: Scenes from the BrooklynVegan Showcase|url=http://artsbeat.blogs.nytimes.com/2008/10/22/cmj-scenes-from-the-brooklynvegan-showcase/?_r=0|work=The New York Times|date = 22 October 2008|access-date=29 September 2013}} when in the summer of 2007, they invited the then-self-released Justin Vernon of Bon Iver to play the Bowery Ballroom.{{cite web|last=Bradley|first=Ryan|title=Digital Tastemakers|url=http://nymag.com/arts/popmusic/features/61881/|work=New York|date=November 6, 2009 |access-date=29 September 2013}} At the end of 2008, Stereogum considered it the best music blog of the year.{{cite web|url=http://stereogum.com/gummys/2008/best-music-blog-that-isnt-ster.html|archiveurl=https://web.archive.org/web/20081210015037/http://stereogum.com/gummys/2008/best-music-blog-that-isnt-ster.html|title=The 2008 Gummy Awards: Best Music Blog|work=Stereogum|archivedate=December 10, 2008|access-date=June 20, 2022}} In 2009, BrooklynVegan commissioned American journalist and editor of The Obelisk webzine JJ Koczan to cover Roadburn Festival on their behalf with a series of exclusive articles.{{Cite web|last=Koczan|first=JJ|date=April 24, 2009|title=Surviving Roadburn, Day One: To The Center Of The Universe|url=https://www.brooklynvegan.com/surviving-roadb/|url-status=live|archive-url=https://web.archive.org/web/20170611085513/https://www.brooklynvegan.com/surviving-roadb/|archive-date=June 11, 2017|access-date=September 5, 2020|website=BrooklynVegan|language=en}}

In 2011, BrooklynVegan expanded its locale with two new imprint blogs. BV Chicago was launched in early 2011 and is devoted to Chicago, Illinois, while BV Austin was launched in late 2011 and is devoted to Austin, Texas.{{Cite web|title=About Us|url=https://www.brooklynvegan.com/about-us/|access-date=2020-08-28|website=BrooklynVegan|language=en}} On January 4, 2013, BrooklynVegan officially acquired Invisible Oranges, a German-American heavy metal blog, and writer Fred Pessaro, BrooklynVegan's heavy metal journalist, became editor-in-chief of Invisible Oranges.{{cite web|title=About BrooklynVegan|url=http://www.brooklynvegan.com/about.html|work=BrooklynVegan|access-date=29 September 2013}}

In July 2015, BrooklynVegan and its three subsidiaries became affiliates of American mass media conglomerate Townsquare Media, under its division Townsquare Music.{{Cite web|last=Levine|first=David|date=July 6, 2015|title=About Us|url=http://www.brooklynvegan.com/|url-status=dead|archive-url=https://web.archive.org/web/20150706205708/http://www.brooklynvegan.com/|archive-date=July 6, 2015|access-date=November 14, 2021|website=BrooklynVegan}}{{Cite web|last=Pepple|first=Rolf|date=December 12, 2017|title=Townsquare Media Rochester Is Hiring!|url=https://kroc.com/townsquare-media-rochester-is-hiring/|url-status=live|archive-url=https://web.archive.org/web/20211114004322/https://kroc.com/townsquare-media-rochester-is-hiring/|archive-date=November 14, 2021|access-date=November 14, 2021|website=KROC-FM|language=en}} At the time, Townsquare Music also owned Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.

In January 2021, BrooklynVegan and its three subsidiaries were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought out Revolver, The Hard Times, Metal Edge, Inked and Goldmine).{{Cite web|last=Concrete|first=Bob|date=August 3, 2021|title=Project M Acquires Vinyl Plant|url=https://concreteplanet.com/project-m-acquires-vinyl-plant/|url-status=live|archive-url=https://web.archive.org/web/20211114010103/https://concreteplanet.com/project-m-acquires-vinyl-plant/|archive-date=November 14, 2021|access-date=November 14, 2021|website=Concrete|language=en-US}} As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles. The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.{{Cite web|last=Krgin|first=Borivoj|date=May 1, 2017|title=Revolver Magazine Sold To Digital Media Company Project M Group; Brand Relaunch Planned For This Fall|url=https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/|url-status=live|archive-url=https://web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/|archive-date=May 2, 2017|access-date=November 14, 2021|website=Blabbermouth}}{{Cite web|last=Abeyta|first=Enrique|title=Project M: #1 E-commerce platform for tattoo and heavy metal lifestyles|url=https://wefunder.com/projectm|access-date=November 14, 2021|website=Project M on Wefunder}}

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Category:2004 establishments in New York City

Category:2004 establishments in the United States

Category:American blogs

Category:American entertainment news websites

Category:American music websites

Category:Companies based in Brooklyn

Category:Heavy metal music

Category:Heavy metal publications

Category:Internet properties established in 2004

Category:Magazines established in 2004

Category:Magazines published in New York City

Category:Music blogs

Category:Music review websites

Category:Online music magazines published in the United States

Category:Project M Group brands